Tag Archives: Jason Day

Bridgestone Golf, Golf Balls, Holiday Golf

Bridgestone Golf – MindSet on all 2024 TOUR B golf balls, a breakthrough visual technology for maximum performance

14 March, 2024 REDACCIÓN

March 14, 2024 – Bridgestone Golf, the #1 Ball-Fitter in Golf, has introduced MindSet, a proprietary visual technology available on all four of the 2024 TOUR B Series golf balls. The MindSet process was created by Bridgestone Golf staffer Jason Day and his long-time mental coach, Jason Goldsmith, and consists of three easy steps that have been critical to Day’s success for the better part of a decade.

“Jason Goldsmith and I worked together to develop a pre-shot system that went beyond the simple visualization I did when I was a kid,” said Jason Day. “He understood how critical pre-shot visualization was to my game, but also knew I needed a more structured, complete routine. Now Bridgestone has made The MindSet process available to all golfers, which is going to be a game changer for a lot of people.”

The process consists of three simple steps that work with the MindSet graphic: IDENTIFY, VISUALIZE, FOCUS.

The first step, in which players look at the outer, red circle of the MindSet graphic, involves making critical decisions regarding the upcoming shot. This step requires the player to IDENTIFY the target and gather information regarding distance, wind conditions, club selection, and shot shape.

Once these decisions have been made, the inner yellow circle prompts the player to move to step two, which is to VISUALIZE the shot path. This step is about connecting to the target and includes visualizing the shot to the target.

In the final step, the green dot prompts full FOCUS on execution. As everyone knows, green means “go,” and focusing on the green dot enables the golfer to clear their mind of all thoughts and swing away with confidence.

“With all athletes there is a struggle to separate analytic thought from athletic performance,” said Jason Goldsmith, performance coach. “The analytical piece is important for shot preparation and calculation, but it is equally important to engage the creative aspects of your brain to allow your inner athlete the freedom to perform.”

Bridgestone has a long history of golf ball innovations dating back to their first model in 1935, and has historically led the industry in polymer science and golf ball construction breakthroughs. With MindSet, Bridgestone has set out to enhance the performance of the TOUR B golf ball by giving players the tools and skills to actually play better.

“The MindSet process allows anyone to do what all professional and high-level players do, which is to utilize a pre-shot routine that gives them the focus they need to perform at their best,” said Elliot Mellow, golf ball marketing manager.

“When we started developing the pattern, we knew it needed to have a flow and a purpose to it. After some experimentation we came to the current MindSet pattern with three different colored circles that provide a natural progression through the process. With feedback from Jason Goldsmith, validation from Jason Day, and extensive scientific consumer testing, we are confident that we’ve developed a product that will help all golfers play better.”

Prior to the MindSet pattern, Bridgestone Golf has never followed the trend of printing designs on the exterior of any golf ball models for the purpose of decoration. However, the MindSet pattern is designed to be used for more purposeful shot execution and improved focus off the tee and on the green.

“We have always believed that the only reason to sell printed golf balls was if it provided added value to consumers,” said Dan Murphy, President of Bridgestone Golf.

“MindSet is our first foray into the printed category and it is designed to legitimately help players improve their focus and play better golf. We’re proud of this innovation and know it will benefit players of all ability levels.”

Though Jason Day has been working on the MindSet process with his mental coach for years he began officially playing the ’24 TOUR B X with the MindSet pattern at The Sentry tournament in Hawaii. Bridgestone’s new MindSet technology is available in Spain through its distributor Holiday Golf.

More information at www.holidaygolf.com.

Shafts

Golf Shafts – KBS Golf Shafts adds another victory with Jason Day at 2023 Grant Thorton Invitational

12 December, 2023 MIGUEL ANGEL BUIL

December 12, 2023 – KBS Golf shafts found itself at the top of the leaderboard after an impressive Team Effort, coming from Jason Day and Lydia Ko, to win at the 2023 Grant Thornton Invitational, a PGA & LPGA Tour union event.

The duo opened the tournament with a dominant round of 58 and followed with a score of 66 on Saturday. Sunday, the windy weather conditions tested the players at Tiburon Golf Club. After a slow start on the front nine, the Unphased players birdied holes 10 and 12 to tie for the lead.

As the back nine continued they would need to birdie one of the last four holes to take the lead, since all their opponents had finished before them. The duo remained focused by birdieing the 17th and paring the last hole to secure the win!

The 36-year-old Australian veteran player claimed his second victory of his 2023 season and his teammate won her first tournament since 2022. The company KBS Golf Shafts have sent them a huge congratulations go out to the winners of the Grant Thornton Invitational!

Assisting the winner of the Grant Thornton Invitational were the KBS C-Taper 125 S+ Iron Shafts.

The KBS C-Taper shaft is a low launch, low spin shaft. Weights and flexes vary and the shaft comes available in a Brushed Chrome or Black Matte PVD finish.

KBS C-TAPER SPECS:

Tip Diameter: .355″ (Taper Tip) & .370″ (Parallel Tip)

Weights: 100g (R), 110g (S), 120g (X), 125g (S+), 130g (X)

Lengths: 37″ – 41″ (Taper Tip), 43″ (Parallel Tip)

Irons: 2-PW

More information: KBS C-TAPER

Bridgestone Golf, Holiday Golf, PGA Tour

Bridgestone Golf – Jason Day completes comeback at AT&T Byron Nelson with the Bridgestone TOUR B X golf ball

16 May, 2023 REDACCIÓN

May 16, 2023 – Bridgestone Golf staff player Jason Day captured his 13th PGA Tour victory on Sunday at the AT&T Byron Nelson. Day’s confidence in his Bridgestone TOUR B X golf ball led to a final round 62 and 23-under-par total that was marked by signature big drives, pinpoint iron play, and rock-solid putting.

“Innovation is the hallmark of Bridgestone Golf,” said Elliot Mellow, Bridgestone Marketing Manager. “Jason was in a position to play any ball he wanted when he signed with Bridgestone last year. He was looking for the best performance he could get, and after seeing what Tiger was doing with our golf ball, he decided to test it. As is the case with a lot of top players who test our TOUR B golf ball, he made the switch almost immediately.”

Day originally tested and played with Bridgestone’s TOUR B XS, which was designed with help from Tiger Woods and also played on Tour by the 15-time Major winner. While playing the XS, Day continued to work with Bridgestone ball fitters and eventually switched to the TOUR B X, based on slightly lower spin rates and longer driver distance.

“I was impressed with how much spin Tiger was getting around the green and I wanted to play the same ball,” commented Jason Day. “I loved the performance the XS gave me around the green, but after extensive testing with Bridgestone fitters we found the TOUR B X was a better all-around fit for my game. After experimenting with both models, I could see they were right and switched to the X – obviously the results speak for themselves.”

Day’s magnificent final round of nine-under-par 62, featured 9 birdies, no bogeys, and a whole lot of power and distance off the tee. After making four birdies on the front nine he proceeded to chip in on the 12^th hole and went on to play an immaculate final six holes with four more birdies including one on the 72^nd hole. His second win at the Byron Nelson and his first win on Tour since 2018 adds to his impressive haul of 13 career PGA Tour victories, which also include the PGA Championship, The Players Championship, The Arnold Palmer Championship, The Farmers Championship twice, The RBC Canadian Open, The Barclays, and others.

“This is obviously a huge win for Jason and we congratulate him,” said Dan Murphy, Bridgestone Golf President and CEO. “It reminds me of when Tiger won the ’18 Tour Championship after four years without a win. Jason wanted to play the same ball as Tiger in part so he could get the same results, and with this huge win, he got exactly that. We’re excited about Jason’s game right now and know he’s got his eye on bigger things.”

The 3-piece TOUR B X golf ball used by the Australian native features Bridgestone’s game-changing REACTIV iQ cover technology, which allows for maximum speed and distance on long shots and superior spin and control and short shots.

More information at www.holidaygolf.com.

Putters, TaylorMade Golf

TaylorMade Golf – Launch of Spider Limited putters, inspired by the Nº1 Jason Day

18 May, 2016 REDACCIÓN

May 18, 2016 – On the back of Jason Day‘s emphatic win at THE PLAYERS Championship, TaylorMade Golf has formally announced the release of the new Spider Limited and Spider Limited Red putters, both inspired by the Nº1 player in the Official World Golf Ranking and one of the PGA TOUR’s best statistical putters, Jason Day.

During his storybook rise to Nº1 late last fall, Day came to the TaylorMade team with a request for a putter similar in style to his trusted Itsy Bitsy prototype, the putter he’s used for multiple wins on the PGA TOUR which included his first major victory at the 2015 PGA Championship. His ask was for a putter that incorporated red, one of his favourite and most sentimental colours. Using the Redback Spider, a venomous spider indigenous to Day’s native Australia as inspiration, the TaylorMade team embarked on a mission to create a palate of colour options, working intimately with Jason throughout the process to create a colour Jason would prefer.

When the final colour was selected, Jason proposed the team build him two different models, each showcasing the colour in a different way that would allow him to test & select which suited his eye before determining which would be put into play.

The Spider Limited putter features a black frame with Tour Red bumpers.

The Spider Limited Red incorporates Tour Red throughout the frame and bumpers.

Day was first introduced to the putters in February, and after testing both models, the Spider Limited Red made its PGA TOUR debut at the RBC Heritage in mid-April and was used to win THE PLAYERS Championship on Sunday.

Both models feature subtleties recognisable by the best players in the world, including Day, who prefers a seamless top crown and sans alignment aid. The two models available at retail will differ slightly from Day’s personal putter, which will include the alignment aid on the crown.

Made of a 304 stainless steel frame combined with a lightweight 6061 aluminum body enables weight to be positioned at the extremities, the Spider Limited putters provide improved stability and high MOI. Similar to the original Itsy Bitsy, both new models incorporate a milled Aluminum Pure Roll insert with a gunmetal finish to promote better forward roll, increased directional accuracy and improved distance control.

Availability: Both starting at 29th of June.

RRP: Spider Limited, 279€; Spider Limited Red, 329€.

Lengths: Spider Limited in 33”, 34” & 35”; Spider Limited Red in 35” only.

Golf & Fashion, Golf Apparel, Majors

adidas Golf – Sergio García, Jason Day and Dustin Johnson apparel for Masters 2015

31 March, 2015 REDACCIÓN

March 31, 2015 – adidas Golf, an industry leader in innovation, technology and performance footwear and apparel, has announced its player scripting for the first Major of the year , The Masters 2015, from 9th to 12th of April, which will be worn by adidas Golf staff professionals Sergio Garcia, Jason Day and Dustin Johnson.

The scripting has been selected from adidas Golf’s new Spring-Summer 2015 Collection and feature the revolutionary climachill technology from adidas.

Sergio Garcia will sport the adidas Golf ClimaChill Chest Stripe Polo during the week. Climachill products feature lightweight, breathable fabrics as well as small aluminium beads woven into the fabric which resist heat no matter the temperature to keep the golfer cool in all conditions.

Engineered with puremotion stretch, this polo features a 3-button placket, chest stripe half-tone dot print and fold over elastic at cuff to ensure easy of movement.

Also sporting adidas Golf’s advanced ClimaChill technology, Jason Day will wear the ClimaChill Bonded Print Polo in a variety of colours including Bright Green/vista Grey and Lucky Blue/Bahia Blue.

Dustin Johnson will sport the ClimaChill 3-Stripes Deboss polo in a variety of colours including Light Flash Purple/White/Night Flash and Mid Grey/Intense Teal.

More information at www.adidas.com.

PGA Tour, What's in the bag…

TaylorMade Golf – Jason Day wins Farmers Insurance, his third PGA Tour victory

10 February, 2015 REDACCIÓN

February 10, 2015 – Playing what is considered one of the sternest tests on the PGA Tour at the long and unforgiving pair of Torrey Pines layouts, it was TaylorMade Golf’s Jason Day who emerged victorious, winning a four man playoff on the South Course to capture the Farmers Insurance Open. The victory is Day’s second win in eight weeks, having also won the Franklin Templeton Shootout in December.

Complementing his bag full of TaylorMade clubs, Day wore adidas’ newest high-performance golf footwear, adipower boost, throughout the tournament. Boost is an industry-changing innovation years in the making, designed to deliver maximum energy return, responsiveness and unparalleled comfort by way of thousands of TPU energy capsules fused together by way of a proprietary high pressure steam moulding process.

For the first time, designers have utilised tour-proven gripmore spikes of varying sizes, strategically locating them on the outsole to deliver improved and more efficient traction and stability where it’s needed most.

Jason Day added the R15 driver to his bag just ten days prior to the Franklin Templeton Shootout in December, becoming one of the first TaylorMade staff players to make the switch from SLDR. The R15 is offered in both black and white and features a desirable, playable pear-shape in two head sizes – 460cc and 430cc.

Also it was the #1 Driver model in play at this week’s tournament with 21 total in play (430 & 460).

Jason also added an AeroBurner HL Fairway which replaces the RBZ three wood which has been in his bag for the past three seasons. Day found his new AeroBurner fairway launched hotter, flew further and landed softer which enabled him to attack the challenging Torrey Pines layouts.

In Jason Day’s Bag:

Driver: TaylorMade Golf R15 460 (10.5º, Mitsubishi Kuro Kage 70x)

Fairway: TaylorMade Golf AeroBurner HL (16.5º, Mitsubishi Kuro Kage 70x)

Irons: TaylorMade Golf Tour Preferred MC 2014 (3-9, PW, True Temper Rifle 6.5)

Utility: TaylorMade Golf Tour Preferred MC 2011 (2 iron)

Wedges: TaylorMade Golf Tour Preferred (ATV Grind) (54º & 60º)

Putter: TaylorMade Golf Ghost Spider IB Putter

Bola: TaylorMade Golf Tour Preferred X

Footwear: adidas Golf adipower boost

Apparel: adidas Golf

Accessories: TaylorMade Golf Bag, Headwear & Glove

What is interesting to know:

The win is Jason Day’s third on the PGA Tour, having previously won the Byron Nelson Championship in 2010 and the WGC Accenture Match Play Championship last year.

Day’s win is his second with the R15 driver, which he added to the bag just ten days prior to capturing the Franklin Templeton Shootout in December.

Day used his new AeroBurner fairway wood which took the place of his trusty RBZ in his bag.

The win is the first for adidas Golf’s new adipower boost footwear, designed for the athlete to be the most comfortable, high-performance footwear the company has ever created.

With just under 40% of the field (61/156 players) playing a TaylorMade driver, the brand was once again the #1 Driver in play.

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