Tag Archives: Jeff Brunski

Cleveland Golf, Drivers, Fairway Woods, Srixon

Cleveland Golf – Go faster with the new Launcher HB Turbo woods

September 13, 2019 – Cleveland Golf has announced the Launcher HB Turbo Driver and Launcher HB Turbo Fairway Woods, that will hit the golf shops in Continental Europe on October 15, 2019.

“Reintroducing Cleveland Golf Woods and Irons two years ago proved very successful”, said Lionel Caron, President Continental Europe. “However, the new Launcher HB Turbo woods represent a huge step up from the previous generation. They’re sleeker, faster and more forgiving – exactly what all of us avid golfers are looking for off the tee.”

For Cleveland Golf, Launcher has always stood for one thing: launching the ball high in the air and straight down the fairway. The new Launcher HB Turbo remains committed to that mission with a lighter hosel, improved crown and deeper weighting. Only now, it’s faster.

“The Launcher HB Turbo is engineered to help you hit long, straight drives,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “We’ve squeezed discretionary weight out of every corner of the club head in order to produce one of the most forgiving drivers we’ve ever made. We’ve paired it with a high-balance point shaft that’s easier to swing fast. Authentic technologies such as the Turbocharged Cup Face, the Ultralight Hosel and a more aerodynamic crown help the Launcher HB Turbo earn its name.”

The Launcher HB Turbo features a Turbocharged Cup Face, which offers a unique variable thickness pattern that delivers more speed across the entire face. The Turbocharged Cup Face stretches along the crown and sole, flexing at impact and reflecting that energy back into the ball for increased ball speeds at impact.

The redesigned HiBore Crown features a prominent step that lowers the centre of gravity, while the Ultralight Hosel is even lighter to remove mass from a poor position. All of these weight savings culminate in the Deep Weighting sole pad. The result: a centre of gravity that’s 4.4mm deeper and 2.2 mm lower, increasing launch at impact and maximizing distance off the tee.

Launcher HB Turbo comes standard with the new Miyazaki C. Kua shaft, which pulls weight from the length of the shaft and repositions it on the grip end. This makes the shaft feel incredibly easy to swing and allows for extra mass in the club head for increased momentum and more speed on every swing.

The same speed-enhancing technologies that define the Launcher HB Turbo Driver are featured within the Launcher HB Turbo Fairway Woods, delivering more speed and distance off the tee or when going for the green in two.

KEY INNOVATIONS INSIDE LAUNCHER HB TURBO

  • Turbocharged Cup Face: The new Turbocharged Cup Face, enhanced with a new variable face design, provides higher COR over a larger impact area for increased ball speeds and more distance.
  • HiBore Crown: The redesigned HiBore Crown lowers the centre-of-gravity (CG) by 2.2mm, enabling a lower CG position for optimal launch conditions.
  • Deep Weighting: Discretionary mass savings positioned for significant increases to MOI, delivering more forgiveness.
  • Ultralight Hosel: External and internal weight reduction, redistributed low and deep for a higher launch and more forgiveness.
  • Counter Balanced Shaft Design: Specifically designed for the Launcher HB Turbo, the Miyazaki C. Kua’s centre-of-gravity is relocated higher towards the grip, enabling additional head mass for increased MOI.

The Launcher HB Turbo Driver is available in two different models: Standard (9°, 10.5°, 12° options) and DRAW (10.5°) at a price of 349€.

The Launcher HB Turbo Fairway Woods feature a 3-wood (15°) and 5-wood (18°) at 229€ each.

Golf Balls, Srixon

Srixon – Introduction of the all-new Z-STAR 2019 golf ball series, built for distance

January 21, 2019 – Srixon, a global leader in golf ball technology and innovation, has announced the launch of the sixth generation Z-STAR Series golf ball. The Srixon Z-STAR XV and Z-STAR are available in Pure White and Tour Yellow and officially launch across Continental Europe on March 1, 2019.

“Distance is one of the major strengths of my game, and I trust the performance of the Z-STAR XV like nothing else on Tour,” said professional Cameron Champ, who currently leads the Tour in driving distance. “The exceptional ball speed and distance that I’m able to generate with the Z-STAR Series gives me the unique opportunity to compete at an elite level week-in-and-week-out.”

The sixth generation Z-STAR Series features the totally new FastLayer Core, a revolutionary way to make a golf ball core. It starts soft in the center and gradually becomes firmer around its edge. This greatly enhances ball speed for maximum distance performance, while maintaining exceptional feel at impact.

“The new Z-STAR Series golf balls are built on top of the heritage of one of the most successful, trusted Tour golf balls in the market,” said Jeff Brunski, Vice President of Research and Development. “The exceptional ball speed and distance of both Z-STAR offerings are driven by the new FastLayer Core technology, producing both outstanding ball speed and launch conditions tuned for the high swing-speed, better player.”

The new Z-STAR Series golf balls feature new Spin Skin technology with Slide-Ring Material (SeRM), a urethane compound that coats the cover of every Z-STAR Series golf ball. By taking unprecedented levels of shearing force without breaking its molecular bonds, Spin Skin with SeRM is able to dig deep into your wedge and iron grooves, dramatically increasing friction and maximizing spin for more control and more stopping power on every shot.

The all-new Z-STAR Series golf balls are the first and only in the world to use Slide-Ring Material, providing a competitive advantage that cannot be matched.

“Engineered for more spin and control, the Z-STAR Series features a Spin Skin coating enhanced with SeRM, an extremely flexible material,” Jeff Brunski said. “Never before has Srixon combined so many technologies in one golf ball, to produce more friction for more spin around the green.”

The 338 Speed Dimple Pattern on each Z-STAR Series golf ball improves overall aerodynamics for better flight performance, even in the toughest wind conditions, with drivers, woods and irons.

The sixth generation Z-STAR XV features a softer urethane cover and Spin Skin with SeRM, which significantly increases greenside spin for more short game control. It features a four-piece construction with a smaller inner core and larger outer core for more distance off the tee.

“The new Z-STAR XV is hotter off the driver,” said four-time Tour winner Keegan Bradley. “It’s definitely longer with my irons as well. So, it’s a ball that’s going to help you throughout the entire bag.”

Similarly, the new Z-STAR golf ball features Spin Skin with SeRM, which increases greenside spin and short game control, while maintaining that soft feel. In addition, the 2019 Z-STAR employs a three-piece construction and slightly increased compression with a harder mantle layer for more ball speed, reduced spin and more distance.

KEY TECHNOLOGIES:

  • NEW FASTLAYER CORE: The FastLayer Core starts soft in the center and gradually becomes firm around its edge, giving high-speed players exceptional feel and enhanced ball speed for maximum distance.
  • 4TH GENERATION SPIN SKIN WITH SeRM: A new coating with flexible molecular bonds digs deep into wedge and iron grooves, maximizing spin for more control and more stopping power.
  • 338 SPEED DIMPLE PATTERN: The 338 Speed Dimple Pattern offers less drag and more lift to boost overall distance, while flying straight even in the toughest wind conditions.

  • Availability: Launch across Continental Europe on March 1, 2019.
  • RRP: 49,99€ per dozen.
Golf Balls, Srixon

Srixon – Introduction of the new Soft Feel golf ball: softness never brought you this far

15 August 2018 – Srixon, a global leader in golf ball technology and innovation, has announced the launch of the new Soft Feel golf ball. The Srixon Soft Feel is available in Soft White and Tour Yellow and officially is launched today in Europe, on August 15, 2018.

Now in its 11th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximize distance and control with exceptional feel. Featuring a soft cover, innovative core, and upgraded dimple pattern, the Soft Feel delivers all-around performance from tee to green at an unmatched price… Longer. Softer. Better. The new Soft Feel from Srixon.

“The all-new Soft Feel was designed to help players maximize their distance off the tee, while providing even better feel and control,” said Jeff Brunski, Vice President of Research and Development.

“The latest generation of Soft Feel accomplishes this goal offering a lower compression ball for incredible distance, but a softer cover to provide that greenside performance all players crave. The Soft Feel provides all-around performance at an incredible value which really separates this golf ball from the rest.”

KEY TECHNOLOGIES OF THE NEW SRIXON SOFT FEEL

  • Energetic Gradient Growth Core: Soft Feel’s core technology provides a high-launch, low spin trajectory off the tee for added distance with an ultra-soft feel.
  • Soft, Thin Cover: The softer, thinner cover promotes more greenside spin and a softer feel on all pitches, chips and putts.
  • 338 Speed Dimple Pattern: The upgraded dimple pattern reduces drag and cuts through the wind for more accuracy and consistency on every shot.

INDEPENDENT TEST RESULTS

Srixon worked with Golf Laboratories, Inc. to conduct independent, outdoor robot testing of the new Soft Feel golf ball against key competitors. The results show how Soft Feel provides optimal tee-to-green performance at an incredible value:

  • The Energetic Gradient Growth Core and new 338 Speed Dimple Pattern provide ideal launch conditions and less drag, which delivers longer driver distance than more expensive ionomer cover competitors.
  • The Soft Feel stands apart in terms of accurate iron play. The core technology, along with the new aerodynamic dimple pattern, allows the new Soft Feel to cut through any conditions, offering more distance, consistency and control with your irons.
  • Srixon’s Soft Feel completes its all-around performance, and separates from the competition, with better greenside spin and control. Thanks to the thinner, softer cover, the Soft Feel generates more spin on pitch, chips shots than its more expensive competitors.

The Srixon Soft Feel golf ball officially launches in Europe on August 2018, at a RRP of 24,99€ per dozen. Available in White & Yellow for men and White & Pink for ladies.

Putters, Srixon

Cleveland Golf – Addition of three new Huntington Beach Collection putter models

February 15, 2018 – Cleveland Golf has introduced the three latest putter models in the Huntington Beach Collection: the 2, 8, and 11. These three additional offerings push the total number of models in the Huntington Beach Collection to nine.

“We’ve had tremendous momentum in the putter category with both the Huntington Beach and TFI 2135 putter lines,” said Jeff Brunski, Director of Research and Development of the company. “These three new Huntington Beach models produce the same great roll and exceptional feel as our other Huntington Beach models with new address profiles that inspire confidence and help alignment.”

The Cleveland Golf Huntington Beach Collection is inspired by Cleveland Golf’s North American headquarters. These putters feature a classic design that have been revered for generations with modern innovations that can help any golfer improve their scoring.

The Huntington Beach Collection first launched in September of 2016 with the 1, 4, and 6 models which garnered a 2017 Hot List Gold Medal from Golf Digest. Then, in April of 2017, Cleveland Golf released three new putter models featuring tour-proven shapes: the 3, 6c, and 10.

“There has been more demand than ever for our Huntington Beach Collection putters, and these three models provide even more options to golfers seeking a high quality putter at an exceptional price,” said Lionel Caron, President of Continental Europe Sales & Marketing.

Cleveland Golf’s Huntington Beach putters features a precision milled face with a coarse, diamond-shaped milling pattern to soften the feel at impact while increasing friction for a more consistent roll. Each one is made from soft 304 Stainless Steel.

  • Availability: At retail from 1st of March 2018.
  • RRP: 119.99€.
Cleveland Golf, Equipment, Wedges

Cleveland Golf – 588 RTX 2.0, the most versatile wedge family ever, on video

October 24, 2014 – Some days ago we presented the official launch of the new Cleveland Golf 588 RTX 2.0 wedges. A family of golf clubs that will surprise you by their performance, versatility and options of choice to fit your game.

Now Todd Harman, President of the company, Adam Sheldon, Brand Manager, and Jeff Brunski, Director of R&D, explain to us in these videos how the next generation of the 588 ROTEX wedges have been developed, and how they offer dramatic increases in versatility, control, spin, feel and, most importantly, confidence. So players can take control of the scoring “red zone” inside 125 yards, and make the shots that matter most. It’s their most versatile wedge ever.

Cleveland Golf 588 RTX 2.0 – Full Sole Grind

The Full Sole Grind provides a slightly higher effective bounce, allowing players to smoothly glide through any surface with ease. Consistent sole width gives players confidence when striking their ball on full shots while maintaining versatility around the green. Full Sole Grind is ideal for softer conditions and/or players with a steep attack angle.

Cleveland Golf 588 RTX 2.0 – Standard Bounce Grind

The Standard (STD) Bounce Grind provides a mid effective bounce, offering players a wedge that performs well in most conditions. The combination of a trailing edge grind and moderate relief from the heel and toe gives the player the perfect combination of versatility and forgiveness.

Cleveland Golf 588 RTX 2.0 – Low Bounce Grind

The Low Bounce Grind provides the lowest effective bounce, allowing players to be aggressive from anywhere around the green. The combination of a trailing edge grind and maximum relief from the heel and toe lets the player be creative from even the tightest of lies. Low Bounce Grind is ideal for firm conditions and/or players with a more shallow attack angle.