October 3, 2014 – Jones Global Sports, the owners of the heritage golf brand Bobby Jones, starts its three year deal with the European Tour, the promoters of the Portugal Masters, making Bobby Jones the Official Apparel Partner of the Portugal Masters until 2018.

This is the first major announcement of the brand’s growing commitment to the European market, that has its first stage the next 9th to 12th October at Oceânico Victoria Golf Club (Vilamoura, Portugal).

Peter Adams, Director of International Championships at the European Tour commented: “We are delighted that Bobby Jones will be our official apparel partner at the Portugal Masters. It’s reassuring to work with a brand who has such a great heritage and whose product is exemplary. I have no doubt that this will be a very successful relationship and look forward to a great event at the Oceanico Victoria Golf Club this October.”

Grahame Jenkins, Director of International Business at Jones Global Sports, explained the importance of this agreement: “This is the first time that Bobby Jones has supported a European Tour event and this three-year agreement gives a clear indication of how important Europe is to the Bobby Jones brand. This strategic partnership will strengthen our position in the market and help raise awareness of the brand.”

“The Portugal Masters is one the most highly anticipated events on the European Tour calendar, so we are delighted to become its official apparel partner,” he said. “We are very much looking forward to seeing the action unfurl at the Oceanico Victoria Golf Club this October.”

New deals give bright future for Portugal Masters

The Portugal Masters will remain at the stunning Oceânico Victoria Golf Course for at least another three editions after a new agreement was confirmed, extending the current deal until 2016.

Oceânico has hosted every one of the previous seven editions of the prestigious tournament, providing not just an excellent golf course but warm hospitality for players, staff and spectators.

The deal is one of several new agreements for the tournament. World-leading airline Emirates will be the event’s Official Airline until 2017, while three-year agreements have also been signed with Tivoli Hotels (Official Hotel of the Portugal Masters) and Bobby Jones (Official Apparel). There is also Your Golf Travel as the Official Golf Travel Partner for 2014 and 2015.

Por REDACCIÓN