Tag Archives: New Srixon Soft Feel golf ball

Golf Balls, Srixon

Srixon – Introduction of the new Soft Feel golf ball: softness never brought you this far

15 August 2018 – Srixon, a global leader in golf ball technology and innovation, has announced the launch of the new Soft Feel golf ball. The Srixon Soft Feel is available in Soft White and Tour Yellow and officially is launched today in Europe, on August 15, 2018.

Now in its 11th generation, Srixon engineered the latest iteration of the Soft Feel specifically for golfers wanting to maximize distance and control with exceptional feel. Featuring a soft cover, innovative core, and upgraded dimple pattern, the Soft Feel delivers all-around performance from tee to green at an unmatched price… Longer. Softer. Better. The new Soft Feel from Srixon.

“The all-new Soft Feel was designed to help players maximize their distance off the tee, while providing even better feel and control,” said Jeff Brunski, Vice President of Research and Development.

“The latest generation of Soft Feel accomplishes this goal offering a lower compression ball for incredible distance, but a softer cover to provide that greenside performance all players crave. The Soft Feel provides all-around performance at an incredible value which really separates this golf ball from the rest.”

KEY TECHNOLOGIES OF THE NEW SRIXON SOFT FEEL

  • Energetic Gradient Growth Core: Soft Feel’s core technology provides a high-launch, low spin trajectory off the tee for added distance with an ultra-soft feel.
  • Soft, Thin Cover: The softer, thinner cover promotes more greenside spin and a softer feel on all pitches, chips and putts.
  • 338 Speed Dimple Pattern: The upgraded dimple pattern reduces drag and cuts through the wind for more accuracy and consistency on every shot.

INDEPENDENT TEST RESULTS

Srixon worked with Golf Laboratories, Inc. to conduct independent, outdoor robot testing of the new Soft Feel golf ball against key competitors. The results show how Soft Feel provides optimal tee-to-green performance at an incredible value:

  • The Energetic Gradient Growth Core and new 338 Speed Dimple Pattern provide ideal launch conditions and less drag, which delivers longer driver distance than more expensive ionomer cover competitors.
  • The Soft Feel stands apart in terms of accurate iron play. The core technology, along with the new aerodynamic dimple pattern, allows the new Soft Feel to cut through any conditions, offering more distance, consistency and control with your irons.
  • Srixon’s Soft Feel completes its all-around performance, and separates from the competition, with better greenside spin and control. Thanks to the thinner, softer cover, the Soft Feel generates more spin on pitch, chips shots than its more expensive competitors.

The Srixon Soft Feel golf ball officially launches in Europe on August 2018, at a RRP of 24,99€ per dozen. Available in White & Yellow for men and White & Pink for ladies.

Golf Balls, Srixon

Srixon – Total performance in all-new 10th generation Soft Feel golf ball range

Srixon-New-Soft-Feel-2016

November 9, 2016 – Srixon Sports Europe, the #1 two-piece golf ball brand in the UK & Ireland for the last 10 years, has launched its next-generation Soft Feel golf ball range. The new Soft Feel includes specific models for both male and female golfers and is designed specifically for those with mid to low swing speeds. Trusted by golfers worldwide, the popular Soft Feel features a softer cover and a lower compression core, resulting in incredible distance and an even softer feel than ever before.

Srxion-Soft-Feel-Colours

Now in its 10th generation, the all-new Soft Feel provides golfers with even better feel on all shots, as well as improved greenside spin, incredible distance and enhanced accuracy from tee to green. This high-performance ball is also available in a new classic Soft White and a striking Tour Yellow finish for players looking for added visual appeal.

The Soft Feel Lady golf ball features the same superior performance benefits as the men’s Soft Feel, but offers a slightly higher launch and comes in Soft White and an eye-catching Passion Pink finish.

Srixon-New-Soft-Feel-Yellow-Pink

Both new versions of the Soft Feel feature three key innovations that Srixon’s R&D team have implemented to ensure maximum performance in all areas of the game.

Srixon-New-Soft-Feel-insideSofter, Lower Compression Core: The new Soft Feel features the much talked about Energetic Gradient Growth (E.G.G.) Core that is unique to Srixon and has contributed to the huge success of the market-leading AD333 golf ball. This dramatically softer golf ball is a 60 compression design that is also 12 points softer than the previous generation Soft Feel. This results in even softer feel on all full shots without sacrificing the incredible distance and accuracy from tee to green.

Softer, Thinner Cover: The Ionomer cover on the new Soft Feel is 11% thinner and 5% softer than the previous model, with the softest feel rating tested in the low-compression golf ball category. The new softer, thinner cover also provides golfers with more greenside spin and softer feel on all pitches, chips and putts.

New Aerodynamic Speed Dimple Design: The new Soft Feel cover features Srixon’s break-through 324 Speed Dimple pattern which combines greater uniformity of dimple design with better surface coverage. This results in less drag on the ball, producing a more penetrating ball flight and maximised distance on full shots.

The ultimate advantage of the 10th generation Srixon Soft Feel is that it feels softer while also providing the optimal blend of distance, accuracy and spin to a wide range of golfers. Total performance has never felt better!

RRP: 24,99€ per dozen.