October 11, 2015 – On the week of the retail launch of the new TaylorMade M1 family, there has already been success on the European Tour at the British Masters supported by Sky Sports with more M1 Drivers in play than any other model. *

After a month of build-up and excitement from golfers, this success is perfect timing with the M1 products at retail from the Thursday of the tournament (8^th October). The domination continues from the Italian Open, the Porsche European Open, the Dunhill Links, and now the British Masters.

With 25 M1 Drivers in play (20.7% of the field)* the UNmetalwood blew away the competition. Some of TaylorMade Golf’s biggest stars made the switch into M1 this week including European Tour winners Robert Rock and Stephen Gallacher as well as several notable non-contracted players. The company’s tireless pursuit of innovation has enabled TaylorMade to claim the overall brand count this week, making up over 35% of the field and ensuring TaylorMade Golf maintains its dominant position as the #1 Driver in Golf. (**)

In support of the M1 Tour launch this week, TaylorMade Golf Staff Professionals have been wearing limited edition headwear featuring the M1 logo prominently on the front, with the new M1 Tour bags out on course to accompany the products. Presence on Television has also been increased with the ‘Unexpected’ TV Spot which has been seen for the first time on Sky Sports this week. You can also watch it here:

There was also continued success for the AeroBurner Fairway Wood with 25 in play claiming the #1 model with 28% of the field gaming a TaylorMade Fairway. (*)

More information at www.taylormadegolf.com.

* Claims based on usage at the British Masters supported by Sky Sports as reported by Sports Marketing Surveys, Inc

**#1 Driver in Golf claim based on combined 2014 wins and usage on the PGA, European, Japan Golf, Web.com, Champions and LPGA Tours, as reported by the Darrell Survey Co. and Sports Marketing Surveys, Inc.