Tag Archives: Srixon

Golf Balls, Srixon

Srixon – Introducing the latest Srixon Soft Feel, Soft Feel Lady & Soft Feel Brite golf balls

September 10, 2020 – Srixon, a global leader in golf ball performance has announced the launch of the next generation of Soft Feel, Soft Feel Lady and Soft Feel Brite golf balls.

Building upon Srixon’s continued success in the golf ball market, the new Soft Feel Lady officially launches into stores across Continental Europe from the 1st October 2020, with the Soft Feel and Soft Feel Brite following from the 1st November 2020.

“This is our 12th generation Soft Feel golf ball, putting us at the forefront of the low-compression distance ball category”, said Lionel Caron, Srixon Sports Europe’s President. “With this new model, we’re excited to give golfers our longest Soft Feel to date, in a ball that maintains the signature feel golfers expect from a Soft Feel”.

The all-new Soft Feel features Srixon’s softest FastLayer Core. Yet this softer core is more resilient, snapping back into shape more quickly after impact for added ball speed, while dramatically reducing long game sidespin for increased accuracy.

Soft Feel’s low compression design and soft, thin cover provides all-around performance with distance off the tee and increased greenside spin that all players crave. With the 338 Speed Dimple Pattern, the new Soft Feel cuts through the wind for longer, straighter shots from tee to green. For the player that values feel most of all, the all-new Soft Feel from Srixon delivers on its namesake.

KEY TECHNOLOGIES INSIDE THE NEW SOFT FEEL

  • Fastlayer Core: With a soft centre that gradually transitions to a firm outer edge, the FastLayer Core gives Soft Feel incredible feel and great distance off the tee.
  • 338 Speed Dimple Pattern: Reduce drag at launch and increase lift during descent to deliver better overall distance, especially in windy conditions.
  • Soft, Thin Cover: Provides that pure, soft feel that defines Soft Feel, while adding enhanced greenside spin on those tough pitches and chips.
  • Matte Visual Performance (Soft Feel Brite model only): Three Brite colour options – Red, Orange, and Green – enhance visibility so it’s easy to find your ball.

The Srixon Soft Feel Lady, offered in Soft White and Passion Pink will be out 1st October, the Srixon Soft Feel, offered in Soft White and Tour Yellow and Soft Feel Brite available in Brite Red, Brite Orange and Brite Green will be out 1st November 2020 at an RRP of 25€ per dozen.

DP World Tour, Srixon, What's in the bag…

Srixon – John Catlin finish victorious at Valderrama in 4 win weekend for Srixon Staff players

September 7, 2020 – Srixon staff player, John Catlin’s career reached new heights in the Spanish sunshine on Sunday as he claimed a maiden European Tour title at the Estrella Damm N.A. Andalucía Masters, overcoming a two-time Major Champion Martin Kaymer, in a thrilling battle at Real Club Valderrama.

Catlin started the final round two shots clear on Sunday, but bogeys at the forth, tenth, 12th and 14th meant he was now tied for the lead with four holes top lay at the famed Sotogrande venue. A mistake from Kaymer on the par 5 17th hole meant the American was then tied for the lead heading down the 72nd hole.

A composed drive down the fairway and iron shot into the heart of the green set up a two putt par that proved to be enough to seal a first victory on the European Tour. The win propels Catlin up to 35th in the Race to Dubai Rankings and earns him a two-year exemption on the European Tour.

“I’m massively excited top lay the big events”, John Catlin added. “That’s what we play for, we all want top lay against the best. That’s why playing with guys like Martin, and I played with Rory, Brooks, playing with those guys just shows you that you can do it so having the opportunity to lay those events is just fantastic.” 

“I’d planned on playing everything for the rest of the year, but being able to pick and choose – the one event that has stuck out is having the chance top lay Wentworth. That’s such a world-class event, I’ve been watching i ton TV for the last 15 years. To have the opportunity top lay that tournament, I’m very excited about that.”

John Catlin’s Estrella Damm N.A. Andalucía Masters winning bag featured the following Srixon and Cleveland Golf products:

  • Hybrid: Srixon ZU85 (3 and 4)
  • Irons: Srxon Z-Forged (5-PW)
  • Wedges: Cleveland Golf RTX-4 (50º, 54 and 60º)
  • Ball: Srixon Z-STAR XV6

Further afield, Srixon staff players also secured three other wins with Brett Drewitt winning the Korn Ferry Tour’s Lincoln Championship presented by LRS; Rikuya Hoshino the JGTO Tour’s Fujisankei Classic; and Sakura Koiwat, the JLPGA Tours’ GOLF5 LADIES. Both Drewitt and Hoshino were also using Srixon’s brand-new ZX7 driver.

DP World Tour, Golf Companies, PGA Tour, Srixon, What's in the bag…

Srixon – Shane Lowry signs multi-year extension with Srixon / Cleveland Golf

October 18, 2019 – Srixon and Cleveland Golf have announced that the Champion Golfer of the Year, Shane Lowry, has agreed to terms on a multi-year contract extension.

“I am absolutely delighted to have reached an agreement on a new multi-year contract with Srixon/Cleveland Golf,” Shane Lowry said. “This new contract extends my partnership with the brand to 15 years and almost my entire professional golf career since turning pro in 2009. With Srixon, I know that I am playing the most consistent and reliable ball in the world, and the new Srixon Z 585 Driver was a critical factor in achieving my first Major win at the Open Championship this year.”

Lowry, 32, a native of Clara, County Offaly, Ireland, turned pro in 2009 and has been a mainstay on the global tours ever since. Lowry owns two career PGA Tour victories, highlighted by his first major title at the 2019 Open Championship at Royal Portrush, where Lowry claimed an emphatic six-shot victory. Other notable career achievements for Lowry include winning the Irish Open as an amateur in 2009 and capturing the WGC-Bridgestone Invitational in 2015. Currently, Lowry ranks 18th on the Official World Golf Rankings.

“All of us at Srixon/Cleveland Golf are thrilled to extend our partnership with Shane,” said Rodney McDonald, Vice President of Tour Operations. “Shane is a great ambassador for our brands, and his continued support delivers worldwide validation for our products. We were all excited to watch him capture his first major title and look forward to continued success in the years to come.”

“I would like to sincerely thank all of the people at Srixon/Cleveland, both at the Head Office in Japan and the tour staff across Europe and the U.S. for their long-term faith and commitment to me in ensuring that I’m playing the best equipment every time I tee it up on a weekly basis across the globe,” Shane Lowry said. “I hope to repay this faith with many great days on the golf course in the years ahead.”

Currently, Lowry plays the Srixon Z 585 Driver (9.5º), Z U85 Utility Irons (18º and 20º), Z 585 Irons (4 and 5-Iron), Z 785 Irons (6-PW), Cleveland’s RTX 4 Wedges (50º and 58º), and the Z-STAR XV Golf Ball. Lowry wears a Srixon hat and glove, while using a Srixon Tour Staff Bag.

Golf Balls, Golf Companies, Srixon

Srixon – Z-STAR Series celebrates landmark 600 global Tour victories

March 9, 2019 – Srixon, a global leader in golf ball technology and innovation has announced that its Z-STAR golf ball has achieved a milestone 600 global tour staff player victories across golf’s main men’s and ladies’ professional tours since 2008.

This landmark achievement comes hot on the the back of a number of significant victories for Srixon tour staff using the new 6th generation Z-STAR series in the past month. This includes Shane Lowry’s return to the winners’ circle in Abu Dhabi and a triple win that saw staff players J.B. Holmes, Ryan Fox and Miguel Angel Jimenez claim a clean sweep of wins on the PGA, European and Champions tours on the same weekend.

“This is a magnificent achievement to amass such a significant number of wins around the world, especially considering it is just 10 years since we launched the first generation of the Z-STAR”, said Lionel Caron, President of Srixon Continental Europe.

“On behalf of the whole team we must congratulate all of our staff players in helping us reach this landmark moment as well as applaud the hard work our designers and engineers put in every single day to continually improve this exceptional tour level ball.”

The journey to reaching 600 global has seen Srixon staff professionals win some of the biggest titles in the game, including Major Championships such as the PGA Championship (Keegan Bradley in 2011) and Inbee Park’s career Major Grand Slam on the LPGA Tour, both trusting the Srixon Z-STAR golf ball.

Hideki Matsuyama has enjoyed tremendous success on tour in recent year, winning tournaments such as the World Golf Championships (WGC)-HSBC Champions and the PGA Tour Waste Management Phoenix Open using the Srixon Z-STAR XV golf ball. Russell Knox has won multiple PGA & European Tour events with a Srixon Z-STAR golf ball and J.B. Holmes, a multiple PGA Tour winner, has been part of two victorious United States Ryder Cup team.

Launched on March 1st across Continental Europe, the brand’s new 6th generation Srixon Z-STAR and Z-STAR XV comes in both in Pure White and Tour Yellow and features a totally new FastLayer Core, a revolutionary way to make a golf ball core, where it starts soft in the center and gradually becomes firmer around its edge. For high swing-speed, better players this greatly enhances ball speed and launch conditions for maximum distance performance, while maintaining exceptional feel at impact.

The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are also the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

 

Irons, Srixon

Srixon – Z-FORGED irons, the next generation Tour Performance, unveiled

January 22, 2019 – Srixon has introduces Z-FORGED, a muscle back blade iron crafted for the best players in the world. Srixon’s Z-FORGED officially launches in Continental Europe on March 1st, 2019.

Z-FORGED begins with two sharp lines at the back, one from the toe and one from the heel, which form its signature double curve design. Z-FORGED elevates iron performance with its forged construction delivering an unrivaled soft feel in a crisp, explosive profile. Designed for the ultimate ball-strikers yet engineered to perform, Z-FORGED is the ultimate blade iron, realized.

“The new Z-FORGED irons are the most compact, most workable irons in our line,” said Dustin Brekke, Engineering Manager. “They were created to give professionals and advanced amateur golfers confidence to hit every shot, while featuring a sole that glides through the turf for better contact and stable spin under any condition.”

Key Technologies:

  • Muscle Back Blade: Classic blade shaping optimized for maximum workability and unmatched feel.
  • Updated Tour V.T. Sole: A newly redesigned Tour V.T. Sole provides more consistent ball striking while maintaining enough versatility to execute any shot.
  • Forged Construction: Forged from a single billet of soft 1020 carbon steel for exceptional feel.
  • Availability: Launch in Continental Europe on March 1st, 2019.
  • RRP single iron: 149,99€ (steel shaft).
  • RRP Six Club set: 899,99€ (steel shaft).
Golf Balls, Srixon

Srixon – Introduction of the all-new Z-STAR 2019 golf ball series, built for distance

January 21, 2019 – Srixon, a global leader in golf ball technology and innovation, has announced the launch of the sixth generation Z-STAR Series golf ball. The Srixon Z-STAR XV and Z-STAR are available in Pure White and Tour Yellow and officially launch across Continental Europe on March 1, 2019.

“Distance is one of the major strengths of my game, and I trust the performance of the Z-STAR XV like nothing else on Tour,” said professional Cameron Champ, who currently leads the Tour in driving distance. “The exceptional ball speed and distance that I’m able to generate with the Z-STAR Series gives me the unique opportunity to compete at an elite level week-in-and-week-out.”

The sixth generation Z-STAR Series features the totally new FastLayer Core, a revolutionary way to make a golf ball core. It starts soft in the center and gradually becomes firmer around its edge. This greatly enhances ball speed for maximum distance performance, while maintaining exceptional feel at impact.

“The new Z-STAR Series golf balls are built on top of the heritage of one of the most successful, trusted Tour golf balls in the market,” said Jeff Brunski, Vice President of Research and Development. “The exceptional ball speed and distance of both Z-STAR offerings are driven by the new FastLayer Core technology, producing both outstanding ball speed and launch conditions tuned for the high swing-speed, better player.”

The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Jeff Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods and irons.

The sixth generation Z-STAR XV features a softer urethane cover and Spin Skin with SeRM, which significantly increases greenside spin for more short game control. It features a four-piece construction with a smaller inner core and larger outer core for more distance off the tee.

“The new Z-STAR XV is hotter off the driver,” said four-time Tour winner Keegan Bradley. “It’s definitely longer with my irons as well. So, it’s a ball that’s going to help you throughout the entire bag.”

Similarly, the new Z-STAR golf ball features Spin Skin with SeRM, which increases greenside spin and short game control, while maintaining that soft feel. In addition, the 2019 Z-STAR employs a three-piece construction and slightly increased compression with a harder mantle layer for more ball speed, reduced spin and more distance.

KEY TECHNOLOGIES:

  • NEW FASTLAYER CORE: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.
  • 4TH GENERATION SPIN SKIN WITH SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.
  • 338 SPEED DIMPLE PATTERN: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

  • Availability: Launch across Continental Europe on March 1, 2019.
  • RRP: 49,99€ per dozen.
DP World Tour, Srixon, What's in the bag…

Srixon – Shane Lowry wins in Abu Dhabi harnessing the power of the new Srixon Z-STAR XV

January 19, 2019 – Trusting the tour-validated performance of his Srixon and Cleveland Golf equipment, Shane Lowry kicked off 2019 with a magnificent wire-to-wire victory at the Abu Dhabi HSBC Championship presented by EGA after coming out on top in a trilling final-round battle against the South African Richard Sterne.

Following three rounds of near perfect golf using the new 2019 Z-STAR XV golf ball, the Irishman showed true grit when it looked like his chances were slipping away towards the end of the front nine in Saturday’s final round.

However, the 31-year-old rallied, making back-to-back birdies at the 12th and 13th and after his playing partner dropped a couple of shots coming down the stretch. Lowry then pounced with an amazing up-and-down on the 17th hole to save par, followed by a fearless approach shot in to the par 5 18th hole to set up a final hole birdie and with it his first victory since the 2015 WGC-Bridgestone Invitational.

The win also saw Lowry capture the first Rolex Series event of the season and moves him to the top of the Race to Dubai rankings. He could also move as high as 40th in the Official World Golf Rankings, up from 75th.

“This win means everything to me,” Shane Lowry said. “I didn’t know if I had it in me today, but I’m proud of the way I hung in there.”

What’s in Shane Lowry’s golf bag?

  • Golf ball: Srixon 2019 Z-STAR XV
  • Utility: Srixon Z U85 (20º)
  • Irons: Srixon Z 585 (4, 5); Srixon Z 785 (6-PW)
  • Wedges: Cleveland RTX 4 (50º, 58º)
  • Golf Bag: Srixon Staff
  • Glove: Srixon
  • Hat: Srixon

DP World Tour, Golf Companies, Srixon, What's in the bag…

Srixon – Signing of Raphaël Jacqueline, four-time European Tour winner

January 19, 2019 – Srixon has announced the signing of French professional golfer, Raphaël Jacquelin to its European Tour staff team.

The 44-year, who old turned professional in 1995 has won four times on the European Tour titles and this week, in Abu Dhabi, is celebrating becoming the 12th man to reach the impressive milestone of 600 European Tour events.

He joins an impressive team of the some of the best players in the world who all trust Srixon and Cleveland Golf products as they compete at the highest level.

Lionel Caron, President of Srixon Continental Europe commented, “We are always looking to work with the best players in the game to help raise the profile of our amazing range of products, so naturally we are delighted to have partnered with someone with such an impressive record as Raphael.

“To reach 600 European Tour events this week is a remarkable achievement and testament to his dedication to the game. Everyone at Srixon looks forward to playing a part in equipping him with the best products to give him every chance of winning more events.”

During extensive off-season testing, Jacquelin has was extremely impressed by the all-round performance gains he achieved by switching to Srixon woods, irons and golf ball as well as Cleveland Golf wedges.

“Srixon and Cleveland Golf are two brands I am very familiar with, having played the latter’s wedges in my early days on the European Tour”, commented Raphael Jacquelin.

“I take my equipment really seriously and having taken time to test equipment from a number of other manufacturers, there was no question in my mind that Srixon’s clubs and golf ball were the best fit for my game. The company’s commitment to detail is incredible and they´ve welcomed me with open arms into their team.”

What is in Jacquelin’s golf bag for the 2019 European Tour season?

  • Driver: Srixon Z 785
  • Utility: Srixon U 85 (3)
  • Irons: Srixon Z 585 (4 iron), Z 785 (5-PW)
  • Wedges: Cleveland Golf RTX 4 (Gap, Mid, Lob)
  • Golf ball: Z-STAR XV 6
  • Glove: Srixon Cabretta Leather
  • Tour Bag: Srixon
  • Visor: Srixon
DP World Tour, Golf Companies, Srixon, What's in the bag…

Srixon – Graeme McDowell extends partnership with Srixon / Cleveland Golf

December 14, 2018 – Srixon / Cleveland Golf have announced the re-signing of Graeme McDowell to their professional tour staff.

“I am very excited to continue my relationship with Srixon/Cleveland Golf,” Graeme McDowell said. “They remain at the cutting edge in golf products and development, and right now, I believe the current product line is some of the very best I have seen, especially the new Z Series Drivers and Z-Star Series Golf Balls.”

“We are pleased to continue our partnership with Graeme as he’s one of the most respected golfers on Tour,” said Rodney McDonald, Vice President of Tour Operations. “His continued support of our brands and worldwide validation of our products is exciting for us moving forward.”

McDowell, 39, hails from Portrush, Northern Ireland and owns 13 worldwide victories, including the 2010 U.S. Open Championship, since turning professional in 2002. McDowell joined the PGA Tour in 2006 and currently ranks 81st in the FedEx Cup standings.

“I look forward to continuing my journey back to the top of the game with Srixon/Cleveland Golf, and thank everyone involved with these great companies for their continued support.”

Graeme McDowell is currently playing the Srixon Z 785 Driver, Srixon Z Series Irons, Cleveland RTX Wedges and the Srixon Z-STAR XV Golf Ball.

PGA Tour, Srixon, What's in the bag…

Srixon – Keegan Bradley wins BMW Championship with incredible playoff performance

September 11, 2018 – Trusting the tour-validated performance of his Srixon and Cleveland Golf equipment, Keegan Bradley survived a rain-soaked Monday finish, and a sudden-death playoff to win the BMW Championship at Aronomick Golf Club in Newtown Square, PA (U.S.). With this win, Keegan moves into 6th position in the FedExCup points standings and will head to Atlanta for the Tour Championship.

Entering the final-round three shots off the lead, Bradley went to work early and often making five birdies on his way to an opening-nine thirty-one.  With plenty of work still to be done, Keegan would make three huge birdies on his final five holes to finish twenty-under-par for the week and force a sudden-death playoff. In sudden-death, Keegan would two-putt for par to capture victory, in the third leg of the PGA Tour playoffs.

“It’s so hard to win out here,”Keegan Bradley said. “To come all the way back here and win again, I mean, it just means so much, I’m speechless right now.”

At the BMW Championship, Bradley dominated the stat sheet. He finished the week first in Birdies (28), first in Putts per GIR (1.537), first in Strokes Gained: Putting (7.158), and T-1 in Strokes Gained: Total (11.535).

In Keegan Bradley’s Bag:
Golf ball: Srixon Z-STAR XV golf ball
Hybrid: Srixon Z U45 3i – Nippon Modus Tour 120 X
Irons: Srixon Z 745 irons (4-9), Z 945 (PW) – Nippon Modus Tour 120 X
Wedges: Cleveland RTX 4 (58° LOW), RTX-3 proto (52° MID) – Nippon Modus Tour 120 X
Accesories: Srixon staff bag, hat, glove