Tag Archives: Callaway Golf

Golf & Art, Majors, Topgolf Callaway

Callaway and St Andrews Links ‘The Big Bag Trail’ auction raises £126,000

July 22, 2022 – A total of £126,000 has been raised in a charity auction of The Big Bag Trail sculptures, a unique creative collaboration between partners, Callaway and St Andrews Links to commemorate the 150th Open.

The idea for The Big Bag Trail began when pupils from two St Andrews schools – Madras College and St Leonards –  were commissioned to design a Tour Bag that Callaway staff players would use at the 150th Championship.

To showcase the excellence of those designs, the sculptures of the final 10 were positioned in various locations around St Andrews, as The Big Bag Trail became a route from which locals and visitors could explore throughout the town, and proved to be a popular attraction for the record-breaking crowd of fans who flocked to attend this year’s Championship.

Following the conclusion of the event on July 17, which saw Aussie Cameron Smith become Champion Golfer of the Year, the sculptures were moved from their locations around the Home of Golf to the St Andrews Links Clubhouse where they were auctioned off by celebrity auctioneer Charlie Langhorn.

All proceeds from the auction will go to CHAS (Children’s Hospices Across Scotland) and Scottish Sports Futures (Changing Lives Through Sport).

Neil Howie, President and Managing Director, Callaway EMEA, said: “This has been a truly unique and wonderful project. Seeing the designs created by the young artists for the first time gave us a real sense that we were on the road to something special.

“But to see them come to life as these 10 beautiful sculptures, not forgetting Iona’s winning design that was made into the official bag used by our Staff Professionals during the 150th Open, has been an unforgettable experience.

“We’re delighted to have raised so much money for two such worthy causes, while also promoting the incredible community spirit that surrounds the Home of Golf.”

Kirsty McNab, CEO of Scottish Sports Futures said: “We’re delighted to have been involved in such an exciting and innovative project as the Big Bag Trail and would like to thank Callaway, St Andrews Links Trust and everyone else involved for raising an incredible amount of money that will make a real difference in people’s lives through the power of sport.”

Rami Okasha, CEO of CHAS, said: “When we first heard about the Big Bag Trail project we knew it was something unique and something that would capture the imagination of the public around The Open. We’re hugely grateful to Callaway and St Andrews Links Trust for their support in raising a significant amount of money which will greatly contribute to the work we do with children and families across Scotland ensuring no family faces the death of their child alone.”

The trail included the winning design by 17-year-old Iona Turner, whose creation titled ‘Nessie’s Round to Play’, was selected to be made into the official golf bag used by Callaway Staff Professionals competing at The 150th Open.

Iona’s design, which took inspiration from many of St Andrews’ iconic and recognisable landmarks, including the famous Swilcan Bridge on the 18th hole of The Old Course, was the most popular of the night, eventually leading to a final figure of £30,000.

Another design that proved popular at the auction was Lily Driscoll‘s 150 Opens, 1 St Andrews. Peter and Linda Wood from Woodside Lodges, St Andrews felt Lily’s design “Depicted St Andrews perfectly in both the colour scheme and the design” and were successful in outbidding other interested parties.

Neil Coulson, Chief Executive of St Andrews Links, said: “We’ve been overwhelmed by the public’s response to The Big Bag Trail, both in person from those who attended The Open, and online from those who couldn’t be with us last week.

“It was a remarkable build up to The 150th Open, a phenomenal event both on and off the course, and now to have raised so much money for these fantastic charities is the icing on the cake.”

DP World Tour, Golf Companies

Callaway Golf – The golf brand becomes official partner of the European Tour

January 17, 2019 – The European Tour has announced today Callaway Golf as an Official Partner for the next five years.

Within this wide-reaching agreement across the family of Callaway owned brands, Callaway becomes the official driver, golf ball, shoe and golf bag brand of the European Tour; Odyssey and OGIO become the official putter and luggage brands respectively; and Callaway Apparel, plus the ‘new to Europe’ Travis Mathew brand, will be the official on-course apparel of the European Tour.

As well as Official Partner status, Callaway will also supply its market-leading Chrome Soft Golf Balls to driving ranges at European Tour events. Callaway will also drive awareness of Odyssey, the number one putter in golf, through a ‘putting leaderboard’ on TV broadcasts, which will showcase a new range of performance statistics at each European Tour event.

As part of the Official Partnership, Callaway will collaborate with the European Tour’s digital channels to create new content strands featuring the Callaway brands, products and their Staff Professionals.

Established in 1982 by the late Ely Callaway, the brand has a rich heritage of investing in European golf, and boasts major-winning Staff Professionals at the pinnacle of the sport, including Sergio Garcia, Henrik Stenson and Danny Willett.

The Official Partnership begins at this week’s Abu Dhabi HSBC Championship presented by EGA – the first of eight Rolex Series events in the 2019 Race to Dubai.

Neil Howie, President & Managing Director of Callaway Golf Europe, said: “Securing this important leadership position with such a forward-thinking and committed organisation as the European Tour aligns perfectly with our own business goals of making the game more enjoyable and accessible through market-leading innovation and superior product performance.

“Callaway continues to enjoy a very strong and loyal following among players on the European Tour, Odyssey has been the number one brand for more than ten years and Rogue Drivers were the number one model in play across 2018, and we are excited about the impact of our recently launched Epic Flash family. We also look forward to the many tournament, broadcast and content opportunities that this new partnership will bring.”

Keith Pelley, Chief Executive Officer of the European Tour, said: “We are delighted to have Callaway on board as an Official Partner for the next five years. It is really exciting to form a new relationship with a brand dedicated to producing not only high-performance golf products but also delivering unique and engaging content to golfers across the globe.”

At the picture Neil Howie, President and Managing Director, Callaway Golf EMEA and Keith Pelley, Chief Executive, European Tour confirm Callaway as Official Partner to the European Tour for five years.

DP World Tour, What's in the bag…

Callaway Golf – Odyssey Prototype Stroke Lab putter rolls Danny Willet to victory

November 19, 2018 – Callaway staff professional Danny Willett proved just how much he loves his new Odyssey Prototype Stroke Lab Putter by rolling in 23 birdies and an eagle on his way to victory at the season-ending DP World Tour Championship in Dubai.

First put in play at last week’s Nedbank Challenge in South Africa, the prototype design features a special Odyssey shaft that is designed to improve the consistency of the putting stroke, thanks to a revolutionary weighting system.

Fellow Callaway Staffers Phil Mickelson and Sergio Garcia have also put the new prototype shaft in play on Tour this season.

Willett (31), the 2016 Masters Champion, ranked first in Putts per Green in Regulation (1,641) across the Earth Course at Jumeirah Golf Estates, helping him to his sixth European Tour title and the €1,177,645 winner’s cheque.

Talking immediately after his two-shot -18 victory, Danny Willett said: “You never quite know when a win is around the corner. With everything that’s happened you’re never sure if another win is going to come. It has been a hell of a lot of work. It is just nice to be back!”

Danny wasn’t the only player to be using a Rogue Driver this week as, for the 18th out of 19 weeks, a Rogue or Rogue Sub Zero Driver has the been the #1 Driver Model in play on the European Tour.

Danny used a complete bag of Callaway and Odyssey products, including a Rogue Fairway Wood, X Forged ‘18 Irons and Utilities, and Mack Daddy Wedges.

Danny also relied on the performance of the Chrome Soft X Golf Ball, featuring revolutionary graphene. A host of other Callaway Staff Players have also tasted victory this season using Chrome Soft, including Australian Marc Leishman, Spain’s Sergio Garcia and Xander Schauffele.

Neil Howie, Managing Director of Callaway Golf EMEA, said: “It is great to see Danny winning again – he has a habit of coming good at the biggest events! – and we couldn’t be more delighted for him and his family.

“To see him in such devatasting form, using a new Odyssey Prototype Stroke Lab Putter is a great way to end another phenomenal season for #TeamCallaway.”

What’s in the Bag – Danny Willett

  • Driver: Callaway Rogue (9°), Mitsubishi Diamana Chemical 60x shaft
  • Fairways: Callaway Rogue (15°), Mitsubishi Rayon shaft
  • Utilities: Callaway X Forged Utility Irons (18°, 21°, 24°), True Temper Dynamic Gold X100 Superlite shafts
  • Irons: Callaway X Forged 18 (5-9), True Temper Dynamic Gold X100 Superlite shafts
  • Wedges: Callaway Mack Daddy Forged PW (48°), True Temper Dynamic Gold shaft; Callaway Mack Daddy 4 (54°, 58°), True Temper Dynamic Gold shafts.
  • Putter: Odyssey Prototype
  • Golf Ball: Callaway Chrome Soft X
  • Clothing: Descente
  • Footwear: FootJoy
Equipment, Hybrids / Rescues, Irons

Callaway Golf – Easy launch and serious distance with the new 2019 Big Bertha irons and hybrids

November 13, 2018 – Big Bertha is one of the most iconic names in golf equipment, designed to push the boundaries of innovation and performance, and today Callaway Golf has announced the latest addition to the Big Bertha Family, the new 2019 Big Bertha Irons and Hybrids featuring ground-breaking technologies to deliver faster ball speed and easy launch.

2019 BIG BERTHA IRONS

The Suspended Energy Core is the engine of the new Big Bertha Irons; a construction never before achieved in a golf club, and designed to deliver easy launch; long consistent distance; and incredible sound and feel.

It starts with a Metal Injection Molded (MIM’d) Tungsten Floating Weight suspended within Callaway’s proprietary Urethane Microsphere material. Suspending the floating weight allows the Centre of Gravity to be positioned deeper in the head, promoting higher launch.

Then a new thinner and faster 360 Face Cup, boasting a shallow, flexible rim around the perimeter of the face, perfectly combines with the high-launch characteristics fuelled from the Suspended Energy Core to deliver super-long ball flights.

A Smoked PVD Finish complements the clean Big Bertha Iron look, and new Super Soft/Light Recoil ESX graphite and KBS Max 90 steel shafts and Lamkin S5 Genesis Grips complete the high performance package.

Dr. Alan Hocknell, Head of Research and Development OF Callaway Golf, said: “Golfers can enjoy distance-enhancing launch conditions we’ve never been able to achieve before in a set of irons, that still remain very easy to hit. It is an unbelievable performance combination that has earned them the right to be called Big Bertha.”

2019 BIG BERTHA IRONS FEATURES AND BENEFITS

  • Easy launch and incredible sound and feel from the revolutionary Suspended Energy Core. This new construction suspends the Metal Injection Molded Tungsten weight using proprietary urethane microspheres.
  • Long consistent distance from the 360 Face Cup which employs a flexible rim around the face that flexes and releases at impact to increase ball speed. And by using the high launch angles generated by the Suspended Energy Core, we’re able to make our thinnest face cup for increased speeds that promote longer distance.
  • Premium Design: Unforgettable look with a clean, Smoked PVD Finish.
  • RRP: 1,299€ (Steel); 1,399€ (Graphite).
  • Availability: At retail across Europe from March 1, 2019.

2019 BIG BERTHA HYBRIDS

Big Bertha is the first Callaway hybrid to combine innovative Jailbreak Technology and adjustability for long distance, fast ball speeds, and easy launch. The synergy of Jailbreak, which incorporates two internal bars that stiffen the body to place more impact load on the face for fast ball speeds, and the Hyper Speed Face Cup promotes power and ball speed across the face for increased distance.

And to make it easy to launch, Callaway has introduced an entirely new OptiFit Hosel System that’s shorter and lighter, allowing their engineers to optimize the Centre of Gravity. The new progressive shape also makes it easy to hit, and new premium Recoil shafts add to an appealing design.

Available in 3H through to 8H, new progressive head shaping creates high MOI designs that are both appealing to look at and effortlessly forgiving.

2019 BIG BERTHA HYBRIDS FEATURES AND BENEFITS

  • Long distance and fast ball speeds from Jailbreak Technology: Jailbreak bars stiffen the body, placing more impact load on the face to promote fast ball speed and long distance.
  • Fast ball speeds from an ultra-thin face and Hyper Speed Face Cup: Carpenter 455 steel face, Jailbreak Technology and a Hyper Speed Face Cup combine to maintain high ball speeds across the face.
  • Easy launch from a new OptiFit Hosel: A new hosel system that is shorter and lighter to save weight. That weight is repositioned to optimise CG, for easy launch and high, long ball flight.
  • Easy to hit from new progressive shaping: Progressive head shape that is both forgiving and appealing, and packed with high MOI (resistance to twisting) technology.
  • Great feel and control from new premium shafts: Available in premium Recoil ESX and ZT9 shafts to provide excellent feel and control.
  • RRP: 299€.
  • Availability: At retail across Europe from March 1, 2019.
Wedges

Callaway Golf – Striking new Mack Daddy 4 Tactical Wedges

September 13, 2018 – Callaway Golf yesterday announced the new Mack Daddy 4 Tactical Wedge, setting the standard for wedge performance by combining innovation technologies with premium components. It’s the finest collaboration yet between industry wedge legend Roger Cleveland and Callaway R&D, with heavy influence from Tour Players.

Visually striking with a new, standout military green ‘raw’ PVD finish, the overall ‘Tactical’ look is enhanced with a Black PVD Face, milled Black Medallions that affect CG placement, a black limited-edition True Temper Tour Issue 115 Shaft and Tactical Lamkin UTX Grip, with contrasting green detailing.

Featuring a more compact head shape, a straighter and tighter leading edge and slightly more offset, the Mack Daddy 4 Tactical Wedges are engineered from 8620 carbon steel to deliver maximum spin, control, and pure contact from tight lies, and employ the tried-and-tested Groove-in-Groove technology seen in standard MD4 Wedges.

Groove-in-Groove technology creates Micro-Positive surface roughness, milled into flat parts of the wedge face, featuring three raised micro-ridges, extending the length of the hitting area, with micro-grooves between the ridges that help grab the ball’s cover to significantly increase spin.

A 16-groove configuration includes an extra ‘Nip-It’ groove near the leading edge for added control, especially on short shots. All Mack Daddy 4 Tactical grooves are also 100% inspected with a digital stylus and special software to ensure the tightest tolerance within the rules of the game.

They are available in two grind options to enhance versatility, smooth turf interaction and solid feel:

  • S Grind: Medium-width sole with slight chamber at the back and moderate heel relief to keep the leading edge low through impact, promoting solid contact on open-faced shots. (10° bounce)
  • X Grind: The newest Callaway grind featuring a narrow, high-bounce crescent sole, with the low point near the front. Excellent for moderate-to-steep attack angles and medium-to-soft course conditions. (12° bounce)

Roger Cleveland commented: “Wedge design brings together many variables and we have carefully considered every element in the design in MD4 Tactical. Through a detailed and exhaustive process of working on look, shape, performance and feel we have created our most accomplished and distinct wedge ever.”

Available in 16 loft-bounce combinations, including six lofts – 50°, 52°, 54°, 56°, 58° and 60° – MD4 Tactical Wedges are offered in both right and left hand options and will be available in stores across Europe from September 21st 2018.

RPP: 199€.

DP World Tour, Tournaments, What's in the bag…

Callaway Golf – Birdie blitz for Andrea Pavan secures breakthrough European Tour win

August 27, 2018 – Callaway, the #1 Driver brand at the D+D Real Czech Masters, saw Italian Staff Professional, Andrea Pavan, clinch his breakthrough European Tour title after a stunning final round 67 that saw him birdie five of the closing nine holes at Albatross Golf Resort in Prague.

Using a full bag of Callaway and Odyssey products including the Chrome Soft X Golf Ball, 29-year-old Pavan, tasted victory in style, leading the field in putts per green in regulation and ranking second in putts per round using his White Hot Pro V-Line Putter.

Across the four tournament rounds he also averaged 296.9 yards from the tee with his Rogue Sub Zero 9° Driver, whilst hitting 80.6% of greens in regulation thanks to his Callaway X Forged ’18 Irons.

The four-time Challenge Tour winner finished an incredible 22-under par, a new tournament record, and two shots clear of the chasing pack, to clinch the €166,660 winner’s cheque, having hit a rich vein of form that had seen three previous Top 10 European Tour finishes in recent months.

“It’s amazing, it’s massive,” said Andrea Pavan. “I’ll enjoy this one because it’s really hard to get and I’ll just keep focusing on the stuff that seems to be working and enjoy the success,” he added.

Neil Howie, President and Managing Director, Callaway EMEA, commented: “To finish the final nine holes of a tournament in just 31 shots, when you are chasing your maiden European Tour title, is a phenomenal achievement for Andrea. Huge congratulations to him, and it marks another winning performance for#teamcallaway.”

What’s in Andrea Pavan golf bag?

  • Driver: Callaway Rogue Sub Zero 9o, Oban Kiyoshi shaft
  • Fairway: Callaway Great Big Bertha Epic Sub Zero, 13.5o, Oban shaft
  • Utility: Callaway X Forged UT, 18°, True Temper Project X shaft
  • Irons: Callaway X Forged ’18, 3-PW, True Temper Project X shafts
  • Wedges: Callaway Mack Daddy Forged, 52° and 58°, True Temper Project X
  • Putter: Odyssey White Hot Pro V-Line
  • Ball: Callaway Chrome Soft X
  • Clothing: Colmar
Golf Shoes

Callaway Golf – The new 2018 footwear range, created for the needs of the modern golfer

May 16, 2018 – The 2018 Footwear Collection of Callaway Golf has been specifically created for the needs of the modern golfer, featuring aesthetically strong products rich in technical innovation for both men and women.

The 2018 family continues to build on the four very distinctive product categories of 2017 – X Series, Chev Series and Del Mar Series for men and Sky Series for women.

Headlining the men’s line for 2018 is the new Xfer Fusion BOA – the ultimate in modern, tour-inspired permanent traction featuring the BOA fastening system that provides uniform closure, a secure fit and better access to the shoe’s Fusion 4×4 spikeless permanent sole technology.

Leading a comprehensive product line for ladies, and taking inspiration from the current ‘Ath-leisure’ trend which blends sports styling with street fashion, is the Halo Tour BOA.

Its key feature is its visually-appealing, knitted Opti-shield high performance mesh structure which is backed by a waterproof membrane to ensure all-year-round performance and breathability.

Duncan Patmore, Callaway EMEA Footwear Manager, commented: “Our golf shoe business continues to grow and we are significantly expanding the sales network for 2018, so more golfers can experience the game-enhancing performance benefits of Callaway Footwear.

“Our product development research has identified that our customers are looking for four very different styles of golf shoe, often owning multiple pairs in each category and our 2018 Collection reflects this insight. Men and women can choose from an extensive line of leather, waterproof cleated and non-cleated shoes; casual spikeless shoes and athletic, breathable shoes for summer golf.”

Other significant additions to the comprehensive Callaway 2018 range, include:

  • New men’s version of Xfer Nitro and Xfer Fusion shoes, the latter featuring the world’s first TPU hybrid outsole, whilst the Nitro is fully loaded with technology and built for Tour

  • New grey and white charcoal colours added to the hugely popular men’s Del Mar Retro line which combines out-of-the-box comfort with sumptuous full-grain leather uppers and relaxed street-inspired styling

  • New men’s Del Mar Ballistic line that takes inspiration from the Del Mar line as a lightweight, highly breathable product that debuts a Ballistic mesh upper which also has water-repellent properties

  • New Chev Vent for men and ladies, features an all new outsole, upper and shape with a highly breathable mesh upper, making this product perfectly aligned to its ‘air conditioning for your feet’ billing

  • Lady Mulligan is a completely new concept for Callaway. Its lightweight micro-fibre one-piece upper adds to its waterproof qualities, and traction is delivered by a series of fast-twist cleats which blend perfectly with a dura-rubber sole unit.  There’s also a new and improved range of Chev Mulligan shoes for men

  • Sunset Couture for women is a new design with basket weave-effect leather and taking inspiration from last year’s model, which was so successful at retail

View here all the 2018 Footwear Collection of Callaway Golf

Drivers, Fairway Woods

Callaway Golf – New XR Speed driver and fairway woods: Fast just got a whole lot faster

April 17, 2018 – Callaway Golf has introduced the all-new XR Speed Driver and Fairway Woods to its European line-up, the fastest, hottest and most forgiving XR range of products ever.

XR Metalwoods are already renowned for power-enhancing technologies that have helped golfers at every level hit longer shots.

Now Callaway has pushed XR performance even further with new X Face VFT Technology – the lightest and most flexible face it has ever designed – generating greater ball speeds and distance across a wider area of the face.

XR Speed is also the first XR Driver to feature an ultra-light Triaxial Carbon Crown (45% lighter than the XR 16 titanium crown) that improves the head’s mass properties to promote high launch and lower spin off the tee and increased MOI – the best formula for increased distance, accuracy and forgiveness.

Callaway’s R&D team has also enhanced the aerodynamics of XR Speed by improving its Speed Step Technology on the crown of the head, reducing air resistance and optimising clubhead speed.

Dr. Alan Hocknell, Senior Vice President, Research and Development at Callaway Golf, commented: “Our Jailbreak Technology made Epic the #1 selling Driver globally in 2017, and this year the new Rogue family of woods, also featuring Jailbreak, is off to an equally strong start.”

“We are however aware that drivers in the super-premium category aren’t accessible to every golfer. So our challenge with the new XR Speed was to deliver the best ‘non-Jailbreak’ driver possible, to sit in the premium category, that would still outperform competitor drivers, as well as give Epic and Rogue a run for their money.”

In addition, the new XR Speed Fairway Woods, in 3W, 4W, 5W and 7W, feature a new shallow head profile that enables golfers of all abilities the opportunity to get the ball airborne easier, quicker and more efficiently.

The inclusion of a refined Next-Gen Hyper Speed Face Cup optimises ball speeds across the entire face, promoting maximum distance. Yardage gains are then further enhanced through the aerodynamic efficiency of an improved Speed Step on the crown, which pushes clubhead speeds to levels way beyond XR 16 product lines.

WHAT TO KNOW – CALLAWAY XR SPEED DRIVER & FAIRWAY WOODS

  • XR Speed Driver and Fairway Woods will be available in stores across Europe from May 8th 2018.
  • XR Speed Driver (9º, 10.5º and 13.5º HT), are available right and left-handed. Ladies options, with a revised cosmetic, are available in 10.5° and 13.5° HT.
  • XR Speed Fairway Woods (3W, 4W, 5W, 7W) are available right and left-handed (apart from 4W), with Project X HZRDUS shafts as standard. Ladies models are available in all loft options.
  • RRP: XR Speed driver, 339€; XR Speed fairway wood, 279€.
Drivers

DRIVERS GUIDE 2018 – Choose your driver according to ‘your attitude to the game’

March 26, 2018 – Ready for the new season? Take a look at the new 2018 drivers that have just arrived in the golf shops, packed with breakthrough technological advances designed to help you, in amazing ways, to get your best score. Which one should you choose?

Until recently it was relatively easy to distinguish between customizable drivers and distance drivers, but now each brand offers adjustability in their models in both categories, and we could say that with a similar playability and performance in terms of low spin, forgiveness, ball speed and distance, it is difficult to distinguish for the amateur player. Therefore, it is not so much about your level of golf but more ‘your attitude to the game’: if you want to customize the driver to optimize the distance; or if you’d rather arrive, address and hit a good shot; or if you’d prefer to enjoy a premium high end driver.

Anyway, the best option is to have a personalized fitting, with accredited professionals, in a trustworthy golf shop or pro shop, because one of these drivers is sure to take your game from the tee to the next level.

CALLAWAY ROGUE: Standard or draw, the Rogue combines the Jailbreak technology with the X-Face VFT to enhanced ball speed and long distance. It has new Boeing aero geometry, the largest ever carbon composite Triaxial crown and a Premium shaft selection of various weights. RRP: 549€.

CALLAWAY ROGUE SUB ZERO: This is the Rogue with the Jailbreak distance, more forgiveness and low-spin. This is a powerful Tour-level driver but it’s easy to hit for any amateur seeking extremely low spin in a high-MOI head shape. It has X-Face VFT, Triaxial carbon Crown and interchangeable weights to adjust spin-rate and launch angle. RRP: 549€.

COBRA KING F8: Adjustable driver with Precision Milled Forged face, utilizing CNC milling pattern that delivers a superior performance. Precise face thickness and improved curvatures achieve maximum ball speed with distance and accuracy. It has 360º Aero aerodynamics and Cobra Connect by Arccos. In F8 and F8+ versions to adjust the centre of gravity towards the heel or the front. RRP: 429€.

COBRA F-MAX: The F-Max utilizes an ultralight configuration with the Superlite shaft which reduces swing weight to promote clubhead speed and greater distance for players with moderate swing speeds. It has a forged Ti-6-4 Titanium face; a back/heel internal weighting, offset hosel; new Crown alignment feature; and a black PVD finish. RRP: 299€.

HONMA BERES S-06: This is a premium driver for medium to low handicap players that combines a beautiful appearance with the finest craftsmanship of Honma’s masters. Its groove on the sole behind the face promotes its flexion at impact, providing increased forgiveness and improving the launch angle. Ti-5N face; Ti-811 body; and new ARMRQ X light shaft of soft feel and consistency. RRP: 1.349.

HONMA BEZEAL 535: This is a premium driver for medium to high handicap players with an amazing combination of distance and forgiveness and ease to place behind the golf ball. The groove of the sole expands the sweet spot and its higher repulsion produces an increased ball speed. A weight that shifts the centre of gravity to the heel helps to square the impact. Includes a VIZARD shaft. RRP: 699€.

CLEVELAND LAUNCHER HB: More distance, forgiveness, accuracy and control almost without effort. The HiBore Crown reduces the weight and promotes a high flight with low spin. The Flex-Fins compress at impact to increase the ball speed. Launcher Cup-Face, ultra-lightweight hosel and premium Miyazaki C. Kua shaft. RRP: 329,99€.

LYNX #BB: New for 2018, the #BB is the most technologically advanced and adjustable driver within the Lynx range, regarding loft (8.5º to 12.5º) and draw and fade bias. Its Bi Cast Titanium head (460cc) has moveable 3g weights, and comes assembled with a UST Mamiya Recoil shaft and a Lamkin Crossline grip. RRP: 399€.

MIZUNO GT180: A driver with extreme levels of adjustability to optimize performance of the existing swing, and keep pace with swing changes and course conditions. Forged SP700 Ti face; draw, neutral and fade settings; Quick Switch adjustable hosel; and an expanded line of high-end shafts at no extra cost. RRP: 499€.

MIZUNO ST180: Driver with Wave sole technology and with the weight low and towards the face, dropping spin rates and promoting the ball speeds for even the fastest ball-strikers. The sole contracts and expands to increase the energy imparted to the ball. Forged SP700 Ti face; internal Waffle Crown; and efficient low-spin performance. RRP: 459€.

PING G400: A driver with adjustable multi-material head of 445cc, that offers a high performance through its powerful forged face of T9S+ titanium, aerodynamic Dragonfly and Vortec technologies, tungsten back weight and multiple shaft options. Available in standard, LST with the weight towards the face (low spin) and SFT towards the heel (straight flight) models. RRP: 469€.

PING G400 MAX: Based on the G400, the G400 Max takes the MOI to the extreme, optimizing the volume to increase its forgiveness, tighten dispersion and help golfers to lower scores. Multi-material adjustable head of 460cc with Dragonfly aerodynamic technology Crown, powerful forged face, tungsten back weight and multiple shaft options. RRP: 469€.

PXG 0811X: The 0811X and 0811LX (lighter) are the lowest spin drivers of PXG, engineered with a honeycomb elastomer TPE insert, carbon fibre crown, titanium alloy face of variable thickness, with a precise adjustable hosel and 10 weights at the sole to obtain the desired effect. RRP: From 949€ (depending on shaft).

TITLEIST 917D2: This is a distance drivers with the traditional Tour-inspired pear profile. The 917D3 (440cc) offers more workability, a slightly lower launch and less spin than the 917D2 (460cc). Both offer faster ball speeds, with the Active Recoil Channel 2.0 and the adjustability Sure Fit of centre of gravity and hosel, to fit any skill level. RRP: 549€.

TAYLORMADE M4: The M4 is an adjustable and multi-material driver. But it is different, not as customizable as the M3, and puts emphasis on forgiveness with straight distance. It also has Twist Face technology, utilizes the Hammerhead Slot and Geocoustic, combining geometry and acoustical technologies for forgiveness and best-in-class sound. Also in M4 D-Type version, more draw-biased model. RRP: 449€.

TAYLORMADE M3: This adjustable and multi-material driver introduces the Twist Face, a curved face technology that corrects the hook and slice of the miss-hits to straighten them. Its intuitive Y-Track adjustability allows the CG to be placed in order to obtain the desired ball flight, Hammerhead Slot and M3 440cc version. RRP: 579€.

WILSON C300: With an appealing Deep Matte Red finish, this adjustable driver features four Power Holes, two on the sole and two on the Crown towards the toe and the heel, that allow face deflection and add extra distance. Its rapid adjustability introduces a Fast Fit 3.0 technology to tune the loft and the Multi-Fit 3.0 for a neutral, draw or fade through three different weight placements. RRP: 469€.

XXIO X: Packed with high quality and technology, this lightweight driver is oriented to help moderate swing speed golfers to hit farther and play better. Its new True-Focus Impact technology combines a larger and powerful sweet spot with a graphite Smart Shaft that helps to find the face-centre more often. RRP: 699,99€.

Wedges

Callaway Golf – Groove-in-Groove Technology sets standard for new Mack Daddy 4 wedges

January 10, 2018 – Callaway Golf has unveiled its Mack Daddy 4 Wedge line featuring an all-new proprietary Groove-In-Groove Technology that sets a new standard in shot-stopping spin and performance.

The Mack Daddy 4 line is the most rigorously tested and Tour-validated wedge family Callaway has ever produced, and represents the finest collaboration to date between wedge design legend, Roger Cleveland, Callaway’s in-house R&D experts, and its global team of Staff Professionals.

New Groove-In-Groove Technology combines a unique suite of features that provide incredible levels of spin and control:

  • The main grooves are horizontally milled and saw-cut to precise tolerances. In the lower lofts (52º and below) a 20D groove configuration has been used for consistent spin on fuller shots, while higher lofted wedges (54º and above) feature an aggressive 5D groove configuration for maximum control out of the rough and around the green
  • Each complete 16-groove face configuration also includes a new extra ‘Nip-It’ groove near the leading edge for added control, especially on shorter shots
  • In-between each main groove on the flat part of the face is a milled ‘Micro-Positive’ surface texture that features three raised micro-ridges, extending the length of the hitting area. Micro-grooves between the ridges then help grab the ball’s cover to increase spin significantly on a variety of shots
  • This combination of grooves and micro-grooves provides 84 different contact points to grab the cover of the golf ball

Roger Cleveland’s expertise working on Tour to refine shapes, soles, grinds and camber has led to a more compact shape, straighter leading edge, tighter leading-edge radius and slightly more offset, compared to Mack Daddy 3 Wedges. The tight radius makes it easy to make clean contact on tight lies for maximum spin and control.

“MD4 sets a new and higher standard in performance and appearance. Shape, feel, spin, control, versatility, finish and detailing have all been elevated to the highest level we’ve ever achieved,” commented Roger Cleveland.

The uniquely satisfying feel of MD4 Wedges comes courtesy of a soft 8620 carbon steel head (available in an elegant Platinum Chrome or non-glare Matte Black finish) and a four-port aluminum medallion weighting system that allows for the precise positioning of the CG in each head.

CG moves progressively upwards as loft increases, ensuring a solid shot and consistent trajectory at all times. Completing each wedge is a True Temper Dynamic Gold Tour-Issue 115 shaft and premium Lamkin UTx grip.

Available in 21 loft-bounce combinations, including nine lofts – 46º, 48º, 50º, 52º, 54º, 56º, 58º, 60º and 64º – MD4 is the most comprehensive Callaway Wedge line ever.

Also included in the four grind options to suit a variety of playing styles, attack angles and course conditions (adding to C, S and W Grinds) is an all-new X-Grind, which features a narrow, high-bounce (12º) crescent sole, which excels during moderate-to-steep angles of attack on medium-to-soft course conditions.

Three MD4 Wedges are available in a specific Women’s range in 52º, 56º and 60º lofts (all in W Grind) in an Aldila 50g Graphite shaft with a Lamkin Diamond grip.

MD4 Wedges will be in store from January 26, 2018.