Tag Archives: Cleveland Golf

PGA Tour, Srixon, What's in the bag…

Srixon – Brooks Koepka joins Srixon and Cleveland Golf Tour Staff

November 22, 2021 – Srixon and Cleveland Golf, Sumitomo Rubber Industries, Ltd, are proud to announce that Brooks Koepka has joined its Tour staff. As a new member of its Tour Staff, Koepka will play a Srixon driver, Srixon irons, Cleveland Golf wedges, Srixon golf ball, and carry a Srixon staff bag.

“I am very excited to join my good friends Shane Lowry, Graeme McDowell and Hideki Matsuyama as a Srixon and Cleveland Golf Tour Staff member,” said Brooks Koepka. “I’ve been an equipment free agent for the past few years, so it will be fun to be involved with a company on a daily basis and be able to contribute to the development of their future equipment. I put the ZX7 Irons in play in January and it is the best iron I have played on Tour. I look forward to kicking off our new partnership this week in Las Vegas!”.

The 31-year-old Koepka began working with Srixon’s Tour Department earlier this year as he played the ZX7 Irons throughout the 2021 Tour season. Koepka gamed the ZX7 Irons while capturing his 8th career PGA Tour victory at the Waste Management Phoenix Open this past season.

A four-time major winner including back-to-back victories at the U.S. Open (2017, 2018) and PGA Championship (2018, 2019), Koepka remains one of the best players in the world. Koepka reached world No 1 status in 2018, along with representing his country on multiple occasions (Ryder Cup 2016, 2018, 2020; Presidents Cup 2017) highlighted by helping Team USA register a historic victory at Whistling Straits just a few weeks ago.

“We’re extremely proud to have Brooks come on board as our newest Staff member,” said Lionel Caron, Chief Sales and Marketing Officer at Srixon Sports Europe. “He’s one of the best players in the world and brings his major championship pedigree and validation to our brands. We’re excited for Brooks to join the Srixon and Cleveland Golf family and look forward to supporting him out on tour.”

Koepka will make his official Srixon Staff debut at Capital One’s The Match on November 26th.

¿What’s in the golf bag of Brooks Koepka?

 

  • Driver: Srixon ZX5 (9.5º)

  • Irons: Srixon ZX7 (4-PW)

  • Wedges: Cleveland RTX ZipCore Tour Rack (52º MID, 56º MID, 60º LOW)
  • Golf Ball: Srixon Z-STAR Prototype
  • Bag: Srixon Tour Staff Bag
Srixon, Wedges

Cleveland Golf – New RTX Full-Face wedge, delivering maximum short game versatility

June 1, 2021 – Cleveland Golf, one of the industry leaders in wedge design and innovation, is proud to announce the RTX Full-Face wedge. The all-new RTX Full-Face wedge officially launches in Europe on the 11th June 2021.

RTX Full-Face brings full-face grooves to the flagship RTX model. This new wedge model delivers maximum short game versatility for the most demanding short game shots.

“The new RTX Full-Face maintains the traditional and striking clean look that golfers have come to expect from a Cleveland wedge, all while adding shot-making creativity with grooves across the entire face,” said Joe Miller, Product Expert at Cleveland Golf Europe. “It’s the perfect complement to the classic RTX ZipCore and delivers exceptional versatility around the greens.”

The foundation of RTX Full-Face is a unique, low-density core that sits at the heart of the wedge. ZipCore makes you better by shifting the centre of gravity, while also boosting High-Low MOI for more stability high and low on the wedge face. The result: more impacts on the sweet spot for more consistent spin, distance and feel on every shot.

Furthermore, RTX Full-Face features UltiZip grooves covering every last millimetre of the clubface for optimal spin performance, while a High-Toe profile allows the club to slide under the ball with confidence.

Similar to RTX ZipCore, the new RTX Full-Face features a new heat treatment process to boost durability and preserve the lifespan of the grooves to maintain spin performance round after round.

KEY INNOVATIONS OF RTX FULL-FACE WEDGE:

  • ZipCore: ZipCore shifts the centre of gravity while raising MOI, adding spin, enhancing control, and boosting consistency on all your shots.
  • UltiZip Grooves: These grooves are sharper and deeper, delivering maximum spin performance. They bite harder, channel more debris, and they’re closer together for more groove contact on every shot.
  • Heat Treatment: A new heat treatment process increases ZipCore’s durability, delivering better performance over a longer period of time.
  • Full-Face Grooves: The hosel-to-toe groove pattern covers every millimetre of the face in UltiZip Grooves. That means you are free to get creative and hit it off the toe when the shot calls for it without sacrificing spin.
  • High-Toe Profile: The optimal High-Toe profile lets you open the face with confidence. Itmade sure to give enough area for performance on challenging shots while maintaining a classic silhouette address.

  • Finishes: Tour Satin & RAW
  • Pricing: Tour Satin, 159€ (Available in R/H & L/H); RAW, 179€ (R/H custom orders only)
  • Lofts: Tour Satin (50°, 52°, 54°, 56°, 58°, 60° & 64°) & RAW (56°, 58°, 60° & 64°)
  • Grind: C-Shaped

More information at www.clevelandgolf.eu.

Cleveland Golf, Srixon, Wedges

Cleveland Golf – Launch of the new Cleveland CBX Full-Face wedge

February 16, 2021 – Cleveland Golf has announced the release of the Cleveland CBX Full-Face. Built with grooves across the entire face, the CBX Full-Face delivers a larger face area and more versatility to make difficult greenside shots easier. The new wedge will launch across Europe on the 20th March 2021.

The Cleveland CBX Full-Face is a new wedge model that focuses on offering maximum short game versatility with added forgiveness for all those delicate shots around the green.

“Our new Cleveland CBX Full-Face is a perfect way to complete our wedge lineup,” said Joe Miller, Product Manager at Cleveland Golf Europe. “It helps golfers execute the most demanding shots they’ll encounter thanks to a larger striking surface with extended grooves running across the face. It does this while maintaining great feel and the signature forgiveness golfers have come to expect in every Cleveland CBX wedge.”

Cleveland CBX Full-Face provides a high toe profile that is perfect for sliding under the golf ball on the most aggressive short game shot. The wedge delivers a unique half-cavity design with a cavity near the heel and solid muscle back on the toe, which pushes the center of gravity away from the heel and closer in line with strike patterns for improved consistency and feel.

Additionally, the Cleveland CBX Full-Face takes Rotex Face Milling to the next level by extending across the entire face of the wedge for more spin and unmatched stopping power. The new wedge features a C-Shaped sole grind, which provides extra relief on the heel and toe for ultimate short game versatility.

KEY INNOVATIONS OF THE CLEVELAND CBX FULL-FACE WEDGE

  • High Toe Profile: Hit more extreme open face shots with an extended toe portion, perfect for sliding under the golf ball and striking it on the toe.
  • Rotex Full Face: Rotex Milling, Laser Milling, and Tour Zip Grooves cover every millimeter of the hitting surface, ensuring maximum versatility with maximum spin.
  • Half-Cavity Design: A cavity near the heel, a solid muscle back on the toe. We’ve moved the sweet spot right where you’re most likely to hit the ball, improving feel and pushing forgiveness levels off the charts.
  • Low C-Shaped Sole: Optimized for open face shots, Full-Face offers our lowest Cleveland CBX grind to date. It’s also C-Shaped for relief on the heel and toe, allowing for unhindered face manipulation.

Cleveland’s CBX Full-Face wedges are offered in 4 loft options (56°, 58°, 60°, and 64°) and are priced at 159€ with a steel shaft and 169€  with a graphite shaft.

Putters, Srixon

Cleveland Golf – Sink more putts with the expanded line of Frontline putters

February 15, 2021 – Cleveland Golf has announced the launch of 6 new models of its popular Frontline putters ahead of the 2021 season.

With an expanded line-up of designs and models to choose from, Frontline delivers a superior fit to suit any putting stroke and any player preference. As with all Frontline models, the weights in the putter face have been shifted forward, meaning that golfers can enjoy straighter putts with better aim and more consistent distance, even when the sweet spot is missed.

“Cleveland Golf Frontline putters have changed how we think about weighting in putters,” says Joe Miller, the brand’s European Product Expert.

“Having weight as close to the face surface as possible while maximising MOI, provides the straightest putts on mishits ever measured. Frontline technology has eliminated the mishits. No matter where you hit on the insert, the ball will go straight and the same distance. This line-up, with additional models and builds, provides all options for players to uniquely align at impact, delivering the face on the target line, while making the sweet spot ridiculously large.”

Frontline putters are manufactured to fit any stroke. From single bend to slant necks and everything in between, there’s a Frontline model to fit every golfer’s game.

New 2021 Frontline Models: Frontline 2.0 Flow Neck, Frontline 8.0 Slant Neck/Single Bend, Frontline 10.5 Slant Neck/Single Bend, Frontline Elevado Plumber’s Neck.

RRP: Frontline Blade models, 179€; Frontline Modern Mallet models, 199€.

DP World Tour, Interview, Srixon

Interview – John Catlin, ready to give it all in the Race to Dubai final event and make it to the PGA Tour

November 19, 2020 – This year a little-known player has appeared in the European Tour who, out of the blue, managed to win two big competitions. The month of September 2020 was superb for the American John Catlin, who became the revelation player with the return of the European golf competition after the Covid-19 pandemic confinement.

His only reference was having won four times on the Asian Tour (the Asia-Pacific Classic, Sarawak Championship and Yeangder TPC in 2018 and Thailand Open in 2019), in itself not bad at all. But then on 6th of September he won the Andalucía Masters in Valderrama (Spain), keeping himself trim against former World No.1 Martin Kaymer, and three weeks later he did the same at the Irish Open, with a sensational 64-shot comeback, leaving the Englishman Aaron Rai two shots behind. And he went from the 137º to the 84º in the world ranking.

In these times of lockdowns and restrictions we interviewed him in virtual mode (via Zoom), at his home in Sacramento (California), so that he could tell us about his feelings on winning in Spain, how he prepared for his breakthrough in Europe, his aspirations to win the DP World Tour Championship in Dubai next December, his goal to play in the PGA Tour and, of course, we asked him about Srixon and Cleveland Golf, his trusted equipment.

MYGOLFWAY: Estrella Damm N.A. Andalucia Masters champion, and Dubai Duty Irish Open champion all in the same month… Did you expect it? How do you feel?

JOHN CATLIN: It’s hard to say you to expect to win. I mean you tee it up with the intention to give yourself a chance every time you play, but to have actually accomplished that is something that is truly special. It’s a testament to all the hard work I’ve been putting in, me and my coach, for the last six years.

It’s why I play professional golf. It’s why I put in all the hours, because that’s where I want to be. I want to have a chance to win, and I know from my previous record that if I have that chance to win, I am going to give everything I’ve got.

MGW: Then, when you played these events did you feel very sure you could win?

JC: Some of them yes. I knew I had the chance, specially the Irish Open. Just having won already gave me the confidence that I knew what I had to do. You never know if you can accomplish that, but I knew that I had done it before and I can do it again. To have that chance coming down the back in Ireland to hit that shot at the 18, make that birdie, and win the tournament is something really special.

MGW: What did you do for training during the lockdown?

Has that been the key to your success?

JC: Yeah, definitely. Me and my coach put in work every single day. That was kind of a nice thing, because we had two months basically with no tournaments at all. We didn’t know when they were going to start again. So, having that rare opportunity to put in work without the imminence of a tournament coming up meant we were able to get down to things that were holding me back. We were out there every day, putting in the time necessary to get to where I am now.

MGW: What subject did you focus on, fitness, technique…?

JC: Mostly technique but fitness is something I have put a little work into more recently. I think it is something that’s going to help me going forward – something I realise that acted in a couple of my wins. Something that will actually help me to win more and more often. Me and my coach focus now more in the technique side of it.

MGW: You have been in the Asian Tour, now at the European Tour… when will you play the PGA Tour?

JC: I hope very soon. That’s my goal, that’s where I want to get to. That’s the highest level of professional golf in my personal opinion. I hope to get there very soon, and I hope to have a very long career up there.

My goal is to win a Major Championship. I am keeping on working towards those goals.

MGW: How long have you been playing with Srixon and Cleveland golf clubs?

JC: Six years now. I have started at the beginning of 2015.

MGW: What do you like most about your Srixon Z-Forged irons?

JC: I think Srixon makes a great iron. I don’t think they get enough credit for how good an iron they make. I play their blades, I have played them for six years. They perform so well, they are so consistent, they give me that flight I am looking for. I really think they do a great job.

MGW: Are you making any changes in you golf bag for next season?

JC: As of right now, no. I’ve tried some of the new stuff, and I am more comfortable with what I have right now. Obviously, I am playing really well and I have won twice with what I have in my bag. But I am sure that if I’m able to put a little more time into it, and I will find something that will work a little better. I am always trying to push the envelope and get better at what we do.

I mean, as right now I am pretty happy with what I’ve got, but I’m sure we’ll put in some time and maybe find something new.

MGW: For example, have you tested the new Srixon ZX7 driver?

JC: Actually, I haven’t had a chance to try that out yet and I am curious. I’d like to give it a try and see what the numbers say, see how it flies, see how it feels off the face, see how it performs and go from there.

MGW: And have you hit the new Cleveland RTX ZIPCore wedges?

JC: I have tried them. They are very good. The 46º and 52º feel really nice, the 58º was good, very similar to what I play. The most important is that I am going to have to spend time on the 62º wedge. I couldn’t quite get the launch the way I wanted it.

We were confined by time. We were in Ireland. I teed off the next day, and we didn’t really want to mess with it too much, so I just stuck with the RTX-4 that I had in the bag. But if we could spend a little more time to figure out that launch, I think those will definitely end up in the bag.

MGW: I understand that you are a player who trusts more in feelings than in numbers. Is that right?

JC: Yes, definitely I am more of a feel player. Certain feels produce certain shots. And I understand that for a draw I need to feel this, and for a cut with a wedge I need to feel that. If I take it back this far it will go about this far. But other than that, it’s feeling.  I have to be able to modify what I do in order to fit the shot that is coming up.

MGW: Why do you choose the Z-STAR golf ball?  The black (Z-STAR) or the red one (Z-STAR XV)? What does this ball bring to your game?

JC: I play with the black one (Z-STAR). I like it for those 50, 60, 70 yards shots. I like a little more spin on those shots. I like a ball that does a one-hop style, and I felt that the Z-STAR gave me a bit more of that ground that I was looking for on those shots. And a little bit around the greens I like to have that spin as well. So that’s why I chose the Z-STAR, which is a little bit softer. I just felt that it performs the way I’d like a golf ball to perform.

MGW: What are your goals for the next season?

JC: I’ve got those two events in Dubai. I’d like to finish as high as I can in the Race to Dubai. If I were to win the season ending event I think it might put me in the Top-50 in the world, which would open up 2021.

I’m going to give it everything I’ve got to see if I can get that DP World Tour. But you can only control what you can control.  Winning is something a little bit outside my control. But I’m going to give it everything I’ve got for those events. And then starting in 2021, I’ll focus on the Middle East, at Abu Dhabi, Dubai, Saudi, and then just go from there.

MGW: Will you come back to Spain to try to win again?

JC: I’ll definitely come back. I’d love to defend my title at Valderrama. That’s a very special place. The golf course, the people, the food, everything. I love Southern Spain. I’ve actually been to Barcelona too. I went there to the European Tour Q-School. It’s a lovely part of the world.

MGW: And finally, do you think Vallderrama is the most important win in your career?

JC: Yes. So far, at this point, it’s my biggest win. Wining for the first time is always the hardest. You’ve got that weight on your back. The pressure is on. You haven’t done it before – in Europe -. So, for me, it was the biggest just because it gave me the confidence to win the second one. I don’t know if I’d have won the second one if I hadn’t won the first one.

You can do that game as long as you want – go back and forth with the ‘what if’. But I just think, for me, getting that first win, is going to open up a lot of doors and give me a lot of confidence to go forward.

Cleveland Golf, Srixon, Wedges

Cleveland Golf – The short game never felt so easy with all-new Smart Sole 4 wedges

January 21, 2020 – Cleveland Golf has announced today the release of the all-new Smart Sole 4 wedges. Built specifically to make the short game easier, the Smart Sole 4 will launch in Continental Europe on the 15th February 2020.

“The short game has never felt easier,” said Lionel Caron, President of Cleveland Golf Europe. “Our Smart Sole 4 wedges helps golfers execute the most demanding shots with ease whilst maintaining great feel and the signature forgiveness golfers have come to expect in every Cleveland wedge.”

The Smart Sole 4 wedges from Cleveland Golf delivers a simpler short game system with a wedge designed for every shot and features three different Smart Sole 4 models. The C model is engineered for foolproof chip shots, the S model for easier sand saves and a new G model for additional forgiveness on approach shots into the green.

Smart Sole 4 features an extra wide sole across all three models with extra leading-edge bounce to ensure crisp, clean contact and better stability. Upgraded Feel Balancing Technology adjusts the centre of gravity closer to the sweet spot for better feel, while new premium milled grooves channel moisture and debris away from the impact zone for improved spin performance from any conditions.

KEY INNOVATIONS INSIDE THE SMART SOLE 4 WEDGES

  • Enhanced Three-Tiered Sole: An extra wide three-tiered sole, with added leading-edge bounce, provides maximum forgiveness from the fairway, rough or out of the bunker.
  • Improved Feel Balancing Technology: The redistribution of weight from the hosel allows the center of gravity to be moved closer to the centre of the clubface for better feel and more consistency.
  • Aggressive Milled Grooves: New aggressive milled grooves generate better spin performance from any conditions.
  • New Gap Wedge: The addition of the “G” model provides full-shot capability and extensive versatility to go along with the “S” and “C” models.

Cleveland’s Smart Sole 4 wedges are offered in three different models. The C model (42°), G model (50°), and S model (58°) come in right and left-handed options as well as Men’s and Women’s offerings.

RRP: 129€ for Men’s Steel and 139€ for Men & Women’s Graphite.

DP World Tour, Golf Companies, PGA Tour, Srixon, What's in the bag…

Srixon – Shane Lowry signs multi-year extension with Srixon / Cleveland Golf

October 18, 2019 – Srixon and Cleveland Golf have announced that the Champion Golfer of the Year, Shane Lowry, has agreed to terms on a multi-year contract extension.

“I am absolutely delighted to have reached an agreement on a new multi-year contract with Srixon/Cleveland Golf,” Shane Lowry said. “This new contract extends my partnership with the brand to 15 years and almost my entire professional golf career since turning pro in 2009. With Srixon, I know that I am playing the most consistent and reliable ball in the world, and the new Srixon Z 585 Driver was a critical factor in achieving my first Major win at the Open Championship this year.”

Lowry, 32, a native of Clara, County Offaly, Ireland, turned pro in 2009 and has been a mainstay on the global tours ever since. Lowry owns two career PGA Tour victories, highlighted by his first major title at the 2019 Open Championship at Royal Portrush, where Lowry claimed an emphatic six-shot victory. Other notable career achievements for Lowry include winning the Irish Open as an amateur in 2009 and capturing the WGC-Bridgestone Invitational in 2015. Currently, Lowry ranks 18th on the Official World Golf Rankings.

“All of us at Srixon/Cleveland Golf are thrilled to extend our partnership with Shane,” said Rodney McDonald, Vice President of Tour Operations. “Shane is a great ambassador for our brands, and his continued support delivers worldwide validation for our products. We were all excited to watch him capture his first major title and look forward to continued success in the years to come.”

“I would like to sincerely thank all of the people at Srixon/Cleveland, both at the Head Office in Japan and the tour staff across Europe and the U.S. for their long-term faith and commitment to me in ensuring that I’m playing the best equipment every time I tee it up on a weekly basis across the globe,” Shane Lowry said. “I hope to repay this faith with many great days on the golf course in the years ahead.”

Currently, Lowry plays the Srixon Z 585 Driver (9.5º), Z U85 Utility Irons (18º and 20º), Z 585 Irons (4 and 5-Iron), Z 785 Irons (6-PW), Cleveland’s RTX 4 Wedges (50º and 58º), and the Z-STAR XV Golf Ball. Lowry wears a Srixon hat and glove, while using a Srixon Tour Staff Bag.

Cleveland Golf, Drivers, Fairway Woods, Srixon

Cleveland Golf – Go faster with the new Launcher HB Turbo woods

September 13, 2019 – Cleveland Golf has announced the Launcher HB Turbo Driver and Launcher HB Turbo Fairway Woods, that will hit the golf shops in Continental Europe on October 15, 2019.

“Reintroducing Cleveland Golf Woods and Irons two years ago proved very successful”, said Lionel Caron, President Continental Europe. “However, the new Launcher HB Turbo woods represent a huge step up from the previous generation. They’re sleeker, faster and more forgiving – exactly what all of us avid golfers are looking for off the tee.”

For Cleveland Golf, Launcher has always stood for one thing: launching the ball high in the air and straight down the fairway. The new Launcher HB Turbo remains committed to that mission with a lighter hosel, improved crown and deeper weighting. Only now, it’s faster.

“The Launcher HB Turbo is engineered to help you hit long, straight drives,” said Jeff Brunski, Vice President of Research and Development at Cleveland Golf. “We’ve squeezed discretionary weight out of every corner of the club head in order to produce one of the most forgiving drivers we’ve ever made. We’ve paired it with a high-balance point shaft that’s easier to swing fast. Authentic technologies such as the Turbocharged Cup Face, the Ultralight Hosel and a more aerodynamic crown help the Launcher HB Turbo earn its name.”

The Launcher HB Turbo features a Turbocharged Cup Face, which offers a unique variable thickness pattern that delivers more speed across the entire face. The Turbocharged Cup Face stretches along the crown and sole, flexing at impact and reflecting that energy back into the ball for increased ball speeds at impact.

The redesigned HiBore Crown features a prominent step that lowers the centre of gravity, while the Ultralight Hosel is even lighter to remove mass from a poor position. All of these weight savings culminate in the Deep Weighting sole pad. The result: a centre of gravity that’s 4.4mm deeper and 2.2 mm lower, increasing launch at impact and maximizing distance off the tee.

Launcher HB Turbo comes standard with the new Miyazaki C. Kua shaft, which pulls weight from the length of the shaft and repositions it on the grip end. This makes the shaft feel incredibly easy to swing and allows for extra mass in the club head for increased momentum and more speed on every swing.

The same speed-enhancing technologies that define the Launcher HB Turbo Driver are featured within the Launcher HB Turbo Fairway Woods, delivering more speed and distance off the tee or when going for the green in two.

KEY INNOVATIONS INSIDE LAUNCHER HB TURBO

  • Turbocharged Cup Face: The new Turbocharged Cup Face, enhanced with a new variable face design, provides higher COR over a larger impact area for increased ball speeds and more distance.
  • HiBore Crown: The redesigned HiBore Crown lowers the centre-of-gravity (CG) by 2.2mm, enabling a lower CG position for optimal launch conditions.
  • Deep Weighting: Discretionary mass savings positioned for significant increases to MOI, delivering more forgiveness.
  • Ultralight Hosel: External and internal weight reduction, redistributed low and deep for a higher launch and more forgiveness.
  • Counter Balanced Shaft Design: Specifically designed for the Launcher HB Turbo, the Miyazaki C. Kua’s centre-of-gravity is relocated higher towards the grip, enabling additional head mass for increased MOI.

The Launcher HB Turbo Driver is available in two different models: Standard (9°, 10.5°, 12° options) and DRAW (10.5°) at a price of 349€.

The Launcher HB Turbo Fairway Woods feature a 3-wood (15°) and 5-wood (18°) at 229€ each.

Cleveland Golf, Putters, Srixon

Cleveland Golf – The new Huntington Beach SOFT putters, the perfect match of science and artistry

February 21, 2019 – Cleveland Golf has announced the launch of the new Huntington Beach SOFT putters, where science and artistry come together for your best putting performance. Get the distance control, soft feel and confidence to sink more putts with the new Huntington Beach SOFT range, which is available to purchase now in six different head shapes.

“Cleveland Golf putters have always been a great value, but the Huntington Beach SOFT Putter, featuring a speed optimized face and premium finish, takes it to a new level,” said Lionel Caron, President of Cleveland Golf in Continental Europe.

The hallmark of the new Huntington Beach SOFT putters is Cleveland Golf’s proprietary Speed Optimised Face Technology (SOFT). SOFT helps normalise ball speed across the face of the putter, meaning, no matter where you strike your putt, you get consistent speed and consistent distance.

A unique aspect of these Huntington Beach SOFT putters is a custom face-milling pattern for every head shape. Rather than relying on the same face pattern on every putter shape, Huntington Beach SOFT utilises a gradual face-milling pattern on higher MOI models, while using a more rapid milling variation on lower MOI models.

“The Huntington Beach SOFT putter’s speed optimized face is one of the most advanced technologies available to improve putting performance,” Lionel Caron said. “You’ll make more putts – plain and simple. The fact we’re delivering it at such an aggressive price point makes this one of the best values in the market.”

Cleveland Golf’s Huntington Beach SOFT putters feature a coarse, diamond-shaped milling pattern to soften the feel at impact while increasing friction for a more consistent roll. Each one is crafted from soft 304 Stainless Steel, delivering a better feel and more confidence on the green.

KEY INNOVATIONS INSIDE HUNTINGTON BEACH SOFT PUTTERS

  • Speed Optimised Face Technology: Provides consistent distance and speed control on every putt, even mishits.
  • Diamond CNC Milling Pattern: Deep grooves provide soft feel with a true roll that starts on-line.
  • Optimized Center of Gravity Location: Strategic weight redistribution provides solid feel and stability for straighter putts.
  • Tour-Proven Shapes: Six tour-proven models will suit any golfer’s stroke and style.

Featuring classic designs and highly advanced shapes, the new Huntington Beach SOFT putters deliver score-dropping technology in a finely crafted package to help golfers of all skill levels improve their performance on the greens.

The Huntington Beach SOFT putters are available in 6 different models as well as two left-handed versions for Men and one Ladies’ right-handed model. All models come with a suggested retail price of €119.99.

More information at www.clevelandgolf.eu.

DP World Tour, Srixon, What's in the bag…

Srixon – Shane Lowry wins in Abu Dhabi harnessing the power of the new Srixon Z-STAR XV

January 19, 2019 – Trusting the tour-validated performance of his Srixon and Cleveland Golf equipment, Shane Lowry kicked off 2019 with a magnificent wire-to-wire victory at the Abu Dhabi HSBC Championship presented by EGA after coming out on top in a trilling final-round battle against the South African Richard Sterne.

Following three rounds of near perfect golf using the new 2019 Z-STAR XV golf ball, the Irishman showed true grit when it looked like his chances were slipping away towards the end of the front nine in Saturday’s final round.

However, the 31-year-old rallied, making back-to-back birdies at the 12th and 13th and after his playing partner dropped a couple of shots coming down the stretch. Lowry then pounced with an amazing up-and-down on the 17th hole to save par, followed by a fearless approach shot in to the par 5 18th hole to set up a final hole birdie and with it his first victory since the 2015 WGC-Bridgestone Invitational.

The win also saw Lowry capture the first Rolex Series event of the season and moves him to the top of the Race to Dubai rankings. He could also move as high as 40th in the Official World Golf Rankings, up from 75th.

“This win means everything to me,” Shane Lowry said. “I didn’t know if I had it in me today, but I’m proud of the way I hung in there.”

What’s in Shane Lowry’s golf bag?

  • Golf ball: Srixon 2019 Z-STAR XV
  • Utility: Srixon Z U85 (20º)
  • Irons: Srixon Z 585 (4, 5); Srixon Z 785 (6-PW)
  • Wedges: Cleveland RTX 4 (50º, 58º)
  • Golf Bag: Srixon Staff
  • Glove: Srixon
  • Hat: Srixon