Tag Archives: Holiday Golf

Bridgestone Golf, Golf Balls, Holiday Golf

Bridgestone Golf – Reinvention of the Tour golf ball in the new TOUR B family with Tiger Woods

April 13, 2020 – Bridgestone Golf, the #1 Ball-Fitter in Golf, has unveiled its ground-breaking 2020 TOUR B family of golf balls, reinventing the Tour ball as golfers know it. The TOUR B family delivers a game-changing combination of driver distance and greenside control unlike anything ever before, thanks to Bridgestone’s new REACTIV Urethane cover. The 2020 TOUR B balls are offered in 4 distinct models, each designed to appeal to a wide array of swing speeds and feel preferences – TOUR B X, TOUR B XS, TOUR B RX and TOUR B RXS.

Since modern golf balls were created in the early 20th century, golf ball engineers have been trying to combat the inverse relationship between driver distance and greenside spin. Even with the advancement of urethane covered balls in the early 2000’s, a step change pioneered by Bridgestone engineers with Tiger Woods, the fact remained that when designers wanted to give a ball more distance, they needed to sacrifice some level of greenside control and vice versa. In 2020, Tiger has once again teamed up with Bridgestone’s 900 rubber and polymer engineers worldwide for a transformational golf ball innovation, this time solving the riddle of spin separation with the new REACTIV cover.

“Reinventing the Tour ball wasn’t something that happened overnight, this is a new technology that we have been working on for years,” said Elliot Mellow, Golf Ball Marketing Manager for Bridgestone Golf. “We knew that there was a fundamental issue with traditional urethane covers that we needed to overcome – golfers historically have had to choose distance OR spin in a Tour ball. We are pioneering a new age in Tour ball design with this REACTIV cover. It’s rather remarkable that this new cover provides more distance AND more spin in the same ball, thus giving golfers better performance on all shots.”   

REACTIV is the golf world’s first SMART Urethane – using an “impact modifier” to deliver a shock absorbing soft cover on slow impact shots for more spin and control – and high resilience on high impact shots for more power and distance. The material reacts differently depending on the force of the impact. In essence, on the violent impact of a driver, REACTIV rebounds quicker than other urethane covers, generating more ball speed and longer distance. On the softer touch and feel of wedge shots, REACTIV keeps the ball on the face longer, allowing golfers to impart more spin and have better control in the short game.

“The golf ball category is a fight for market share. Reinventing the product has always been our way to compete,” said Dan Murphy, President and CEO of Bridgestone Golf. “While others focus on marketing hype and cosmetics, we’ve focused on making a better performing ball. The REACTIV cover technology is the most dramatic step change to cover construction since 1999 when we led the industry from Balata to Urethane covered Tour balls. Combining Tiger with 900 polymer engineers from Bridgestone Tire has proven an unstoppable formula. This new technology will redefine what pros and amateurs expect from a golf ball.”

Bridgestone Tour Team Embraces New TOUR B Family for 2020 Season

The 2020 TOUR B family includes two high swing speed models – TOUR B X and TOUR B XS – that are specifically designed for players with driver swing speeds of 105 mph and above.  They both are three-piece constructions with REACTIV cover that feature Bridgestone’s patented Gradational Compression Core technology and Active Acceleration Mantle to ensure Tour level distance in the long game.  The TOUR B XS offers a softer feel and maximum greenside spin, allowing golfers to stop approaches and pitches on a dime.  The TOUR B X delivers “hit and sit” performance on approach shots and greenside chips.

Tiger Woods will use the new TOUR B XS in play, while Matt Kuchar and Bryson DeChambeau have been trusting the TOUR B X since the fall season.

“I’ve worked with Bridgestone’s R&D team for nearly 20 years now, so I know they are the market leader in golf ball innovation, but the last couple of years have been different,” said Tiger Woods. “Working closely with the R&D team I’ve been able to take ownership of this design more than any other ball spec in my career. We have taken it to the next level with the new REACTIV cover.  It gives me the right feel and has short game spin that exceeds my previous Urethane ball. Off the tee, ball speed is up and this new TOUR B XS is definitely longer while still being in my window.”

For more moderate swing speed players (below 105 mph), Bridgestone offers the 2020 TOUR B RX and TOUR B RXS.  Like their high-swing speed brethren, the RXS is designed with a slightly softer cover to generate maximum greenside spin, while the RX delivers solid feel and consistent hit-and-sit performance.  Each ball also utilizes a 3-piece REACTIV cover construction that is powered by a Gradational Compression Core and Active Acceleration Mantle layer.  2020 marks the first time ever that Bridgestone’s RX family will be regularly played on the PGA TOUR Champions, with both Fred Couples and Rocco Mediate using the TOUR B RXS in competition.

“I don’t play the same ball as Tiger, but I found a better ball for me,” said Fred Couples. “The softer RXS is a perfect fit for me. Bridgestone ball fitting has opened my eyes to this better technology. For my swing these balls allow me to boom it off the tee and also give me more spin and feel greenside.”

More information at www.holidaygolf.com.

Golf & Fashion, Golf Apparel, Golfstyle, Holiday Golf

Callaway Apparel – Brave against the elements with the new Autumn-Winter 2019 Collection

September 12, 2019 – Callaway Apparel has launched the Autumn-Winter 2019 Collection, for men and women, supplied in Spain and Portugal by Holiday Golf, leading the way in style and performance in golf. A mix of traditional and contemporary lines, in rich colours and using the highest quality technical fabrics to help golfers play better protected against climatic elements. All products are endorsed by Callaway staff ambassadors, such as the models in these pictures, with Oliver Wilson, Steven Brown and Georgia Hall, taken in St Andrews (Scotland).

Along with the polo shirts with Opti-Dri technology and Swing Tech fabric at the latest fashion, the collection expands even more than last year, updating and re-designing its successful layering and weather garments, to offer a solution to every golfer.

For men, a highlight is the new full zip Waterproof Modular Jacket, with a detachable inner puffer that provides protection against wind and rain, as well as internal warmth thanks to Thermore, its high tech thermal insulation. And the new Stormguard Waterproof Jacket, with a three-layer membrane and sealed seams, offers an advanced level of protection when the rain is at its harshest.

The elegant and sporty women’s collection includes new fitted puffer jackets and vests, floral and panelled fleece jackets, and the Liberty 3.0 waterproof rain suit.

Callaway Apparel has also re-engineered its exclusive signature wind jackets, to offer greater functionality and playability, in a collection with many other new products for the Autumn-Winter 2019, which golfers can now find in their pro-shops and golf shops.

See Catalogue Callaway Apparel Autumn-Winter 2019.

More information at www.callawayeuropeapparel.com and www.holidaygolf.com.

Golf Gloves, Golfstyle, Holiday Golf

Zero Friction – An innovative golf glove of universal size with fit by compression

July 10, 2019 – During the last decade, few authentic advances have been witnessed in the category of golf gloves. The most outstanding development is, without doubt, the one proposed by Zero Friction, which we can find in golf shops and pro shops in Spain, and throughout most of Europe, thanks to the distribution of Holiday Golf. A golf glove with universal 3D fit thanks to its Compression-Fit Technology, which fits your hand whatever your size.

Those who have been golfers for a while, will remember Zero Friction for being the inventor of the first tee with only three support prongs to hold the golf ball, reducing the tee’s contact area when hitting the drive, favouring a greater distance. Currently with these innovative tees and golf gloves, Zero Friction has become synonymous of high performance golf products.

The Zero Friction all weather glove features a combination of synthetic and Cabretta patches with breathable black mesh lycra around the fingers, and in a variety of colours. There are also gloves of 100% pure Cabretta leather, which provide solid grip and feeling; and the ZF Storm & Rain, warm gloves (one pair per package) suitable for playing with cold and / or rain.

These are extremely comfortable gloves, with a perfect snug fit. Zero Friction guarantees to adapt to any size of hand, with the palm and digitized fingers for maximum grip, with patches of reinforcement on the side of the index and the base of the palm, which make them highly resistant and durable.

The glove is complemented by a hybrid tee and a detachable ball marker, and is available for men, women and junior, in a great selection of colours.

More information at www.holidaygolf.com.

Golf Companies, Golf Shops, Holiday Golf

Holiday Golf – Opening of the new delegation in Madrid of the golf equipment distributor

December 24, 2018 – The continual growth of Holiday Golf Group, leading company in the distribution of golf equipment in Southern Europe, based in Marbella (Malaga, Spain), has led to the recent opening of a new and larger venue in Madrid.

In its desire to offer greater personal and professional service to its clients in the Central and Northern Spain, the Corporate Division of Holiday Golf has opened a new commercial office in the capital with a larger showroom, adapting the space to its extensive portfolio of golf brands and products. In addition, the new delegation has private parking available for clients, making their visits more comfortable.

It is located in Alcobendas, and has a surface of more than 200 square metres, where it presents the collections of its prestigious golf brands impeccably. These brands include AHEAD, Bettinardi Golf, BIG MAX, Bridgestone Golf, Callaway Apparel, Cutter & Buck, ECCO Golf, Garmin, Glenmuir, Golf Pride, Golfino, Lorente, Lynx, Oakley, Ofelia T or Sunderland of Scotland, among others (see the different corners below).

In its new showroom, Holiday Golf Madrid exhibits everything necessary to improve the corporate image of companies, clubs, federations and entities through customised products with logo, whether apparel, golf balls, golf bags, accessories, etc., both for promotional campaigns and corporate events. In addition, with the wide and varied range of golf products it offers, it can supply a complete assortment for pro shops and golf shops.

Callaway Apparel
Callaway Apparel
Bettinardi Golf, Oakley and Garmin
Glenmuir
ECCO Golf
Bridgestone Golf
Cutter & Buck
Sunderland of Scotland
Ofelia T
Callaway Apparel
AHEAD, BIG MAX and Lynx
Lorente
General view

CONTACT INFORMATION

HOLIDAY GOLF MADRID

More information at www.holidaygolf.com.

Equipment, Holiday Golf

BIG MAX – Wins Hat-Trick of ‘Golf Digest Editor’s Choice Award’ with new Blade IP

April 9, 2018 – BIG MAX, Europe’s No.1 push cart brand is celebrating a Three-Peat of accolades in the Golf Digest Editor’s Choice Award for ‘Best Club Transport – Push Cart,’ with the new BLADE IP push cart taking the 2018 title.

Following the success of the AUTOFOLD FF in 2016 and BLADE Quattro in 2017, the BLADE IP had a lot to live up to. But with an advancement in BIG MAX Fold Flat technology and addition of innovative new features, the BLADE IP impressed the Golf Digest editors and delivered the recognition that had been earned by its game changing predecessors.

Upon learning of the award, Thomas Reiter, owner of BIG MAX commented, “From our previous success with the AUTOFOLD FF and BLADE Quattro we know that U.S. golfers and the U.S. media love our Fold Flat technology. So when we designed the BLADE IP with an improved mechanism and the flattest fold yet, we were very excited to show it to the world. We knew that the team had developed something very special, so to have Golf Digest recognize the developments is incredibly satisfying for me and a real reward for the hard work that the whole team has put in.”

The success of all three of BIG MAX’s award winning carts is based around the folded size. And with the BLADE IP coming in at a just 34 ½” x 24 ½” and an incredible depth of less than 5″ it is the Flattest of the BIG MAX carts and hands down, the most easily stored and transported push cart on the market.

The BLADE IP is as practical on the fairways as it is for transport and storage. Multiple features such as double foot brake, integrated drink holder and storage compartment in the handle, along with ball, tee and double scorecard holder, keep all a golfers’ necessities close to hand. Multiple Quick Lok and Quick Fix bases finish the package, ready to take any BIG MAX accessory such as umbrella holder, GPS holder, or sand bottle holder.

More information at Holiday Golf, tel. +34 952 789 108 and www.holgolf.com.

Equipment, Holiday Golf, Training

Holiday Golf – Putt OUT, a ground-breaking putting training aid, now available in Spain

October 16, 2017 – From the PGA Show in Orlando 2017, one of the most fashionable golf products, the Putt OUT, a perfect tool to practice golf putting.

As simple as it is ingenious, a scientifically developed aid, designed to simulate the exact conditions of putting into a real hole on the green, thanks to its ground-breaking parabolic curved design.

Each successful putt is returned to the same distance it would have gone past the hole if it had missed, great feedback for getting the pace just right. The Putt OUT rejects the bad blows, while it returns the good ones to the starting point.

The player can also take the perfect putt challenge, clicking the disc to open the micro target, where the ball must hold to win.

Made from high quality elastomer and translucent polycarbonate, the Putt OUT is a product that folds and fits inside the golf bag.

It can be used anytime, anywhere, on the carpet and on a putting green. Build repetition into the practice with it, and the pace of putting will improve, along with practice at pressure putting.

More información at Holiday Golf, www.holgolf.com and tel. +34 952 789 108.

Golf Companies, Golf Shows, Holiday Golf

Holiday Golf – Lynx, the return of the historic golf brand to Spain

April 19, 2017 – The historic golf brand, Lynx, has regained the energy of its roots in the UK. Now in a phase of strong expansion, Holiday Golf has taken on the task of bringing it back to the Spanish market.

The company is introducing the new Lynx in the booth Nº 1B08, Pavilion 1, that it will have at UNIGOLF Show, from the 20th to the 22nd of April in IFEMA (Madrid). It will undoubtedly be one of the great novelties of the biggest Golf Show in Spain.

New drivers, fairway woods, hybrids and irons from the Lynx Black Cat range, the new #55 irons and the popular Parallax, Predator and Tigress lines. Titanium, adjustability, spin control system, effective energy transfer…

Integrating advanced technology, designed in the UK by the Surrey-based company’s R&D team, Lynx is again among the most forward-thinking and innovative golf equipment companies.

The response has been exceptional: the brand is instantly remembered by those who enjoyed playing Lynx in the past, and it is perceived as a product of quality, packed with powerful technology, attractive aesthetics and at affordable prices for the more recent golfers.

More information at Holiday Golf, tel. +34 952 789 108 and www.holgolf.com.

Golf & Fashion, Golf Shops, Golf Shows, Holiday Golf

Ofelia T – The range of Handmade Leather Products from Spain, for first time at PGA Show

January 24, 2017 – Holiday Golf is inviting PGA professionals and buying retailers around the world to visit its Booth #2021 at the 2017 PGA Merchandise Show in Orlando, and welcome the Ofelia T range of Handmade Leather Products from Spain for first time in the U.S. market.

Holiday Golf offers a range of fine leather products designed and handmade in Spain to attract customers with an eye for quality and style. The creative spirit within its young design team places Ofelia T as one of the major European manufacturers of leather products using finest Italian quality leather and artisan Spanish manufacturing methods, to bring you the ultimate handmade leather products.

Ofelia T products originate from a family business of saddle makers. Founded in Jerez in 1958 by the Vega family, SCA GUARNICIONERÍA JEREZANA embarked on combining leather and artisan craftsmanship with the production of saddlery leather goods and, in 1987, created the first school offering courses in Andalusia for saddlers, saddlery and leather goods.

As winners of the ‘Nacional de Artesanía’ and ‘Galeon’ prizes awarded by the regional Government, requests were received for specialized saddles from a number of Royal Families including the King of Jordan in 1997.

Over the years manufacturing has developed into golf related articles in cooperation with Holiday Golf, Spain’s largest golf equipment distributor. 2012 saw the creation of Ofelia T brand and the artisan production of handmade leather colourful collections.

Ofelia T products are created in Suede, Leather, Crocodile and Boa. All of them are available with individual customized badge or logo options. Customers can choose from a selection of five different designs as well as direct embossing on the item.

More information at info@ofeliat.com and www.ofeliat.com.

Golf & Fashion

LoudMouth Grips – The most daring putter grips are now here in Spain

Holiday-Golf-LoudMouth-Grips

March 27, 2015 – Holiday Golf is now supplying TourMark & ​​LoudMouth Grips, with their unique collection of colourful, evocative and daring grips that will not go unnoticed in the hands of any player on the golf course.

Besides the fun and varied designs, LoudMouth grips offer golfers a great feel, with a quality texture, comfortable and soft touch, plus a pleasant sticky feel. The appealing look is coupled with perfect control and comfort performance that golfers seek when on the green.

LoudMouth proposes style and functionality. Each grip model is available in two sizes, standard and oversize, with a powerful magnet on top for placing a magnetic ball marker which matches the design. This is a clever detail so that the golfer can have the ball marker always at hand.

LoudMouth-Holiday-Golf

The same distribution agreement includes a special edition of TourMark putter grips designed with the flags of Europe and U.S.A., also with the magnetic marker. These grips are in high demand by golfers who want to show their support for their team colours in Continental events.

More information at www.holgolf.com and tel. (+34) 952 789 108.

ECCO Golf, Golf Shoes, Holiday Golf

ECCO Golf – BIOM G2, the next generation of company’s best-selling cleated model

Ecco-BIOM-G2-2015

March 23, 2015 – Danish company ECCO, leading manufacturer of innovative footwear, has launched for 2015 the BIOM G2 golf shoe, the next-generation of its best-selling cleated model showcasing patented Natural Motion technology, which is distributed by Holiday Golf in Spain and Portugal.

Nearly 20% lighter than previous ECCO offerings, BIOM G2 is available in waterproof Gore-Tex and weather-resistant Hydromax options. Each pair showcases a variety of new performance elements that enhance flexibility, support, comfort and traction. These notably include a visible carbon fiber stability bar running heel to mid-foot and an integrated forefoot stability bar. 

“Innovation informs everything we do at ECCO,” says Michael Waack, Head of Global Golf at ECCO. “The result of this unquenchable thirst for perfection is a golf collection that continues to evolve, as witnessed by the latest advancement of our award-winning BIOM Golf model.”

BIOM G2 is further distinguished by premium yak leather uppers accented with TPU reinforcement dots. These contribute support during weight transfer associated with the swing. Additional features include:

Ecco-BIOM-G2-2

  • Anatomical Last Shape: Developed by scanning the feet of 2,500 athletes to provide ideal levels of support.
  • Outstanding Ground Control: Thinner midsole bringing players closer to the playing surface.
  • Technical Insole System: A new, ultra-premium insole with silicon printing helps prevent unwanted foot movement during the swing.
  • Tour-Proven Traction: The advanced SLIM-Lok Fitting System by Champ Spikes.

Like all ECCO golf shoes, BIOM G2 is created using the advanced Direct-injection Process. This bonds the upper and outsole unit, creating a one-piece shoe construction without the use of glue or stitching. Benefits include an exceptionally water-tight seal, outstanding flexibility and out-of-the-box comfort.

The ECCO men’s golf collection is endorsed by scores of Tour stars worldwide, including Fred Couples, Ernie Els, Graeme McDowell, Thomas Bjørn, Thongchai Jaidee, Marcel Siem, Andreas Hartø, Wu Ashun, Will Wilcox and JB Hansen.

RRP: Hydromax, 229 €; Gore-Tex, 249 €.

More information at www.ecco.com/golf and www.holgolf.com.