Tag Archives: Titleist

Acushnet, Fairway Woods, PGA Tour, Titleist

Titleist – After the drivers, new GTS2 and GTS3 fairways launch on Tour

April 13, 2026 – The Tour launch of Titleist’s GTS metalwoods family continues this week as the NEW GTS2 and GTS3 fairways begin their rollout across the worldwide professional Tours.

More than 40 players on the PGA Tour have already put NEW GTS drivers in play since their debut three weeks ago at the Texas Children Houston Open — including Justin Thomas, who added his GTS2 model to the bag for the first time at the Masters 2026. A week earlier at the Valero Texas Open, there were more GTS drivers in play (34) than any other competitor’s total number of drivers.

Heading into the year’s first Major, Cameron Young and Johnny Keefer expressed interest in getting an early look at the NEW GTS fairways. Both added GTS3 21.0° 7-woods to the bag; Keefer at the Texas Children’s Houston Open, Young on Thursday at Augusta National.

Continuous feedback and collaboration with the game’s most discerning players is what drives Titleist’s product development process forward generation after generation.

This week at both the PGA Tour’s RBC Heritage and LPGA’s JM Eagle LA Championship, Titleist Tour reps will be working with players as they test the new GTS2 and GTS3 fairways and dial in the top end of their setups.

This process will continue over the coming weeks on professional tours and at Titleist’s tour fitting facilities around the world.

Acushnet, Golf Balls, Titleist

Titleist – New Velocity Golf Balls with high-speed construction to unlock more distance from tee to green

January 27, 2026 – The new Titleist Velocity golf balls are engineered to deliver longer distance off the tee, lower long-game spin, a more penetrating flight and reliable greenside spin, unlocking improved performance through advancements to every layer of the golf ball.

Now available in golf shops worldwide, the new Velocity features a high-speed construction that increasesdistance from tee to green through the following key innovations:

  • A faster cover and softer core formulation work together to reduce spin in the long game and deliver increased distance;
  • An improved 350 octahedral dimple design delivers a more piercing ball flight with lower peak height.

INSIDE NEW VELOCITY’S DEVELOPMENT

Velocity’s DNA has always centered around maximizing tee-to-green distance. The focus for Titleist Golf Ball R&D with the new 2026 Velocity model was to help golfers gain even more distance by targeting spin and trajectory.

“There are a lot of reasons why golfers choose to play Velocity. Consistency and durability are high on the list, but distance is really the top priority for these players,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “It’s not just distance off the tee either. They’re looking for every yard possible through the bag to help them shoot lower scores.”

To drive down spin in the long game, Titleist engineers started by reducing the overall compression of Velocity through a softer core formulation. A firmer ionomer cover formulation further lowered spin while adding ball speed, translating to even more distance.

“Whenever you make compression go down, all things equal, that’s going to bring spin down in the long game,” said Mike Madson, Senior Vice President of Titleist Golf Ball R&D. “We coupled that with a slightly firmer ionomer cover to add speed and further decrease spin in the long game. So you get that double shot of lower spin off the tee along with a faster cover, all contributing to more distance.”

Next, the team zeroed in on Velocity’s trajectory. Through edge angle and depth changes, Titleist engineers refined the design of Velocity’s 350 octahedral pattern to bring the ball flight down slightly, delivering a more penetrating flight that provides additional distance while maintaining ample stopping power into greens.

Every single Titleist golf ball, from Pro V1 to TruFeel, features its own unique dimple design to ensure optimal performance and hit the desired flight window for that model to maximize distance and consistency.

VELOCITY: EXPLOSIVE DISTANCE AND DURABILITY

Velocity is recommended for players who prioritize distance from tee to green above all other performance attributes. Its construction delivers exceptional durability along with the ball-to-ball quality and consistency of Titleist’s precision manufacturing.

New Velocity performance summary:

  • Longer distance from tee to green
  • Lower long-game spin
  • Reliable greenside spin

New Velocity construction summary:

  • New softer core formulation and faster cover
  • Improved 350 octahedral dimple design

Velocity golf balls are offered in white as well as green and orange for golfers seeking alternative color options.

Availability: New Velocity golf balls are now available in golf shops.

SRP: €39,99 per dozen

Acushnet, Titleist, Wedges

Titleist – New Vokey Design SM11 Wedges, delivering precise trajectory and distance control, exceptional feel and maximum spin

January 19, 2026 – he next generation of the PGA TOUR’s most played wedges, new Vokey Design SM11 models have been engineered to provide precise flight and distance control, exceptional feel and maximum spin.

SM11’s improved performance combined with an industry-leading number of loft, bounce and grind combinations unlock the versatility and consistency that the best players in the world expect from a Vokey.

Making their TOUR debut this week at The American Express, the new SM11 family continues to raise the standard of wedge performance through design technologies hyper-focused on Master Craftsman Bob Vokey’s three keys to great wedge play: contact, flight and spin:

  • To promote better contact and shot versatility: SM11 features the most complete lineup of loft, bounce and grind combinations in the game, allowing every player to find their perfect fit and unlock better flight, feel and spin.

“Everything starts with contact,” said Corey Gerrard, Director of Marketing for Vokey Wedges. “The right bounce and grind help you find a clean strike between grooves two and five. Nail that, and the flight and spin follow — lower, more controlled trajectories with the stopping power great wedge players depend on. That’s built into every Vokey wedge.”

  • To fine-tune ball flight: SM11 features more precise CG positioning, identical across grinds within a given loft. Three progressive CG placements from the lower to higher lofts dial in flight and distance control throughout the set.
  • To maximize spin performance: SM11 offers three shot-specific groove shapes, 5% larger groove volume and a new directional face texture, designed together to increase stopping power and spin control consistency.

New SM11 wedges, available for fittings today and in golf shops worldwide beginning Feb. 20, are offered in Tour Chrome, Nickel and a NEW Jet Black finish. Vokey SM11 wedges can also be custom ordered in the tour-favorite Raw finish.

SM11: FEATURES AND TECHNOLOGY

The most complete lineup of tour-proven grinds

The Vokey SM11 lineup is comprised of an industry-leading 27 unique configurations of six tour-proven grinds: F, S, M, D, K and T. This variety allows any golfer to find the best wedge setup to fit their unique performance needs. Properly fit wedges help to improve contact (striking grooves two through five) and versatility, resulting in more consistent flight, increased spin and better shot-making ability around the greens.

“Wedges need to be versatile, and every player is different,” Master Craftsman Bob Vokey said. “It’s never one size fits all for wedges. That’s why we have many grind options. There is a wedge for every player.”

Additions and changes to the SM11 lineup:

  • The .06K Grind, which was used to win the PGA Championship and The Open Championship in 2025, will be in the SM11 lineup at launch (06K, 60.06K). The .06K provides an alternative low-bounce lob wedge option to the in-line T Grind (58.04T, 60.04T).
  • New to the lineup is the 10F, ideal for golfers who prefer the performance and profile of a Vokey pitching wedge but require a stronger loft than 46 degrees to properly gap their set.
  • The higher-bounce K Grind lob wedge (12K, 60.12K) now features 12 degrees of bounce, having measured at 14 degrees previously. The .12K Grind has the same effective bounce as the .12D Grind, but the two grinds feature different sole designs targeted at different playing styles and course conditions.

Precise CG positioning

In previous Vokey wedge designs, center of gravity (CG) positions varied slightly across grinds within the same loft due to differences in sole widths and geometries. With SM11, Vokey engineers worked to create identical CG placements within a given loft, independent of grind. This allows for consistent flight and feel while eliminating a variable in the fitting process.

“With SM11, all the CGs within a loft are now at the same exact point,” said Kevin Tassistro, Titleist R&D’s Director of Wedge Development. “So when golfers get fit into the right grind — whichever grind that is — and they’re finding grooves two through five [with their strike], the ball will meet the CG in the correct spot.”

Progressive CG throughout the set

For lower-lofted wedges (44-52 degrees), the CG is positioned lower and closest to face center for a smooth transition from a player’s iron set and to eliminate excessive draw movement on full shots. In the higher-lofted wedges (58-60 degrees), CG is higher and more heel-ward, producing a lower flight and a squarer clubface. Sand wedge lofts (54-56 degrees) have a CG position that sits comfortably between the two.

Three shot-specific groove shapes, increased groove volume

Similar to its progressive CG, the lineup has three distinct groove shapes which vary based on loft. Lob wedge lofts (58-60) feature wider and shallower grooves to better channel debris around the greens and on partial shots, whereas pitching and gap wedge lofts (44-52) feature narrower and deeper grooves for better performance on full-swing shots. Bridging the gap between designs is the groove profile on lofts 54-56.

SM11’s Spin Milled grooves feature 5% more volume than SM10’s grooves due to improvements in manufacturing and tighter tolerances. This helps to clear more debris and retain spin, especially from the rough or in wet conditions.

New directional face texture

SM11 features a new directional face texture which provides increased friction and prolonged ball contact. More time with the ball on the club face allows SM11’s grooves to impart more reliable spin control on delicate greenside shots. The texture, angled towards the leading edge, also protects the scorelines and keeps groove edges clean and consistent.

High-frequency heat treatment

All grooves wear over time, but Vokey’s Spin Milled wedges undergo a high-frequency heat treatment applied directly to the impact area, doubling the durability of the groove edge compared to untreated grooves. This helps maintain high spin, control and stopping power for as long as possible.

“The heat treatment is applied to the scorelines, right in the impact area,” Kevin Tassistro said. “We want to preserve those groove edges to the best of our ability so that SM11 players can prolong the life of their wedge and play their best golf for longer.”

SM11 scorelines are also 100% inspected to ensure the highest quality standards and tightest tolerances.

VOKEY WEDGES ON TOUR

Since the very beginning, tour player feedback has been at the core of the development of Vokey Design wedges. The best golfers in the world are extremely discerning with what they look for with their wedge play, and their input is essential in driving Vokey wedge performance forward with each new generation.

The result of this constant feedback loop can be seen in the validation of Vokey wedges at the game’s highest level; Vokey wedges have been the most played wedge on the PGA TOUR since 2004.

In 2025 alone:

  • Vokey wedges accounted for 56% of all gap, sand and lob wedges played on the PGA TOUR, more than all other competitors combined.
  • Overall, players gaming at least one Vokey wedge won 26 PGA TOUR events in 2025, including the PGA Championship and The 153rd Open Championship.
  • Six of the top 10 players in the OWGR at the end of the 2025 season were gaming a Vokey Design sand and lob wedge.

SM11 DETAILS

Full SM11 loft, bounce and grind matrix

  • 10F
  • 10F
  • 10F
  • 08F, 50.12F
  • 08F, 52.12F
  • 08M, 54.10S, 54.12D, 54.14F
  • 08M, 56.10S, 56.12D, 56.14F
  • 04T, 58.06K, 58.08M, 58.10S, 58.12D, 58.12K
  • 04T, 60.06K, 60.08M, 60.10S, 60.12D, 60.12K

Finishes

  • Tour Chrome
  • NEW Jet Black — with increased luster, greater color consistency and the same FPP treatment found in Nickel finish
  • Nickel
  • Raw (custom only)

Shafts and grip

  • Steel: True Temper Dynamic Gold
  • Lightweight steel: True Temper Dynamic Gold 105
  • Graphite: MRC MMT MCA Red (Regular, R3, R4)
  • Grip: Titleist Universal 360

Availability

NEW Vokey Design SM11 wedges are available for fittings today and will be in golf shops worldwide beginning Friday, Feb. 20.

SRP (Steel & Graphite): 220,00€ – Tour Chrome, Nickel, Jet Black; 270,00€ – Raw.

VOKEY WEDGE FITTING APP

Developed in collaboration between the Titleist Golf Club R&D and the Vokey Tour teams, the Vokey Wedge Fitting App leverages its proprietary software to take grind selection to another level. The in-store app incorporates launch monitor technology to measure any golfer’s short game technique, from full shots to greenside pitches. By taking the best elements of an outdoor fitting and replicating them indoors, the Vokey Wedge Fitting App is designed to recommend the optimal wedges for players in just 15 swings.

Acushnet, Golf Balls, Titleist

Titleist – New Pro V1x Left Dash (-Pro V1x) golf balls, delivering longer distance, faster ball speed and more consistent flight

January 7, 2026 – Faster dual-core technology and advanced aerodynamics drive longer distance with even more consistent flight in the new Titleist Pro V1x Left Dash golf ball, available in golf shops worldwide beginning Jan. 21.

Over four years in the making, the new Pro V1x Left Dash (designated by –Pro V1x on its sidestamp) is the result of an uncompromising Titleist R&D process that demands that every new generation must deliver discernible performance improvements.

“We won’t introduce a product just because it’s new,” said Mike Madson, Senior Vice President of Titleist Golf Ball R&D. “It has to be better, and it has to be validated by players.”

The development of the original Pro V1x Left Dash in 2018 as a Custom Performance Option (CPO) responded to an increasing trend of players looking to maximize distance off the tee while still maintaining the requisite control and stopping power into and around the greens to compete at an elite level. In 2019, at Pinehurst No. 2, Left Dash was used to win the U.S. Amateur Championship. In 2024, on the same course, Left Dash was the choice of the U.S. Open champion.

Pro V1x Left Dash now occupies an important position alongside Pro V1 and Pro V1x in the Titleist golf ball family, providing tour-validated performance for players seeking a high flight similar to Pro V1x with dramatically lower full swing spin and a firmer feel.

The next generation of Pro V1x Left Dash — which has already been played in competition on the PGA TOUR, DP World Tour, Korn Ferry Tour, JGTO, PGA Tour Australasia and PGA TOUR Champions, following its debut on tour last October — improves upon that performance through advancements to every layer of the golf ball:

  • A new, faster high gradient dual core formulation with more resiliency increases ball speed and distance;
  • A thicker, high-flex casing layer adds speed while driving down long-game spin;
  • A thinner cast urethane cover delivers tour-level greenside spin and control;
  • A new aerodynamics package, featuring a spherically-tiled 348 tetrahedral dimple design, generates a more efficient and consistent flight for optimal performance through the air.

“If you’re a Dash player, you should be very excited to play the new Dash because we’ve taken everything that you love about it and just made it a little bit better,” Mike Madson said. “It’s still low spin off the tee. It’s faster, it’s longer, it’s more penetrating into the wind. It’s everything that a Dash player loves with a little bit more.”

PRO V1x LEFT DASH: THE PRO V1 WITH HIGH FLIGHT AND LESS SPIN

While Pro V1 and Pro V1x are designed to fit the vast majority of golfers, the introduction of Pro V1x Left Dash has proven to be an essential performance option in the Pro V1 family, inspired by the very best in the game:

  • Pro V1: Mid-trajectory flight, low long-game spin, soft feel
  • Pro V1x: Higher flight with more spin and slightly firmer feel compared to Pro V1
  • Pro V1x Left Dash: High flight, similar to Pro V1x, but with dramatically lower long-game spin and a firmer feel

“When we started testing Left Dash with consumers, it became clear very quickly that a lot of golfers out there are looking for very low spin while maintaining a high flight, and Left Dash fit that need perfectly as a complement to Pro V1 and Pro V1x,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management.

Today, Left Dash is the first-choice recommendation in roughly 6-8% of golf ball fittings through Titleist’s proprietary Golf Ball Fitting App.

INSIDE THE DEVELOPMENT PROCESS FOR NEW PRO V1x LEFT DASH

The journey of the new Pro V1x Left Dash, from iterative prototyping to competition-ready product, offers a clear example of Titleist’s commitment to providing golfers with improved performance with each new generation.

The development process for the new Pro V1x Left Dash began in earnest over four years ago, with Titleist R&D designing several promising prototypes over the first year. In April of 2023, one of those prototypes had been identified as a likely finalist. Fordie Pitts, Titleist’s Director of Tour Research and Validation, brought it to the PGA TOUR to test with Left Dash players.

“During that testing, we heard a few comments that started to give us the indication that maybe we weren’t going down the right path,” Fordie Pitts said. “The prototype felt great. It had good speed and distance, but the spin was creeping up too high in the short irons. In our minds, all it really was doing is moving the product closer to our stock Pro V1x, and it was straying from Left Dash’s DNA.”

The development team decided to go back to the drawing board, reimagining new Left Dash’s performance north star.

“We learned from players that the path we went down was not going to be optimal for what they were looking for in the product,” Frederick Waddell said. “So we started to zero in on why they love Left Dash. It’s the speed, the distance, the low spin. We completely shifted gears to focus our efforts there, resulting in a faster, longer Pro V1x Left Dash, with spin optimized for this player.”

  • Availability: New Pro V1x Left Dash will be available in golf shops worldwide beginning Wednesday, January 21.
  • SRP: €64.99 per dozen

Acushnet, Hybrids / Rescues, Irons, Titleist

Titleist – New T250-U and U-505 Utility Irons delivering launch, speed and stability off the tee and into the green

July 17, 2025 – Titleist rounds out the new T-Series iron lineup with the introduction of the all-new T250•U and next generation U•505 utility irons, designed to launch the ball higher with consistently fast ball speeds and maximum stability. While differentiated by shaping and performance characteristics, both new utilities leverage key technologies featured across the T-Series family to maximize performance on both tee shots and approach shots.

“Utilities occupy a very specific part of the bag for most players. They may be distance clubs, but golfers still need them to go a precise number and fly in a specific window so that you can hit and hold greens on the golf course. Our focus is to design a lineup of utilities that launch the ball up in the air really high, fly consistently far and offer plenty of stability and forgiveness, which is exactly what new T250•U and U•505 utilities are built to do,” says Marni Ines, Titleist’s Director of Iron Development.

The all-new T250•U utility is designed with the same construction and technologies as the all-new T250 irons and features the same shaping and loft progression. T250•U, the more compact utility compared to U•505, is available in 2-, 3- and 4-iron models.

Available in 1-, 2-, 3- and 4-iron models, new U•505 utilities offer a larger footprint and a slightly higher- launching design than T250•U. In addition to benefitting from all-new T-Series technology under the hood, the latest generation U•505 now features progressive shaping, with sole width decreasing and face height increasing progressively from the stronger- lofted models to the weaker-lofted models.

“The shape changes to the U•505 3- and 4-irons were among the most significant across the entire lineup. The new profile really was inspired by the prior generation T350 prototype 3-iron that we brought out on tour. That 3-iron, which was more compact and taller than the previous U•505 3-iron but didn’t have as much offset as the standard T350, proved to be a preferred shape by a number of tour players. We decided to work that shape into the higher lofts of the U•505 while still retaining that familiar, wider-soled and shallow-faced U•505 shape in the lower lofts”, adds Marni Ines.

Both models feature player-preferred profiles with minimal offset, allowing them to blend into the top end of a mixed setup seamlessly. They have slightly heavier headweights due to their lighter graphite shaft builds, and their tip section is a parallel bore to accommodate .370-inch diameter hybrid shafts.

New T250•U and U•505 utilities are already available for fittings and pre-sale and will arrive in golf shops beginning Thursday, August 21.

T•250 AND U•505 UTILITIES ON TOUR

Week in and week out, Titleist is the most played utility iron on the PGA Tour, providing launch, speed and consistency to many of the game’s best ball-strikers. Through the U.S. Open, Titleist had accounted for 60% of the utility irons played on Tour in 2025.

Among those with new T-Series utilities in the bags are Titleist Brand Ambassadors Tom Hoge (T250 3-iron), Byeong-Hun An (U•505 1-iron, T250 3-iron), Davis Riley (T250 3-iron) Joe Highsmith (T250 2-iron), Cameron Davis (U•505 3-iron) and Lee Hodges (T250 3-iron) as well as the 2013 Masters champion (T250 3-iron). Aldrich Potgieter earned the first worldwide victory for new T-Series irons and utilities, winning the Rocket Classic with a new T250 2-iron in the bag as well as a blended set of new T150 4-5 irons and T100 6-9 irons.

T250•U AND U•505 TECHNOLOGY

 

  • Singular design: Both T250•U and U•505 irons feature high-strength, hollow-body steel constructions, providing a clean look in the bag while concealing high-performance technology under the hood. T250•U features the same profile as the standard build T250 2-, 3- and 4-irons, and U•505 utilities feature progressive shaping, with sole width decreasing and face height increasing progressively from the stronger-lofted models to the weaker-lofted models.
  • Elevated speed: T250•U and U•505 both benefit from forged L-Face constructions, lower CG positions and V-Taper designs, improving ball speed and raising launch on off- center and low-face strikes to promote consistent distance and peak heights. U•505 is the higher-launching utility between the two.
  • Enhanced consistency: Improved Max Impact technology in both models delivers more consistent speed, distance, launch and spin rates.
  • High flight and stability: T250•U and U•505 players benefit from split high-density tungsten weighting, which allows for a strategically placed CG location to raise launch and increase forgiveness.

LOFTS

  • T250•U: 18 (2-iron), 20 (3-iron), 22 (4-iron)
  • U•505: 16 (1-iron), 18 (2-iron), 20 (3-iron), 22 (4-iron)

SHAFT STANDARD

  • Project X HZRDUS Black 5G (80g, 90g; low/mid launch, low/mid spin)

SHAFTS PREMIUM

  • Graphite Design Tour AD DI (85g; high launch, high spin)
  • Graphite Design Tour AD VF (85g, 95g; low/mid launch, low spin)

GRIP STANDARD

  • Titleist Universal 360

New T250•U and U•505 utilities can be ordered with a wide range of shafts and grips from a variety of manufacturers through custom order.

AVAILABILITY

New T250•U and U•505 utilities are available for fittings and pre-order today, July 10, and will be in golf shops worldwide beginning August 21.

SRP: 330€ / 530€ (premium shaft)

Acushnet, Irons, Titleist

Titleist – Launch of new T-Series lineup, with the next generation of T100, T150 and T350 irons, along with the new T250

July 17, 2025 – Titleist have officially introduced the all-new T-Series lineup, engineered to deliver exceptional performance, consistency and feel on every strike. The new T-Series family is comprised of the next generation T100, T150 and T350 irons as well as the brand-new T250 model, built from the ground up as Titleist’s newest player’s distance iron. The all-new, high-launching T250 Launch Spec model also joins the T-Series lineup, fitting an entirely new player profile within the T250 platform.

Each iron is designed around a specific set of performance characteristics while built to blend seamlessly with one another in the bag.

“When I think about our team’s iron philosophy, it starts with this idea of: how are we going to make you better? With the new T-Series lineup, not only do we have higher-performing products across the board, but we truly have an iron for every dedicated golfer out there. And if you break it down further, each model is designed with the same goal in mind, which is, we want to get you closer to your target more often,” says Josh Talge, Titleist’s Senior Vice President of Golf Club Marketing.

As the most played iron brand on the PGA TOUR for 11 straight seasons and counting, Titleist’s pool of input in the design process runs deep, ranging from many of the game’s best ball-strikers, to discerning and dedicated amateur players, to Titleist’s worldwide network of consumer fitters.

“Taking all that feedback, there really were three clear design objectives for this next generation of T-Series. We wanted to increase our long iron launch, tighten our mid- and short-iron spin consistency and improve overall carry distance consistency throughout the bag. Irons are made to hit very specific distances within a specific flight window, and so we’re always trying to make that more repeatable for every iron in your bag”,says Marni Ines, Titleist’s Director of Iron Development.

When it comes to custom fitting, Titleist has a laser focus on optimizing the 3 D’s – distance control, dispersion and angle of descent – for every golfer. However, the concept of the 3 D’s goes beyond just a fitting philosophy. It is also a north star for product development, with Titleist engineers looking to maximize those three performance parameters at every stage of the design process. The product of this relentless commitment to raising the bar on iron design with each generation is the best-performing T-Series lineup yet.

New T-Series irons are already available for fittings and pre-order, and will be in golf shops worldwide beginning August 21.

T100: THE MODERN TOUR IRON

Packaged in a forged multi-material clubhead with a tour player-preferred profile, new T100 irons deliver unmatched precision and feel with improved performance throughout the set.

“The main design goals with T100 were in alignment with our priorities across the entire lineup: improve long-iron launch and carry distance consistency. T100 has a new muscle channel in the 3- and 4-irons to raise launch and peak height, and its new Variable Face Thickness, lower CG and progressive groove design are all really working to tighten up front-to-back distance dispersion,” says Marni Ines.

One of the most significant improvements in T100 from the prior generation model is found in its performance out of the rough. Titleist engineers designed more aggressive, steeper-walled grooves in the mid- to short-irons (7-iron through PW), which helps maintain spin rates out from the rough or wet conditions, allowing golfers to hit their number more consistently.

Each new T-Series model features a progressive groove design to drive performance across a variety of conditions, no matter the player’s set makeup. T100 has been the most played iron model on the PGA TOUR since its introduction in 2019. Players who game sets of T100 irons include Ludvig Åberg, Russell Henley, Wyndham Clark and Jordan Spieth. Other players, like Justin Thomas and Billy Horschel, game T100 irons towards the top end of their blended set.

Performance and technology

  • Forged player-preferred design: New T100’s forged, multi- material platform and Variable Bounce Sole offer exceptional feel off the face and through the turf. Its compact profile includes a thin topline and minimal offset.
  • Superior flight and stability: Split high-density tungsten weighting and a progressive dual-cavity construction together deliver tremendous stability, trajectory control and consistent carry distance.
  • Consistent speed and spin: A new Variable Face Thickness (VFT) design in the 3- through 7-iron maintains speed and launch on off-center strikes, while new, more aggressive grooves in T100’s mid- to short-irons improve performance from the rough and wet conditions by adding consistency in spin control and helping to mitigate fliers.
  • Elevated long-iron launch: A new muscle channel design in T100’s 3- and 4-irons helps lower CG and increase launch and peak height. The muscle channel also helps to increase ball speed, which in turn helps facilitate proper gapping at the top end of the set.
  • T100’s Tour-Inspired Lofts: New T100 irons are designed with one-degree stronger lofts (33-degree 7-iron) than the previous generation T100. This choice in the design process came after two separate requests from PGA TOUR and LPGA players. On the PGA TOUR, there was a common ask for a marginal increase in bounce for T100. On the LPGA, many players gravitated towards the smaller profile of T100 (compared to T150) but needed less loft for more distance. The now-current lofts of T100 are exceptionally playable for all golfers, but bending them weak (increasing bounce) or strong (increasing carry) satisfies a range of needs from the tour without compromise.

T150: THE FASTER PLAYER’S IRON

New T150 irons retain their positioning in the T-Series lineup as the faster player’s iron, delivering extraordinary feel, stability and control along with added speed and launch. T150’s profile, slightly larger than that of T100, offers a clean and compact look at address.

T150 irons have been validated at the highest level of professional golf, with players on tour both opting to game T150 as the primary iron in a blended set, like Will Zalatoris, or at the top end of their bag to provide added launch, like Byeong-Hun An and Aldrich Potgieter.

“The constructions of T150 and T100 are very similar, and they share a lot of the same improvements, like the new progressive grooves and VFT design. But T150 has a slightly bigger body, stronger lofts and an improved muscle channel in the mid- to long-irons, which give the T150 player more speed and launch than they’d get with a T100,” says Marni Ines.

Performance and technology

  • Confidence-inspiring profile, forged design: The classic, player-preferred shape of new T150 is slightly larger than T100 for a more confidence-inspiring look at address. T150 is forged to deliver a pure feel at impact.
  • More speed, more launch: T150 irons feature one-degree stronger lofts than T100 and an improved muscle channel from 7-iron up, which lowers long-iron CG. The result is faster ball speeds and higher launch.
  • Superior flight and stability: CG location is optimized using split high-density tungsten weighting and a progressive dual- cavity construction, which delivers tremendous stability in a compact design.
  • Consistent speed and spin: A new VFT design improves speed and launch across the face, and T150 benefits from the same progressive groove design as T100, with steeper- walled grooves in the mid- to short-irons improving spin consistency across a range of playing conditions.

T250: THE REDEFINED PLAYER’S DISTANCE IRON

Undergoing a transformative redesign from its predecessor (T200) as well as a name change, new T250 irons deliver an exceptional combination of speed, launch and forgiveness along with a clean, sharp appearance from its new all-steel construction. Featuring a thicker topline and wider sole than T100 and T150 models, T250’s profile adds confidence at address without straying from the classic, player- preferred DNA found in the more compact models.

“The most obvious change in T250 is its looks, and that really started with our innovation team finding a way to leverage Max Impact technology within an all-steel construction. This allowed us to design all models in the lineup to have a really consistent look in the bag, which is especially important to golfers with blended sets. Performance-wise, T250 is all about speed, but it’s consistent speed. We don’t want ‘jumpers’ and we design to minimize them. The hollow-body construction of T250 allows us to utilize technology that drives ball speed and launch up while promoting stability and consistency across the face,” continues Marni Ines.

Since launching on tour, new T250 long irons and T250•U utilities have been popular options at the top end of blended sets. Justin Thomas added a T250 4-iron to his bag immediately at the Memorial Tournament, while Wyndham Clark added a T250 3- and 4-iron to the bag that same week.

Performance and technology

  • Singular design: New T250 irons feature a high-strength steel construction, providing a clean look in the bag while concealing T250’s high-performance technology under the hood.
  • Elevated speed: T250’s forged L-Face construction, lower CG and V-Taper design improve ball speed and raise launch on off-center and low-face strikes to promote consistent distance and peak heights.
  • Enhanced consistency: Improved Max Impact technology delivers more distance across the face while T250’s progressive groove design boosts spin consistency.
  • High flight and stability: T250 players benefit from split high- density tungsten weighting, which allows for a strategically placed CG location to raise launch and stability.

T250 LAUNCH SPEC: THE HIGH-LAUNCH PLAYER’S DISTANCE IRON

A brand-new addition to the T-Series lineup, T250 Launch Spec provides the same technology and features the same construction as T250 but with a lighter headweight and added loft, promoting effortless launch, increased carry distance for low-flight players and more stopping power into the greens.

“T250 Launch Spec is a brand-new offering for us, and we’re really excited about it because it brings optimized T-Series performance to more golfers. We saw there was opportunity in our lineup to fit the needs of the golfer who is maybe a moderate swing speed player that really needs launch and can’t achieve the 3 D’s without more help. T250 Launch Spec has all the player’s distance iron tech we leverage in T250, but the loft and headweight work to get the ball up faster and fly in a much higher window,” says Marni Ines.

T250 Launch Spec is designed for players looking to maximize launch and peak height. Its 7-iron has a loft of 35 degrees, 4.5 degrees weaker than the standard T250 7-iron (30.5), and its headweight is 6 grams lighter than that of T250.

T350: THE ULTIMATE GAME IMPROVEMENT IRON

Across the T-Series lineup, T350 gives golfers maximum levels of distance, forgiveness and speed. The T350’s appearance is brand new, as it too benefits from an all-steel construction like T250, giving the lineup a more uniform look across the board – especially in blended sets. Under the hood, T350 benefits from a number of technological advancements that drive performance for the player looking for a forgiving, long-hitting and high-launching iron.

“Compared to the rest of our T-Series models, the new T350 has the largest clubhead, it’s got the fastest face, and it has a deeper CG. This is really geared towards the player looking for all-out distance and stability. And then, like T250, we were able to create this high-performing hollow-body iron in an all-metal construction to make it look as good as anything in the lineup,” concludes Marni Ines.

Performance and technology

  • Ultra-clean design: The technology behind T350’s performance is housed within a clean, high-strength steel clubhead design.
  • Maximized distance: T350 features an L-Face construction with a unique multi-zone VFT design, which drives high- launch performance on low-face strikes and generates ultra-fast ball speeds across the face.
  • Unmatched forgiveness and consistency: T350 benefits from improved Max Impact technology, which promotes more consistent carry distance and dispersion. Like all new T-Series models, T350 also adds spin consistency from a progressive groove design.
  • Higher trajectory: Split high-density tungsten in T350 allows for strategically placed perimeter weighting to optimize CG and raise launch, stability and consistency throughout the set.

T-SERIES ON TOUR

Titleist irons have been the longstanding top choice of the best players in the world. In each of the last 11 seasons – and 20 of the last 21 – more players on the PGA TOUR have had Titleist irons in their bags than any other brand. On the DP World Tour, Titleist has been the most played iron brand for 16 straight seasons and counting.

New T-Series irons made their global debut in May at the PGA TOUR’s Charles Schwab Challenge and the DP World Tour’s Soudal Open, with a total of 39 players across both sites choosing to put the new models in play immediately.

Two weeks later at the ShopRite LPGA Classic, LPGA players were introduced to new T-Series, and the tour seeding and validation process rolled on across the worldwide professional tours in the weeks that followed.

T-Series tour adoption highlights:

  • Among the first group of PGA TOUR players to game new T-Series irons at the Charles Schwab Challenge was Bud Cauley, who added new T250 3- and 4-irons to the top end of his set before finishing third, his best result of the season.
  • Justin Thomas immediately moved into a new T250 4-iron and new T100 5-iron at the Memorial, seeing added height and gaining consistency compared to his previous gamers. Wyndham Clark also added new T250 long irons (3-4) as well as new T100 6-9 irons.
  • Byeong-Hun An put new T150 4- and 5-irons, along with a new U•505 1-iron, in play at the RBC Canadian Open before recording a season-best T6 finish.
  • Tom Kim and J.T. Poston made wholesale changes to their iron setups at the U.S. Open Oakmont, with Kim moving to new T100 4-9 irons and J.T. Poston adding a new T150 4-iron and new T100 5-9 irons at the start of the week.
  • Russell Henley put a new T250 4-iron in the bag at the Travelers Championship, where he went on to finish T2.
  • After a visit to the Titleist Performance Center at Woburn, Aldrich Potgieter added new T150 4-5 irons and new T100 6-9 irons to his bag, having previously played T100 long irons and 620 MB blade short irons. He saw immediate results, winning in his first start with the new models at the Rocket Classic and crediting his improved approach play to the new setup. Potgieter’s victory marked the first worldwide win for new T-Series irons.

LOFTS

  • T100: 20 degrees (3-iron), 23, 26, 29, 33 (7-iron), 37, 41, 45 (P), 49 (W)
  • T150: 19 (3-iron), 22, 25, 28, 32 (7-iron), 36, 40, 44 (P), 48 (W)
  • T250: 18 (2-iron), 20, 22, 24, 27, 30.5 (7-iron), 34.5, 38.5, 43 (P), 48 (W)
  • T250 Launch Spec: 27 (5-iron), 31, 35 (7-iron), 39, 43, 47 (P), 52 (W)
  • T350: 20 (4-iron), 23, 26, 29 (7-iron), 33, 38, 43 (P), 48 (W48), 53 (W53)

FEATURED SHAFTS, GRIP

T100:

  • True Temper AMT Tour White | X, S, R | Low launch, low spin (steel)

T150:

  • Nouveau True Temper AMT Tour Silver | X, S, R | Mid launch, mid spin (steel)

T250:

  • True Temper AMT Tour Black | S, R | Mid/high launch, mid spin (steel)
  • Mitsubishi MMT AMC Blue 85 | S, R | Mid/high launch, mid/high spin (graphite)

T250 Launch Spec:

  • Nouveau Nippon N.S. 750GH NEO | S, R, R2 | High launch, high spin (steel)
  • Nouveau Mitsubishi MMT AMC Red 65/55/45 | S, R, R2, R3, R4 | High launch, high spin (graphite)

T350:

  • True Temper AMT Tour Red | S, R | Mid/high launch, mid/high spin (steel)
  • Nouveau Mitsubishi MMT AMC Red 65/55/45 | S, R, R2, R3, R4 | High launch, high spin (graphite)

Grip: Titleist Universal 360

New T-Series irons can be ordered with a wide range of steel or graphite shafts and grips from a variety of manufacturers through custom order.

CUSTOM OPTIONS

Loft and lie angles can be altered by at least 2 degrees in both directions (strong/weak, flat/upright) via custom order on all new T-Series irons. Loft adjustments are in 1-degree increments, and lie adjustments are in half-degree increments.

Players can also configure their setup to be up to 2 inches longer than standard and 4 inches shorter than standard via custom order. Ladies build is 1 inch under standard, and junior build is 2 inches under standard. Length adjustments are in quarter-inch increments.

SUREFIT IRONS

Now used for Titleist iron fittings are all-new T-Series SureFit irons. The new design gives fitters the ability to adjust lie angle (2 degrees flat to 4 degrees upright, 1-degree increments), loft (2 degrees weak to 1 degree strong, 1-degree increments) and head weight (standard weight, -6 grams) on the fly and easier than ever before.

BLENDED SET OPTIMIZATION

Of the Titleist Brand Ambassadors currently playing on the PGA TOUR, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. With the goal of providing players proper distance gapping between clubs and sufficient green-holding ability throughout the bag, Titleist fitters look to find a setup that unlocks the following criteria:

  • Ball speed gaps: Golfers should see 5 mph gaps between clubs.
  • Peak height: Players should be able to maintain consistent peak height between long irons and the 7-iron.
  • Angles of descent: Long-iron landing angles should be no lower than that of the 7-iron.

AVAILABILITY

New T-Series irons are already available for fittings and pre-order, and will be in golf shops worldwide beginning August 21. SRP: 260€ per club.

Acushnet, Majors, Titleist

Titleist – Already the 77th Consecutive Editions as the No.1 Golf Ball at the U.S. Open Championship

June 14, 2025 – In June 1949, at Medinah Country Club, more competitors at the U.S. Open chose to put a Titleist golf ball in play than any other brand. For the first time, Titleist was the No. 1 ball played at the U.S. Open Championship.

That trust has continued over time, as this week at Oakmont Country Club, for the 77th consecutive year, 107 players (68.6%) teed off their Pro V1 or Pro V1x golf balls to face one of the most challenging tests in golf.

They trust them when precision is everything, when they know they need to unleash the best golf they have, and when making history is on the line.

And when faced with one of the game’s most demanding course setups, more and more players are choosing to play Titleist drivers (37%), Titleist irons (31%) and Titleist Vokey wedges (51%) at Oakmont, making it the No. 1 brand in those categories as well, with more golf clubs than any other brand.

Acushnet, Irons, Titleist

Titleist – New Limited-Edition T-Series Black Irons with a darker, more durable Titanium Carbide Vapor finish

January 23, 2025 – Titleist, the most played iron on the PGA Tour for 20 of the last 21 seasons, including each of the last 11, introduces the new limited-edition T-Series Black irons. Available on each T-Series model – T100, T150, T200 and T350 – for the first time, the new, more durable Titanium Carbide Vapor finishfeatures a darker look than previous T-Series Black irons. The smudge-resistant finish is consistent across models, creating a seamless transition from iron to iron in blended sets.

The T100, T150, T200 and T350 models, each gamed at the highest level of professional golf, deliver unrivaled feel and performance, engineered to maximize Titleist’s three dimensions of iron performance: distance control, dispersion control and descent angle.

The entire lineup of T-Series irons is designed to facilitate blended sets of multiple iron models, giving fitters and golfers the opportunity to optimize ball speed, peak heights and landing angles throughout the bag. Of the Titleist Brand Ambassadors currently playing on the PGA Tour, approximately 80 percent are playing blended sets of at least two Titleist iron models, demonstrating the importance of custom fitting and optimization throughout the bag. T-Series Black irons feature a consistent finish across the lineup and can be custom ordered for any blended set.

T-Series Black irons, offered in both right- and left-hand, will be available for pre-sale on Tuesday, February 11 and available in golf shops worldwide while supplies last beginning Friday, February 28.

CAMERON SMITH’S T-SERIES BLACK SETUP

One of the first players to ask for a black finish on his Titleist irons, Titleist Brand Ambassador Cameron Smith games a setup that includes T100 Black irons (6-9).

“I’ve used the black finish since the AP2’s came out, I can’t remember how long ago,” said Cameron Smith, who won the 150th Open Championship with a set of T100 Black irons. “I think for me just how they look, looks like a tighter finish line on top. They also look a little bit smaller, so I feel like you kind of have to concentrate a little bit more to see it.”

Smith’s setup also includes a T150 Black 5-iron, which he added to the bag to achieve a higher ball flight:

“We went to the 150, just a little bit more kind of CG down the bottom, helped get the ball up and stop a little bit more. For one, it doesn’t look too dissimilar, because I love the look of these [T100’s]. It was just really a flight thing for me. I feel like if I mishit the 5-iron, it still gets on the front, still gives myself a putt at birdie, and then I can really send it up in the air if I’m flying some water or something on a par 5. So yeah, a really versatile club. This has been really a game changer for me in the long irons.”

MODEL OVERVIEW

T100 | THE MODERN TOUR IRON

T100 irons are designed for players looking for precision control and unrivaled feel. Each year since the first generation of T100 was introduced in 2019, T100 irons have been the most trusted Titleist iron model on the PGA TOUR. Players gaming T100 irons include Ludvig Åberg, Tom Kim and Jordan Spieth.

Improvements to the newest iteration of T100 were born out of the constant feedback and testing from some of the world’s best ballstrikers. A refined, forged dual-cavity construction in T100 delivers a more solid feel at impact, and a precision CNC face milling process results in a more consistent and controlled ball flight. T100 features dense D18 tungsten and a 2,000°F aerospace brazing process, allowing Titleist engineers to be ultra-precise with CG placement for better performance and feel. The model moves faster and smoother through the turf due to its improved Variable Bounce Sole.

T150 | THE FASTER TOUR IRON

T150 irons are engineered for players seeking the exacting precision and feel of T100 with increased speed, distance and forgiveness. Titleist Brand Ambassador Will Zalatoris games T150 5-9 irons (along with a T200 4-iron and T350 3-iron).

The models are built on the same fully forged platform as T100 but with 2-degree stronger lofts and a more confidence-inspiring shape. T150 features a refined Muscle Channel which is situated closer to the face to create an even more solid feel at impact. Also driving performance in T150: Precision CNC face milling, ultra-dense D18 tungsten, a 2,000°F aerospace brazing process and an improved Variable Bounce Sole.

T200 | THE PLAYERS DISTANCE IRON

Designed for players seeking added distance and forgiveness without compromising on looks, feel, trajectory or stopping power, T200 represents the ultimate Players Distance iron.

T200 irons deliver incredible feel and performance in a clean, player-preferred profile. The model’s completely re-designed internal structure consists of a more stable chassis, refined Max Impact Technology and a dual taper face, bringing tour-level feel and speed to this forged-face iron model.

T350 | THE ULTIMATE GAME IMPROVEMENT IRON

T350 is built to launch high and provide exceptional distance and forgiveness, packaged in a refined, confidence-inspiring profile.

With a hollow-body construction inspired by the tour-proven T200 chassis, the T350 maximizes speed and forgiveness through refined Max Impact Technology, a dual-taper forged face and dual tungsten weighting. Every aspect of T350 is designed to promote high launch and consistently fast ball speeds.

TITLEIST IRON FITTING METHODOLOGY

Titleist believes in a holistic approach to iron fitting, which includes three key dimensions: Distance Control, Dispersion Control and Angle of Descent. Every T-Series iron is designed for maximum performance in these three areas.

T-Series irons are also designed to facilitate blended sets of multiple iron models, allowing golfers to reach optimal ball speeds, peak heights and landing angles throughout the bag. Titleist fitting experts believe in 5 mph gaps between irons, consistent peak heights from 7-iron through the long irons, and long iron landing angles no lower than that of the 7-iron. Players with optimized iron setups will benefit from proper distance gapping between clubs and sufficient stopping power into the greens throughout their setup.

T-SERIES BLACK: FEATURED SHAFTS, GRIP

Shafts:

  • T100 | True Temper AMT Tour White Onyx
  • T150 | Project X LZ Onyx
  • T200 | True Temper AMT Black Onyx
  • T350 | True Temper AMT Red Onyx

Grip: All-Black Golf Pride Tour Velvet 360 Flat Cap

Titleist’s full offering of iron shafts and grips are available with T-Series Black through custom order.

Availability: T-Series Black irons will be available for pre-sale on Tuesday, February 11 and available in golf shops worldwide beginning Friday, February 28.  MAP: 280€; 1,899€ (7-piece set).

Acushnet, Golf Balls, Titleist

Titleist – New Pro V1 and Pro V1x 2025 offer more speed off the tee, more control with irons and more spin with wedges

January 16, 2025 – Building upon decades of breakthrough golf ball innovation and excellence in process, Titleist introduces the new 2025 Pro V1 and Pro V1x, engineered to deliver more speed off the tee, more control with the irons and more spin with the wedges. The new models feature a faster high gradient core, reformulated to maintain low long game spin, increase ball speed and add spin on shots into and around the greens.

“The golf ball has to do everything,” said Frederick Waddell, Titleist’s Director of Golf Ball Product Management. “It’s never just about maximizing one area – golfers need performance on every single shot. Each of our golf ball models is optimized for distance off the tee, and with 2025 Pro V1 and Pro V1x in particular, we’ve realized a speed gain while unlocking even better iron and wedge performance. All of which will help players shoot lower scores.”

“We’re always trying to improve the golf ball in some way, and it’s all driven by golfer feedback,” said Mike Madson, Vice President, Titleist Golf Ball R&D. “We start by talking with the best players in the world, who help us define what better is for both Pro V1 and Pro V1x. The goal is to help golfers score better, and to do that, we’re going to use every tool we have in the toolbox.”

The solution for the newest generation of Pro V1 and Pro V1x was found in the chemistry of the high gradient core. Through a complete core reformulation, Titleist engineers were able to steepen the so-called “spin slope,” effectively maintaining low spin off the tee while increasing spin with the scoring clubs. Combine that with a measurable gain in ball speed, and the result is a product that is demonstratively better than its predecessor.

The new models, which will be available in golf shops worldwide on January 25, officially launched on the PGA Tour last October at the Shriners Children’s Open, marking the start to year No. 25 for the game’s most trusted and best-selling golf ball models. Five weeks later, new 2025 Pro V1 and Pro V1x had already been brought to the winner’s circle twice on the PGA TOUR, with the winner of the ZOZO Championship gaming 2025 Pro V1x and the champion of The RSM Classic winning in his first week with 2025 Pro V1. More than 40 players on the PGA TOUR had already made the move to the new models by The RSM.

It’s a constant cycle of innovation – one that has no beginning or end – for Titleist Golf Ball R&D that has created a foundation of high performance on which 2025 Pro V1 and Pro V1x will continue to build.

“What’s really inspiring is the fact that one idea opens the door for the next,” said Jeremy Stone, Titleist’s Senior Vice President of Golf Ball Marketing and U.S. Sales. “The New Pro V1 and Pro V1x build upon innovations introduced in 2023, which improve upon our efforts in 2021 and 2019. There are no shortcuts. I think what golfers will see in 2025 Pro V1 is a product of constant innovation, and one we know is better than what came before it.”

PRO V1 AND PRO V1x TECHNOLOGY

  • NEW Pro V1 features a new faster high gradient core, which produces more speed along with increased iron and wedge spin for more control. Its spherically tiled, 388 tetrahedral dimple design optimizes distance and delivers a penetrating and consistent flight.
  • NEW Pro V1x features a new faster high gradient dual-core, which delivers more speed and increases spin on approach shots for more control. Pro V1x’s spherically tiled 348 tetrahedral dimple design is optimized for high flight with even more consistency.
  • Both models are equipped with a speed amplifying high-flex casing layer, which contributes to low long game spin. Pro V1 and Pro V1x’s soft cast Urethane Elastomer Cover provides excellent greenside spin.

COMPARING PRO V1 AND PRO V1x

Pro V1 offers the greatest combination of speed, spin and feel in the game, with mid-flight trajectory, low long game spin, maximum short game spin and soft feel. Compared to Pro V1, Pro V1x will fly higher, spin more on full swing shots and have a firmer feel. 

PRO V1 AND PRO V1x BY THE NUMBERS

The advanced performance of 2025 Pro V1 and Pro V1x is the result of Titleist’s industry-leading Golf Ball R&D team that comprises more than 75 associates, many of whom have advanced degrees in fields such as chemistry, mechanical engineering, chemical engineering, material science, aerodynamics, physics, statistics and mathematics.

  • A typical day of data collection accumulates approximately 20,000 data points, and more than 5 million per year. Titleist associates observe every shot to ensure accurate and reliable data at either the Titleist Performance Center at Manchester Lane, in Acushnet, MA or the Titleist Performance Institute in Oceanside, CA.
  • Over 1,700 golf ball patents line the walls of the Golf Ball R&D department, representing an unparalleled amount of innovation and intellectual property in the golf ball space.
  • A total of 34 patents went into the creation of the original Pro V1.
  • More than 125 patents have been implemented on subsequent generations of Pro V1 and Pro V1x.
  • The Titleist R&D team has designed, manufactured and tested over 2,500 dimple patterns since the original Pro V1 was introduced. Every Titleist golf ball model has a unique dimple pattern to optimize flight and distance.
  • Every Pro V1 and Pro V1x golf ball must pass more than 90 quality checks, while the dual core Pro V1x must pass more than 120.
  • Following 2025 Pro V1 and Pro V1x’s official introduction, more than 40 players on the PGA TOUR had already made the move to the new models by The RSM Classic, just five weeks after the Shriners Children’s Open.
  • 2025 Pro V1 and Pro V1x players earned four wins across the global professional tours in the six weeks that followed the new models’ official launch at the Shriners:
    •             ZOZO Championship winner (2025 Pro V1x) | PGA TOUR
    •             The RSM Classic winner (2025 Pro V1) | PGA TOUR
    •             Hiroshi Iwata (2025 Pro V1x) | JGTO (Casio World Open Golf Tournament)
    •             Peter Uihlein (2025 Pro V1x) | Asian Tour (International Series Qatar)

    • According to Darrell Survey, Titleist golf balls continue to be the overwhelming #1 choice of players on the PGA TOUR, with players teeing up a Pro V1 and Pro V1x a total of 4,103 times (70%) over the 2024 season, compared to 649 (11%) for the nearest competitor.
    • Titleist golf ball players won 34 times last year on the PGA TOUR, more than six times the nearest competitor (5).

AVAILABILITY AND PRICE

New Pro V1 and Pro V1x golf balls will be in golf shops worldwide on January 25, with a RRP of 64,99€.

Customization Options available immediately include Enhanced Alignment, a performance-oriented alignment aid designed to promote more precise aim and accuracy on putts. The extended alignment sidestamp provides a built-in visual aid measuring over 65 percent longer than the standard 2025 Pro V1 sidestamp.

In addition to Enhanced Alignment, Titleist offers more than 40 different alignment aid designs on Pro V1’s fourth pole – opposite the sidestamp – through custom order on Titleist.com.

Custom Play Numbers 00-99 are available on both Pro V1 and Pro V1x as a custom order. Personalization of text and custom logos are also available at once through Titleist.eu or local golf shops.

Acushnet, FootJoy, Professionals, Titleist

The PGA – Acushnet extends Principal Partner relationship with The Professional Golfers’ Association

October 7, 2024 – The PGA, The Professional Golfers’ Association, has announced a long-term extension of its partnership with Acushnet, parent company of Titleist and FootJoy. Now, with over 8,000 Members in 80 countries across the globe, we are the world’s oldest PGA and partners of the renowned Ryder Cup. Based in UK, now with over 8,000 Members in 80 countries across the globe, it is the world’s oldest PGA and partners of the renowned Ryder Cup.

The extensive renewal of Acushnet as a PGA Principal Partner for the next four years will see the continuation of support for The PGA’s key initiatives, working closely with the Association to supply PGA Members with CPD and high-performance products to further their knowledge, training and businesses.

Together, The PGA and Acushnet will provide these opportunities to both the current and the next generation of PGA Professionals through the sponsorship of The PGA’s annual ‘Assistant of the Year’ award.

Michael Creighton, Titleist Brand Director UK Region, said: “As a Titleist brand, our connection with The PGA and its Members is part of our DNA. We are excited to continue our support by being a Principal Partner for an additional four years.

“With the constantly evolving golfing landscape, it is more vital than ever that we have strong lines of communication with our PGA partners, with our aim to continue the support through great service, strong education and best in class products, allowing PGA Professionals to give the best possible recommendations to their customers.

“We urge our large network of PGA Members to further their knowledge and training by engaging with the resources we have to offer through our Golf Ball Product Specialist and Club Fitting Education team as well as the vast resources we have on our Titleist University site.”

The new agreement will also see Acushnet as official suppliers of equipment for The PGA’s key events, including the PGA Cup – effectively the Ryder Cup for PGA Professionals – which will see the provision of bags, balls, shoes and apparel for both the men’s and women’s GB&I teams.

Russell Lawes, FootJoy Brand Director – UK Region, added: “The partnership renewal affirms FootJoy’s commitment to support PGA Members for the years to come, recognising that PGA Professionals are an extremely important part of the FJ business. Our focus will always be on unlocking and enhancing a golfer’s performance and we hope the PGA Pro will continue to help us communicate this message and teach golfers about the importance of performance-based golf products.”

And Richard Barker PGA, Executive Director – Business Development at The PGA commented: “We are delighted to continue our long-standing partnership with Titleist and FootJoy, two of the most trusted brands in golf. This collaboration underscores the synergy between our organisations, rooted in shared values and a mutual dedication to supporting PGA Members. We look forward to working together in the years to come, providing our Members with the best resources, tools, and opportunities to thrive both on and off the course.”