Tag Archives: LET

GPS & Rangefinders, Ladies European Tour, LPGA Tour

Nikon – Becoming official rangefinder of the LPGA and Ladies European Tour

April 24, 2024 – The Ladies Professional Golf Association (LPGA) and Ladies European Tour (LET) have announced a new multi-year partnership with Nikon Inc., a leader in imaging products, optics, precision equipment and instruments.

Nikon’s COOLSHOT Rangefinders will become the Official Rangefinders of both Tours, offering precision optical devices designed to deliver unparalleled accuracy in distance measurement. With cutting-edge technology and sleek design, Nikon Rangefinders promise superior performance in diverse scenarios, blending precision, innovation, and durability seamlessly to empower confident decision-making during play.

“To Nikon, this is more than a partnership – it’s a fantastic opportunity to support a diverse group of amazing and talented athletes, who can use our optics and rangefinders to take their already impressive game even further,” said Naoki Onozato, President and CEO, Nikon Inc.

“We can’t wait to see how these tours grow and thrive in the future, and we are proud to be a part of it.”

As part of the partnership, LPGA and LET players will receive Nikon Rangefinders for use during competition and practice, with the rangefinders featuring a special competition mode to comply with the Rules of Golf. Nikon’s commitment underscores its dedication to equipping athletes with the tools necessary for success at the highest level.

“We are so thrilled to announce Nikon as our newest official partner, providing high quality equipment that supports the success of our athletes,” said LPGA Chief Sales and Partnerships Officer Nicole Metzger.

“This partnership directly benefits our athletes by providing them with top-of-the-line equipment that enhances their performance and confidence on the course. We are constantly looking to work with corporations like Nikon who share our dedication to growing and elevating the sport and empowering female athletes worldwide.”

Rangefinders were first allowed in LPGA Tour competition at the 2021 KPMG Women’s PGA Championship, with athletes now permitted to use rangefinder technology at most LPGA Tour and LET events. The Epson Tour and LET Access Series have permitted usage of rangefinders in competition since 2020.

“We are excited to welcome Nikon to the LET family as the Official Rangefinder to the Tour for the next two years,”said Fiona Harold, Commercial Director of the LET.

“It’s key for us that we align with partners who support our objectives, and this is a great example of that. Nikon’s investment means our players will benefit from using the best equipment to enable them to excel on the golf course. Their commitment to partnering with both the LET and the LPGA shows the value they place on supporting elite female golfers competing across the globe. We are really looking forward to working with them.”

Ladies European Tour

LET – adidas becomes official apparel supplier of the Ladies European Tour

February 6, 2024 – The Ladies European Tour (LET) has announced adidas as its Official Apparel Supplier for the next three years ahead of the 2024 season getting underway.

adidas is known for using cutting-edge fabric and designs to help athletes deliver elite performance across a wide range of global sports. They will provide uniform, footwear, and accessories to all LET staff, ensuring that they have functional yet fashionable clothing as they travel the world, working in all conditions whilst staging world-class tournaments for their members.

The 2024 LET season gets underway in Kenya on Thursday February 8 and will see the Tour travel to 29 official tournaments played in 19 countries and five continents across the year.

adidas has shown extensive commitment to women’s golf in recent years, most recently as one of the main sponsors of the 2023 AIG Women’s Open, and is focused on their mission to be the best sports brand in the world. Through this partnership both organisations will collaborate to grow and modernise the women’s game, and showcase female empowerment.

Andrew Law, General Manager for adidas Golf – EMEA said: “As we embark on this exciting journey with the Ladies European Tour, it’s truly remarkable to witness the depth of talent and passion within women’s golf. Partnering with the LET allows us to amplify the voices of these extraordinary athletes and showcase their incredible skills to the world.”

“We are committed to empowering and celebrating women in golf, and our collaboration with the LET underlines this dedication. Together, we strive to elevate the women’s game, inspire future generations, and create unforgettable moments on and off the course.” 

Fiona Harold, Commercial Director of the LET, said: “We are so excited to welcome adidas into the LET family for the next three years. adidas is a truly global and inclusive brand, clearly committed to women’s golf which they showcase through their existing relationships with several LET members and the AIG Women’s Open. 

“This partnership is a great fit for both organisations. As a global Tour, partnering with adidas provides the LET with exciting opportunities and we look forward to working with them as we continue to grow women’s golf across the globe.”

2022 Race to Costa del Sol champion Linn Grant said: “I’m really excited that the LET and adidas have partnered together. I’m always excited to see adidas work with different organisations and I’m very glad to see them join forces with the LET. I’m excited to be a part of a company that supports women’s golf and women’s sports at a time where the women’s sport space is going to evolve so much in the next few years. 

“Being an adidas player, I’m not only a golfer, but I’m also an adidas athlete. Seeing the company not only on the golf course, but also seeing the things they do outside of golf and in other sports is great. They’re a very progressive brand and it’s fun to be part of their team and being with a company that reaches outside of the golf world is fun and exciting for me.”

Golf Companies, Ladies European Tour, Training

LET – Eleiko, announced as official fitness equipment supplier to the Ladies European Tour

May 30, 2023 – The Ladies European Tour (LET) has announce a partnership with Eleiko as they become the LET’s official fitness equipment supplier for the 2023 and 2024 seasons.

Eleiko, founded in Sweden in 1927, is a leading provider of high-quality weightlifting equipment with a main purpose of working to make people stronger for better performance in sports and life.

The family-owned company have a long-standing reputation for producing some of the world’s best weightlifting equipment, having been the equipment provider for the Birmingham 2022 Commonwealth Games and the 2012 Olympic Games in London, as well as several World Powerlifting, Weightlifting and Para Powerlifting Championships.

Eleiko will be delivering a fitness equipment kit to the LET physiotherapy team at selected events throughout the 2023 and 2024 season, while they will also be giving a travel kit to the players who regularly tee it up on the LET.

It is vital that LET players can perform at their best level week in week out on Tour and the travel kit together with the right treatments from the physio services, as well as additional equipment from Eleiko, will ensure the players can continue to stay strong and fit and benefit them in having a longer career.

After the tournament has taken place, the Eleiko equipment used in the physio area during the event will be donated by the LET to projects in the local area. Thanks to the partnership between the Tour and Eleiko, the donating of the equipment will leave a legacy and give more people the opportunity to become stronger and understand the importance of health and fitness.

Erik Blomberg, CEO of Eleiko, said: “We are proud to go in as a partner to the LET and grateful for the opportunity to contribute to strengthening the players’ performance. Our vision is to make people stronger, both in their sport and in life. This partnership gives us the opportunity to show how strength plays an important role for professional golfers as well as golf enthusiasts.”

Fiona Harold, Commercial Director at the LET, said: “We’re delighted to announce this partnership with Eleiko for the next two years. We are committed to providing our players with the best possible service and resources. Through this partnership, we’re giving them greater opportunities to perform to the best of their abilities whilst also focusing on the benefits to their long-term health. We are excited to embark on this journey with Eleiko and raise our game together.”

Interview, Ladies European Tour

LET – Ana Pelaez turns professional on the eve of the Aramco Team Series – Sotogrande

August 3, 2021 – Rising star of Spanish golf Ana Pelaez has today announced that she has turned professional, two days before competing on home soil in the Ladies European Tour’s Aramco Team Series – Sotogrande.

The 23-year-old will take to the tee at La Reserva Club alongside some of the biggest names in golf less than 90 minutes from the Añoreta Golf at Rincón de la Victoria, where she first started playing golf aged six, and the Río Real Golf & Hotel in Marbella, which she joined in 2007.

Her rise to professional follows an impressive amateur career that saw the Malaga-born star climb to be the 11th best amateur in women’s world golf.

Ana said: “It’s very exciting. I’ve been waiting for this moment my whole career and I’m just ready and super excited to play here this week – as a pro! Sooner or later this year I was going to turn professional, but then I was invited to play in this prestigious tournament, so didn’t think twice. I’m playing with the best players in the world and am thrilled to be having my first professional tournament here with them.”

She added: “It means everything to me to have my first professional tournament on home soil here in Spain. It’s like a dream come true. I’m turning professional close to my hometown and my family. It’s a gift for me and for them and it means a lot. I’m not sure if it is an advantage, but I can say I’m very comfortable here. I love this weather and I guess I’m used to the grass, too. Definitely having my family and team here will help. I’ll be in my comfort zone.”

It was through her father Germán Peláez’s love of golf that Ana first fell in love with the game as a child – rejecting his offer of plastic toy clubs in favour of the real thing aged just six. That passion was spotted by coach Sergio de Céspedes, who has worked with Ana for the 17-years since, helping guide her to a highly successful amateur career.

As a rising star of the women’s game, Ana is a two-time champion of the Copa Andalucía Femenina (Andalusian Ladies Cup), and last year bagged the Santander Golf Tour Madrid title – a professional event. She also finished third in the Spanish Open, an LET event.

She completed a scholarship in South Carolina, being made a WGCA All-American, and played in the US Women’s Open, the Augusta National Women’s Amateur and the Arnold Palmer Cup earlier this year, as well as racking-up a catalogue of second place and top ten finishes.

Following her debut tournament as a professional this week, she is looking to head back to the USA in the hope of achieving an LPGA Tour Card, as well as playing in every event she can both sides of the Atlantic.

Ana Peláez said: “I was lucky to finish [my amateur career] in a good way, with a really good last year. I played Augusta, the Arnold Palmer Cup, and a bunch of professional events where I finished really well. I think I was able to learn a lot ahead of moving into professional golf.

“From now on, my team and I have scheduled until December. We’re going to play the LPGA Q-School and see how that goes. I’d like to play LPGA and LET – basically as many tournaments as I can.”

That starts this week, with the $1million Aramco Team Series – Sotogrande, where she will compete as part of a team, but also with the chance to win big as a solo-player, too.

In doing so, she will be part of a superstar field of players – many of whom she has grown-up idolising.

“I love everything about the Aramco Team Series format,” said Ana. “Golf is a very individual sport and every time I’ve had the chance to play in a team, I’ve been very excited. I love to play well for my team and as an individual, so to be able to do both at the same time is going to be great.

“I’ve watched Lizette Salas in so many Solheim Cups and Georgia Hall for the past four years, so I’m a really big fan of both those players. Playing with them this week would be a dream come true and something I would remember for the rest of my life.”

In the field, Ana – who will be caddied for by her friend, Fabiola de Céspedes, a junior golfer, all this week – will be joined by a host of Spanish players, all of whom have been making waves in women’s golf.

However, while Spain still awaits its first female major champion, Ana certainly has her eyes on making sure that wait isn’t a long one, as she arrives in Sotogrande no short of ambition.

She said: “Spanish golf is currently in a very good condition. I think the Federation has done a very good job in helping amateur and professional players. I think we’ll have a lot of Spanish women go on to win majors in the future, just like Jon Rahm and Sergio Garcia have in men’s golf.”

Asked what she would like to achieve in the game, Ana responded: “I’d say everything! I am very ambitious about everything I do, especially in the mindset side of the game. Do I see myself winning a major? Definitely. That’s why I’m here – that’s why I turned pro. I want to play Solheim Cups, the Olympics, win a major, all as soon as I can. That’s what I work for.”

The Aramco Team Series – Sotogrande gets underway on Thursday at La Reserva Club, Sotogrande – running through until Saturday.

Golf & Watches

Watches and Golf – Omega enters landmark 10-year partnership with LET

Omega-y-Golf

December 7, 2014 – Omega recently announced that it has entered into a ten-year partnership with the Ladies European Tour (LET), Europe’s leading women’s professional golf tour, further underscoring the brand’s relationship with the sport and its support of professional female athletes. The length of the contract is a testament to the confidence that the brand and the organisation have of the future success of the collaboration.

Speaking about the importance of this new partnership, Omega President Stephen Urquhart said: “Entering into this partnership was both strategic and meaningful. Omega is proud to support the Ladies European Tour, an organisation with achievable and attractive goals that are sure to have a lasting impact on the sport. It is important to the brand that we show our appreciation of golf as a whole and we are happy to bring greater attention to the professional women golfers who are taking the game to a new, exciting level. We look forward to the success of the partnership and can’t wait to see what we can accomplish together.”

Acuerdo-Omega-LET

LET CEO Ivan Khodabakhsh welcomed the announcement, saying: “Omega is one of the world’s most aspirational, iconic and desirable brands and we look forward to working together over what promises to be an exciting decade in women’s professional sport. The company decision to partner with LET is eloquent testimony to the appeal of the players and our event partners.”

“In a competitive market for sport sponsorship, LET and its players continue to offer a fresh and innovative marketing platform for world class brands,” said Khodabakhsh. “The LET is a truly international sports property and its members will be heavily represented when golf returns to the Olympic Games in Rio in 2016”.

The partnership between Omega and LET, which is based on shared interests and values involving the promotion of the game and the support of women’s golf, marks a high point in the watch brand’s long history with the sport.

Omega’s involvement in the sport extends beyond tournaments and organisations to include a family of prominent and successful golfing ambassadors. Omega is proud to have built lasting relationships with Stacy Lewis, Rory McIlroy, Michelle Wie, Sergio Garcia, Shanshan Feng and golf legend Greg Norman.

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