Tag Archives: XXIO

XXIO – Celebration of 20 years as leading golf club brand in Japan

March 27, 2020 – Srixon Sports’ XXIO brand is celebrating two decades of dominance in Japan after picking up the title of best-selling clubs in the country for the 20th consecutive year. XXIO has been the top-selling range of clubs in Japan since 2000, while it is also the fastest-growing premium brand in Europe.

Sean Hanafusa, CEO of Srixon Sports Europe, said: “We are grateful to all of the XXIO fans for their continued support. At the same time, Sumitomo Rubber Industries – Srixon Sports Europe’s owner – is committed to developing XXIO into a brand that helps more and more golfers get even more enjoyment out of the game of golf, so we hope that you will look forward to what the future holds in store for XXIO.”

The new XXIO Series Eleven and X ranges introduce two new features to enhance enjoyment of the game. Weight Plus technology concentrates more of a golf club’s weight in the grip to reduce the amount of force needed to support the club during the takeaway, which makes it easier for golfers to attain the ideal top-of-swing position. Meanwhile, a new Flat Cup Face design further enhances overall rebound (i.e. COR) performance. XXI0 also recently introduced a new logo as part of its overall brand strategy.

Lionel Caron, Srixon Sports Europe’s President, said: “The quality of the products and XXIO’s technological innovations is recognised by golfers and our retailer partners. The brand has established itself in a reasoned way in Europe, where we have favoured selective distribution. The objective is to establish a closer collaboration with our selected customers in order to offer a unique experience to golfers who purchase a XXIO club.”

Benjamin Routhier, SSE Marketing Manager, added: “Faithful to the brand’s slogan – ‘Experience the Difference’ – we are increasing the number of our XXIO Experience Days, particularly in UK, Spain and France. In Spain, we are launching a XXIO community programme, with a dedicated consumer website that will ultimately offer many benefits to our end customers.”

An XXIO Europe Instagram account has also been launched to share exclusive stories, product information, videos and images with brand followers from all over Europe and UK.

More information at www.xxio.eu.

XXIO – XXIO golf club series shipped a total of over 20 million

November 8, 2018 – The golf club “XXIO series” has achieved a total shipment volume of over 20 million (*). Since the release of the very first “XXIO” in 2000, Dunlop has been developing the XXIO series including “XXIO”, “XXIO Prime“, and “XXIOForged” for 18 years, and as of the end of July, 2018, the total manufacturer’s shipment volume of the series reached a record 20.21 million, meaning one club was sold every 30 seconds.

Today, the XXIO series is loved by golfers throughout the world from Korea to USA through Europe, and is now widely sold in 44 countries and regions including Japan, accounting for nearly 50% of overseas sales.

The newest model “XXIO X” is also well received by both amateur and professional golfers as a strong partner with its “Experience Easier Distance”. XXIO will continue providing golf clubs that bring the joy of playing golf to golfers, while continuing to emphasize the user benefits passed on from the first generation XXIO; “greater distance”, “easy swing”, and “exhilaration”.

(*) Total shipment volume of XXIO, XXIO Prime, XXIO Forged, and others (ex. XXIO wedges and putters).

DRIVERS GUIDE 2018 – Choose your driver according to ‘your attitude to the game’

March 26, 2018 – Ready for the new season? Take a look at the new 2018 drivers that have just arrived in the golf shops, packed with breakthrough technological advances designed to help you, in amazing ways, to get your best score. Which one should you choose?

Until recently it was relatively easy to distinguish between customizable drivers and distance drivers, but now each brand offers adjustability in their models in both categories, and we could say that with a similar playability and performance in terms of low spin, forgiveness, ball speed and distance, it is difficult to distinguish for the amateur player. Therefore, it is not so much about your level of golf but more ‘your attitude to the game’: if you want to customize the driver to optimize the distance; or if you’d rather arrive, address and hit a good shot; or if you’d prefer to enjoy a premium high end driver.

Anyway, the best option is to have a personalized fitting, with accredited professionals, in a trustworthy golf shop or pro shop, because one of these drivers is sure to take your game from the tee to the next level.

CALLAWAY ROGUE: Standard or draw, the Rogue combines the Jailbreak technology with the X-Face VFT to enhanced ball speed and long distance. It has new Boeing aero geometry, the largest ever carbon composite Triaxial crown and a Premium shaft selection of various weights. RRP: 549€.

CALLAWAY ROGUE SUB ZERO: This is the Rogue with the Jailbreak distance, more forgiveness and low-spin. This is a powerful Tour-level driver but it’s easy to hit for any amateur seeking extremely low spin in a high-MOI head shape. It has X-Face VFT, Triaxial carbon Crown and interchangeable weights to adjust spin-rate and launch angle. RRP: 549€.

COBRA KING F8: Adjustable driver with Precision Milled Forged face, utilizing CNC milling pattern that delivers a superior performance. Precise face thickness and improved curvatures achieve maximum ball speed with distance and accuracy. It has 360º Aero aerodynamics and Cobra Connect by Arccos. In F8 and F8+ versions to adjust the centre of gravity towards the heel or the front. RRP: 429€.

COBRA F-MAX: The F-Max utilizes an ultralight configuration with the Superlite shaft which reduces swing weight to promote clubhead speed and greater distance for players with moderate swing speeds. It has a forged Ti-6-4 Titanium face; a back/heel internal weighting, offset hosel; new Crown alignment feature; and a black PVD finish. RRP: 299€.

HONMA BERES S-06: This is a premium driver for medium to low handicap players that combines a beautiful appearance with the finest craftsmanship of Honma’s masters. Its groove on the sole behind the face promotes its flexion at impact, providing increased forgiveness and improving the launch angle. Ti-5N face; Ti-811 body; and new ARMRQ X light shaft of soft feel and consistency. RRP: 1.349.

HONMA BEZEAL 535: This is a premium driver for medium to high handicap players with an amazing combination of distance and forgiveness and ease to place behind the golf ball. The groove of the sole expands the sweet spot and its higher repulsion produces an increased ball speed. A weight that shifts the centre of gravity to the heel helps to square the impact. Includes a VIZARD shaft. RRP: 699€.

CLEVELAND LAUNCHER HB: More distance, forgiveness, accuracy and control almost without effort. The HiBore Crown reduces the weight and promotes a high flight with low spin. The Flex-Fins compress at impact to increase the ball speed. Launcher Cup-Face, ultra-lightweight hosel and premium Miyazaki C. Kua shaft. RRP: 329,99€.

LYNX #BB: New for 2018, the #BB is the most technologically advanced and adjustable driver within the Lynx range, regarding loft (8.5º to 12.5º) and draw and fade bias. Its Bi Cast Titanium head (460cc) has moveable 3g weights, and comes assembled with a UST Mamiya Recoil shaft and a Lamkin Crossline grip. RRP: 399€.

MIZUNO GT180: A driver with extreme levels of adjustability to optimize performance of the existing swing, and keep pace with swing changes and course conditions. Forged SP700 Ti face; draw, neutral and fade settings; Quick Switch adjustable hosel; and an expanded line of high-end shafts at no extra cost. RRP: 499€.

MIZUNO ST180: Driver with Wave sole technology and with the weight low and towards the face, dropping spin rates and promoting the ball speeds for even the fastest ball-strikers. The sole contracts and expands to increase the energy imparted to the ball. Forged SP700 Ti face; internal Waffle Crown; and efficient low-spin performance. RRP: 459€.

PING G400: A driver with adjustable multi-material head of 445cc, that offers a high performance through its powerful forged face of T9S+ titanium, aerodynamic Dragonfly and Vortec technologies, tungsten back weight and multiple shaft options. Available in standard, LST with the weight towards the face (low spin) and SFT towards the heel (straight flight) models. RRP: 469€.

PING G400 MAX: Based on the G400, the G400 Max takes the MOI to the extreme, optimizing the volume to increase its forgiveness, tighten dispersion and help golfers to lower scores. Multi-material adjustable head of 460cc with Dragonfly aerodynamic technology Crown, powerful forged face, tungsten back weight and multiple shaft options. RRP: 469€.

PXG 0811X: The 0811X and 0811LX (lighter) are the lowest spin drivers of PXG, engineered with a honeycomb elastomer TPE insert, carbon fibre crown, titanium alloy face of variable thickness, with a precise adjustable hosel and 10 weights at the sole to obtain the desired effect. RRP: From 949€ (depending on shaft).

TITLEIST 917D2: This is a distance drivers with the traditional Tour-inspired pear profile. The 917D3 (440cc) offers more workability, a slightly lower launch and less spin than the 917D2 (460cc). Both offer faster ball speeds, with the Active Recoil Channel 2.0 and the adjustability Sure Fit of centre of gravity and hosel, to fit any skill level. RRP: 549€.

TAYLORMADE M4: The M4 is an adjustable and multi-material driver. But it is different, not as customizable as the M3, and puts emphasis on forgiveness with straight distance. It also has Twist Face technology, utilizes the Hammerhead Slot and Geocoustic, combining geometry and acoustical technologies for forgiveness and best-in-class sound. Also in M4 D-Type version, more draw-biased model. RRP: 449€.

TAYLORMADE M3: This adjustable and multi-material driver introduces the Twist Face, a curved face technology that corrects the hook and slice of the miss-hits to straighten them. Its intuitive Y-Track adjustability allows the CG to be placed in order to obtain the desired ball flight, Hammerhead Slot and M3 440cc version. RRP: 579€.

WILSON C300: With an appealing Deep Matte Red finish, this adjustable driver features four Power Holes, two on the sole and two on the Crown towards the toe and the heel, that allow face deflection and add extra distance. Its rapid adjustability introduces a Fast Fit 3.0 technology to tune the loft and the Multi-Fit 3.0 for a neutral, draw or fade through three different weight placements. RRP: 469€.

XXIO X: Packed with high quality and technology, this lightweight driver is oriented to help moderate swing speed golfers to hit farther and play better. Its new True-Focus Impact technology combines a larger and powerful sweet spot with a graphite Smart Shaft that helps to find the face-centre more often. RRP: 699,99€.

Golf and Apps – New applications with access to all Srixon, Cleveland Golf and XXIO products

March 16, 2018 – From Srixon Sports Europe has arrive the announce of the release of 3 new apps, each one specific for the three brands: Srixon, Cleveland Golf and XXIO.

Using this apps, you will have quick and easy access to all technical details and specs for the clubs, bags and accessories. The players will be able to see the custom fit offerings for all woods, irons and wedges in each range and you will also be able to see soon data of all Demo Days the company organize throughout Europe.

You can download these apps into your smart phone or tablet through AppStore and Google Play.

SRIXON EU Catalogue (Google Play)

CLEVELAND GOLF EU Catalogue (Google Play)

XXIO EU Catalogue (Google Play)

XXIO – Hall of Famer Ernie Els joins XXIO as Global Ambassador

January 26, 2018 – Srixon / Cleveland Golf / XXIO, sports brands of Sumitomo Rubber Industries (SRI), have announced the addition of Ernie Els as Global Ambassador for XXIO. Nicknamed “The Big Easy,” Els’ smooth, easy swing perfectly represents the easier distance, accuracy and golf that XXIO delivers to its customers.

“I’m proud to be on board as XXIO’s new Global Ambassador,” said Ernie Els. “Srixon and Cleveland are successful brands in golf, with a proven track record, and I’m familiar with the company’s products so that’s an easy fit for me. In fact, I won both my US Opens using Cleveland wedges and I’ve always loved those clubs.

“XXIO is perhaps a less familiar name in certain parts of the world…but trust me, this company is really going places! They’ve been the No.1 equipment company in Japan over the past 17 years, now the market leader in Korea and New Zealand, and the growth has been dramatic. I’ve been talking to the guys there a lot over the past few months. They have a range of high-end, high quality products and some innovative technologies that help the average golfer get more out of their game. I’m all for that. And they have big ambitions, too.

“Actually one of the things I’m looking forward to is being able to assist in their product development and obviously, with me playing an international schedule, help create an uplift in brand awareness as the company expands around the world. These are the kind of multi-dimensional, professional partnerships that really interest me. Honestly, it’s exciting to be part of the team.”

Els, 48, from Johannesburg, South Africa, has been a major player in the world of golf for nearly 30 years. Amassing 70 career professional victories since turning professional, Els captured the first of his four career Major victories by winning the U.S. Open at Oakmont Country Club in 1994 while also securing PGA Tour Rookie of the Year. Els would go on to win his second-career U.S. Open in 1997 at Congressional Country Club as he entered the prime of his career.

He continued winning tournaments across the globe, including two additional Major victories at The Open Championship in 2002 at Muirfield Golf Club and 2012 at Royal Lytham & St. Annes Golf Club. Throughout his illustrious career, Els has recorded 19 PGA Tour victories, represented his country on 22 different occasions (including 8 Presidents Cup teams) and was inducted into the World Golf Hall of Fame in 2011.

“As one of golf’s most respected and influential athletes, we’re thrilled to welcome Ernie as our Global Ambassador for XXIO,” said Scott Carlyle, Senior Vice President of Global Marketing. “It is a rare and special opportunity to work alongside someone of Ernie’s caliber, whose efforts on and off the course have been simply astounding. We are looking forward to many years of great work together.”

Els is also globally recognized for his humanitarian efforts. In 1999 he created the Ernie Els Foundation, assisting talented young South African golfers-predominantly from families of limited resources-with education and life-skill assistance. The Foundation joined forces with Fancourt Hotel and Golf Estate to establish the Ernie Els & Fancourt Foundation in 2006.

Furthermore, Els and his wife Liezl established the Els for Autism Foundation in 2009. In 2015, they opened the Els Center for Excellence, a 26-acre campus providing education, research, global outreach and adult services to those with autism spectrum disorder. Els received the 2017 Heisman Humanitarian award for his tremendous work in the field of autism awareness and research.

During his full 2018 tournament schedule on the PGA Tour and European Tour, Els will play with Srixon/Cleveland Golf/XXIO equipment as well as carry a XXIO bag.

 

XXIO – New XXIO X Ladies Series, the 10th generation also for the modern lady golfer

November 7, 2017 – The company Srixon Sports Europe has announced the introduction of the new XXIO X Series for the modern lady golfer, the 10th generation of the No. 1 Premium Brand in Japan.

The XXIO series have evolved through nine generations since its debut in 2000, and have been focusing on the special needs of the modern lady golfer ever since.  While the core concepts for the XXIO brand remain “more length”, “easy to play” and “exhilarating impact sound”,  the design of the new XXIO X series for ladies is clean modern and differentiates itself completely of the mens offerings. Each element of the modern game of golf, such as head size, loft, shaft weight and grip, has been taken into account for the lady golfer. The XXIO X clubs will be strong allies on the course.

The XXIO X Driver offers a slightly smaller head, an ultra light shaft weighing 37 grams with great trajectory control with exhilarating feel. The “Experience Easier Distance”  Technology  also applies to these clubs. This will allow every lady golfer to hit the ball on the sweet spot and gain more distance easily.  Featuring “TRUE-FOCUS IMPACT TECHNOLOGY” – a synergy effect between the newly developed “Smart Shaft Technology“ and the new head that maximizes COR performance at the sweet spot.

Accompanying the XXIO X Ladies Driver are the new XXIO X Fairway Woods and Hybrids. Both are made to the same precision as the new Driver. The XXIO X ladies fairway woods and hybrids are equipped with a maraging body and a hot forged steel face which allows you to “Experience Easier Distance” meaning ladies will hit the ball on the sweet spot and gain more distance easily.

The new XXIO X Ladies Irons are easy to launch, provide longer distance, forgiveness  and have a sleek modern look – simply the best quality irons in the history of XXIO. The  4 piece high tech head technology including two high density nickel tungsten weights, which are strategically placed for great performance throughout the set. Combined with stronger lofts and the longer newly developed shaft that will help golfers  launch the ball with ease.

The New XXIO X Ladies Series will be available from mid January 2018 onwards.

*No. 1 in annual sales for 17 consecutive years in Japan according to a survey conducted by YANO Research Institute Ltd. of total sales of woods and irons by sub-brand, based on aggregate over-the-counter sales at major retailers throughout Japan (results from 2000 to 2016).

More information at www.xxio.eu.

XXIO – New XXIO X Series arrives, the 10th generation of the No.1 Premium Brand in Japan

November 2, 2017 – The company Srixon Sports Europe has announced the introduction of the new XXIO X Series, the 10th generation of the No. 1 Premium Brand in Japan.

The XXIO series have evolved through nine generations since its debut in 2000, and have been the No.1 seller in Japan for 17 consecutive years (*). While the core concepts for the XXIO brand remain “distance”, “forgiveness” and “exhilarating impact sound”, golfers of all abilities will find the new XXIO X series so much more advanced and attuned to their needs than ever before. For golfers who want to achieve greater distance with an easier and more enjoyable swing, the XXIO X clubs will be strong allies on the course.

The XXIO X Driver offers high trajectory with exhilarating feel,  whilst you will “Experience Easier Distance” which allows every golfer to hit the ball on the sweet spot and gain more distance. By featuring “TRUE-FOCUS IMPACT TECHNOLOGY” – a synergy effect between the newly developed “Smart Shaft Technology” and the new head that maximizes COR performance at the sweet spot. Compared to the previous XXIO 9 series, the XXIO X Driver adds more distance and forgiveness, yielding the longest distance in  XXIO’s history.

Accompanying the XXIO X Driver are the new XXIO X fairway woods and hybrids. Both are made to the same precision as the new Driver. Designed to promote a tighter impact dispersion and are ready to attack the green. The XXIO X fairway woods and hybrids are equipped wit a maraging body and a hot forged steel face to provide “Experience Easier Distance” which allows every golfer to hit the ball on the sweet spot and gain distance more easily.

The new XXIO X Irons are easy to launch, provide longer distance, forgiveness  and have a sleek modern look – simply the best quality irons in the history of XXIO. The  4 piece high tech head technology including two high density nickel tungsten weights, which are strategically placed for great performance throughout the set. Combined with stronger lofts and the newly developed longer shaft that will help Golfers to launch the ball with ease.

Lionel Caron, President Continental Europe, said: “Our engineers from Japan have provided us with a great new product line which undermine our 17 years of excellence in this category of clubs. I am looking forward to two successful years with this fantastic new product  line”.

The new XXIO X mens will be available from mid December 2017 onwards and in next posts we are going to explain deeply the benefits of the XXIO X Driver, Fairways, Hybrids and Irons.

(*) No. 1 in annual sales for 17 consecutive years in Japan according to a survey conducted by YANO Research Institute Ltd. of total sales of woods and irons by sub-brand, based on aggregate over-the-counter sales at major retailers throughout Japan (results from 2000 to 2016).

Srixon – Park earns first LPGA Tour victory of 2015 on her ‘Journey to Better’

Inbee-Park-HSBC-2015

March 10, 2015 – The golf brands XXIO, Srixon and Cleveland Golf have congratulate staffer Inbee Park for her victory at the 2015 HSBC Women’s Champions held at the Sentosa Golf Club, in Singapore.

RTX 2.0 300x250 black satin ESThe 26-year-old South Korean earned her 13th career LPGA Tour title by shooting a 2-under 70 in Sunday’s final round to clinch a two-stroke victory over her nearest competitor. Inbee Park, who began her final round with the same two-stroke lead, had two birdies on Sunday to finish the tournament at 15-under 273. Park currently has a streak of five consecutive bogey-free rounds dating back to the third round of the Honda LPGA Thailand.

”This week was just incredible,” said Inbee Park. ”I don’t think I can even believe myself that I didn’t make any bogeys for 72 holes. I mean, if I thought about bogeys, when am I going to make bogey; if I was afraid of the bogeys, I’d probably make bogeys. But I thought, whatever happens, it’s just meant to be.”

Park played with Srixon’s new 4th generation Z STAR golf ball with SpinSkin Technology, a XXIO 8 driver, XXIO Forged irons (#5-PW), and Cleveland Golf 588 RTX 2.0 wedges (46°, 50°, 58°). Park, who has a Srixon logo on her hat, wears a Srixon glove, and carries a Srixon bag.

Inbeebark-HSBC-2

Park, who is currently ranked 2nd in the Rolex Women’s World Golf Rankings, earned $210,000 for the victory and is currently ranked 9th on the LPGA Career Money List with $10,269,132. Park’s current season earnings of $318,148 moved her into 3rd place on the 2015 LPGA Official Money List.

More information at www.clevelandgolf.com, www.srixoneurope.com, and www.xxio.eu.

XXIO – New XXIO Prime Driver, light, fast and easy swinging for longer distance

XXIO-Prime-Driver-1

December 23, 2014 – In the latest launch of the new XXIO series, number one golf club brand in Japan, which you’ve probably already seen in your golf shop, the XXIO Prime Driver stands out from the rest of golf clubs for its luxurious, lightweight design and its long distance performance.

With the new XXIO Prime Driver, the golfers with lower swing speeds will achieve longer distances and improve their ball flight with no extra effort. But how does it do this? Amongst its key features there is, first of all, a lightweight SP-800 shaft, for a light and fast swing.The XXIO Prime SP-800 shaft features a new Stretch-fill material to strengthen the shaft tip while making it lighter.

The result is a new shaft that delivers a great feel at impact. The grip is also lighter, further reducing the club’s overall weight resulting in a lower swing MOI, producing faster swing speeds for all golfers. All clubs in the series, including the driver, fairway woods, irons, and utility clubs, feature this new technology.

XXIO-Prime-Driver-4

Second, you’ll find a deeper head center of gravity for a better launch.The shallow-back head shape of the XXIO Prime driver inspires confidence at address, allowing golfers to launch the ball easily on the right trajectory to increase distance. The center of gravity has been positioned deeper while maintaining the same height, to deliver a higher launch angle. The shaft has also been made softer than the previous model from the center to the tip, to increase carry distance.

And third, the improved face repulsion performance is the secret of its longer distance. The XXIO Prime Driver features a new enhanced cup face structure. A thinner area around the face and a higher repulsion over the entire face gives improved repulsion performance. The sweet spot has also been increased by 8% compared to the previous model to increase forgiveness on of center hits.

XXIO PRIME DRIVER SPECIFICATIONS 

  • Loft angle: 10.5º, 11.5º
  • Lie angle: 58º
  • Head size: 460 cc
  • Length: 45.75”
  • Swing weight: D1
  • Weight: 256g (R)
  • Shaft: XXIO Prime SP-800
  • Flex: Stiff Regular (SR), Stiff (S), Regular (R), Senior (R2)
  • SRP XXIO Prime Driver: 999,99 €.

XXIO-Prime-Driver-3

More information at www.xxio.eu.

XXIO – Introduction of new XXIO Prime Series and XXIO Forged Irons

XXIO-Prime-Series

November 12, 2014 – SRI Sports, Ltd. company has announced the latest introduction to its XXIO Prime Series, popular for its luxurious, lightweight design and long distance performance. The lineup, that will released the 20th of December 2014, comprised of Driver, Fairway Woods, and Irons, will now also feature Hybrids for the first time in the brands history.

Now in its eighth generation, the XXIO Prime Series is longer than ever thanks to advancements in Dunlop Sports’ original Dual Speed Technology, enabling golfers with lower swing speeds to achieve longer distances and improved ball flight with no extra effort.

XXIOPrimeDriverSet

XXIO Prime has earned a solid reputation over its seven previous models, especially throughout Asia, firmly establishing itself as the number one hardware brand. The new edition of XXIO Prime has also reexamined the traditional way in which loft angles are determined, creating a clear differentiation in distance gapping, giving golfers the opportunity to enjoy strategic play that takes advantage of all fourteen clubs in the bag.

The lofts of the fairway woods, utility clubs, and irons (#5~#7) have been varied in 3º increments to clearly differentiate distance gapping for each club and, for golfers who have trouble with long-to-middle irons, three new utility clubs have been added with the same carry distances as the irons they replace in the set.

New XXIO Forged Irons for mid-level to advanced golfers

XXIO-Forged-Irons

At the same time SRI Sports Ltd. has announced the latest introduction to its XXIO Forged Irons, which combine forgiveness and the feeling that mid-level to advanced golfers prefer. The new clubs will be released in stores on 20th of December 2014.

The new XXIO Forged irons deliver both painstaking attention for the feel and the XXIO series’ distinctive forgiveness. In addition to the long flight distance produced by Dunlop Sports’ original Dual Speed Technology, these irons are engineered to match golfers’ discerning tastes for attributes such as soft impact feel, head shape, and impact sound.

Following this post we will introduce you each club of the new range of XXIO products. Meanwhile, here you have some pictures to whet your appetite.

More information at www.xxio.eu from December 20, 2014.