Tag Archives: PSi Irons

Irons, TaylorMade Golf

TaylorMade Golf – The PSi Irons, form and function to attend the demands of the better player

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ADV_151005 Mediadrive - M1 [300x250px] MPU English-1November 4, 2015 – TaylorMade Golf has taken a new approach to the better player iron category with the introduction of the PSi and PSi Tour irons. Players have long been subjected to choosing an iron with either premium sound and feel or distance. With PSi, TaylorMade has found the perfect blend of form and function.

An iron that delivers a rare balance of elegant design and superior feel combined with increased ball speed and distance. In doing so, TaylorMade has brought innovation to the better player iron category in a way that benefits those discerning players who seek the most out of their irons.

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In designing TaylorMade’s most advanced players irons to date, engineers integrated the company’s new, proprietary Dynamic Feel System (DFS). Comprised of a HYBRAR blend compression damper and a multi-material cavity badge, this system works to reduce vibration across the face without sacrificing ball speed. Combined with redesigned head geometries, tungsten weighting in the long irons (3-5), and forged short irons (8-SW), the result is a truly dynamic approach to feel management in an iron that delivers on its promise for superior sound and feel throughout the set.

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New to the PSi iron is a revolutionary new Speed Pocket – now a cut-thru slot that feeds directly into the cavity undercut. The Speed Pocket with the cut-thru slot yields more effective slot performance resulting in faster ball speeds for shots struck lower on the face. PSi also utilises Face Slot Technology, a feature that debuted last year with the RSi series of irons. Face slots, located on the heel and toe of the clubface, protect ball speed and generate more consistent distance on shots struck off-centre.

Consistent distance on shots across the face was a key deliverable in ensuring this iron met the demands of better players. Finally, an ultra-thin face (sub-2mm) contributes in supplying this compact iron with amazing distance. The 360° undercut expands the unsupported face area and lowers the centre of gravity (CG) to generate the optimal combination of speed, spin and launch angle, giving better players the trajectory they want and the distance they need.

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The PSi irons also utilise a progressive spec package, ensuring each iron throughout the set delivers optimal performance. Blade length, top-line thickness and offset increase progressively from the wedges down through the long irons, delivering golfers a confidence-inspiring, aesthetically appealing look at address.

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“In creating the PSi, we wanted to make sure we understood the true needs of the better player before deciding how best to approach its design,” said Tomo Bystedt, Director of Iron Product Creation.

“The total performance package had to meet or exceed the player’s expectation on look and feel while giving them performance they had never seen before. The consistency, workability and distance are something we think will be a revelation to all better players.”

And for the best players: PSi Tour Irons

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In addition to the PSi, TaylorMade also announced the PSi Tour irons, designed with input from and engineered for the best players in the world. Featuring forged 1025 Carbon steel and precision milled face slots and Speed Pocket, PSi Tour features a more compact head size and tour-inspired shaping and workability for the best of ball strikers.

Additionally, PSi Tour has a thinner topline, less offset and narrower sole than the PSi and its progressive CG position allows for higher trajectory in the long irons while retaining optimum workability. The PSi Tour is expected to be TaylorMade’s #1 played iron model on the PGA Tour 2016.

TaylorMade PSi Irons: 3-SW

  • Shaft choice: KBS Tour C-Taper 105 steel shaft, MRC Kuro Kage Iron graphite shafts, in addition to numerous additional custom shaft options.
  • RRP (7-iron set): KBS Tour steel shafts, 1,149 €; MRC Kuro Kage graphite, 1,299 €.
  • Availability: At retail on 6th November 2015.

TaylorMade PSi Tour Irons: 3-PW

  • Shaft choice: Dynamic Gold’s S300 steel shafts, in addition to a variety of custom shaft options.
  • RRP (7-iron set): 1,299 €.
  • Availability: At retail on 20th December 2015.
Blog, Drivers, Irons, TaylorMade Golf

TaylorMade Golf – Our experience of the new M1 Driver and PSi Irons world launch

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September 10, 2015 – The evening of the 8th September the ambience was full of excitement. We’re talking about the welcome cocktail at the doors of the Museum of Foxwoods Resort Casino (Connecticut, USA) – over an hour’s drive from Boston and three from New York -, prior to the TaylorMade Golf global launch. But something made it different, as the campaign announcing the new product had been making waves in the social networks with an aura of mystery and surprise: #ExpectTheUnexpected!

And this added to the M of ‘Taylor ade‘ missing on caps and golf bags… Where had that M gone? To find out, TaylorMade Golf had prepared a big party for its huge family, bringing together players, media partners and its international sales force to the halls of the Fox Tower – the hotel – and the driving range of Lake of Isles – the golf course – for the global sales meeting 2015.

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Finally we were ushered into the auditorium, red-carpet style, with the space ready for a real American-style show, nothing like the grey press conferences that we are used to in Spain. This rocks! At 7:30 pm David Abeles, CEO of TaylorMade Golf, leapt onto the stage. After praising the 36 years of the company’s technological development, since inventing the first metal wood in history, he declared:

“Today, the revolution continues. This is a big step for the company, but also a big step for the golf industry,” said David Abeles.

“Tonight we are going to create our future, with the world’s best validated technology, and with the same mission as always, to be the world’s top high performance golf brand, and to create technology that helps golfers to play better. So tonight we present the M1 – he added, uncovering the new weapon which is coming onto the course – a multi-material premium driver that is even better in distance, accuracy, adjustability, feeling, acoustics, forgiveness, look…”

Then came Brian Bazzel, Senior Director of Product Creation, who explained the technical characteristics of the new M1 Driver – a white titanium crown with the rear section of carbon composite, which saves weight thus enabling the T-Track system to be created: two rails with two sliding weights that bring the club into the new dimension of shot personalization. But lets carry on with the event… we’ll have a chance to go further into the product in new posts.

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David Abeles then passed the baton to Chuck Presto, Vice President of Sports Marketing. After highlighting the fact of having four players in the top 10 in the world ranking, something that no other company can boast, he broke some great news that got the audience buzzing. The new M1 will be the No. 1 Driver on PGA Tour the next week, when it will first be put into play. “And professionals only change their driver because, after testing it, they consider it a better product.” The validation on Tour starts giving the golf club total credibility.

But the night still held a bigger surprise, the stage entrance of… Jason Day, with his PGA Championship trophy, his first Major. The whole auditorium rose to its feet, breaking into euphoric cheers and clapping, giving a well-deserved tribute to the Australian player for the spectacle he is offering on the golf course this end of season.

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“I started 20 years ago with TaylorMade because at that time it was the ‘must have’ driver. But the most important thing for me about the company was the people. That they believed in me and dedicated their time to me when I was nobody special was something that made me boil,” said Jason Day.

About this season… “I didn’t expect things to go as they have. And in the PGA Championship, I think that after the Open Championship I was convinced that I could win my first Major. Because I knew that even if I made mistakes, I only concentrated on demanding more and more of myself.”

And about the new M1 Driver… “Every two years the pros wait to see what TaylorMade is going to launch, but this is probably the biggest. I’ve tried it and I’m already going to play it next week.”

Jason then left, touched by the video dedicated to him by the employees at the company’s headquarters at Carlsbad (California), all celebrating his Jason Day at Whistling Straits like a huge family.

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Finally David Abeles passed us to Tomo Bystedt, Director of Iron Creation at the Company, who finished by uncovering the new PSi and PSi Tour Irons. These irons meet the needs of better players through a combination of shape, function and technology, with high-tech cushioning in the cavity that also makes them multi-material golf clubs.

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Thinking about how much better golfers are going to play next season with all these products, we join the frenzy of getting the first camera shots of the stars of the evening, the M1 Driver, Fairway and Rescue, and PSi Irons, before heading for the dinner, chatting animatedly with company technicians. We were with Benoit Vincent, chief of New Product Development. Congratulations on the result of his work!

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Ah, by the way, the M missing of Taylor ade is because it was lent to the M1! We’ve put the two star caps of the event side by side, to play the Marketing Department’s game. Which would you choose for your collection?

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