Tag Archives: Omega

Golf & Watches, Golf Companies, Ladies European Tour

LET – Strengthens bond with OMEGA through innovative new golf scoring technology

June 25, 2017 – The Ladies European Tour (LET) has strengthened its strategic partnership with OMEGA through the joint development of a world class Tournament Management and Scoring System for golf.

The new Tournament Management and Scoring System includes a host of innovative features which will bring the world-class action closer to the fans.

LET CEO Ivan Khodabakhsh said: “We are delighted to strengthen our 10-year strategic partnership with OMEGA through the development of a truly world class Tournament System. Many industry experts have already told us that they believe ours is now the best system in golf. As Official Timekeeper of the Olympic Games, OMEGA is a company internationally renowned for absolute precision and being at the forefront of technological innovation. There is clearly a unique connection between our brands, especially since golf returned to the Olympic Games at Rio in 2016.”

The sentiments were shared by CEO of OMEGA Timing Alain Zobrist, who said: “At OMEGA, we are always pushing at the boundaries of what’s possible in sports timekeeping, so that we can keep improving our technology and serve the athletes at the highest possible level. It’s been a huge thrill to develop the Tournament Management and Scoring System with the LET.”

The LET is now working closely with OMEGA‘s engineers, sport managers and specialists to introduce more technological innovations to record the incredible performances of the world’s best athletes and to better inform the fans of women’s golf.

Golf & Watches, Ladies European Tour

Watches and Golf – Amy Boulden wins LET’s Omega Rookie of the Year prize

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December 14, 2014 – Amy Boulden capped her first season as a professional by winning the Ladies European Tour’s Omega Rookie of the Year prize.

The 21-year-old from Llandudno, in Wales, led the rookie rankings heading into the Omega Dubai Ladies Masters, the final tournament of the 2014. With her tied 24h place finish, she held off the challenge of her nearest rivals, Sally Watson of Scotland and Nicole Broch Larsen from Denmark, to earn a beautiful OMEGA Speedmaster chronograph with a white mother-of-pearl dial, a diamond-paved bezel and a white leather strap.  

“It’s been a really great first season on the Ladies European Tour,” said Amy Boulden, who won the Association Suisse de Golf Ladies Open on the LET Access Series in May. “It was one of my goals from when I turned pro, to win Rookie of the Year.  I thought it was going to be quite tough this year not having a full card.  I wasn’t sure how many events I was going to be playing in but starting the year well has helped me a lot. It’s a real honour to win and join the prestigious list of former winners, including Laura Davies, Annika Sorenstam and Charley Hull.”

Boulden was one of the top performers in 2014 and recorded four top 10 finishes including a second place at the Lacoste Ladies Open de France.

She finished third at the Sberbank Golf Masters in the Czech Republic, fourth at the Ladies German Open presented by Marriott and 10th at the Tenerife Open de España Femenino.

With season’s earnings of €83,982.17, she finished 18th on the 2014 Order of Merit, five places ahead of the second placed rookie Watson.

Picture: Tristan Jones/LET

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Golf & Watches

Watches and Golf – Omega enters landmark 10-year partnership with LET

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December 7, 2014 – Omega recently announced that it has entered into a ten-year partnership with the Ladies European Tour (LET), Europe’s leading women’s professional golf tour, further underscoring the brand’s relationship with the sport and its support of professional female athletes. The length of the contract is a testament to the confidence that the brand and the organisation have of the future success of the collaboration.

Speaking about the importance of this new partnership, Omega President Stephen Urquhart said: “Entering into this partnership was both strategic and meaningful. Omega is proud to support the Ladies European Tour, an organisation with achievable and attractive goals that are sure to have a lasting impact on the sport. It is important to the brand that we show our appreciation of golf as a whole and we are happy to bring greater attention to the professional women golfers who are taking the game to a new, exciting level. We look forward to the success of the partnership and can’t wait to see what we can accomplish together.”

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LET CEO Ivan Khodabakhsh welcomed the announcement, saying: “Omega is one of the world’s most aspirational, iconic and desirable brands and we look forward to working together over what promises to be an exciting decade in women’s professional sport. The company decision to partner with LET is eloquent testimony to the appeal of the players and our event partners.”

“In a competitive market for sport sponsorship, LET and its players continue to offer a fresh and innovative marketing platform for world class brands,” said Khodabakhsh. “The LET is a truly international sports property and its members will be heavily represented when golf returns to the Olympic Games in Rio in 2016”.

The partnership between Omega and LET, which is based on shared interests and values involving the promotion of the game and the support of women’s golf, marks a high point in the watch brand’s long history with the sport.

Omega’s involvement in the sport extends beyond tournaments and organisations to include a family of prominent and successful golfing ambassadors. Omega is proud to have built lasting relationships with Stacy Lewis, Rory McIlroy, Michelle Wie, Sergio Garcia, Shanshan Feng and golf legend Greg Norman.

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