Tag Archives: TaylorMade Golf

DP World Tour, TaylorMade Golf, What's in the bag…

TaylorMade Golf – Jon Rahm’s winning bag at the Open de España 2018 in Madrid

April 16, 2018 – TaylorMade Golf staff member Jon Rahm successfully chased down the overnight leader to close out an impressive two-stroke victory at the 2018 Open de España, powered by a bag of TaylorMade Golf equipment in Madrid. His second win of the season was also the 23-year-old’s fifth of his professional career. With this victory, TaylorMade Golf’s new M3 and M4 drivers have racked up eight wins on worldwide tours.

Following his fourth-placed finish at The Masters, Jon Rahm overturned an overnight deficit to secure his first win on home soil at the Open de España in Madrid. Rahm has already been victorious this season, previously recording victory at the Career Builder Challenge on the PGA Tour.

Rahm has an imposing strike rate with a win coming in every nine tournaments he competes in. He now boasts an impressive five wins and 17 top-five finishes in 45 worldwide starts as a professional and stays as world #4 in the Official World Golf Rankings. He has become part of an exclusive group by becoming only the fifth player in the last 30 years with three European Tour wins and two PGA Tour wins before the age of 24.

Relying on a full 14-club bag of TaylorMade equipment, the Spaniard’s win was helped by superb driving with his M4 driver in Madrid, where he averaged 304.5 yards off the tee. To date this season, Rahm has gained 1.28 strokes on the field off the tee.

The Spaniard played the M3 fairway and P790 UDI joining fellow TaylorMade athletes Dustin Johnson, Justin Rose and Rory McIlroy who have added at least one P790 iron to their bags.

In addition to his stellar driving, Rahm carded 21 birdies and two eagles set up by his superior iron and wedge play. Rahm led the field in greens in regulation finding an impressive 87.5% of greens. A stat that is reflective of his season so far with Rahm gaining 2.10 strokes on the field from tee to green this season.

Rahm plays P750 irons from 4-iron to PW equipped with True Temper Project X 6.5 shafts. His wedge setup includes two regular Milled Grind wedges (51° and 55°) plus the Milled Grind Hi-Toe lob wedge (60°) also equipped with True Temper Project X 6.5 shafts. Rahm’s bag is completed with his trusty Spider Tour Red putter which he has had in the bag since January 2017.

TaylorMade’s 2018 M Drivers featuring Twist Face Technology now have victories in eight tournaments worldwide (Two European Tour and six PGA Tour events this season). Rahm joins TaylorMade stablemates Dustin Johnson, Rory McIlroy, Jason Day, Gary Woodland and Paul Casey as tournament champions winning with Twist Face on Tour.

With 62 in play, TaylorMade drivers led all manufacturers in Madrid with 40% of players choosing TaylorMade drivers.


What’s in Jon Rahm’s winning bag?

  • Driver: TaylorMade M4 (9.5º, Aldila Tour Green 75TX)
  • Fairway wood: TaylorMade M3 (16º, Aldila Tour Green 75TX)
  • Driving iron: TaylorMade P790 UDI (23º, True Temper Project X 6.5)
  • Irons: TaylorMade P750 (4-PW, True Temper Project X 6.5)
  • Wedges: TaylorMade Milled Grind (51º, 55º and Hi-Toe 60º, True Temper Project X 6.5)
  • Putter: TaylorMade Spider Tour Red
  • Golf Ball: TaylorMade TP5x (#10)
  • Clothing: adidas Golf
  • Footwear: adidas Golf
Hybrids / Rescues, TaylorMade Golf

TaylorMade Golf – New P790 UDI, forged with SpeedFoam for extraordinary distance and accuracy

March 29, 2018 – TaylorMade Golf has announced the extension of its globally successful P790 irons with the introduction of P790 UDI, a forged driving iron engineered with breakthrough SpeedFoam Technology for golfers seeking the forged look and feel of a players iron with increased distance and accuracy off the tee or fairway. To date, World #1 Dustin Johnson, #3 Jon Rahm as well as TaylorMade stablemates Justin Rose, Rory McIlroy and Jason Day have all played the P790 UDI on Tour already this season.

The most popular and successful players-distance iron in company history, P790 has seen remarkable success at both the consumer and Tour levels, with many players putting a variety of P790 irons into play in competition, opting for a forged iron that delivers remarkable distance and playability combined with preferred feel in a medium-compact head design with a thinner topline. Similar to the other irons in the set, the P790 UDI is constructed with a soft, 8620 carbon steel body combined with high-strength forged 4140 carbon steel with a wrapped-face construction in a hollow body design.

The P790 UDI’s hollow construction is filled with TaylorMade’s proprietary SpeedFoam material, which serves a dual purpose of generating ball speed as well as the management of sound and feel. Injected into the clubhead, the low-density SpeedFoam provides the face support and damping properties that make the performance of the P790 unlike any other iron in the TaylorMade family.

The P790 UDI also features a re-engineered Inverted Cone Technology optimised for the slightly smaller face area. TaylorMade’s previous ICT had a larger, heavier profile. The new, smaller Inverted Cone in the P790 UDI allows for reduced face thickness at the edges of the face, thus increasing flexibility from heel to toe and low on the clubface, resulting in more ball speed across the entire face. For forgiveness and playability, P790 irons feature strategically placed internal metal-injection-molded (MIM) tungsten weighting for precise CG placement and higher moment of inertia (MOI).

“After experiencing increasing demand from the best golfers on worldwide Tours, we’re excited to bring the Ultimate Driving Iron to golfers everywhere with the new P790 UDI. Offering SpeedFoam in a driving iron for the first time ever, the P790 UDI delivers distance and accuracy like never before seen in an iron”, says Tomo Bystedt, Senior Director of Product Creation of the company.

P790 UDI will be offered in RH only as a 2-iron (17°) and comes equipped with Project X’s popular HZRDUS Black shaft (85g) designed for low launch/low spin and gripped with a Golf Pride TV 360. Additionally, the P790 will be available for custom build with an extensive offering of steel and graphite (.355) options.

  • Additional specifications: Loft: 17°. Lie: 60°. Offset: 3.2mm. Length: 40” (steel 39.25”). Swingweight: D2
  • Availability: April 2018.
  • RRP: 239€.
Drivers

DRIVERS GUIDE 2018 – Choose your driver according to ‘your attitude to the game’

March 26, 2018 – Ready for the new season? Take a look at the new 2018 drivers that have just arrived in the golf shops, packed with breakthrough technological advances designed to help you, in amazing ways, to get your best score. Which one should you choose?

Until recently it was relatively easy to distinguish between customizable drivers and distance drivers, but now each brand offers adjustability in their models in both categories, and we could say that with a similar playability and performance in terms of low spin, forgiveness, ball speed and distance, it is difficult to distinguish for the amateur player. Therefore, it is not so much about your level of golf but more ‘your attitude to the game’: if you want to customize the driver to optimize the distance; or if you’d rather arrive, address and hit a good shot; or if you’d prefer to enjoy a premium high end driver.

Anyway, the best option is to have a personalized fitting, with accredited professionals, in a trustworthy golf shop or pro shop, because one of these drivers is sure to take your game from the tee to the next level.

CALLAWAY ROGUE: Standard or draw, the Rogue combines the Jailbreak technology with the X-Face VFT to enhanced ball speed and long distance. It has new Boeing aero geometry, the largest ever carbon composite Triaxial crown and a Premium shaft selection of various weights. RRP: 549€.

CALLAWAY ROGUE SUB ZERO: This is the Rogue with the Jailbreak distance, more forgiveness and low-spin. This is a powerful Tour-level driver but it’s easy to hit for any amateur seeking extremely low spin in a high-MOI head shape. It has X-Face VFT, Triaxial carbon Crown and interchangeable weights to adjust spin-rate and launch angle. RRP: 549€.

COBRA KING F8: Adjustable driver with Precision Milled Forged face, utilizing CNC milling pattern that delivers a superior performance. Precise face thickness and improved curvatures achieve maximum ball speed with distance and accuracy. It has 360º Aero aerodynamics and Cobra Connect by Arccos. In F8 and F8+ versions to adjust the centre of gravity towards the heel or the front. RRP: 429€.

COBRA F-MAX: The F-Max utilizes an ultralight configuration with the Superlite shaft which reduces swing weight to promote clubhead speed and greater distance for players with moderate swing speeds. It has a forged Ti-6-4 Titanium face; a back/heel internal weighting, offset hosel; new Crown alignment feature; and a black PVD finish. RRP: 299€.

HONMA BERES S-06: This is a premium driver for medium to low handicap players that combines a beautiful appearance with the finest craftsmanship of Honma’s masters. Its groove on the sole behind the face promotes its flexion at impact, providing increased forgiveness and improving the launch angle. Ti-5N face; Ti-811 body; and new ARMRQ X light shaft of soft feel and consistency. RRP: 1.349.

HONMA BEZEAL 535: This is a premium driver for medium to high handicap players with an amazing combination of distance and forgiveness and ease to place behind the golf ball. The groove of the sole expands the sweet spot and its higher repulsion produces an increased ball speed. A weight that shifts the centre of gravity to the heel helps to square the impact. Includes a VIZARD shaft. RRP: 699€.

CLEVELAND LAUNCHER HB: More distance, forgiveness, accuracy and control almost without effort. The HiBore Crown reduces the weight and promotes a high flight with low spin. The Flex-Fins compress at impact to increase the ball speed. Launcher Cup-Face, ultra-lightweight hosel and premium Miyazaki C. Kua shaft. RRP: 329,99€.

LYNX #BB: New for 2018, the #BB is the most technologically advanced and adjustable driver within the Lynx range, regarding loft (8.5º to 12.5º) and draw and fade bias. Its Bi Cast Titanium head (460cc) has moveable 3g weights, and comes assembled with a UST Mamiya Recoil shaft and a Lamkin Crossline grip. RRP: 399€.

MIZUNO GT180: A driver with extreme levels of adjustability to optimize performance of the existing swing, and keep pace with swing changes and course conditions. Forged SP700 Ti face; draw, neutral and fade settings; Quick Switch adjustable hosel; and an expanded line of high-end shafts at no extra cost. RRP: 499€.

MIZUNO ST180: Driver with Wave sole technology and with the weight low and towards the face, dropping spin rates and promoting the ball speeds for even the fastest ball-strikers. The sole contracts and expands to increase the energy imparted to the ball. Forged SP700 Ti face; internal Waffle Crown; and efficient low-spin performance. RRP: 459€.

PING G400: A driver with adjustable multi-material head of 445cc, that offers a high performance through its powerful forged face of T9S+ titanium, aerodynamic Dragonfly and Vortec technologies, tungsten back weight and multiple shaft options. Available in standard, LST with the weight towards the face (low spin) and SFT towards the heel (straight flight) models. RRP: 469€.

PING G400 MAX: Based on the G400, the G400 Max takes the MOI to the extreme, optimizing the volume to increase its forgiveness, tighten dispersion and help golfers to lower scores. Multi-material adjustable head of 460cc with Dragonfly aerodynamic technology Crown, powerful forged face, tungsten back weight and multiple shaft options. RRP: 469€.

PXG 0811X: The 0811X and 0811LX (lighter) are the lowest spin drivers of PXG, engineered with a honeycomb elastomer TPE insert, carbon fibre crown, titanium alloy face of variable thickness, with a precise adjustable hosel and 10 weights at the sole to obtain the desired effect. RRP: From 949€ (depending on shaft).

TITLEIST 917D2: This is a distance drivers with the traditional Tour-inspired pear profile. The 917D3 (440cc) offers more workability, a slightly lower launch and less spin than the 917D2 (460cc). Both offer faster ball speeds, with the Active Recoil Channel 2.0 and the adjustability Sure Fit of centre of gravity and hosel, to fit any skill level. RRP: 549€.

TAYLORMADE M4: The M4 is an adjustable and multi-material driver. But it is different, not as customizable as the M3, and puts emphasis on forgiveness with straight distance. It also has Twist Face technology, utilizes the Hammerhead Slot and Geocoustic, combining geometry and acoustical technologies for forgiveness and best-in-class sound. Also in M4 D-Type version, more draw-biased model. RRP: 449€.

TAYLORMADE M3: This adjustable and multi-material driver introduces the Twist Face, a curved face technology that corrects the hook and slice of the miss-hits to straighten them. Its intuitive Y-Track adjustability allows the CG to be placed in order to obtain the desired ball flight, Hammerhead Slot and M3 440cc version. RRP: 579€.

WILSON C300: With an appealing Deep Matte Red finish, this adjustable driver features four Power Holes, two on the sole and two on the Crown towards the toe and the heel, that allow face deflection and add extra distance. Its rapid adjustability introduces a Fast Fit 3.0 technology to tune the loft and the Multi-Fit 3.0 for a neutral, draw or fade through three different weight placements. RRP: 469€.

XXIO X: Packed with high quality and technology, this lightweight driver is oriented to help moderate swing speed golfers to hit farther and play better. Its new True-Focus Impact technology combines a larger and powerful sweet spot with a graphite Smart Shaft that helps to find the face-centre more often. RRP: 699,99€.

DP World Tour, Golf Companies, PGA Tour, TaylorMade Golf, What's in the bag…

TaylorMade Golf – Rising Chinese superstar Haotong Li signs and strengthens Tour staff

March 15, 2018 – TaylorMade Golf has announced the addition of Haotong Li, the first player from China to move into the Top-50 on the Official World Golf Ranking, to a multi-year contract that will see him play TaylorMade’s metalwoods, irons and wedges in addition to glove and staff bag.

The rapidly ascending 22-year old European Tour member already has a pair of victories on the circuit, having claimed his first at the Volvo China Open 2016 and most recently, a thrilling victory over TaylorMade stablemate Rory McIlroy at the Omega Dubai Desert Classic, a win that set tournament records and elevated him into the Top-35 in the OWGR. He will play a mixed schedule on the PGA TOUR and European Tours in 2018.

Currently 37th in the OWGR, Li joins what is widely recognised as the strongest athlete roster in the industry, which includes World #1 Dustin Johnson, #3 John Rahm, #5 Justin Rose, as well as Jason Day, Rory McIlroy and Tiger Woods. He is scheduled to make 12 starts on the PGA TOUR this year by way of his world ranking, which includes this week’s Arnold Palmer Invitational, WGC-Dell Match Play Championship, Shell Houston Open, culminating with his first-ever trip to the Masters in April by way of his third place finish at the 2017 Open Championship.

“Haotong’s rapid ascent is the result of tremendous work ethic, persistence and dedication; one of the most diligent players we’ve ever dealt with. We’re honored to welcome him into the TaylorMade family and are proud to put the best performing products in the world in his hands as he continues his climb up the world rankings,” said Chris Trott, Director of Sports Marketing of TaylorMade Golf.

A look at the Hatong’s golf bag (as of 04/03/2018):

  • Driver: TaylorMade M4 (8,5º, set 1 click higher)
  • Fairway wood: TaylorMade M4 Tour (15º)
  • Rescue: TaylorMade Golf (17º)
  • Irons: TaylorMade M3 (3); TaylorMade P750 (4-9)
  • Wedges: TaylorMade Milled Grind (46º & 52º)
Drivers, Golf & Technology, Interview, TaylorMade Golf

Interview – Brian Bazzel explains what is behind the Twist Face Technology of the M3 & M4 drivers

February 20, 2018 – Some weeks ago MyGolfWay.com had the chance to speak, in exclusivity for the Spanish market, with Brian Bazzel, Vice-President of Product Creation of TaylorMade Golf, about what is behind the new Twist Face Technology.

For over 18 years, Bazzel has played an integral role in developing breakthrough technologies for the company, including Moveable Weight, Speed Pockets, Multi-Material Designs, and now the Twist Face, brand’s latest game-changing innovation.

Making golf easier and more enjoyable for more players has been a constant for the company, which created the first metalwood in 1979. TaylorMade has done it yet again, pushing the boundaries of driving potential with the Twist Face technology with the new M3 and M4 drivers. This is a radical departure from traditional driver-face design, engineered to correct for typical miss-hit trends that involve all levels of golfers.

The beginning of a breakthrough named Twist Face technology started after studying some compelling data from the R+D Team. With the thousands of human swings captured, they were able to understand more exactly than in the past, what happens to the golf ball at impact. Then they discovered that the traditional “bulge-and-roll” driver face wasn’t performing with humans the same way it does in robot testing. There was an opportunity here to explore a solution that could correct for it.

Everyone miss-hits golf shots – average golfers frequently do, and also the best players in the world. And the trends for all are surprisingly similar, from low-heel to high-toe in 90% of strikes. Studying the face angle relative to the path of the club, the TaylorMade design team understood why the traditional bulge-and-roll wasn’t working. As a result, they reshaped the driver faces to account the swing tendencies, engineering the Twist Face, with more loft and a more open face in the high-toe area to increase spin and help minimize the toe-hook. Then, they reduced loft and slightly closed the face in the low-heel to help minimize the spinny heel-slice that so many golfers battle against.

Twist Face is designed to ensure that you hit it straighter. That, combined with the new Hammerhead slot, provides golfers with the best mix of accuracy, speed and forgiveness.

MYGOLFWAY: Would you consider the new M3 & M4 drivers an evolution of the M family of 2017, or a new product construction design?

BRIAN BAZZEL: I believe the M3 & M4 is a revolutionary change from the M1 & M2, and the main reason for that is the new Twist Face. The bulge and roll, the curvature of the face, hasn’t really changed for a hundred years. In the Twist Face we actually discover how to provide more accurate shots, straighter shots, for golfers of all levels, based on the data that we have now, based on how the golfers actually present the club at impact when they are miss-hitting it. So the new Twist Face is designed to bring balls back to centreline when they’ve been hit off centre.

MGW: Can you explain the origin of the idea of the Twist Face as a game-changer?

BB: The bulge, in 1988, was the first convex face. Now over the last ten to fifteen years we have been able to study golfers swings, and we’ve looked at more driver swings that really any other golf company in the history of golf. And now we can study that to a degree that we never could before, and what we have discovered is that shots that are hit from different zones, and most shots are hit from the low heel to high toe on the face, are not averaging out to being on the centreline, which the curvature of the face is supposed to be designed to do. And now with that insight, and knowing what golfers are doing to create their shots, we can figure out what the right curvature is, in order to help those shots when they are miss-hit. And this is what Twist Face is doing.

And so the discovery process which happened three or four years ago was obviously an exciting moment for us, and now its even more exciting as we’ve finally brought the product to life.

MGW: How do you think the Twist Face technology can help the amateur player to be straighter?

BB: We are going to reduce more side spin on shots for amateur golfers, and by doing this we are going to help them to go straighter. We can’t solve all the problems for golfers. I wish I could! They have straight-path and face-angle challenges, but what we can do is make them the best they can possibly be, and I think this is what Twist Face is doing.

So custom fitting still is hugely important, and the M3 driver allows you to do that more than any other driver, but the Twist Face is going to make it a lot straighter for them.

MGW: Twist Face, Hammerhead slot, Y-Track, Geocustic technologies… but personally, what you like most about the new drivers?

BB: Honestly, I am most proud of the Twist Face, because, again, when I saw the data four years ago it was one of those moments when you say… oh my Gosh! That is going to be game changing for every golfer, when can we get it done, how do we solve it, and its now finally come to life. If this Twist Face wasn’t on this product, what I see in the Y-Track and the connection with the Y-Track, which was also very difficult to do, is something that I am very excited for, for the fitters, but nothing really trumps the Twist Face.

MGW: Do you remember what happened when the drivers first came into the hands of Dustin Johnson, Jason Day, Jon Rahm, Rory McIlroy, Tiger…

BB: In fact we have five of the Top-12 players, and I had the chance to work with them, and they fell in love with the product immediately. When we showed Tiger the new product, and he doesn’t switch very often, he showed a good appreciation of we’ve done, and he’s put the product into play as well.

MGW: When Jon Rahm tested it for the first time, do you remember what he said?

BB: Yes, I did spend some time with him. We all agree that Jon is not only a great person to work with, but his reaction to the new product was amazing. He fell in love with the M4, and I’m quite happy if he chooses the M3 or the M4, whichever one works for him. That was the one he felt he could hit all of his shots with, because it felt more accurate to him.

You know he hits a lot of drivers, and he is an aggressive player, and for him it’s important to have a driver that is very accurate. It’s like saying ‘I’d rather to be closer to the hole in the trees than laying further back and behind the trees’. I think the Twist Face is going to help him to go further and straighter.

MGW: What do you think about a Spanish player such as Jon Rahm being involved in the company? Is he like the relay to Sergio Garcia?

BB: No, with Sergio was spectacular, I loved working with Sergio, and with Jon… I got to know him over the last year and a half, and he is an incredible person. Very genuine, a great storyteller, very articulate about what he sees in the product and how he plays golf. I enjoy every moment I am with him!

He is the second in the world, in just one year! The Majors are waiting for him.

With no doubt, like the Tour players, average golfers who play the M3 or M4 drivers will have a distinct advantage over any other driver thanks to the Twist Face technology.

Golf Balls, TaylorMade Golf

TaylorMade Golf – New 2018 Project (a) and Project (s) to complete the golf ball lineup

February 9, 2018 – TaylorMade Golf, makers of the hottest Tour ball with the TP5 & TP5x models, has announced the expansion of its globally successful golf ball line up with the addition of the 2018 Project (a) and the introduction of the all-new Project (s) golf balls.

PROJECT (a): Tour Technology. Soft Feel.

Since its inception in 2014, the Project (a) golf ball has been designed to deliver golfers Tour-level performance in a three-piece construction at an attractive price point. The original Project (a) gained notoriety by being designed with a cast urethane cover to provide Tour-level spin for the average golfer, a performance attribute unmatched by anything in the category. In 2016, the ball was made softer with lower compression while maintaining the greenside spin demanded by consumers. In 2018, Project (a) takes the next step in its evolution with new technologies that make it significantly longer than ever before.

“100% of worldwide Tours use a golf ball with a Urethane cover, while 0% use suryln. If every Tour player and Tour ball manufacturer in the world is telling you urethane is the best material, why wouldn’t you buy the only product outside the Tour ball category using this technology that’s now longer than ever before?”, says Michael Fox, Category Director, Golf Balls & Accessories of TaylorMade Golf company.

The new Project (a) is a three-layer design that incorporates a new Dual-Distance core and a new 322LDP seamless dimple pattern which combined increase driver and long iron distance while maintaining excellent greenside control and feel.

New 322 Dimple Seamless Cover

The Project (a) now uses the same 322 dimple pattern as the hottest Tour ball in golf, the TP5 & TP5x golf balls; resulting in superior distance through a more aerodynamic dimple pattern. Less drag = more speed = more distance.

Dual-Distance Core

The new Project (a)’s dual core design is comprised of a larger, softer-inner core, which scrubs off unwanted spin while providing great feel. The stiffer outer core allows for increased rebound and velocity. In addition to reducing driver and long iron spin, the stiffer outer core also aides in pinching the soft cast urethane cover between the clubface, creating more greenside spin.

PROJECT (s): Soft is Slow without Speed

Complementing the Project (a), TaylorMade is also introducing the all-new Project (s) golf ball. The all-new Project (s) offers an even softer feel while continuing the company’s focus on low driver spin and significant driver distance; a golf ball unlike any in the competitive class to date. To break through in a crowded and diluted space, TaylorMade has designed one golf ball that delivers on the two performance attributes amateur players in this category want most: soft feel AND distance. No longer does the golfer have to choose between one or the other with a single ball. That ball is Project (s).

Dual-Distance Core

Similar to the Project (a) the Dual-Distance Core in the Project (s) decreases the overall compression of the ball for soft feel while maintaining rebound and speed. The Project (s)’s compression is 60, 10 less than the Project (a). The dual distance core is a two-layer system that has a large, low compression inner core that reduces unwanted driver spin and creates great feel. The outer core consists of a softer-resilient polymer that also improves feel and maintains high ball velocities.

Aerodynamic Ionomer Cover

Due to the high COR of the Dual-Distance Core, engineers were able to use a soft ionomer cover that improves feel and control around the green. Compared to the competitive set, the Project (s) has the softest cover which provides more greenside spin and soft feel.

The Project (s) uses TaylorMade’s high lift 342LDP dimple pattern, which, in combination with the lower backspin construction, reduces drag throughout the golf ball’s flight for more distance. In general, lower compression golf balls travel the shortest distance, but with Project (s), TaylorMade’s engineers have solved for soft while maintaining impressive distance. The result is a golf ball that delivers on both distance and feel, allowing for golfers to no longer having to choose between one over the other. In addition to gloss white, the new Project (s) is also available in a matte yellow & matte orange finish that offers a unique look that stands out while being UV resistant.

“The new multilayer design incorporates a softer yet resilient dual distance core that maximises distance and enables us to utilise a softer ionomer cover for soft feel and great control. We are eliminating the need for a golfer to choose between distance and feel in this category. The new Project (s) provides both softer feel AND distance,” says Eric Loper, Director R&D Golf Balls.

The 2018 Project (a) golf balls will be offered in gloss white or yellow, available at retail on February 16, 2018 at an RRP of €45. The Project (s) golf balls in matt white will be available at retail on April 01, 2018 and in matt orange and matt yellow on May 01, 2018 at an RRP of €30.

Putters, TaylorMade Golf

TaylorMade Golf – Extension of Spider Tour putter line up and introduction of High MOI Spider ARC

January 24, 2018 – To say Spider Tour putters took the world of golf by storm following Jason Day’s triumphant victory at THE PLAYERS 2016 would be an understatement. It was a victory that catapulted him to a then world #1 ranking by way of the best statistical season putting on Tour on record and sent the Tour into a frenzy. Almost overnight, the demand for Spider Tour seemingly exceeded supply, with both TaylorMade Golf staffers and non-staff players clamouring to get their hands on one.

Following Jason’s success with Spider, fellow TaylorMade stablemates Dustin Johnson — who has taken firm control of world #1 with Spider in the bag — and Jon Rahm, whose unprecedented rise to world #2 following his 2nd career PGA TOUR victory at the CareerBuilder Challenge, have since put Spider into play.

Whereas Johnson, Day & Rahm have specific preferences for their models, consumer feedback led to the creation of the expanded line up combination of sightlines, toe hangs and hosels for a wide array of alignments to fit any stroke. The most in-demand putter in TaylorMade’s lineup now has more options than ever before.

SPIDER TOUR RED

  • #1 L-Neck: full sightline, 21º toe hang, full shaft offset (RH/LH)
  • #3 Small Slant: no sightline, 32º toe hang, half shaft offset (RH only)
  • #3 Small Slant: full sightline, 32º toe hang, half shaft offset (RH/LH)
  • #7 Double Bend: full sightline, face-balanced, half shaft offset (RH/LH)
  • #7 Center: full sightline, face-balanced, center-shaft (RH only)

SPIDER TOUR BLACK

  • #3 Small Slant: no sightline, 32º toe hang, half shaft offset (RH/LH)
  • #7 Double Bend: full sightline, face-balanced, half shaft offset (RH only)

SPIDER TOUR DIAMOND SILVER

  • #1 L-Neck: full sightline, 21º toe hang, full shaft offset (RH/LH)
  • #7 Double Bend: full sightline, face-balanced, half shaft offset (RH/LH)

All new Spider Tour models feature 3º of loft and a 70º lie angle, aside from the double bend #7 which has a head weight of 350g, each model is 355g. Similar to current Spider Tour models, each of the new Spider Tour models is made of a 304 stainless steel frame combined with a lightweight 6061 aluminium body, which enables weight to be positioned at the extremities for high MOI to ensure the face stays square to path.

As with all Spider Tour models, each of the five new variations incorporate a milled aluminium Pure Roll insert with a gunmetal finish to promote better forward roll, increased directional accuracy and improved distance control. Vibration damping PU foam embedded between the body and frame delivers enhanced sound and feel, and Moveable Weight Technology allows for the player to adjust weight settings to desired headweights.

“Putters are unique, perhaps the most unique of any club in the bag. What we continue to experience inside the TaylorMade putting lab is that different players line up better with and without sightlines as well as different hosels. We’re now able to offer consumers the opportunity to experience the Spider Tour putter with the ability to match their eyesight with a variety of hosels and sightlines,” said Bill Price, Senior Director of Product Creation for putters and wedges.

Each of the new models are available in 33”, 34” & 35” lengths, and come equipped with a SuperStroke GTR 1.0 grip and a black finish steel shaft. The new Spider Tour models are available at retail starting January 26, 2018 at an RRP of €329. 

SPIDER ARC – Better Alignment. Better Stability. Better Path.

TaylorMade Golf is also introducing Spider ARC, a full arc mallet design with Tour-proven performance engineered to be TaylorMade’s highest MOI Spider putter for increased stability, alignment and forward roll. Originally a Japanese release only, Justin Rose put the Spider ARC prototype into play en route to his runner-up finish at Augusta last April, praising its performance on longer putts and speed control.

Spider ARC’s unique construction features a 3.65 inch heavy stainless steel ring for better MOI and an arced geometry cup design for better visual alignment. Paired with the stainless steel ring, Spider ARC is constructed with an aluminium body for high MOI to ensure the putter’s face stays square to path. To promote improved forward roll and better distance control, Spider ARC employs TaylorMade’s popular Soft Surlyn Pure Roll Insert. Both Spider ARC Red & Spider ARC Silver employ a combination sightline with face-balance and a ¾” shaft offset.

Spider ARC Red and Spider ARC Silver will be offered in 33”, 34” & 35” lengths, and come equipped with a SuperStroke GTR 1.0 grip and a black finish steel shaft. Each model is available in both right and left-handed models.

Available at retail starting January 26, 2018 at an RRP of €329.

Equipment, TaylorMade Golf, Wedges

TaylorMade Golf – The Tour-validated Milled Grind Hi-Toe wedge, already in Dustin Johnson and Jon Rahm golf bags

January 23, 2018 – Having already played a significant role in World #1 Dustin Johnson’s runaway victory at Kapalua as well as being relied on by World #2 Jon Rahm during his rookie season-closing victory in Dubai, TaylorMade Golf formally announced today the new Milled Grind Hi-Toe wedge, designed to deliver optimal short-game control for a multitude of shots and conditions around the green. Following Johnson and Rahm’s successes with the new wedge, fellow TaylorMade stablemates Rory McIlroy and Justin Rose have also added the Milled Grind Hi-Toe wedge to their bags early in their respective 2018 campaigns.

Featuring a higher, more centrally-located centre of gravity, the new Hi-Toe wedge launches the golf ball lower while generating more spin and control from a variety of lies. The result, a wedge that gives golfers full confidence standing over full strikes, delicate chips, bump-and-runs, controlled pitches and precision-based flop shots, as well as providing excellent escape options from greenside bunkers.

“Our Tour players couldn’t wait to put this in the bag; Dustin Johnson praised the performance of the Hi-Toe following his dominant victory at Kapalua; we’re confident that this wedge will benefit golfers of all abilities around the green, regardless of what style of course they’re playing on,” says Bill Price, Senior Director of Product Creation Wedges in the company.

The Hi-Toe’s full-face scoring lines ensure consistent ball contact out of the rough, while the high bounce leading edge and channel cut midsole make for a more efficient turf interaction which provides cleaner contact with the golf ball for optimal short-game accuracy and control.

The enhanced heel and toe relief of the Hi-Toe wedge allows golfers to accomplish a wide array of shots without the club digging into the turf, while the sole cavity features three trapezoid-shaped pockets that optimise weight distribution, which in turn enhances the wedge’s feel.

Engineered from 8620 carbon steel, the Hi-Toe wedge features a new, aged copper finish with ZTP-17 full-face grooves. Offered in 58°, 60° & 64° lofts (64° in RH only), each Hi-Toe wedge has a D5 swingweight and is equipped with KBS’ Hi-REV 2.0 115g shaft with a Golf Pride Tour Velvet burgundy 360 GEC grip.

The Milled Grind Hi-Toe wedge will be available at retail on March 02, 2018 at an RRP of 179€.

Equipment

TaylorMade Golf – New M3 & M4 irons, an unprecedented combination of distance, control, feel and accuracy

January 3, 2018 – TaylorMade Golf welcomes two new iron sets into the expanded and re-engineered M Irons Family for 2018. M3 and M4 irons build upon the remarkable successes of their ’17 predecessors (M1 and M2 irons), taking new leaps in performance with the introduction of its new RIBCOR Technology. RIBCOR Technology provides a new internal support system designed specifically for M3 and M4 that works in synergy with TaylorMade’s proven Face Slot Technology to achieve increased ballspeed across the entire face, further enhancing distance and tightening dispersion while also reducing vibrations to significantly improve sound and feel.

The Science of RIBCOR

When the club head of an iron strikes a ball, only a certain percentage of the energy is imparted back into the ball, as reflected by the measured COR of that head. Any flexing of the head that is not directly located at the impact point on the face is lost energy. By strategically stiffening the structure of the iron head, RIBCOR Technology greatly reduces energy loss, especially on mishits.

RIBCOR Technology works in conjunction with Face Slots to stiffen the area outside the scoreline area while retaining flexibility and COR in the area inside the Face Slots. When these proprietary TaylorMade technologies are implemented simultaneously, the performance benefits are amplified. The outer structure of the iron remains stiff, while the face remains free to flex during impact — enhancing energy transfer that leads to increased ball speed.

By efficiently focusing impact energy directly back to the ball, off-centre hits see higher ballspeeds, more carry distance and improved dispersion. RIBCOR Technology also allows for placement of additional mass in the heel and toe areas of the head, resulting in significantly higher moment of inertia (MOI) than the corresponding 2017 irons. This combination of benefits provides irons with RIBCOR Technology a substantial increase in overall forgiveness.

M4 Irons: Straight Distance with Incredible Forgiveness

The new M4 irons offer players increased distance, forgiveness, and feel. The new M4 irons push the boundary of COR limit, providing the maximum possible ballspeed off the face. To achieve M4’s crisp sound and feel, TaylorMade’s new RIBCOR internal ribbing structure works to stiffen the iron body while imparting maximum energy to the ball during impact. Additionally, a multi-material damping badge works in tandem with the RIBCOR Technology to efficiently dampen undesirable vibrations during impact, producing major improvements in sound and feel.

M4 irons (4-7) utilise proven TaylorMade technologies made popular with previous models of the company’s irons, including Face Slots and Speed Pocket, as well as a new, redesigned off-centre Inverted Cone Technology (which is also found in the M3 irons). Each technology has been individually optimised specifically for M4 to deliver incredible distance and forgiveness. Additional technologies in the M4 include a Fluted Hosel 2.0, an ultra-thin 1mm topline along with the company’s thinnest-ever leading edge.

With forgiveness being a significant focus of M4 irons’ engineering process, TaylorMade went to great lengths to achieve its high-MOI design. Optimised mass distribution (toward the heel and toe) resulted in a high resistance to twisting of the head during an off-centre impact, which translates to preserved ballspeeds and improved forgiveness across the face. With high-MOI head designs (24% higher than ’17 M2), M4 achieves faster ballspeeds, giving the iron more distance across the face and offering optimal forgiveness for any player.

Available at retail on February 16, 2018, M4 irons will be offered in 4-iron through LW. Players will have a choice of the KBS MAX 85 steel shafts (S, R) and Fujikura ATMOS graphite shafts (7S, 6R, 5A) in addition to numerous additional custom shaft options. All M4 irons are equipped stock with a TM Dual Feel grip. RRP (steel shaft), 899€; (graphite) 999€.

M3 Irons: Straight Distance for the Discerning Golfer

M3 irons answer the challenge of creating an iron that delivers distance, while retaining accuracy and workability in a more appealing, compact head shape preferred by better players. Housed within the smaller design of the M3 iron, RIBCOR technology works to protect ballspeeds, which improves overall accuracy and increases forgiveness across the clubface, specifically on off-center impacts.

Similar to the M4 irons, the M3 irons push the legal limit of COR to maximise the legal ballspeed across the clubface. TaylorMade engineers were able to accomplish this by incorporating new technologies, including RIBCOR, which stiffens the iron’s body to impart maximum energy to the ball during impact. Additionally, a multi-material damping badge works in tandem with the RIBCOR Technology to efficiently dampen undesirable vibrations during impact, providing a clean, crisp sound and feel.

15 grams of high-density Tungsten have been added to the sole of the M3 irons, which allowed engineers to create the more compact head shape while still maintaining desired mass properties in a high-performing iron with low centre of gravity and high MOI.

Each M3 iron (3-7) also incorporates many of the same proven technologies as the M4 irons: Face Slots, Speed Pocket and a redesigned off-center Inverted Cone — all optimized specifically for the M3 to provide players with distance, height, forgiveness and straightness. Additional technologies in the M3 include a 180º Fluted Hosel, a 360º Undercut and individually sized tungsten weights to locate head CG for optimal launch and ballspeed.

With M3, TaylorMade also appeals to the eye of the low-to-mid-handicap golfer with a refined, confidence-inspiring shape. Featuring a thinner topline than last year’s M1 and a straighter leading edge for a cleaner address view, M3 delivers powerful, high-MOI performance that boasts shot-shaping ability not typically found in game-improvement irons. M3 irons are also shaped to enhance effective bounce, which helps maintain turf interaction conditions that are suited for a wide variety of players, including higher handicaps.

Available at retail on February 16, 2018, M3 irons will be offered in 3-iron through SW. Players will have a choice of True Temper’s XP100 steel shafts (S300, R300) or Mitsubishi Chemical’s Tensei graphite shafts (80S / 70R) in addition to numerous additional custom shaft options. All M3 irons are equipped stock with Lamkin UTx NC grips. RRP (steel shaft) 1,049€; (graphite) 1,249€.

Drivers, Fairway Woods, Hybrids / Rescues, TaylorMade Golf

TaylorMade Golf – Twist Face Technology changes drivers with the new M3 & M4 metalwoods

January 2, 2018 – TaylorMade Golf, makers of the winningest drivers on the PGA Tour in 2017 (*) with its M1 & M2 drivers, have shifted the paradigm of golf club engineering with the introduction of the M3 & M4 metalwoods, highlighted by the company’s breakthrough innovation – Twist Face technology.

“From the creation of the first metalwood in 1979, TaylorMade has established a legacy of breaking from tradition to reach new thresholds of performance. In 2018, we have once again uncovered a new frontier of driving potential with Twist Face Technology — a radical departure from traditional driver-face design, engineered to correct for inherent human swing tendencies in real-time, giving golfers a tangible competitive advantage,” says Brian Bazzel, Vice President of Product Creation of the company.

Twist Face: The next breakthrough in innovation from TaylorMade

Reimagining traditional driver face design, TaylorMade’s Twist Face technology is truly the first of its kind. Twist Face, featured in both the new M3 & M4 drivers, is TaylorMade’s solution to counteract golfers’ most common misses, more specifically, those resulting from the high toe and low heel impacts.

To counteract the high-toe miss (a hook), the driver face has been ‘twisted’ open (loft increased & face opened) on the high-toe to help straighten ball flight. Similarly, to counteract the low-heel miss (a slice) the driver face has been twisted closed to de-loft and close the face in the low heel area. Ultimately, TaylorMade’s Twist Face technology delivers a corrective face angle when hit off-center for longer, straighter shots.

The origin of a breakthrough

Studying data captured from more than half a million shots that simultaneously tracks head presentation (in-out path, angle of attack, loft, impact location), initial launch conditions and final landing location of the golf ball, TaylorMade engineers discovered there was a flaw in the traditional bulge and roll.

By studying the performance of thousands of shots in each quadrant across the face of all golfers’ levels, researchers determined these shots were not averaging to be on the centre line. In fact, high face shots and high toe shots have a left tendency of the target line and spin significantly less. Similarly, low face and low heel shots tend to land right of the target line with a significantly more spin.

TAYLORMADE M3 DRIVER

World-class design and elite performance is the genesis of every product TaylorMade engineers. In 2015, the company introduced multi-material construction with eye-catching carbon composite crowns that captured the attention of millions of golfers around the world, becoming the most winning driver on the PGA Tour and once again retaining the title of the best-selling driver in the industry. Two years later, the stakes have been raised, and engineers have responded to the challenge by creating the most advanced driver in company history — M3.

In addition to Twist Face technology, the M3 driver features a new matte silver front section and a raised, aerodynamic five-layer carbon composite crown. Years of research and development have culminated in some of the thinnest, strongest and lightest composite panels in the industry. With both the 2018 M3 and M4 metalwoods, TaylorMade engineers were able to design thinner and lighter composite panels (the M3 & M4 drivers both feature a 5-layer carbon composite crown) than ever before.

Exclusive to the M3 in both the 460cc & 440cc models is a new intuitive Y-Track adjustability system that allows for CG adjustment of the head to obtain desired, optimal ball flight parameters. Dissimilar to the T-Track on both the ’16 & ’17 M1 drivers, the heel to toe track and front to back track on the M3 are connected, allowing all 22 grams (two 11g weights) of moveable mass to be utilized for both the benefit of heel to toe control as well as front to back CG adjustment. The Y-track gives the golfer more precise CG adjustability than ever before with more than 1,000 unique CG configurations — more than double the number of positions in the 2017 M1. Add in TaylorMade’s 12 position, 4-degree ultra-lightweight aluminum Loft Sleeve (back sleeve compatible) and the result is an unparalleled level of personalization.

The flat curvature of the front/back track provides the lowest CG possible regardless of the weight setting. In fact, when the weight is in the back position versus M1 2017, the 2018 M3 CG is 36% further back. This makes the moment of inertia (MOI) 10% larger without raising the CG projection on the face. Furthermore engineers were able to increase the total amount of front / back CG movement by 83%.

Hammerhead Slot

For the first time ever, TaylorMade has engineered a slot housed in the sole of its most adjustable driver. The new Hammerhead slot was engineered to work in combination with Twist Face and Inverted Cone technologies to deliver maximum ballspeed across a larger area of the face and thus, resulting in a larger sweet spot. The Hammerhead slot’s design is defined by three design elements; the central Speed Pocket, the face geometry and the stiffening ribs.

By dividing the Speed Pocket into zones, TaylorMade was able to increase its overall length from 82mm to 100mm — a 22% increase. Additionally, it allowed for the creation of a larger flexible centre zone, designed to increase ball speed on low face impacts and drop unwanted backspin. By using the new ribs, engineers were able to decrease the thickness and weight of the face allowing for a more flexible face designed to deliver higher ballspeeds across a larger area of the face. Engineers challenged themselves to evolve the construction and performance of the Speed Pocket; their answer was Hammerhead, a radical technology engineered to deliver longer drives.

TAYLORMADE M3 440 DRIVER

Following the success and demand for the 440cc version in 2017, the M3 will again be available in a 440cc model, which utilizes a slightly smaller head, deeper face and 22g of moveable weight, working in unison with all of the same technologies as its larger 460cc counterpart. Both the 460 and 440cc models come equipped with MCA’s popular Tensei CK Red (high launch), Blue (mid launch) or White (low launch) shafts in R, S & X flexes along with a Lamkin UTx cord grip. As the company has offered for the past few years, TaylorMade is also once again offering more than two dozen additional premium custom shaft options at no upcharge.

Available for pre-order on February 1 and at retail on February 16 at 579€, the M3 460 driver will be offered in 8.5°, 9.5°, 10.5° & 12° loft options, while LH models will be offered in 9.5° and 10.5° lofts. The M3 440 driver (RH only) will be offered in 9° & 10° loft options.

TAYLORMADE M3 FAIRWAY WOODS

The ’17 M1 fairway broke innovation and performance barriers by being both adjustable and incredibly long, a goal the engineering team set in the conception stage and executed in its creation. The new M3 fairway takes a premium, adjustable fairway to the next level; constructed with a 450 stainless steel body, strong Ni-Co C300 face and new, thinner 5-layer carbon composite crown (same as the M3 & M4 drivers). An improved track system that houses more moveable weight (29 grams compared to 25 in the ’17 M1 fairway) allows for the adjustment for preferred shot shape; from fade to draw, more than ever before.

Similar to the M3 driver, the M3 fairway also utilizes an ultra-thin, ultra-light crown and sole panel. The combination of the composite panels saves up to 8g over a similarly shaped metal fairway. The discretionary weight is placed low and forward into the M3’s clubhead to create driver-like launch conditions (high launch & low spin).

The sliding weight track (SWT) on the M3 fairway, first introduced in a TaylorMade fairway with last year’s M1, incorporates a new, smaller Loft Sleeve screw, which allowed for the moveable weight track to move 3.5mm forward, which resulted in the CG moving almost a full millimetre forward too, an 8% change over the ’17 M1.

Bringing the track forward led to a more streamlined overhang design which led to improving the sole to turf interaction for the M3 fairway. By designing an overhang that extends across the length of the track the playability of the sole was improved while allowing the weight track to be further forward.

The smaller screw head and port area to the Loft Sleeve also positively affects the Speed Pocket. By taking up less room on the sole, the Speed Pocket length from heel-to-toe on the M3 fairway is longer than the M1 2017 Speed Pocket. The through-slot is extremely efficient in terms of size and material usage, giving the ability to package it in front of the track. The through-slot promotes faster face-flex and ball speed on mishits low on the face and also reduces backspin leading to more overall distance.

Available on February 16, 2018 at 349€, the M3 fairways will be offered in 15° (3), 17° (3HL) and19° (5) loft options while LH models will be offered in 15° (3) and 19° (5) options, equipped with an MCA Tensei Blue shaft in A, R & S flexes (65g) and X flex (75g). All models come equipped with a Lamkin UTx cord grip.

TAYLORMADE M3 RESCUE

The new M3 Rescue incorporates a moderate sized, Tour-proven and preferred shape first introduced by the ’17 M1 Rescue but with more moveable weight — 30g compared to 27— and a successful sole design that will appeal to players of all ability levels. The crown showcases a whole new look with a premium two tone, matte silver front section and gloss black back body framing the ball beautifully. The sole is engineered with a performance-driven adjustable sliding weight system, allowing golfers the opportunity to not only experience the neutral/fade biases of its predecessor but having more moveable weight for an unparalleled level of personalization in a TaylorMade Rescue.

In addition to the new 30g sliding weight and advanced sole design, the head comes equipped with a 3-degree ultra-lightweight aluminium Loft Sleeve. Premium components again are offered as stock options, with a MCA Tensei Blue hybrid 80g shaft in R, S & X flexes as well as a 70g A flex along with a new Lamkin UTx cord grip.

Available on February 16, 2018 at 299€, the M3 Rescue will be offered in 17° (2), 19° (3), 21° (4) and 24° (5) options while LH models will be offered in 19° (3) and 21° (4) options.

TAYLORMADE M4 DRIVER

Complementing the M3 driver and its unrivaled personalization is the M4 driver, which differentiates its design by putting an emphasis on unparalleled forgiveness with straight distance. The M4 driver not only utilizes TaylorMade’s most groundbreaking ‘18 technologies (Twist Face & Hammerhead), it also incorporates Geocoustic engineering –combines geometry and acoustical engineering to unlock more forgiveness and best-in-class sound.

Geocoustic Technology

Geocoustic technology combines geometry and acoustical engineering to deliver more forgiveness and best-in-class sound. Driver heads with low back centers of gravity typically have low frequencies because they tend to have fairly flat soles. Geocoustic sole shapes allow for a low CG and larger head size, but with a more curved sole which has inherently higher frequencies, leading to better sound and feel. The Geocoustic sole design of the M4 driver freed up discretionary volume that allowed engineers to increase the overall face size and also improved sound and feel.

Hammerhead Slot

Similar to the M3, the M4’s Hammerhead slot features reinforced outer portions for a lighter, more flexible face, which results in a larger sweet spot. The centre portion of the slot increases ball speed low on the face and drops unwanted spin for straight distance. Additionally, the newly designed face saves 8g of discretionary weight. To increase the stability of the driver, the rearward mass pad has been increased from 22 to 41 grams – an 86% increase.

Also new to the M4 is a redesigned face that is both thinner and lighter. The maximum thickness has been reduced from 4.47mm to 3.6mm and the heel/toe perimeter thickness has been reduced from 2mm to 1.92mm. In addition, the mass of the face has been reduced from 45.5g in the ’17 M2 to 37.6g – 17.3%.

Available on February 16, 2018 at 449€, the M4 driver will be offered in a new 8.5°, 9.5°, 10.5° & 12° loft options, while LH models are available in 9.5° and 10.5°, each coming equipped with a Fujikura Atmos Red shaft in 6X, 5S, 5R, 5A along with a TM-Lamkin Dual Feel grip. For women, the M4 driver is available in 10.5° & 12° lofts, equipped with a TM-Tuned 45 (L) shaft.

TAYLORMADE M4 D-Type DRIVER

In addition to the standard M4 model, TaylorMade is also offering a higher-launching, more draw-biased model, the M4 D-Type (also 460cc). The M4 D-Type (D signifying draw) combines multiple draw-biased design technologies to help players who consistently fight fade-to-slice trajectories find more fairways. In addition to the multi-material construction, Twist Face technology and Hammerhead Speed Pocket, the D- Type is more heel-weighted (41g), has slight offset and uses advanced visual cues to promote a square face at address and a more draw-biased face at impact.

Available on February 16, 2018 at 449€, the M4 D-Type driver will be offered in 9.5°, 10.5° & 12° loft options, while LH models will be offered in 9.5° and 10.5° lofts and equipped with Matrix’ Platinum White Tie shaft 55 S,R and 45 A,L, which complements the driver’s draw-biased performance. For women, the M4 D-Type driver is available in 10.5° & 12° lofts, equipped with a Matrix White Tie MSF5 45 g (L) shaft.

TAYLORMADE M4 FAIRWAY WOODS

In the M4 fairway, TaylorMade’s ultimate distance fairway has been made even more forgiving, taking everything learned from the use of multi-material composition, Speed Pocket, Geocoustic Technology and ICT integration to deliver a remarkably high- performing complement to the M4 driver that delivers maximum distance and forgiveness by way of a larger sweet spot and more optimal launch conditions. A new split-weight mass pad separates the weight at the outward extremities of the head to preserve ballspeed on shots hit off-centre.

The M4 fairway utilizes a thinner and stronger Ni-Co C300 face along with TaylorMade’s proprietary Inverted Cone Technology (ICT) to increase the higher-COR area of the clubface, thus minimizing ballspeed losses on off-center impacts delivering more distance more often.

In addition to the M4 fairway, TaylorMade is also introducing the M4 Tour fairway, which features a smaller head size (156cc versus 175cc) with a slightly deeper face, designed for better players who prefer a more compact look, lower launch and more workability.

Available on February 16, 2018 at 279€, the M4 fairway will be offered in 15° (3), 16.5° (3HL) & 18° (5), 21° (5HL) and 24° (7HL) loft options, while LH models will be offered in 15° (3), 16.5° (3HL) & 18°(5) lofts, equipped with Fujikura’s Atmos Red 75g 6S, 6R, 5A shaft and a Lamkin Dual Feel grip.

The M4 Tour fairway, at 349€, will be available in 15°(3) & new 18° (5) lofts (RH only) and comes equipped with MCA’s Tensei Blue (65g S and 75g X) flexes and Lamkin UTx grip. For women, the M4 fairway is available in 3HL, 5HL & 7HL lofts, equipped with a TM-Tuned 45 (L) shaft and a Winn Dual Feel grip.

TAYLORMADE M4 RESCUE

Completing the M4 metalwood lineup in 2018 is the M4 Rescue. Power and control are the essential ingredients golfers need when playing a hybrid. M4 offers the best of all worlds with key performance technologies working in sync to produce exceptional ball speed and a larger sweet spot for enhanced overall playability.

The low-profile body of the M4 Rescue has a tiered two-tone crown with the same matte silver front and gloss black rear section that showcases the distinctive, widely recognized aesthetics TaylorMade’s M series of product has become known for.

The M4 Rescue features a cut-through Speed Pocket to increase launch and maximize ballspeed on shots hit below center face. Similar to the M4 fairway, a new split-weight mass pad separates the weight at the outward extremities of the head to increase the club’s forgiveness by preserving ballspeed on shots hit off-center. In addition to the added forgiveness, a Geocoustic sole design and a short, fluted hosel work in tandem to optimize sound and feel at impact. The M4 Rescue is designed to help average golfers replace a long iron with higher, longer and more draw-biased performance.

Available on February 16 at 229€, the M4 Rescue will be offered in 19° (3), 22° (4), 25° (5) and 28° (6) lofts while LH models will be offered in 19° (3), 22° (4) and 25° (5) lofts and equipped with Fujikura’s Atmos Red shaft 7S, 6R, 5A and a Lamkin Dual Feel grip. For women, the M4 Rescue is available in 22° (4), 25° (5) & 28° (6) lofts, equipped with a TM-Tuned IR 45 (L) shaft and a Winn Dual Feel grip.

(*) Winningest drivers claim based on combined 2017 wins on the PGA TOUR, as reported by the Darrell Survey Co.

More information at www.taylormadegolf.eu.