June 25, 2026 – Acushnet Mainland Europe marks a major milestone in its development with the official opening of its new headquarters, located on the outskirts of Paris. Designed as a true center of excellence, this new hub brings together the expertise of Titleist and FootJoy under one roof to support brand growth and deliver a unique experience for golfers, partners, and industry professionals across Europe.

Far more than a traditional headquarters, the site has been conceived as an integrated environment where technology, expertise, innovation, and education converge to support every aspect of golf performance.

“This headquarters is not just a building; it is a true accelerator of performance and innovation,” says Julien Rituit, General Manager of Acushnet Mainland Europe.

“Every decision, every project, and every new product can be developed, tested, and shared here. We designed this environment to anticipate the growth of our brands and to provide our teams, partners, and visitors with the best possible conditions for collaboration and creativity. But above all, it is a place for meeting and exchange around our shared passion: golf.”

A Strategic Site at the Heart of Europe

Ideally located near Paris and Charles de Gaulle Airport, this new park is set to become a central meeting point for distributors, media, partners, coaches, and golfers from across continental Europe.

The building brings together modern workspaces, collaborative areas, cutting-edge technical facilities, and several centers of expertise dedicated to product experience, training, and performance.

This centralization enables Acushnet Mainland Europe to strengthen agility, streamline exchanges between teams, and accelerate decision-making in an ever-evolving market.

The “Home of Titleist”: A Unique Experience in Europe

At the core of the project is the “Home of Titleist”, a space entirely dedicated to discovering the Titleist universe and its approach to performance.

Designed as an immersive journey, it brings together several complementary areas:

---

• The Titleist Fitting & Education Center, dedicated to analyzing and optimizing equipment and golf ball performance.
• Titleist Performance, which integrates a holistic approach to the player by combining biomechanics, movement, and swing understanding.
• The Pyramid of Influence Workshop, designed to support ambassadors, coaches, elite players, and emerging talent.
• The Titleist Learning Center, an educational space to explore technologies, products, and brand expertise.
• The Scotty Cameron L’Atelier, a true laboratory of craftsmanship dedicated to the art of putting.
• Titleist Golf Club Manufacturing, enhancing Europe’s capabilities in club assembly and customization.

Together, these elements create an integrated journey where every aspect of the game can be analyzed, understood, and optimized in a one-of-a-kind environment on the continent.

FootJoy Also Strengthens Its European Presence

The new headquarters also hosts a FootJoy Experience Center and the FJ FitLab, a dedicated space for shoe fitting analysis and customization.

Using advanced analytical tools and expert product guidance, golfers can benefit from a personalized fitting experience similar to that offered to professional players.

“The FJ FitLab combines technology, product expertise, and personalized support to help golfers understand the impact of proper footwear on stability, comfort, and performance,” explains Édouard Desrousseaux, FootJoy Brand Director.

A Strong Commitment to Education

Beyond its technical infrastructure, the new headquarters has been designed as a place for learning and knowledge transfer.

Dedicated training programs for partners, media, coaches, industry professionals, and passionate golfers will help deepen understanding of the products, innovations, and performance science behind the Titleist and FootJoy brands.

The site also builds on the strengthened partnership with Golf de Chantilly, home to the Titleist National Fitting Centre, which has recently been renovated and modernized, creating a direct link between on-course experience and solutions developed at headquarters.

Investing in the Future

For Julien Rituit, this opening reflects the group’s commitment to investing in world-class infrastructure in support of its brands and markets.

This new facility reflects a long-term vision: creating an environment capable of sustainably supporting the growth of Titleist and FootJoy in continental Europe, while offering golfers unparalleled experiences, services, and performance standards.

“The vision goes far beyond buildings and technology. It represents a long-term commitment to the future of our brands and the depth of our expertise, building today the legacy of tomorrow in continental Europe,” concludes Julien Rituit.

At MyGolfWay we witnessed the opening.

Por REDACCIÓN