Tag Archives: M1 Driver

TaylorMade Golf – Dustin Johnson and Joost Luiten brings the total domination of M1 Driver

Dustin-Johnson-M1-Driver-BMW

September 12, 2016 – Following a course record 63 in Friday’s second round in the BMW Championship, Dustin Johnson continued his display of prodigious distance off the tee with the M1 Special Edition TaylorMade driver and one of the best putting performances of the season with his new TaylorMade Spider Limited putter at Crooked Stick. Johnson, wearing adidas Golf apparel and footwear, dominated the field on Sunday claiming his 12th career win on the PGA Tour and third of the season, matching stablemate Jason Day for most on Tour. He is now Nº1 in the FedExCup Standings.

Joost-Luiten-TM-M1-DriverMeanwhile on the European Tour, Joost Luiten, gaming his TaylorMade M1 Driver carded 10 birdies on his way to an eight-under 63, to come out on top in a final-round tussle on home soil at the KLM Open. This marks Luiten’s second home victory at the KLM Open in his career.

What to add about is that Johnson’s and Luiten’s win is the 20th on the PGA & European Tour (combined) this year for TaylorMade’s M drivers. TaylorMade had 39.1% driver & 36.9% fairway wood counts at the BMW Championship, both of which led all manufacturers. The M Family dominated across the Driver, Fairway & Hybrid model counts at the KLM Open, claiming top spot.

Long a player of a traditional blade putter, Johnson switched into the new Spider Limited putter this week, paying immediate dividends on the greens. After playing the first two rounds of the Deutsche Bank Championship with Jason Day, Dustin Johnson arrived at Crooked Stick and requested to test a similar Spider Limited putter. He tested an all-red and an all-black version, opting for the all-black prior to Thursday’s opening round. Johnson led the field in driving distance (319.3) and putts per GIR (1.519).

Dustin-Johnson-TM-Spider-Limited

What’s in Johnson’s bag at the BMW Championship?

  • Driver: TaylorMade M1 Special Edition (10,5º, Fujikura Speeder Evoluciton 2.0 Tour Spec 661X, D4 swingweight)
  • Fairway wood: TaylorMade M1 (17º & 19º, Aldila RIP Alpha 90X)
  • Irons: TaylorMade Tour Preferred MB ’14 (3-9, PW, True Temper Dynamic Gold Tour Issue X100)
  • Wedges: TaylorMade Tour Preferred EF (52º & 60º Tour Grind, KBS Tour Wedge 130X Black Nickel)
  • Putter: TaylorMade Spider Limited, 35”, 2,5º loft, 69º lie, w/ 80/20 Pure Roll insert)
  • Golf ball: TaylorMade Tour Preferred X (#1)
  • Glove: TaylorMade Tour Preferred
  • Cap: TaylorMade New Era 9Fifty Snapback Hat
  • Footwear: adidas Golf Tour360 Boost
  • Apparel: adidas Golf

What’s in Luiten’s bag at the KLM Open?

  • Driver: TaylorMade M1 430 (8,5º, Mitsubishi Rayon, Diamana S+ 60-X)
  • Fairway wood: TaylorMade AeroBurner (15º, Aldila ATX Green 75-X)

TaylorMade Golf – PSi Tour irons and M1 Driver, arsenal of Sergio Garcia to win Ho Tram Open

Sergio-Garcia-Ho-Tram-Open-2015

December 7, 2015 – TaylorMade Golf staff player Sergio Garcia has come back to the winner’s circle. He’s been going for it intensively and getting very close to victory during the past few weeks, and he made it yesterday, at the Ho Tram Open of the Asian Tour, in Vietnam.

Sergio Garcia claimed his win in an exciting four-way playoff victory, with several ups and downs and a lot of pressure on the leaderboard, which finally resolved in the second extra hole at The Bluffs Ho Tram Strip, considered the World’s Best New Golf Course by the World Golf Awards 2015.

Sergio-Garcia-golf-bag-Ho-Tram-Open-2015

Since switching to PSi Tour irons and M1 UnMetalwoods, the Spanish player has finished T11 or better in three of four events across de PGA, European and Asian Tours.

This is Garcia’s 23rd career victory, and 5th over win on the Asian Tour, keeping the Spanish player firmly in the World’s Top 15. Sergio also remains the 4th-ranked European in the world ahead of 2016 Ryder Cup at Hazeltine in the USA where Sergio will be hoping to join his 8th Ryder Cup team, under the captaincy of Darren Clarke, a fellow TaylorMade Golf staff professional.

Sergio-Garcia-Ho-Tram-Open-2015-1

What’s in the bag of Sergio?

Review: TaylorMade Golf M1 Driver

TEST-M1-01

November 30, 2015 – TaylorMade Golf has got us into the “bad” habit of pushing beyond our limit every time it launches a new driver. And there’s no question that with the new M1… it’s done it again. The buzz created by the spectacular global launch in early September has been reflected throughout the professional tours, and for MyGolfWay.com the time has come to take that enthusiasm onto the course. So we’ve gone out to CG Sant Cugat (Barcelona, Spain).

The M1 driver is different and innovative, but not absolutely new, as the construction materials have previously been used and proven by the golf industry. However, the combination and proportion of these materials, together with the technology of TaylorMade Golf, is what makes it unique and makes this driver stand out.

TEST-M1-02

For example, how the crown is made, lighter with carbon composite, which helps shift the weight and therefore the centre of gravity (CG) lower in the sole, in order to improve launch conditions. The criss-cross carbon composite is now produced in a more refined way than the drivers of half a decade ago, which also gives it a great racing look right up to the end of the club head.

TEST-M1-04TaylorMade Golf decided not to apply the carbon composite that other brands had used earlier on, until it could get a performance which could beat that of a head made only of titanium – hence the slogan M1 THE UNMETALWOOD.

The technology and the cost of production push up its final price, but now it’s here, you’ll have seen it in golf shops and you’ve got the chance to try it out.

Given its guaranteed high performance, it is clear to us that it’ll be around for some time. And it’ll certainly brighten the life of anyone who puts it in their golf bag, like Jason Day, Dustin Johnson, Justin Rose or Sergio Garcia.

TEST-M1-03

The front section of the crown is white and made of titanium, so the M1 breaks away from the white / black controversy, with a mixed option that can seduce fans of either. We can clearly see that the contrast of the white between the dark face and the black carbon crown helps you in the alignment and in squaring the head with the golf ball at impact.

TEST-M1-07

The weight saved in the crown is shifted to the T-Track System of the sole, which now has a mobile black weigh of 15g on the front track, sliding from right to left, while another red weight of 10g slides along a back track. The front weight lets you create a Draw, Fade or Neutral shot, and the second affects the launch angle, with a higher launch the further back the weight is. With the two separate tracks you can also move the CG a little to the right or to the left.

TEST-M1-12

In the front track you have up to 18 positions to set the weight, while the back track has 15, offering you a total of 270 possible combinations. If you then add the 12 hosel configurations, and four lofts of 8.5º to 12º, you end up with 12,960 options. It seems a lot, but the personalization system lets you adjust the club with extreme accuracy, based on your characteristics and preferences, and in a much easier and faster way than with previous adjustable drivers.

TEST-M1-08

We put our demo M1 driver – 10.5º and Fujikura Pro 60 flex Regular shaft, starting with Neutral configuration and Medium trajectory – in the hands of Enricco Rissi, a promising young player of CG Sant Cugat, who hit a series of golf balls in front of the FlightScope. “I find the head fairly light and workable, compared to my current AeroBurner. The face gives you very good contact, the sound and feel are excellent, and the ball comes out very long,” are his first impressions. “Although for me it’d be better with an X shaft, I really like this club.”

TEST-M1-06

You choose the right loft of the head by turning the hosel and then to move the weights of the sole. These are the first steps to finding the best launch angle according to your swing speed and spin rate.

TEST-M1-09We tested the feel of the M1 by changing first the loft and then moving the weights of the club head: “You have many options for changing the trajectory, and you really notice the difference of hitting when you change the loft or the weights. I felt most comfortable and hit better with the Neutral ball flight configuration and the Medium trajectory,” says Enrico Rissi. Changing settings sometimes produces worse performance and other times similar but not feeling as good, until you find the best performance according to the feelings of the player, and this is confirmed by the launch monitor data.

His trainer Carlos Vivas, golf coach of the Junior Golf Academy reads the FlightScope data and comments: “The most significant thing is that just with the standard configuration he has already produced a better Smash Factor. He’s gone from 1.45 with the AeroBurner to 1.49 with the M1. The golf ball comes out faster and reaches more distance with less launch spin. Spin has reduced from 3000 to 2500 rpm, and flight distance has reached an average of 250m, 5m more of carry and with a shaft that isn’t his… If you count the bounce and roll of the golf ball, he could easily make 15m more. This is a very good driver, and the best thing is that you can make multiple combinations to find what works best for you.”

TEST-M1-05

“Looking at the driver optimizing section of the FlightScope, taking Enrico’s best numbers, he’d get a carry of 290m.”

To give it the final touch, you can choose the M1 from three stock shaft options: Fujikura Pro 60 gives you a high launch, the Mitsubishi KuroKage TiNi Silver 60 is mid, and the Aldila Rogue Black 70 is low. TaylorMade also offers 19 additional shafts without charge, with different models of Fujikura (Fuji Pro, Pro 70, Speeder), Matrix Ozik (White, Red and Black Tie), Aldila (Rogue and Tour) and Mitsubishi; and another 9 with charge, UST (Elements CHROME), Mitsubishi (Diamana and Fubuki), Project X Graphite Design 65 (Tour AD). So you can choose from 22 high quality shafts at the same price.  And if you prefer a more pro head, you can choose the M1 430 cc driver.

As a result of the multiple options we can say that the M1 is a driver for everyone who is looking to maximize their performance off the tee, and wants or can afford to invest in improving the performance of their golf bag.

TAYLORMADE M1 DRIVER

  • Reviewed club: M1 Driver (10.5º, Fujikura Pro 60 shaft, flex Regular).
  • Tester: Enrico Rissi (+0.3 hcp), CG Sant Cugat promising young golfer.
DESIGN
DISTANCE
ACCURACY
FORGIVENESS
FEELING
OPTIONS
VALUE
FOR… Mid Handicaps and professionals
AVERAGE

 Due to its premium production, technological reliability and capacity for personalization, the M1 TaylorMade driver raises the threshold of performance in the category of drivers. Choosing the ball flight effect, and especially the spin, as we have experienced, guarantees the excitement of going further, under greater control.

 Given its high level of technology and performance, little can detract from the M1. Its high price means it won’t be affordable for everyone. And to buy it directly off the shelf is not the best option. It is recommendable to go through a fitting with a launch monitor to find the configuration and spin that will get you the most distance.

M1 DRIVER TECHNICAL FEATURES

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  • TaylorMade Longest: Built with extremely low CG that allows for an efficient power transfer for more ball speed.
  • Personal Fit System: A Tour-Level fitting without the truck.
  • Loft Sleeve: A 4º (+/-2º), 12-position, sleeve for the golfers preference of face angle, loft and lie.
  • T-Track System: Front Track, one 15-gram weight to provide multiple draw, neutral and fade settings; Back Track, one 10-gram weight adjusts for multiple high, medium and low launch and spin settings.
  • Head: Multi-material, 460cc or 430cc. Lofts: 460cc (8.5º, 9.5º, 10.5º, 12º); 430cc (8.5º, 9.5º, 10.5º). Lie: 58º-62º. Lenght: 45,5”. Swingweight: D4. Stock shaft options (flex): Fujikura Pro 60 (X, S, R, M); Mitsubushi KuroKage TiNi Silver 60 (X, S, R); Aldila Rogue Silver 70 (X, S). Grip: TaylorMade Lamkin Performance 360 (52g). Left handed: 460cc (9.5º, 10.5º); 430cc (9.5º, 10.5º).
  • RPP: 599 €.

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TaylorMade Golf – Sergio Garcia trusts in the M1 Driver to be leader on Tour again

Sergio-Garcia-M1-Driver

November 12, 2015 – The new M1 Driver of TaylorMade Golf is in the bag of a lot of Tour players now, and also in the bag of the Spanish golfer Sergio Garcia. He began playing it in the last CIMB Classic of Kuala Lumpur Golf, founding 10 fairways and 17 greens in the first round. Yesterday, he hit 14 of 14 fairways and 17 greens during the opening round of BMW Masters in Shangai. Looking at his stats, at first glance Sergio is Nº1 in Driving Accuracy (100%), and Nº7 in Driving Distance (292y) in the current event.

Numbers that make it clear how well the Spanish player and his new TaylorMade Golf equipment, the M1 Driver and PSi Irons, are coming together. His 64, 8 under, yesterday makes him leader after the first round for the first time in two years, since the 2013 Nedbank Golf Challenge, and at Lake Malaren GC he has tied his lowest round of the season, to lead by one after the opening round.

THE FIRST TIME OF SERGIO GARCIA TESTING THE M1

Sergio García values shot shape and playability off the tee. This was what happened the first time he hit the M1 Driver.

He was surprised by the carbon fibre crown. He is a big fan of Formula 1 and he knows it is a very light and strong material. He thinks the sound is more like a wooden wood, the feeling is softer, and the ball comes out hotter.

“I like to feel I can draw it, I can fade it, I can hit it high, I can hit it low…”, says Sergio Garcia. “I can hit between 10 or 15 yards longer carry… The ball is coming out with a little bit less spin but at the same time I am still able to turn it, which was the important thing to me… I think for an amateur definitely will help too”.

We will carrying watching developments in the BMW Masters 2015, because the driver M1 will probably be a decisive club this week on the European Tour.

Foto: ©BMW AG.

Fujikura Golf – Expansion of the Tour Proven PRO Shaft Series with the new PRO60

Fujikura-PRO60-M1-shaft

October 18, 2015 – Fujikura Golf, recognized for developing and manufacturing the World’s Best Performance Golf Shafts, has announced that the company has added a new shaft model to the widely popular PRO Shaft Series – the PRO60 Shaft.

“The new Fujikura PRO60 Shaft is a great line extension as it adds a higher launch profile to the PRO Series Shaft line-up,” said Fujikura Marketing Manager Stephanie Hartgraves.

The Fujikura PRO60 Shaft is the latest addition to the Fujikura PRO Series, a tour proven line of shafts played by dozens of PGA Professionals to capture victories, Top-5 and Top-10 finishes. The Fujikura team of engineers used Fujikura’s proprietary enso technology to develop these high performance shafts which maximize the energy transfer from the golfer to the club head at impact.

The enso technology allowed the engineers to employ different benefits to different types of golfers depending on their swing type. The Fujikura PRO53, PRO63, and PRO73 are developed for golfers who want a mid-launch with low spin. The Fujikura PRO73 Tour Spec is designed for a golfer with a stronger swing who can benefit from a low to mid launch with low spin. The new Fujikura PRO60 delivers a higher launch for a higher trajectory which results in increased ball flight and distance.

The new Fujikura PRO60 is a shaft option for the new TaylorMade M1 Driver. The company required certain shaft specification to maximize the performance of their highly engineered head. The design goal was to deliver more speed, high launch, low spin and increased ball speed so the new PRO60 was the perfect choice to meet these key characteristics.

“This collaboration with TaylorMade is a direct result from the PRO Series success on the PGA Tour as well as from Fujikura’s longtime association with the TaylorMade Tour Preferred products,” added Stephanie Hartgraves.

Fujikura-PRO60

The Fujikura PRO60 as well as the entire line of the Fujikura PRO Series is manufactured with Fujikura’s proprietary H.I.T. Technology, (High Inertia Tip), with Maximum Carbon Fiber Content material and Cage construction for stability throughout the swing to provide more accurate shots. A custom bending profile creates a stiffened mid and tip section with more forgiveness in the handle section.

More information at fujikuragolf.com.

TaylorMade Golf – The M1 Driver, on sale in the week of domination at British Masters

TaylorMade-Golf-M1-Woods

October 11, 2015 – On the week of the retail launch of the new TaylorMade M1 family, there has already been success on the European Tour at the British Masters supported by Sky Sports with more M1 Drivers in play than any other model. *

After a month of build-up and excitement from golfers, this success is perfect timing with the M1 products at retail from the Thursday of the tournament (8th October). The domination continues from the Italian Open, the Porsche European Open, the Dunhill Links, and now the British Masters.

M1-Driver-Model

With 25 M1 Drivers in play (20.7% of the field)* the UNmetalwood blew away the competition. Some of TaylorMade Golf’s biggest stars made the switch into M1 this week including European Tour winners Robert Rock and Stephen Gallacher as well as several notable non-contracted players. The company’s tireless pursuit of innovation has enabled TaylorMade to claim the overall brand count this week, making up over 35% of the field and ensuring TaylorMade Golf maintains its dominant position as the #1 Driver in Golf. (**)

Driver-M1-British-Masters

In support of the M1 Tour launch this week, TaylorMade Golf Staff Professionals have been wearing limited edition headwear featuring the M1 logo prominently on the front, with the new M1 Tour bags out on course to accompany the products. Presence on Television has also been increased with the ‘Unexpected’ TV Spot which has been seen for the first time on Sky Sports this week. You can also watch it here:

There was also continued success for the AeroBurner Fairway Wood with 25 in play claiming the #1 model with 28% of the field gaming a TaylorMade Fairway. (*)

More information at www.taylormadegolf.com.

* Claims based on usage at the British Masters supported by Sky Sports as reported by Sports Marketing Surveys, Inc

**#1 Driver in Golf claim based on combined 2014 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.

TaylorMade Golf – M1 Driver, Fairway and Rescue raise the performance bar in golf

M1-Woods

September 21, 2015 – Following more than two decades of advanced research and development, TaylorMade Golf, manufacturers of the #1 driver in golf, have developed a multi-material combination of titanium and a seven-layer carbon composite to unlock their longest driver and most easy to fit product line in company history, M1.

In M1, engineers have created a line of drivers, fairways and Rescue clubs designed to provide golfers with more ball speed, forgiveness and distance in TaylorMade’s first-ever “unmetalwood” family.

Every golfer’s swing is unique, and as the industry leader in product innovation, TaylorMade answered the challenge in delivering more performance to players of all skill levels with the introduction of M1 and its multi-material construction (driver and fairway); delivering more speed, high launch, low spin, and increased ball speed protection.

“At TaylorMade, we always pride ourselves on improving our metalwood performance and distance each year,” said Brian Bazzel, Senior Director of Product Creation. “With the constant advances in titanium technology, we found ourselves at a crossroads, one where the R15 was almost unbeatable. We have an allegiance to performance and we were willing to use whatever material or construction necessary to deliver it. I believe the new M1 is a true reflection of our dedication to improving golfers through innovative designs.”

A multi-material construction driver

M1-Driver

The use of revolutionary carbon composite crown design in TaylorMade’s new M1 driver resulted in a significant decrease in overall club weight and allowed engineers to lower the centre of gravity (CG) and add a revolutionary T-Track system that houses 25g of adjustable weight, enabling the golfer to personalise their driver more than with any product before. TaylorMade’s research and development team’s internal acoustic management techniques have led to the M1 driver’s best in class sound, which has been meticulously crafted to control vibration and pitch at impact.

T-Track System: With the savings in discretionary weight from the seven-layer carbon composite crown, TaylorMade was able to introduce its revolutionary new T-Track system; one essential key to the M1’s fitting performance. The M1 Driver features one 15g moveable weight in the Front Track, sliding from heel to toe, allowing golfers to adjust their draw or fade bias by up to 25 yards.

Similarly, the Back Track on the M1 Driver allows the golfer 10g of moveable weight, sliding from front to back, permitting up to 300rpm of backspin and 0.8 degree in launch angle adjustment. The entire T-Track system has been placed low on the sole so regardless of moveable weight positions, the club still maintains a low centre of gravity to deliver optimal trajectory.

Previous drivers have allowed golfers to move weight from left to right and others from front to back, but with M1, golfers have the ability to adjust their fade or draw, while simultaneously personalising their spin and forgiveness settings with the back track. Trajectory and launch conditions are ultimately improved so that golfers can control their tee shots like never before with these precise, personalised specifications. With a plethora of possible fitting combinations, the M1 driver is TaylorMade’s most customisable driver to date.

M1 has an incredibly low CG, lower than R15 in fact, which essentially projects at centre face and increases the energy transfer at impact. Because the CG has been lowered to such an effective location, M1 provides golfers with the option to shift it back to increase MOI without compromising ideal launch conditions, which results in high launch, low spin, more ball speed more often.

M1-Driver-crown

Design Aesthetics: Designed and built to be the best performing golf products in the world, M1’s engineers also sought the perfect blend of form and function in the club’s aesthetics and club alignment. The endeavour brought forward the authenticity of the club’s materials in a way that produced the most effective, visually appealing alignment system of any TaylorMade product to date. The combination of the black face, white forward section and composite rear of the M1’s crown is not only visually attractive, but provides golfers with a confidence-inspiring alignment aid at address.

Personalisation: The multi-material construction of the M1 driver not only unlocks TaylorMade’s longest driver, but it also opens the door to unrivalled performance personalisation. The 12 position loft sleeve provides up to four degrees of loft adjustment, the T-Track can be set for more/less draw/fade and higher/lower trajectory, all combined with a choice of three Tour-proven, premium stock aftermarket shaft offerings: a mid/high-flighted Fujikura Pro 60, mid-flight Kuro Kage Silver TiNi 60, and a lower-flighted Aldila Rogue 70 110 MSI. TaylorMade is also offering an additional 25 premium custom shaft options at no upcharge, having partnered with many of the industry’s leading shaft manufacturers to deliver golfers an unparalleled array of options to completely dial in and personalise the M1.

Availability and Pricing: Available on 8th October 2015 at RRP: €599, M1 460 (8.5º, 9.5º, 10.5º & 12º loft options, left hand models available in 9.5º and 10.5º lofts) and M1 430 (8.5º, 9.5º, 10.5º loft options), are offered in one of three premium stock shafts mentioned above.

The M1 Fairway, also multi-material

M1-Fairway

Complementing the M1 driver is the M1 fairway, the company’s first multi-material designed fairway, designed to be the company’s most adjustable fairway to date. Featuring the same Front Track system as the M1 driver, the M1 fairway utilises two 15g tungsten weights that can slide easily to promote a draw or fade using the TaylorMade torque wrench.

The carbon composite crown allowed for 30g of total moveable weight, 5g more than in the R15 fairway. Having two 15g weights also allows for the golfer to split them, thus increasing the clubs’ inertia and ultimately, protecting ball speed on miss-hits. The front track of the M1 fairway also features a reduced channel to improve turf-to-sole interaction. The M1 fairway is equipped with a four degree loft sleeve, which allows for a two degree increase or decrease in loft.

Availability, Pricing and Personalisation: Available on 8th October at RRP: €349, M1 fairway is offered in three lofts: 3 (15º), 3HL (RH only, 17º) & 5 (19º), equipped with the Fujikura Pro 70 shaft in X, S, R & M flexes. 

The M1 Rescue, with refined performance

M1-Rescue

Similar to the M1 driver and fairway, the M1 Rescue has been refined by extensive input from the staff athletes to be designed for the best players in the world. Similar to the original Rescue club from TaylorMade, the new M1 Rescue has classic, Tour-inspired shaping that enables increased playability from a variety of lies on the course.

In combination with 1.5 degree loft sleeve, the M1 Rescue also features two moveable weights (one 3g and one 25g) that can be set for neutral or fade bias to optimise shot shape and trajectory. Additionally, the M1 Rescue has a speed pocket, increases the size of the sweet spot and reducing spin.

Availability, Pricing and Personalisation: Also available on 8th October at RRP: €299, M1 Rescue is offered in 4 lofts: 2 (17º), 3 (19º), 4 (21º) & 5 (24º) and is equipped with a Fujikura Pro 80h shaft in X, S, R & M flexes and a 1.5 degree loft sleeve for additional adjustability.

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TaylorMade Golf – M1 Driver domination in first week on the PGA and European Tour

M1-Driver-No1-on-Tour

September 18, 2015 – In its inaugural week on both the PGA Tour and European Tour, TaylorMade’s M1 Driver has become the No.1 played model on Tour at this week’s BMW Championship and Italian Open, respectively. With the stakes as high as they are this late in the season and players rarely making equipment changes, a multitude of players made an immediate switch based on the impressive results they saw in testing.

In just two days of fitting prior to the first round of the penultimate tournament in the FedExCup Playoffs, a total of 16 TaylorMade Tour staff professionals tested and were fitted into M1, electing to immediately put the company’s longest driver ever (**) into their bags.

At the European Tour’s Italian Open, a total of 25 players were fitted into the M1 driver this week, having only seen the product for the first time on Monday. By the start of play, M1 was the leading driver model in the field; a true testament to the unrivalled performance of M1 in its maiden week on Tour. Many more players are expected to add it to the bag over the coming weeks.

Just some of the players who have already made the switch into M1 on both the PGA & European Tour include: Jason Day, (#1 in the FedExCup standings), Dustin Johnson (#1 on the PGA Tour in driving distance with 319.9y ***), Justin Rose, Sergio Garcia, Martin Kaymer, Edoardo Molinari, Darren Clarke and Paul McGinley.

Following more than two decades of advanced research and development, TaylorMade Golf, makers of the No.1 Driver in golf (*), have developed a multi-material combination of a seven-layer carbon composite and titanium to unlock their longest driver in company history, M1.

M1-Open-Italia

(*) #1 Driver in Golf claim based on combined 2014 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc*.

(**) Distance claim based on robot testing against TaylorMade drivers at better player club head speed

(***) As of week ending 14/9/2015.

TaylorMade Golf – Our experience of the new M1 Driver and PSi Irons world launch

M1-Intro

September 10, 2015 – The evening of the 8th September the ambience was full of excitement. We’re talking about the welcome cocktail at the doors of the Museum of Foxwoods Resort Casino (Connecticut, USA) – over an hour’s drive from Boston and three from New York -, prior to the TaylorMade Golf global launch. But something made it different, as the campaign announcing the new product had been making waves in the social networks with an aura of mystery and surprise: #ExpectTheUnexpected!

And this added to the M of ‘Taylor ade‘ missing on caps and golf bags… Where had that M gone? To find out, TaylorMade Golf had prepared a big party for its huge family, bringing together players, media partners and its international sales force to the halls of the Fox Tower – the hotel – and the driving range of Lake of Isles – the golf course – for the global sales meeting 2015.

M1-Entrada

Finally we were ushered into the auditorium, red-carpet style, with the space ready for a real American-style show, nothing like the grey press conferences that we are used to in Spain. This rocks! At 7:30 pm David Abeles, CEO of TaylorMade Golf, leapt onto the stage. After praising the 36 years of the company’s technological development, since inventing the first metal wood in history, he declared:

“Today, the revolution continues. This is a big step for the company, but also a big step for the golf industry,” said David Abeles.

“Tonight we are going to create our future, with the world’s best validated technology, and with the same mission as always, to be the world’s top high performance golf brand, and to create technology that helps golfers to play better. So tonight we present the M1 – he added, uncovering the new weapon which is coming onto the course – a multi-material premium driver that is even better in distance, accuracy, adjustability, feeling, acoustics, forgiveness, look…”

Then came Brian Bazzel, Senior Director of Product Creation, who explained the technical characteristics of the new M1 Driver – a white titanium crown with the rear section of carbon composite, which saves weight thus enabling the T-Track system to be created: two rails with two sliding weights that bring the club into the new dimension of shot personalization. But lets carry on with the event… we’ll have a chance to go further into the product in new posts.

M1-Driver-2

David Abeles then passed the baton to Chuck Presto, Vice President of Sports Marketing. After highlighting the fact of having four players in the top 10 in the world ranking, something that no other company can boast, he broke some great news that got the audience buzzing. The new M1 will be the No. 1 Driver on PGA Tour the next week, when it will first be put into play. “And professionals only change their driver because, after testing it, they consider it a better product.” The validation on Tour starts giving the golf club total credibility.

But the night still held a bigger surprise, the stage entrance of… Jason Day, with his PGA Championship trophy, his first Major. The whole auditorium rose to its feet, breaking into euphoric cheers and clapping, giving a well-deserved tribute to the Australian player for the spectacle he is offering on the golf course this end of season.

M1-Jason Day

“I started 20 years ago with TaylorMade because at that time it was the ‘must have’ driver. But the most important thing for me about the company was the people. That they believed in me and dedicated their time to me when I was nobody special was something that made me boil,” said Jason Day.

About this season… “I didn’t expect things to go as they have. And in the PGA Championship, I think that after the Open Championship I was convinced that I could win my first Major. Because I knew that even if I made mistakes, I only concentrated on demanding more and more of myself.”

And about the new M1 Driver… “Every two years the pros wait to see what TaylorMade is going to launch, but this is probably the biggest. I’ve tried it and I’m already going to play it next week.”

Jason then left, touched by the video dedicated to him by the employees at the company’s headquarters at Carlsbad (California), all celebrating his Jason Day at Whistling Straits like a huge family.

M1-Hierros PSi

Finally David Abeles passed us to Tomo Bystedt, Director of Iron Creation at the Company, who finished by uncovering the new PSi and PSi Tour Irons. These irons meet the needs of better players through a combination of shape, function and technology, with high-tech cushioning in the cavity that also makes them multi-material golf clubs.

M1-Driver

Thinking about how much better golfers are going to play next season with all these products, we join the frenzy of getting the first camera shots of the stars of the evening, the M1 Driver, Fairway and Rescue, and PSi Irons, before heading for the dinner, chatting animatedly with company technicians. We were with Benoit Vincent, chief of New Product Development. Congratulations on the result of his work!

M1-Cena

Ah, by the way, the M missing of Taylor ade is because it was lent to the M1! We’ve put the two star caps of the event side by side, to play the Marketing Department’s game. Which would you choose for your collection?

M1-Gorras