Tag Archives: Holiday Golf

Holiday Golf – Open House Announced for May 20th and 21st to Celebrate the Company’s 35th Anniversary

May 13, 2026 – The company will open the doors of its facilities to share a very special celebration with clients, partners and professionals from the golf industry, while also showcasing the expansion and modernisation of its headquarters.

The Holiday Golf company  will commemorate the 35th Anniversary of its foundation this year with the celebration of an Open House on May 20th and 21st, 2026, an event conceived to bring together clients, collaborators, partners and friends from the golf sector around such a significant date for the company.

Established as one of Europe’s leading distributors of golf brands and products, Holiday Golf will take advantage of this milestone to open the doors of its facilities and share with the industry the growth and evolution of a company that, since 1991, has maintained a firm commitment to service, innovation and long-term relationships within the golf market.

The event will take place on both days between 11:00am and 7:00pm, and will allow attendees to discover first-hand the company’s new and improved facilities, the result of a major expansion incorporating an additional 250m² of office space and 2,500m² of warehouse facilities.

“It gives me great pleasure to address you at a very significant moment for everyone who forms part of Holiday Golf,”comments Stefan Tjellander, CEO and President of Holiday Golf.

“This year we are celebrating our 35th Anniversary. These are years of work, commitment and passion for golf, but above all they are 35 years built together with people and companies who, like yourselves, have been a fundamental part of our journey.”

Stefan Tjellander also highlighted the trust placed in the company by clients and collaborators throughout more than three decades of history.

“Since 1991 we have grown with a clear vision: to offer the best service, represent major brands and create strong and lasting relationships. All of this has been possible thanks to your trust, your support and your involvement throughout the years.”

Beyond its commemorative aspect, the Open House is also presented with the aim of becoming a meeting point for professionals within the sector, encouraging the exchange of ideas, the strengthening of business relationships and direct contact with the Holiday Golf team in a warm and relaxed atmosphere.

The company therefore wishes to share with the entire golf community a moment that symbolises not only the journey travelled over these 35 years, but also the enthusiasm and ambition with which Holiday Golf looks towards the future. An ideal opportunity to raise a glass to everything that has been achieved and to share the future vision of one of the benchmark companies within the golf industry.

Holiday Golf – Launch of the new website, bringing its entire universe of golf brands and products in just one click

December 1, 2025Holiday Golf, a leading international company in the distribution of premium golf brands, headquartered in Marbella (Spain), has officially unveiled its new website. This fully revamped platform retains the same link: www.holidaygolf.com, now delivering a far more complete, modern, and functional digital experience for all industry professionals.

Under the slogan “We have brought our entire universe together in one place,” the company takes a significant step forward in its digital strategy, making its extensive portfolio of brands, products, and services even more accessible to pro shops, golf courses, resorts, and golf professionals.

A digital ecosystem at the service of the professional

The new Holiday Golf website has been designed as a true online operations hub, where professional clients can quickly and efficiently find everything they need for their business.

Key new features include:

  • Comprehensive content on brands and products, with a clear focus on the company’s hallmark multi-brand product range.
  • Direct access to B2B online ordering, streamlining day-to-day commercial management.
  • Always-available 2025/26 catalogue, fully updated and accessible at any time.
  • Archive of newsletters and news, ensuring no launch or important communication is missed.
  • Reinforcement of its core business: the best multi-brand assortment for pro shops, golf courses, resorts, and professionals.

All of this is delivered through optimized navigation, a more intuitive design, and a structure created to enhance both user experience and purchasing efficiency.

At the forefront of digital transformation

With this launch, Holiday Golf reinforces its commitment to the digital transformation of the sector, providing a key tool for the daily operations of its professional clients. The new website not only centralizes information and orders, but also becomes a true meeting point for brands, distributors, and golf professionals.

The invitation is clear: visit www.holidaygolf.com, save it to your favorites, and discover the new Holiday Golf digital ecosystem — designed to grow alongside the golf professional.

Golf Shows – PXG Golf will debut with an original interactive booth to launch its new products at the PGA Show 2026

November 14, 2025 – PXG Golf has confirmed that the company plans to make its exhibit debut at the 2026 PGA Show from Jan. 20-23, in Orlando, FL.

The move marks a significant step in the company’s efforts to engage more directly with PGA of America Golf Professionals, buyers, and industry partners.

“PXG has always carved its own path, but at the end of the day, this game doesn’t move forward without the professionals who teach it, fit it, and grow it,” said Bob Parsons, PXG Founder and CEO.

“Being at the PGA Show is our way of showing up in service to them. We’re here to listen, to support, and to strengthen the relationships that matter most.”

At the PGA Show, PXG will introduce an immersive booth designed to create conversation, offer hands-on interaction with the company’s latest equipment, and deliver a true sense of the brand’s personality.

The experience will be anchored by opportunities for PGA Professionals, retailers, media, and industry leaders to engage directly with PXG staff, learn more about the company’s evolving programs, and explore new ways to work together.

“The PGA Show is about more than booths and displays – it’s the conversations in the aisles, the shared experiences, and the chance to work directly with industry leaders,” said Renee Parsons, PXG Chief Marketing Officer.

“PXG is excited to be part of that exchange and to find new ways to collaborate that make a real difference for professionals and their customers.”

PXG’s presence builds on its recently announced multi-year sponsorship of the Senior PGA Professional Championship. The partnership further highlights the company’s investment in supporting PGA of America members and celebrating the professionals who influence golfers every day.

Bridgestone Golf – A solid Tour Team, with more and more staff players using MindSet technology

January 22, 2025 – Bridgestone Golf, the #1 Ball-Fitter in Golf, has announced major Tour news, including the extension of contracts for key staffers, the signing of new players, and the conversion of multiple staffers to the brand’s MindSet technology.

Long time Bridgestone staffers Tiger Woods, Matt Kuchar, Fred Couples, and Boo Weekley, as well as relative newcomer Chris Gotterup, all signed contract extensions with the brand. Each player will continue to play a TOUR B golf ball while Gotterup will also play Bridgestone forged 221 CB irons.

“I have played a ball manufactured by Bridgestone since my memorable 2000 season. Since the beginning, Bridgestone has continued to innovate and lead the golf ball category in terms of technology, performance, and consistency,” said Tiger Woods.

“They are great at what they do, and I look forward to continuing to work with their R&D team to design industry leading golf balls.”

Gotterup, who signed with Bridgestone in ’23 before getting his first PGA Tour win at the Myrtle Beach Classic with the TOUR B X golf ball in ’24, is equally excited to re-up with Bridgestone, as he will also be playing the company’s premium forged irons in ’25.

“I’ve been playing the TOUR B X since I turned pro, and I know it’s the best fit for my game. Bridgestone’s golf ball fitting really opened my eyes to the kind of performance I can gain from playing the right ball,” said Chris Gotterup.

“And after working with the Bridgestone team I’ve also decided to utilize Mindset technology in ’25. I think it could potentially be a game changer for my mental focus moving forward.”

In addition to Woods, Kuchar, Gotterup, Fred Couples, Boo Weekley, and Jason Day, Bridgestone has added several new players to their Tour staff including proven winners Kurt Kitayama and Harry Hall, as well as existing Bridgestone staffer Takumi Kanaya joining the PGA Tour as a rookie for the 2025 season.  

“Building a tour team is part art and part science. We crunch the data and study trends for each player but sometimes it comes down to instinct and judgment on who to recruit to ‘Team Bridgestone’. We believe we have the perfect mix of generational icons, proven winners, and up-and-comers,” said Dan Murphy, President of Bridgestone Golf.

“The sponsorship game has changed dramatically over the past few years as performance is more important than ever. There is a lot at stake each week for these guys and having the most optimized equipment has never been so important. That trend really plays into our favor and one of the reasons for our current expansion.”

Indeed, many pros have started to put much less emphasis on maximizing their gear endorsements and more on playing the optimum gear for their game, as the sport itself has become more lucrative in recent years. Not surprisingly, Bridgestone’s new Tour staffers were drawn to the TOUR B performance more than anything when choosing to sign with the brand.

Englishman Harry Hall who joined the PGA Tour in 2022 is one of the newest members of Team Bridgestone. Harry had a solid 2024 season that included a win at the 2024 ISCO Championship. Hall has been fit into the TOUR B X and will have Bridgestone branding on his signature newsboy style hat.

“For me, the final test for an equipment is in tournament conditions. The Bridgestone team fit me into the TOUR B X, but I really wanted on-course validation before formally joining the staff,” said Harry Hall.

“After these past two weeks in Hawaii ay Sentry and Sony, I knew I had found the right ball for my game. The ball speed is there, along with control around the green, and stability and consistency in the wind.”

Also joining Team Bridgestone is Kurt Kitayama, who played his college golf at UNLV, has been on the PGA Tour since 2021 and is the winner of the 2023 Arnold Palmer Invitational. Kitayama will game the TOUR B XS MindSet and feature prominent Bridgestone branding on his hat and golf bag.

“When you are playing well, the idea of making an equipment change can be a bit scary. The Bridgestone team flew out to Vegas and took me through the entire ball fitting process. Very quickly I realized that putting the TOUR B XS in play was going to be a no-brainer for me,” said Kurt Kitayama.

“The performance of the XS is superior and the spin control with this ball is next level. The bonus of switching to this ball is the MindSet technology, which I think will be a significant help to my pre-shot routine and overall mental game.”

MindSet is a unique visual marking on the golf ball that Bridgestone developed to help golfers enhance their mental focus and play better golf. The MindSet technique was pioneered by Jason Day, which he debuted on Tour during the 2024 season. Joining Jason Day in playing MindSet on the PGA Tour in ’25 will be Kitayama, and Gotterup. On the Champions Tour Fred Couples and Boo Weekley will put MindSet in play.

“The concept of putting a visual cue on a ball that helps the mental game was a very a forward-thinking idea last year when we launched MindSet,” said Elliot Mellow, Golf Ball Marketing Manager, Bridgestone Golf.

“Fast forward a year and not only do we have more of Team Bridgestone playing MindSet, but we also have new guys coming into the fold in part due to MindSet. On the PGA Tour there have been movements in the past that had a significant effect on scoring – the explosion of metal wood technology was huge, and so was the fitness craze brought on by Tiger Woods and others. Now it looks like the mental game is coming to the forefront and MindSet is the only golf ball technology that can deliver a meaningful advantage for both pros as well as amateurs.”   

BRIDGESTONE STAFF WITB 2025:

  • Tiger Woods: TOUR B X
  • Jason Day: TOUR B X MindSet
  • Kurt Kitayama: TOUR B XS MindSet
  • Harry Hall: TOUR B X
  • Fred Couples: TOUR B RX MindSet
  • Matt Kuchar: TOUR B X
  • Chris Gotterup: TOUR B X MindSet, 221 CB irons
  • Boo Weekley: TOUR B XS MindSet
  • Takumi Kanaya: TOUR B X

Bridgestone Golf is distributed un Spain by Holiday Golf.
More information at www.holidaygolf.com.

Holiday Golf – New distributor for PXG golf clubs in Spain and in some ten European countries

December 11, 2024 – PXG, the prestigious brand of premium golf clubs, recognized worldwide for its advanced technology, the high quality of the materials, its refined manufacturing, its fitting capacity and its victories on Tour, has reached an agreement with Holiday Golf, one of the largest golf equipment distribution companies in Europe, to supply its products in Spain, Portugal, Andorra, Gibraltar, Cyprus, Greece, Bulgaria, Türkiye, Morocco and Tunisia.

It is exciting for us to be able to have a hardware equipment brand in Holiday Golf, which is something we can incorporate without disturbing any of the other brands we already distribute,” says Stefan Tjellander, CEO and President of Holiday Golf.

“There are actually many brands that have come to offer us their distribution, but in the world of golf there are very few brands available of such a high level. And the only brand at that level that was worth working with was PXG.”

The exciting new operation of Holiday Golf brings to mind the interesting story behind PXG. A project developed by the well-known businessman, visionary and philanthropist Bob Parsons, who made a fortune with the web hosting company GoDaddy, and then sold it for around 3.2 billion dollars to dedicate himself to his great passion, golf.

In September 2013 he founded Parsons Xtreme Golf (PXG), with the mission of manufacturing the best golf equipment in the world. To do this he hired the best club designers of the moment, opening their minds under the philosophy of ‘no limit on spending, no limit on time, no limit on quality, no limit on technology’, and regardless of price, so that the same product that the professional player uses can be bought by the amateur golfer, accessing to it only by the fitting.

The result in design and performance was revolutionary, due to its capacity for customization and the extremely high quality of the materials. Positioned as a premium golf brand, it can proudly say: “Nobody makes golf clubs the way we do.”

“In the United States they take the brand directly to the end customer through their PXG Stores, and they have done the same in England. For the rest of Europe, they have chosen another distribution model, and Holiday Golf is the first PXG distributor in the world to adopt this model, being responsible for commercializing the brand in ten European countries: Spain, Portugal, Andorra, Gibraltar, Cyprus, Greece, Bulgaria, Turkey, Morocco and Tunisia,” continues Stefan Tjellander.

Holiday Golf already has stock of PXG for quick orders, offering irons mounted on uncut shafts, as well as their famous individual clubheads. So the clubfitter in the golf shop or proshop will be the one to fit the heads, the loft angles (up to 4º) and lie, trim the length of the shaft, and set up the grip to suit the player.

An operation that can thus be done in the workshop for the benefit of the customers who prefer to have their golf clubs as soon as possible. The Spanish company will also serve drivers and fairway woods, which do not need so much clubfitting, as they have adjustable technologies. And the wedges will surprise those who has not yet tried them, because they are absolutely extraordinary.

“In this way we are going to offer a service that will allow the golf brand to grow, although we will also have our own specialists to do fittings, demo days, etc. It is a matter of fans understanding how PXG works, so that they begin to benefit from its performance,” continues Stefan Tjellander.

“We already have about eight or ten existing clients in Spain who are still interested in PXG, and now we will look for strong clients in each area. Instead of having ten accounts in one place, we prefer to have one that works well with the golf brand, and we will see how they respond,” he concludes.

PXG has as ambassadors big golf stars, such as Gary Player, Rob Riggle, Darius Rucker or Anna Rawson; PGA Tour pros such as Joel Dahmen, Jake Knapp, Zach Johnson, Eric Cole, David Lipsky, Luke List, Nico Echavarría, Justin Lower, Dylan Wu, Henrik Norlander, Kevin Dougherty, Patrick Fishburn, Scott Gutschewski, Ryan McCormick or Paul Barjon; and LPGA Tour pros such as Celine Boutier, Mina Harigae, Megan Khang, Christina Kim, Katherine Kirk, Britany Lang, Gerina Mendoza, Gina Kim, Linnea Strom, Ellinor Sudow, Auston Kim, Minji Kang or Kaitlin Milligan; plus twenty pros from the Korn Ferry Tour.

For more information, you can contact the Holiday Golf Sales Representative in your area, or the Customer Service department at customerservice@holidaygolf.com, as well as request access to the plataforma B2B de Holiday Golf via support@holidaygolf.com.

Holiday Golf – Debut at ISPO Munich show to exhibit and promote Black Clover in the European market

December 4, 2024 – Holiday Golf, a leading Spanish company in the distribution of golf equipment at European level, has just made its debut at the ISPO Munich 2024 show, the most relevant international fair of the year for the sports industry, with its own stand (Hall A2 #235) dedicated exclusively to Black Clover, a premium lifestyle and golf brand.

ISPO 2024, which will be held from 3rd to 5th of December at the Messe München facilities, is summarized by more than 2,400 exhibitors from 54 countries (64% more than in the previous edition), and nearly 60,000 professional visitors from 120 countries, who attended its 2023 edition.

In this way, it offers a brand new annual platform for business and commercial development that no one wants to miss, where contacts can be established and strengthened between manufacturers, suppliers, buying groups and retailers, the market players prior the arrival of the products to the final consumer.

Holiday Golf already has more than 250 open accounts with Black Clover in Europe, and the strategy of participating in ISPO will contribute to developing the brand on a continental level with the same degree of success as in the United States, Asia, South America or the Middle East.

It is not usual for a golf equipment focused company choose to attend a show whose main essence is outdoor sports, but the license it has with Black Clover, a powerful American brand of caps and sportswear already established in golf, means that it can be introduced into any chain or sports store.

The Holiday Golf team in Munich, answering all the questions and needs of visitors at the stand, is made up of Stefan Tjellander, CEO and President of the company, and Jason Morgan as Commercial Director.

There they are presenting the latest collection and product innovations that combine style and performance. A perfect opportunity to connect with the brand and the company, explore the products first-hand, and learn how Black Clover can improve its offerings.

Especially known for its motto Live Lucky, Black Clover offers high-quality products that combine exceptional design with an inspirational message, encouraging positivity and optimism.

The Live Lucky philosophy is perceived in every product, inviting your customers to embrace luck as an integral component of their daily lives. The Black Clover product range includes hats and (soon to be added) apparel and accessories, all carefully designed and crafted with the same level of quality and attention to detail.

More information contacting the Holiday Golf Comercial of your area, or with Customer Service at customerservice@holidaygolf.com, and asking access to the B2B platform of Holiday Golf through support@holidaygolf.com.

Holiday Golf – The official personalized golf products of the Solheim Cup 2023, now available

Decmber 22, 2022 – Less than a year before the celebration of the Solheim Cup 2023, Holiday Golf, one of the biggest golf equipment distributors in Europe, in its condition as ‘Proud Supporter’ of the greatest women’s golf event in the world, has started the commercialization of personalized premium golf products with the official image of the exciting edition that will be held at Finca Cortesin.

In this way, Holiday Golf can personalize its exclusive brands with the Solheim Cup 2023 logo, such as golf clothing by J.Lindeberg, Peter Millar or Glenmuir; the famous Ahead caps; the unique craftmanship accessories made of fine leather ‘Made in Spain’ by Ofelia T; or the wide range of Yob Golf accessories, among others.

Within the personalized accessories of the official merchandising of the Solheim Cup 2023 that are already available in pro shops and golf stores throughout Spain, it is worth highlighting the headcovers for drivers, fairway woods, hybrids, putters, and also for alignment sticks; varied divot tools and ball markers, pouches for valuables, tags for golf bags, umbrellas and flags… but also shirts, sweaters, jackets, gilets…

These, along with the special collection of Ofelia T accessories, will undoubtedly be the most popular souvenirs for fans before, during and after the first edition of the Solheim Cup 2023 held in Spain, as a demonstration of support for women’s golf, for the global event, and for each person’s favorite team.

More information, tel. (+34) 952 789 108 and holidaygolf.com.

Ofelia T – New leather accessories collection, as official supplier of the Solheim Cup 2023

May 19, 2022 – It is a tremendous achievement for a Spanish label to obtain the license as official supplier of the Solheim Cup.  And even more so, as it is for the 2023 edition, which will take place in Finca Cortesin in Andalusia (Spain), next year. So, the good news is that the typical souvenir of a polo, cap or umbrella with the logo of the event, will be replaced by something very different.

Ofelia T is a very special ‘Made in Spain’ premium brand, because it exudes class, quality and innovation in a wide range of unique fine leather accessories, designed and made by hand, which attract the attention of players in golf stores, boutiques and proshops for their variety of formats, pleasant textures and bright colours.

What began ten years ago as a whim of the company Holiday Golf, has grown to offer extensive and exclusive collections of elegant and stylish accessories made in Spain. These eye-catching articles are made with care using top quality materials and expert manufacturing by master craftsmen from Jerez de la Frontera, in Cádiz, true to family tradition.

The range of accessories can be customized, so the wristlets, mini clutches, handbags, shoulder bags, travel bags, golf shoe holders, golf bag tags, card holders, belts, etc. in suede or imitation leather, will be personalized with the Finca Cortesin Solheim Cup 2023 logo. It will be stamped directly on a shield-shaped or octagonal leather medallion attached to the beautiful official products, all of which are versatile accessories, designed for travel and for playing golf.

More information at www.ofeliat.com.

Revo – The brand of sunglasses announces its United Kingdom and Europe golf market expansion

September 7, 2021 Revo is proud to announce the expansion of its golf division to the United Kingdom and Europe.

The division will be overseen by Grahame Jenkins, who will take the lead in growing the Revo golf market throughout the United Kingdom and Europe. Revo has also brought on Holiday Golf as its distributor for mainland Europe.

Grahame is a golf industry veteran of over 35 years and is the owner of Ireland’s biggest golf member publication, Tee to Green which is distributed monthly throughout all 400 golf clubs in Ireland.

Cliff Robinson, CEO of Revo Sunglasses stated: “The expansion of Revo Golf to Europe and Mainland Europe is fundamental to our long-term growth strategy. As we make Revo available in more locations around the world, we want to work with the best partners and Grahame Jenkins along with Holiday Golf bring us a breadth of experience in the UK/EU golf marketplace.”

“I’m very excited to be working with Cliff and the team at Revo. The brand history and heritage together with exceptional product will ensure Revo will fast become the sunglasses brand of choice for golfers all over Europe and I look forward to building the brand in the months to come,” stated Grahame Jenkins.

Revo is a 100% polarized collection that pioneered the performance eyewear industry with its signature Light Management System – a technology that manages the full spectrum of light including harmful Blue Light and HEV Light.  In a sport with unique light requirements, the Revo lens palette has numerous offerings for golfers to improve contrast and visual acuity while also highlighting key parts of the light spectrum for a more precise visual experience on the course.

Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than 35 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.

More information at www.holidaygolf.com.

BIG MAX – Heaven Six, arrives the practical and effective stand golf bag

August 28, 2020 – The new BIG MAX Heaven Six stand golf bag, distributed in Spain by Holiday Golf, is perfect for a golfer who wants to grab their clubs and go straight.

With a three way top, ultra lightweight design (1,4kg) and five spacious pockets, the BIG MAX Heaven Six will take a half or 2/3 set with ease and still have plenty of space to store all the accessories a golfer needs for every round. This is a practical and effective golf bag, available in different colours.

  • RRP: 59€.

More information at www.holidaygolf.com.