March 19, 2026 – FootJoy has unveiled the new generation of its Premiere Series, a model that already stands as the most widely used shoe on the PGA Tour and now arrives with updated design and performance features.

With more than a century of shoemaking heritage behind it, the Premiere Series continues to combine classic aesthetics with modern technology. According to the brand, this family represents around 40% of the footwear used on the PGA Tour in 2026, reinforcing its position as a benchmark in the professional game.

The new range includes the Premiere Series Packard and Marquis models for men, along with the Packard and Madison versions for women. All of them maintain the traditional design identity of the line, now refined with new materials and technical improvements.

The construction is based on hand-selected full-grain leather, combined with lightweight materials and updated finishes that deliver a contemporary interpretation of a classic golf shoe.

Among the main innovations is the incorporation of FootJoy’s ARCTrax outsole, designed to provide traction and stability in all types of conditions. The system features an anti-channeling structure and concentric flex grooves aimed at optimizing ground interaction during the swing.

The outsole is complemented by replaceable Pulsar LP cleats by SoftSpikes.

In terms of comfort, the brand has introduced a molded OrthoLite tongue to improve fit and foot support, along with enhanced collar padding that contributes to stability in the heel area and cushioning throughout the round.

Despite the added technical features, FootJoy has reduced the overall weight of the shoe, with the aim of improving walking comfort over 18 holes or more.

“We’ve listened closely to feedback from our Tour players and elite amateurs, identifying key areas where we could elevate performance. As the number one shoe in golf, we have a responsibility to continually raise the standard,” said Patrick Trubiano, Director of Product Management at FootJoy.

• The Premiere Series Packard men’s models have an SRP of 260€ and and has been launched at retail the 12th of March, 2026.
• The Premiere Series Marquis men’s models have an SRP of 280€ and will be launch at retail the 1st of May, 2026.
• The Premiere Series Packard women’s models have an SRP of 240€ and has been launched at retail the 12th of March, 2026.
• The Premiere Series Madison women’s models have an SRP of 260€ and has been launched at retail the 12th of March, 2026.