Tag Archives: Ecco Golf

ECCO Golf, Holiday Golf, Ladies European Tour

ECCO Golf – Two-time LET winner Smilla Sonderby signs as ECCO ambassador

June 26, 2026 – ECCO Golf has announced the signing of Ladies European Tour star Smilla Sønderby on a multi-year ambassador agreement.

One of Denmark’s brightest golfing prospects, Sønderby joins ECCO Golf’s growing ambassador roster following an impressive start to her professional career, which has already yielded two professional victories.

The 25-year-old claimed her most recent title at the MCB Ladies Classic – Mauritius in May this year, wearing ECCO Golf LT1 shoes. Her breakthrough victory came at the 2023 KPMG Women’s Irish Open, where she won in a playoff.

A longstanding wearer of ECCO Golf shoes, Sønderby’s official partnership with the brand reflects a natural alignment built on shared Danish heritage and a mutual commitment to performance, innovation and quality.

“I’m incredibly proud to become an official ECCO Golf ambassador,” said Smilla Sønderby. “I’ve been wearing ECCO Golf shoes throughout my professional career because they give me the comfort, stability and confidence I need to perform at my best. As a Danish player, partnering with such an iconic Danish brand makes this even more special and I’m excited to represent ECCO GOLF on tour over the next few years.”

Sønderby will continue to compete in the ECCO Golf LT1, a shoe designed to deliver ultra-lightweight comfort and advanced on-course performance through ECCO’s innovative LYTR technology and FLUIDFORM construction.

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented: “We’re delighted to welcome Smilla to the ECCO Golf ambassador family. She is an exceptional talent with an exciting future ahead of her, and her journey with ECCO GOLF has already been a natural one, having chosen to wear our shoes during her LET career.

“Smilla represents everything we value at ECCO Golf – authenticity, dedication and a pursuit of excellence. Her recent success in Mauritius wearing the LT1 perfectly demonstrates the performance benefits our footwear delivers at the highest level of the game, and we look forward to supporting her as her career continues to flourish.”

Sønderby joins a world-class lineup of ECCO Golf ambassadors, including Lydia Ko, Thorbjørn Olesen, Erik van Rooyen, Aaron Rai, Thomas Bjørn, Lin Xiyu and Freddy Schott, among others.

Player profile

Smilla Sønderby

Age: 25

Nationality: Danish

Professional wins: 2

Career highlights:

  • 2026 MCB Ladies Classic – Mauritius
  • 2023 KPMG Women’s Irish Open

ECCO Golf, Holiday Golf, Majors

ECCO Golf – Major performance, Major comfort: Aaron Rai provides another milestone in the ECCO BIOM story

May 29, 2026 – Aaron Rai’s breakthrough PGA Championship victory at Aronimink Golf Club not only marked the Englishman’s maiden major title, but also once again showcased the performance philosophy behind ECCO Golf’s industry-leading BIOM technology.

Rai, wearing ECCO BIOM TOUR shoes throughout the week, produced a composed and clinical performance to secure the Wanamaker Trophy with a stunning final round five-under-par 65.

For ECCO Golf, the victory represents another milestone moment in the long-standing success story of BIOM, a technology platform that has been at the centre of ECCO GOLF’s performance footwear for more than a decade.

Rai had been wearing ECCO Golf shoes organically for years before officially becoming an ECCO Golf ambassador in 2026. Known throughout professional golf for his meticulous preparation, commitment to consistency and focus on feel, Rai’s long-standing trust in ECCO footwear reflects the core principles behind BIOM design.

Every BIOM shoe is built around the natural shape and motion of the human foot, using an anatomically sculpted last developed through extensive foot scanning and pressure mapping. The technology is engineered to enhance natural movement, ground interaction, and stability throughout the golf swing.

That grounded sensation has become synonymous with Rai’s playing style.

Widely regarded as one of the most composed and methodical players on tour, Rai is known for prioritising familiarity and feel over constant equipment changes. His preference for trusted setups, structured routines, and natural movement mirrors the philosophy behind BIOM.

Timo Vollrath, Head of Global Marketing at ECCO Golf, said: “Aaron’s victory is a brilliant example of what BIOM is designed to support. His game is built on consistency, stability and trust in his movement, and those are exactly the principles behind our BIOM technology”.

“For years, BIOM has helped golfers move naturally and stay connected to the ground throughout the swing. Aaron’s performance at Aronimink demonstrated those qualities at the very highest level.”

At the core of BIOM is ECCO Golf’s low-to-the-ground construction, designed to improve ground feel and allow golfers to use the forces of the ground more effectively throughout the swing. Rai has frequently spoken about the importance of comfort and confidence in his footwear.

“For my performance, the ECCO shoe is so important because it gives me comfort, and that’s not really something that you can put a price on,” Aaron Rai said following his PGA Championship victory.

ECCO BIOM TOUR RRP: €180.

ECCO Golf, Holiday Golf, Majors

ECCO Golf – Ambassador Aaron Rai wins the PGA Championship 2026 wearing ECCO BIOM TOUR golf shoes

May 18, 2026 – ECCO Golf ambassador Aaron Rai produced a career-defining performance at Aronimink Golf Club, capturing his maiden major championship title with victory at the PGA Championship 2026.

Rai, wearing ECCO BIOM TOUR shoes, delivered a stunning final round five-under-par 65 to secure the Wanamaker Trophy by three shots, sealing the biggest win of his career in style.

A long-term wearer of ECCO GOLF shoes throughout his career, the victory marks Rai’s first triumph since officially joining the brand as an ambassador at the start of 2026, and represents a landmark moment for the Englishman after a season of perseverance and hard work.

“It is very surreal,” Aaron Rai said. “It has been a bit of a frustrating season so to be stood here is definitely outside of my wildest imagination. I think it is really good consistency over the last few weeks with practice. My body feels great and I have really enjoyed the course this week.”

Rai remained composed throughout the final day at Aronimink, combining his signature precision iron play with clinical putting to pull away from the field and claim his first major championship title.

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented on Rai’s breakthrough victory: “Aaron has shown incredible resilience, professionalism and dedication all season, so to see him lift his first major championship is truly special.

“He embodies everything we value at ECCO GOLF through his commitment to performance and consistency, and we are incredibly proud to have him representing ECCO GOLF.”

As Aaron Rai puts it himself: “For my performance, the ECCO shoe is so important because it gives me comfort, and that’s not really something that you can put a price on.”

In addition to Aaron Rai, ECCO Golf shoes are worn in competition around the world by Freddy Schott, Lydia Ko, Thorbjørn Olesen, Erik van Rooyen, Thomas Bjørn, and Janet Lin Xiyu among others.

ECCO BIOM TOUR RRP: €180.

ECCO Golf, Golf Shoes, Golfstyle, Holiday Golf

ECCO Golf – Launch of new ECCO STREET 720 colourways after Freddy Schott victory at DP World Tour

February 5, 2026 – ECCO Golf is celebrating a standout week for the brand with the launch of four new STREET 720 colourways, following ambassador Freddy Schott’s first DP World Tour victory at the Bapco Energies Bahrain Championship – during which he wore STREET 720 for all four rounds.

Worn by Schott and seen by millions during his dramatic playoff win at Royal Golf Club, STREET 720 has proven itself at the highest level of professional golf, blending tour level performance with modern, lifestyle driven design. The win has resulted in increased intrigue in the model – and provides the perfect backdrop for the introduction of the new STREET 720 colourways, released this month as part of ECCO GOLF’s Spring/Summer 2026 collection.

The new colourways include Dark Ruby/White/Marine and Gravel/White/Baygreen for men, alongside Gravel/White/Dusty Blue for women, further expanding the shoe’s appeal to golfers who value performance on course and versatility away from it.

Designed to be worn all day, on and off the course, STREET 720 brings a contemporary sneaker aesthetic to golf footwear, without compromising on performance. Featuring the E DTS TWIST outsole for multi-directional traction, the shoe delivers stability and grip in all playing conditions, while maintaining a clean, urban look that transitions seamlessly into everyday wear.

Waterproof protection and breathability are provided by GORE TEX Surround, while innovative midsole channels enhance airflow for all day comfort. Crafted from sporty, smooth and perforated ECCO leather, STREET 720 offers the feel of a lifestyle sneaker with the performance credentials of a modern golf shoe.

Schott’s victory in Bahrain marked a major milestone in his career, with the 24-year-old German securing his first DP World Tour title after a dramatic second playoff hole. Wearing STREET 720 throughout the week, Schott produced a final round five-under-par 69 before sealing the win in style.

Commenting on the continued momentum behind the STREET 720 franchise, Timo Vollrath, Head of Global Marketing at ECCO GOLF, said: “We are incredibly proud to see Freddy secure his first DP World Tour victory wearing STREET 720. It is the ultimate validation of what this shoe represents – performance that stands up on the biggest stages, combined with a modern, lifestyle-led design.

“With the new SS26 colourways, we are continuing to build on that momentum and offering golfers even more ways to express their style, both on the course and beyond.”

In addition to Freddy Schott, ECCO Golf shoes are worn in competition around the world by Aaron Rai, Lydia Ko, Thorbjørn Olesen, Erik van Rooyen, Thomas Bjørn, and Janet Lin Xiyu among others.

Champions Tour, ECCO Golf, Holiday Golf

ECCO Golf – Ambassador Thomas Bjorn wins second Champions Tour title of 2025

September 9, 2025 – ECCO Golf ambassador, Thomas Bjørn, delivered an impressive performance at the Stifel Charity Classic for his first individual victory on the PGA TOUR Champions.

Bjørn, wearing ECCO Golf LT1, shot a final round four-under-par 67 to get into a playoff – where he would triumph on the first sudden death hole.

His victory this week at Norwood Hills Country Club marks his second title of 2025, after winning the American Family Insurance Championship back in June.

Commenting on his second victory of 2025, Thomas Bjørn said: “I played so well this year, I got close in a few of the majors and I think when you’re in those senior major championships where you’re going up against some really strong guys that eventually you’re going to get over the line, eventually something’s going to go your way.”

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented on Bjørn’s latest triumph: “Thomas has been a stalwart of ECCO Golf for many years, and we’re delighted to see him thriving on the PGA TOUR Champions.”

“It’s a privilege to work with Thomas, and he is a fantastic ambassador for ECCO Golf shoes. We look forward to continuing to support him going forward!” he added.”

In addition to Thomas Bjørn, ECCO Golf shoes are worn in competition around the world by Lydia Ko, Thorbjørn Olesen, Alison Lee, Erik van Rooyen, Henrik Stenson, Freddy Schott, Janet Lin, Rick Shiels and Erik Anders Lang among others.

ECCO Golf, Golf & Fashion, Golfstyle, Holiday Golf

ECCO Golf – ECCO x Fore All collection, a Women’s Golf Shoe collaboration

July 16, 2025 – ECCO Golf, global leaders in golf footwear innovation, has announced a collaboration with Fore All, a female-founded women’s golf lifestyle brand that is on a mission to change the way women experience and are introduced to the game of golf. The two revolutionary golf brands have teamed up to launch a chic, two-shoe drop, delivering high-quality, luxurious women’s styles to the modern female golfer.

This limited edition, fashion-forward capsule leads with the FORE ALL STREET 720. The new mid-cut high-top is an edgy statement-maker, featuring a streetwear-inspired design and Fore All’s signature green-and-white checker print on the leather upper. The shoe is accented with embroidered logos and a playful “Golfing Optional” stitching – Fore All’s iconic tagline and a reminder that these shoes are made for action on or off the course.

Joining it is the FORE ALL BIOM C4 HYBRID LACE. Known for its 360-degree breathability and GORE-TEX waterproofing, this versatile performance shoe features a stretchy sock-like construction for all-day comfort. The leather sneaker style (boasts a sleek combination of pink, green, and white styling.

“Fore All and ECCO both share a passion for combining performance and style in golfwear, making this partnership a natural fit that brings together innovation, comfort and a bold sense of fashion,” said Timo Vollrath, Head of Global Marketing at ECCO Golf.

“We’re proud to have worked closely with Fore All to design shoes that have been thoughtfully crafted with women at the center – made to fit her lifestyle, and reflect her style on and off the course.”

The ECCO x Fore All collection blends ECCO Golf’s signature craftsmanship, including premium leather comfort and tech-focused waterproof performance, with Fore All’s functional and trend-setting design elements that the brand is known for. The pairs will be available starting July 11, 2025, exclusively online.

ECCO Golf, Holiday Golf, LPGA Tour

ECCO Golf – Ambassador Lydia Ko wins 23rd LPGA Tour title at ‘Asia’s Major in Singapore

March 2, 2025 – ECCO Golf ambassador, Lydia Ko, delivered a spellbinding performance this week at Sentosa Golf Club, Singapore, as she claimed her 23rd victory on the LPGA Tour at the HSBC Women’s World Championship.

Ko, wearing ECCO Golf STREET 720, stayed cool in the equatorial Singaporean heat, shooting a final round three-under-par 69 to triumph by four shots.

Ko’s 23rd LPGA Tour victory is her first of the 2025 season, and her first win at the beautiful Sentosa Golf Club at her 11th attempt.

“It’s exciting to finally add Asia’s major to my major collection,” Lydia Ko said. “I dreamt last night that I won but then I woke up, and I was like, dang, it’s not real yet – but I just wanted to focus on my game.”

“I started off really steady, and you know, didn’t really put myself in trouble that much. I think that was going to be the key for today.”

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented on Ko’s latest triumph: “Lydia Ko is a proven winner – she knows how to close out tournaments, and this latest victory is yet another reminder of her world-class ability.

“It’s a privilege to work with Lydia, and to have the chance to watch her succeed in person at Sentosa this week is truly special. 2025 is going to be a big year!” he added.

DP World Tour, ECCO Golf, Golf Companies, Holiday Golf

ECCO Golf – Thorbjorn Olessen, added to ECCO Elite Tour and Ambassador lineup

January 29, 2025 – ECCO Golf has announced the addition of Danish golf star Thorbjørn Olesen to its elite tour ambassador lineup. A proven winner on the global stage, Olesen joins ECCO Golf’s elite roster of ambassadors following a successful 2024 season, during which he won the Ras Al Khaimah Championship on the DP World Tour.

Olesen’s impressive career, which started on the ECCO Tour back in 2008, includes eight European Tour victories, including by his memorable win at the 2018 Italian Open and his triumph at the 2022 British Masters, and being part of the victorious European Ryder Cup team in 2018.

Thorbjørn Olesen’s sense of style, both on and off the course, has long made him stand out as one of the most fashionable players in professional golf – something that makes him a perfect fit for ECCO Golf’s contemporary brand feel.

“I’m honoured to join ECCO Golf team of ambassadors,” said Thorbjørn Olesen. “It’s exciting that I will have the chance to work with a brand from my homeland, and ECCO’s commitment to innovation and performance aligns perfectly with my own goals. I’ve always admired their shoes for their comfort and style, and I’m looking forward to representing the brand moving forward.”

Olesen joins a diverse lineup of ECCO Golf ambassadors that includes LPGA stars Lydia Ko and Alison Lee, PGA Tour winner Erik van Rooyen, the world’s biggest golf content creator Rick Shiels, and the pioneering golf community of Erik Anders Lang’s Random Golf Club.

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented: “We are delighted to welcome Thorbjørn to the ECCO Golf family. He has been a stalwart of European golf for a number of years, and to welcome a former Ryder Cup winner to our ranks is an honour. Everyone at ECCO Golf is looking forward to supporting him in 2025 and beyond.”

Player profile

Thorbjørn Olesen

  • Age: 35
  • Turned professional: 2008
  • Professional wins: 10

Career highlights:

  • 2018 Ryder Cup winner – Team Europe
  • 2018 Italian Open
  • 2022 British Masters
  • 2024 Ras Al Khaimah Championship

ECCO Golf, Golf Shoes, Holiday Golf, LPGA Tour

ECCO Golf – Ambassador Lydia Ko claims third win in four starts at Kroger Queen City Championship

September 24, 2024 – ECCO Golf ambassador, Lydia Ko, continued her hot streak this weekend at the Kroger Queen City Championship 2024 on the LPGA Tour in her first tournament since claiming her maiden AIG Women’s Open title last month.

Ko, wearing ECCO Golf Tray, shot a scintillating final round 63, coming home in just 30 shots to take home her third win in her last four starts.

Ko’s 22nd LPGA Tour victory rounds off what has been an incredible 2024 season for the Kiwi, following her Olympic Gold Medal and triumph at the AIG Women’s Open during the month of August.

“It’s been pretty surreal. You know, I had the most unbelievable three weeks in Europe, and after having another three weeks off you’re not entirely sure what it’s going to be like,” Lydia Ko said.

“I started off this event really strong, playing well the first couple days. I kind of hung in there yesterday and I said I know the other girls aren’t going to play bad golf, so I just have to try and play even better golf. To have a round like this to cap off a win is pretty special.”

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented Ko’s latest: “Lydia continues to prove that she is one of the game’s greatest – she makes a habit of winning and for us, it is brilliant to watch. 

“It is a pleasure to work with Lydia, and to witness her journey in recent years has been a thrill. This streak of performances will go down as one the very best of all time, and we can’t wait to see what happens next!”.

Mire informaron at www.holidaygolf.com.

ECCO Golf, Holiday Golf, Olympic Games

ECCO Golf – The Women Olympic podium, swept as all three medalists wearing Hybrid ECCO shoes

August 13, 2024 – ECCO Golf has announced that all three medalists in the Womens’ Olympic Golf event competed in Hybrid ECCO Golf shoes, marking a special moment for the brand.

ECCO Golf ambassador Lydia Ko, wearing ECCO GOLF Tray secured the gold medal with a birdie at the 72nd hole, adding a sparkling jewel in the crown of a truly spectacular career. Her Olympic gold adds to silver and bronze medals won at Rio 2016 and Tokyo 2020 respectively, and also means that she is the latest female player to enter the LPGA’s coveted Hall of Fame.

“I kept telling myself, ‘I’m so proud of myself’. I don’t ever really say that. I feel like that’s a weird thing to tell yourself, but I kept saying I’m proud of myself no matter what happens. To be holding gold right now, it’s crazy. I can’t believe it,” said Lydia Ko after her emotional victory.

In second place was the also ECCO Golf ambassador Esther Henseleit, wearing ECCO S-Three, who secured the silver medal with a scintillating final round 66 that included a birdie-birdie finish. “I had a bit of a struggle at the start into the back nine, but I managed to make some great pars, and then to finish birdie-birdie, is incredible,” said Henseleit.

Finally, the player who finished in bronze medal position, the X.Y. Lin, competed in Paris wearing ECCO BIOM H4 shoes – meaning that all three players on the podium wore Hybrid ECCO GOLF shoes on course this week.

Timo Vollrath, Head of Global Marketing at ECCO Golf, commented on the incredible achievement of the three medalists: “Seeing all three Olympic medallists on the podium wearing ECCO Golf shoes is a proud moment for everyone involved with the brand. It highlights our commitment to providing golfers with the best possible footwear, allowing them to perform at their highest level on the biggest stages.

“Lydia Ko’s gold medal win and her induction into the LPGA Hall of Fame are moments we are incredibly honoured to be a part of – we’re so proud of her.”

Michael Waack, Vice President of ECCO Golf, added: “The Olympics was momentous for golf, and we’re delighted that the three medallists competed wearing our shoes. The emotional reaction to their successes truly shows that golf is more than a game for so many around the world.”

More information at www.holidaygolf.com.