Tag Archives: Grahame Jenkins

Glasses, Golf Companies, Holiday Golf

Revo – The brand of sunglasses announces its United Kingdom and Europe golf market expansion

September 7, 2021 – Revo is proud to announce the expansion of its golf division to the United Kingdom and Europe.

The division will be overseen by Grahame Jenkins, who will take the lead in growing the Revo golf market throughout the United Kingdom and Europe. Revo has also brought on Holiday Golf as its distributor for mainland Europe.

Grahame is a golf industry veteran of over 35 years and is the owner of Ireland’s biggest golf member publication, Tee to Green which is distributed monthly throughout all 400 golf clubs in Ireland.

Cliff Robinson, CEO of Revo Sunglasses stated: “The expansion of Revo Golf to Europe and Mainland Europe is fundamental to our long-term growth strategy. As we make Revo available in more locations around the world, we want to work with the best partners and Grahame Jenkins along with Holiday Golf bring us a breadth of experience in the UK/EU golf marketplace.”

“I’m very excited to be working with Cliff and the team at Revo. The brand history and heritage together with exceptional product will ensure Revo will fast become the sunglasses brand of choice for golfers all over Europe and I look forward to building the brand in the months to come,” stated Grahame Jenkins.

Revo is a 100% polarized collection that pioneered the performance eyewear industry with its signature Light Management System – a technology that manages the full spectrum of light including harmful Blue Light and HEV Light.  In a sport with unique light requirements, the Revo lens palette has numerous offerings for golfers to improve contrast and visual acuity while also highlighting key parts of the light spectrum for a more precise visual experience on the course.

Founded in 1985, Revo quickly became a global performance eyewear brand known as the leader in polarized lens technology. Revo sunglasses were first created by utilizing lens technology developed by NASA as solar protection for satellites. More than 35 years later, Revo continues to build on its rich tradition of technology and innovation by offering the clearest and most advanced high-contrast polarized eyewear in the world.

More information at www.holidaygolf.com.

DP World Tour, Golf Apparel

Bobby Jones – Three year deal as apparel sponsor to The Portugal Masters

Bobby-Jones-Portugal-Masters

October 3, 2014 – Jones Global Sports, the owners of the heritage golf brand Bobby Jones, starts its three year deal with the European Tour, the promoters of the Portugal Masters, making Bobby Jones the Official Apparel Partner of the Portugal Masters until 2018.

This is the first major announcement of the brand’s growing commitment to the European market, that has its first stage the next 9th to 12th October at Oceânico Victoria Golf Club (Vilamoura, Portugal).

Peter Adams, Director of International Championships at the European Tour commented: “We are delighted that Bobby Jones will be our official apparel partner at the Portugal Masters. It’s reassuring to work with a brand who has such a great heritage and whose product is exemplary. I have no doubt that this will be a very successful relationship and look forward to a great event at the Oceanico Victoria Golf Club this October.”

Grahame Jenkins, Director of International Business at Jones Global Sports, explained the importance of this agreement: “This is the first time that Bobby Jones has supported a European Tour event and this three-year agreement gives a clear indication of how important Europe is to the Bobby Jones brand. This strategic partnership will strengthen our position in the market and help raise awareness of the brand.”

“The Portugal Masters is one the most highly anticipated events on the European Tour calendar, so we are delighted to become its official apparel partner,” he said. “We are very much looking forward to seeing the action unfurl at the Oceanico Victoria Golf Club this October.”

New deals give bright future for Portugal Masters

Portugal-Masters-2014-02

The Portugal Masters will remain at the stunning Oceânico Victoria Golf Course for at least another three editions after a new agreement was confirmed, extending the current deal until 2016.

Oceânico has hosted every one of the previous seven editions of the prestigious tournament, providing not just an excellent golf course but warm hospitality for players, staff and spectators.

The deal is one of several new agreements for the tournament. World-leading airline Emirates will be the event’s Official Airline until 2017, while three-year agreements have also been signed with Tivoli Hotels (Official Hotel of the Portugal Masters) and Bobby Jones (Official Apparel). There is also Your Golf Travel as the Official Golf Travel Partner for 2014 and 2015.