Tag Archives: Masun Denison

Golf Shoes

adidas Golf – The new CODECHAOS 25 redefines performance in spikeless golf footwear

July 26, 2024 – CODECHAOS, the disruptive performance spikeless footwear franchise from adidas that’s redefined what a golf shoe can be, is introducing its next chapter: CODECHAOS 25. Designed to challenge the meaning and mentality behind spikeless performance, this new model introduces a redesigned outsole and upper aimed to provide golfers with an enhanced feeling of traction and stability in an eye-catching silhouette that’s impossible to ignore.

Led by the CODECHAOS 25 BOA model, the new footwear will also come in a laced version for men and women and will be available worldwide beginning August 1.

While pops of bright colors and its striking silhouette pack a powerful aesthetic, CODECHAOS 25’s updated performance components are what set the new model apart from other spikeless footwear in the market. Specifically, the redesigned outsole features a new 3D TORSION plate which aims to help golfers with stability both during their swing and as they walk the course.

The adidas team also found that the 3D TORSION plate provided a better overall fit and helped minimize midfoot bend, which ultimately can cause internal heel slip. Golfers will recognize the iconic TWISTGRIP outsole but adidas updated the outsole with a new lug shape placed over a greater surface area on the outsole, adding up to 40% increase in traction-providing elements compared against previous iterations of the footwear.

“Nearly 5 years ago, we made the bold move to introduce CODECHAOS when traditional spikeless models were saturating the market,” said Masun Denison, global footwear director, adidas Golf.

“The impact this footwear had then and continues to have now is another proof point for us that golfers are continuing to look for spikeless performance in athletic and non-traditional silhouettes. CODECHAOS 25 represents a milestone for us on how we’ve made this shoe better over the past 5 years, especially during a time where golf has seen such tremendous growth and participation.”

To further enhance the performance of the shoe, the adidas team worked with engineers at BOA to incorporate PerformFit Wrap powered by the BOA Fit System as part of the BOA model of CODECHAOS 25. Covered by a zipper shroud, the PerformFit Wrap offers golfers another component aimed to provide a locked-in feel with additional stability. CODECHAOS 25 BOA will be available in both men’s and women’s silhouettes.

Knowing comfort is important for all golfers, adidas created a new hybrid midsole featuring both BOOST and LIGHTSTRIKE technologies. While BOOST focuses on energy return and cradling the foot, LIGHTSTRIKE is featured around the rim of the midsole to add both stability and comfort when golfers swing. This combination is ideal for golfers as most are seeking both comfort and stability while out on the course.

The upper for CODECHAOS 25 is comprised of a durable, multi-layer knit with the goal of providing golfers with additional flexibility. The bottom layer closest to the foot features a soft, moisture-wicking material, which helps to increase comfort over the course of the round. The middle layer, a dynamic jacquard, is an open structure aimed to provide flexibility and help golfers adapt to the lie, while the outer layer is a sporty mesh to enhance the layers beneath. A transparent PU film also provides a ‘window’ into what makes this upper unique while still giving golfers waterproof protection.

CODECHAOS 25 will be available on adidas.com, the adidas app and at select retailers worldwide in both BOA and laced models for men and women along with a junior model inspired by the footwear, beginning Thursday, August 1.

Golf Shoes

adidas Golf – An Open Invitation to the Summer of Golf with Limited-Edition CODECHAOS Footwear

June 19, 2020 – In what’s already been an eventful year, the summer season, as always, begins a new chapter. That’s why adidas Golf is introducing a new limited-edition silhouette – the CODECHAOS “Summer of Golf” – not only as a rally cry and declaration, but also to represent how golf has offered thousands of people some solace in recent weeks by playing the sport. The unique footwear will be available worldwide on June 20, the first official day of summer.

Originally inspired by the 1967 “Summer of Love” phenomenon that took place in San Francisco, this tie-dyed version of adidas’ new CODECHAOS footwear was intended to commemorate the locale for the second major of the year. That quickly changed in the wake of the Covid-19 pandemic that has impacted everyone in the world. At the heart of the colorful tie-dyed footwear the words ‘Summer of Golf’ are emblazoned on the tongue. While they certainly are a play on words in homage to the historic events of 1967, it evolved to become a pronouncement to golfers everywhere in 2020.

In the absence of live professional sports and many people losing the opportunity to play most sports recreationally, golf has emerged as a unique outlet to fill this void. With social distancing guidelines and increased attention around health, many golfers, both veterans of the game and new to the sport, have appreciated how golf offers the opportunity to safely play, exercise and interact with others.

“When we designed this shoe roughly 18 months ago, we clearly had no idea there would be a global pandemic that would impact all sports including our own,” said Masun Denison, global footwear director, adidas Golf. “We knew that adding those three words on the tongue would make this shoe special, but those three words mean so much more now that we are actually able to get outdoors and play the game we love. It’ll definitely be a memorable summer in the history of our sport.”

CODECHAOS is the latest model from adidas to challenge the definition of what a golf shoe can be. The sleek spikeless silhouette was designed from the ground up. It features Twistgrip technology to give players precise traction where they need it most and BOOST cushioning for unparalleled comfort in every step.

The CODECHAOS “Summer of Golf” footwear will be available June 20th in limited quantities online and at select retailers worldwide.

Golf Shoes

adidas Golf – Change your game with new CODECHAOS footwear

January 21, 2020 – adidas is continuing to redefine the golf dress code, this time starting from the ground up. Today, adidas is pushing the boundaries in golf footwear once again by introducing a new line – CODECHAOS – meant to challenge the definition of what a golf shoe can be. Built with the modern golfer in mind, the new footwear, offered in both men’s and women’s styles, will be available worldwide on Jan. 31, 2020.

CODECHAOS is the latest product from adidas Golf that breaks down traditional stereotypes and the idea that there’s only one look for the sport. It taps into the mindset of those who prefer to set themselves apart, be different and create their own way around the course. It’s a declaration and invitation to golfers of all skill levels that traditions can be reset.

“Golf continues to evolve and is in an exciting phase right now where the traditions of the game and how it can be played are all being challenged,” said Masun Denison, global footwear director, adidas Golf. “We’re excited about this movement which has inspired us to break down barriers and create unique footwear and apparel for anyone that picks up a club. CODECHAOS is meant to challenge what a golf shoe can look and feel like while still delivering top-notch performance to all golfers whenever or wherever they play.”

The aesthetic of CODECHAOS (RPP €169.95) is progressive and deliberate, meant to blur the lines by giving a connected look with the ground. The footwear features a new highly technical spikeless outsole that blends a soft, yet durable, rubber outsole with a first-of-its-kind TPU insert. This proprietary traction system – Twistgrip – was developed by evaluating heat maps in swing studies, specifically focused on the way golfers distribute and shift their weight throughout the swing. adidas was able to determine exactly where traction was needed most and what lug shapes would provide the best grip, regardless of conditions. Based on this machine test using grip-predictive analytics, coupled with testing in real-life scenarios, adidas landed on this unique grip configuration to provide maximum traction.

The upper construction of CODECHAOS is also a first for adidas Golf. The new upper is made of multi-layer mesh, giving the shoe a unique texture while enhancing durability and breathability, but also keeping it extremely lightweight. adidas encased these layers in film to provide waterproof protection to keep players dry no matter the conditions.

Golfers of all skill levels will still appreciate the full-length BOOST cushioning that gives players all-around comfort and energy return no matter how long they are on the course. The Torsion X stability bar will also ensure that all players are given tour-level support for every swing.

In addition to featuring vibrant colorways that offer players some added confidence as they make their way to the first tee or practice range, the new line also features a high-top model with Boa technology to give golfers yet another disruptive alternative. CODECHAOS Boa (RPP €199.95) offers a clean look, is waterproof, features a hydrophobic stretch-knit collar, and a lightweight slip-on construction for a game-changing combination. The L6 Boa ® Fit System provides players with a customised and locked-in feel, while also making it an easy on-and-off option.

The CODECHAOS lineup will also include the CODECHAOS Sport (RPP €149.95) model in men’s sizing. Built on a rubber spikeless outsole, this silhouette provides players with an even lighter construction for enhanced versatility. Golfers will have another strong option while still receiving a waterproof construction that includes a mixture of both BOOST and Bounce cushioning to keep them comfortable with every step.

CODECHAOS, CODECHAOS Boa and CODECHAOS Sport come in a variety of colours for both men and women and are available starting Jan. 31, 2020 on adidas.com and at select retailers worldwide.

Golf Shoes

adidas Golf – Changes to new adipower family of golf footwear

October 8, 2018 – adidas Golf has announced a change to the adipower family of footwear that incorporates a new forging process as part of the design to provide extra stability for golfers throughout the swing. The new adipower footwear includes a spiked version for both men and women (adipower 4ORGED) and a spikeless version for men (adipower 4ORGED S), available now for golfers everywhere.

Based on consumer research where adidas looked at how weight shifts in the feet during the golf swing, they utilized a new technique to provide more stability for golfers without the need to add additional material to the shoe. The process, called forging, targets the areas where golfers need more stability and then heat-presses those materials in that portion of the shoe. The resulting heat press then hardens the material in these specific areas to not only provide extra lateral support, but also give the shoe a creative design aesthetic. It also helps keep the overall weight of the shoe down, meaning even more comfort for those who wear it.

“Anytime we can keep a shoe lighter without sacrificing the technology golfers need to play their best is a huge win,” said Masun Denison, global footwear director, adidas Golf. “The forging process is so efficient. It’s just another piece that make this such a high performing shoe, which is what golfers expect from us.”

All versions will continue to feature adidas’ BOOST technology in the midsole, which gives players more energy return and is touted as the best cushioning in the game.

RRP: adipower 4ORGED, 169.95€; adipower 4ORGED S 149.95€ (with a one-year waterproof warranty and are available online at adidas.com and at select retailers worldwide).

Golf Shoes, Ryder Cup

adidas Golf – Custom footwear for staff players competing in 2014 Ryder Cup

Zapatos-adidas-Golf-Ryder-Cup-2014-2

September 24, 2014 – adidas Golf has announced a limited-edition footwear collection inspired by the 2014 Ryder Cup in Gleneagles, Scotland, continuing adidas’ legacy of providing high-performance footwear for the best athletes in the world on sports’ greatest stages.

By combining design elements with visual cues representative of each team’s distinct colours, Europe and USA, adidas Golf has created limited-edition pieces that accurately represent each team as they participate in the world’s greatest match play competition. The full collection includes two unique designs (one representative of each team) for three of adidas Golf’s shoes in 2014: adizero one, pure 360 and adicross gripmore.

adidas Golf Tour staff players in the 2014 Ryder Cup who will receive limited-edition footwear from the collection include Team Europe’s Justin Rose, Martin Kaymer, Stephen Gallacher, Sergio Garcia and team captain Paul McGinley, and Team USA’s Jim Furyk.

TEAM EUROPE

  • Captain Paul McGinley – pure 360 with blue stripes and yellow laces, and a blue outsole with yellow accents
  • Justin Rose & Martin Kaymer – adicross gripmore with blue stripes featuring yellow stars, yellow laces and a yellow gripmore outsole
  • Sergio Garcia & Stephen Gallacher – adizero one featuring yellow stripes and yellow accent laces. Outsole features a blue plate with yellow accents

TEAM USA

  • Jim Furyk – adicross gripmore featuring a tonal print of the USA flag with blue stripes, red laces and red gripmore outsole

Zapatos-adidas-Golf-Ryder-Cup-2014

“The Ryder Cup is one of the greatest sporting events in the world and we are excited to have a great representation of five staff players playing and one serving as captain,” said Masun Denison, Director of Global Footwear Product Marketing at adidas Golf. “We realised this was a great opportunity for us to take our highest performing footwear models and offer unique and exciting colours that not only represent each team but truly embody what this electrifying event is all about.”

The limited-edition pieces were developed only for adidas Golf tour staff players participating at the event and will not be available at retail. As an official licensee of the 2014 Ryder Cup adidas Golf is showing its Ryder Cup apparel collection at the adidas Golf merchandise tent at Gleneagles.