Tag Archives: XXIO Prime

XXIO – The all-new XXIO Prime range, with easy distance and accuracy for moderate swing speed golfers

January 21, 2019 – XXIO, a global leader in premium lightweight golf equipment, introduces the all-new XXIO Prime range featuring easy distance and easy accuracy for moderate swing speed golfers. The new XXIO Prime officially launches in Continental Europe from the beginning of March 2019.

“XXIO Prime is, quite frankly, the most unique and beneficial product ever available to moderate swing speed players,” said Lionel Caron, President Srixon Continental Europe. “People might think that is marketing hype, but they simply haven’t hit Prime yet.”

XXIO PRIME WOODS

The new XXIO Prime Woods feature a redesigned hosel structure and reduced stiffness at the tip of the driver shaft, making it easier for moderate swing speed players to shut the face at impact for longer, straighter drives.

Also, the new XXIO Prime Woods are lighter, making them faster while still remaining extremely easy to swing. A new forged cup face, made from Super-TIX PLUS Titanium, is thinner, lighter and stronger for maximum COR across the entire face for more ball speed and enhanced distance.

“The speed increases, higher launch angles, and draw bias of the new Prime will show immediate results from swing one,” Lionel Caron said. “It’s legit lightweight power for the players that absolutely need it the most.”

Key Technologies:

  • Super-Tix Plus Forged Titanium Cup Face: Forged from Super-TIX PLUS Titanium, a lightweight yet high-strength alloy, the new Cup Face greatly increases distance performance thanks to a hotter sweet spot that’s noticeably larger than the previous models.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces woods that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, a tungsten-nickel inner weight that is low and deep, a lighter hosel repositioned closer to the centre of the face, and finally, reduced stiffness at the tip of the shaft, this is the most forgiving suite of XXIO Prime Woods.

XXIO PRIME HYBRIDS AND IRONS

Reach more greens in fewer shots with new XXIO Prime Hybrids. With an expanded COR across the face, a lower center of gravity, and a straighter ball flight, Prime Hybrids greatly enhance distance and ball speed from anywhere on the course.

Meanwhile, stick it close with new XXIO Prime Irons, providing more distance, more stopping power and a higher launch. Featuring a forged Super-TIX PLUS Titanium face and CNC milled Speed Grove, new Prime Irons increase ball speed across the face for easier distance and easier accuracy.

Key Technologies:

  • Forged Maraging Steel Cup Face: Forged from Maraging Steel – a lightweight yet high-strength allow – the new Cup Face in the Prime Hybrids greatly increases distance performance thanks to a hotter sweet spot that is noticeably larger than the previous models.
  • Super-Tix Plus Titanium Face with Speed Groove: Made from Super-TIX PLUS Titanium – a lightweight yet high-strength alloy – the new iron faces also feature a CNC milled speed grove that greatly increases COR for a larger, hotter sweet spot that improves ball speed for enhanced distance.
  • Unprecedented Lightweight Construction: The SP-1000 Shaft, with TORAYCA T1100G carbon fiber and NANOALLOY resin, is strong yet extremely lightweight. That, along with weight savings in the grip and club head, produces hybrids and irons that are remarkably fast and remarkably easy to swing.
  • Groundbreaking Forgiveness Features: With an expanded toe and narrowed heel, plus a crown step that moves weight low and deep, this is the most forgiving suite of Prime Hybrids. Similarly, with two high-density tungsten nickel sole weights and an overall profile that is 3mm shorter than the previous model, this is the most forgiving suite of Prime Irons.

“The XXIO brand continues to grow and continues to impress the moderate swing speed men and women that we believe are the lifeblood of the sport,” Lionel Caron said. “Those players seem to be responding to our focus, and moving forward, we’ll keep the focus on those core players and we’ll remain bullish on our prospects for continued success.”

  • Availability: At the beginning of March 2019.
  • RRP XXIO Prime Driver: 999€.
  • RRP XXIO Prime Fairway Wood: 649€.
  • RRP XXIO Prime Hybrid: 429€.
  • RRP XXIO Prime Iron: 349€ (single graphite iron).

XXIO – XXIO golf club series shipped a total of over 20 million

November 8, 2018 – The golf club “XXIO series” has achieved a total shipment volume of over 20 million (*). Since the release of the very first “XXIO” in 2000, Dunlop has been developing the XXIO series including “XXIO”, “XXIO Prime“, and “XXIOForged” for 18 years, and as of the end of July, 2018, the total manufacturer’s shipment volume of the series reached a record 20.21 million, meaning one club was sold every 30 seconds.

Today, the XXIO series is loved by golfers throughout the world from Korea to USA through Europe, and is now widely sold in 44 countries and regions including Japan, accounting for nearly 50% of overseas sales.

The newest model “XXIO X” is also well received by both amateur and professional golfers as a strong partner with its “Experience Easier Distance”. XXIO will continue providing golf clubs that bring the joy of playing golf to golfers, while continuing to emphasize the user benefits passed on from the first generation XXIO; “greater distance”, “easy swing”, and “exhilaration”.

(*) Total shipment volume of XXIO, XXIO Prime, XXIO Forged, and others (ex. XXIO wedges and putters).

XXIO – Introduction of new XXIO Prime Series and XXIO Forged Irons

XXIO-Prime-Series

November 12, 2014 – SRI Sports, Ltd. company has announced the latest introduction to its XXIO Prime Series, popular for its luxurious, lightweight design and long distance performance. The lineup, that will released the 20th of December 2014, comprised of Driver, Fairway Woods, and Irons, will now also feature Hybrids for the first time in the brands history.

Now in its eighth generation, the XXIO Prime Series is longer than ever thanks to advancements in Dunlop Sports’ original Dual Speed Technology, enabling golfers with lower swing speeds to achieve longer distances and improved ball flight with no extra effort.

XXIOPrimeDriverSet

XXIO Prime has earned a solid reputation over its seven previous models, especially throughout Asia, firmly establishing itself as the number one hardware brand. The new edition of XXIO Prime has also reexamined the traditional way in which loft angles are determined, creating a clear differentiation in distance gapping, giving golfers the opportunity to enjoy strategic play that takes advantage of all fourteen clubs in the bag.

The lofts of the fairway woods, utility clubs, and irons (#5~#7) have been varied in 3º increments to clearly differentiate distance gapping for each club and, for golfers who have trouble with long-to-middle irons, three new utility clubs have been added with the same carry distances as the irons they replace in the set.

New XXIO Forged Irons for mid-level to advanced golfers

XXIO-Forged-Irons

At the same time SRI Sports Ltd. has announced the latest introduction to its XXIO Forged Irons, which combine forgiveness and the feeling that mid-level to advanced golfers prefer. The new clubs will be released in stores on 20th of December 2014.

The new XXIO Forged irons deliver both painstaking attention for the feel and the XXIO series’ distinctive forgiveness. In addition to the long flight distance produced by Dunlop Sports’ original Dual Speed Technology, these irons are engineered to match golfers’ discerning tastes for attributes such as soft impact feel, head shape, and impact sound.

Following this post we will introduce you each club of the new range of XXIO products. Meanwhile, here you have some pictures to whet your appetite.

More information at www.xxio.eu from December 20, 2014.