Tag Archives: La Sella Golf

La Sella Golf – Looking to enhance its reputation after 54 partnership and the continued success of La Sella Open

April 23, 2025 – La Sella Golf, the stunning course beside the sun-kissed Costa Blanca and for obvious reasons one of the most popular venues among the players on the Ladies European Tour (LET), is joining forces with 54 agency to further elevate its reputation as one of Europe’s most attractive events and destinations.

La Sella Golf, which boasts an outstanding 27-hole course and is part of the Denia Marriott La Sella Golf Resort & Spa estate, wowed Europe’s best when La Sella Open joined the LET circuit in 2023, and last year in its second edition offered the richest prize money in the history of women’s golf in Spain with a €1m purse.

The agreement with 54, which already boasts the likes of Solheim Cup venue Finca Cortesin and LaFinca Golf in Madrid among its elite client list in Spain, will see the global sports and entertainment agency oversee marketing strategy around the tournament which returns for the 2025 season from Sept 18-21.

As part of the agreement, 54 will also oversee La Sella Golf’s creative and content development, in addition to storytelling across PR and comms and its social media channels.

Carlos García, Director of La Sella Golf, said the venue’s profile had been given a significant push by its entry onto the Ladies European Tour schedule and the third staging of the event in September was pivotal in driving its growing popularity.

“In a short space of time, La Sella Open has earned a place in the hearts of many of Europe’s best golfers, and this relationship with 54 will see us enhance our standing even further.

“The 2025 staging of La Sella Open is something we want to make special again and 54’s support and experience will help create an even more formidable spectacle for the players and fans.”

Francisco de Lancastre David, Executive Director and MD Europe, said: “La Sella made an amazing impact in 2023, and it continues to be a real high point in the LET calendar, one which I know the players enjoy. With our experience of running top golf events and the excellent set-up of the resort, we look forward to telling the world about what a captivating facility this is.”

La Sella Golf, an hour’s drive from Alicante and positioned near the majestic Montgó Natural Park, consists of 27 stunning holes made up of three nine-hole courses – Llebeig, Gregal and Mestral – which were designed by two-time Masters and Spanish Ryder Cup legend Jose Maria Olazabal.

LET – La Sella Golf welcomes the best female golfers in the world to the La Sella Open

July 18, 2023 – La Sella Golf’s renowned course in Alicante has officially inaugurated its first Open, a significant highlight on the Ladies European Tour 2023 that will gather the best female golfers in the world over the next four days and that—aside from any sporting outcome–has already made Spanish golfing history as the women’s tournament offering the biggest prize money in the country ever: €1,000,000.

The tournament’s opening ceremony, held this afternoon, has been a huge success full of emotion. The players, their caddies and family members, together with numerous golf professionals, attended La Sella Open’s official welcome party.

An informal cocktail party was thrown to mark such an occasion at the Denia Marriott La Sella Golf Resort & Spa swimming pool, accompanied by flamenco music. Guests were able to enjoy a pleasant, relaxed and festive atmosphere, with the players allowed a moment to relax and enjoy themselves before being pitted against each other in the great contest on La Sella’s challenging course between 20 and 23 July.

Carlos García, director of La Sella Golf, has been in charge of welcoming the hundred-or-so elite players signed up for this competition—the true stars of a tournament that marks a watershed moment in women’s golf by attempting to match the financial recognition they receive in competitions compared to their male counterparts. In this sense, the La Sella Golf director’s welcome speech underlined the importance of this Open in promoting female golf and consolidating Spain as a prime destination on the international circuit. “We want to give a warm welcome to a competition with the ethos of being a ‘tournament for the ladies’ that seeks equality for women on par with men,” Carlos García stressed.

During the event, LET tournament director Joao Pinto awarded La Sella Golf with a commemorative plaque as the official tournament venue, highlighting the outstanding support that this course has lent to women’s golf. “We are delighted to be able to hand over this official plaque to La Sella Golf in recognition of their hosting of the Ladies European Tour,” he said.

This acknowledgement comes at the end of a long list of important international competitions for women that have been held at La Sella Golf, such as the Women’s European Nations Cup, held four years in-a-row from 2008 to 2011 and the LET Rookie Orientation Week in 2015, 2016, 2017 and 2018. Impeccable installations, together with its track record of exceptional technical quality and its recently-reformed stunning landscape have made La Sella Golf the perfect choice for elite competitions. As the LET tournament director pointed out in La Sella Open’s official opening ceremony, “the facilities at La Sella Golf are superb, and this prestigious course has its own challenges and rewards for players competing this week.”

The mayor of Dénia, Mr. Vicente Grimalt and the President of the Valencian Golf Federation, Mr. Juan Pintor, also attended the inauguration of the Open. Both have shown their support for this tournament taking place in the region of Valencia, and for breaking onto the professional circuit.

Big buildup to the impending tournament 

La Sella Open presents an exciting programme guaranteeing a first-class competition and an unforgettable experience for players as well as the large turnout expected at the tournament.

  • Wednesday, July 19th: Official training sessions.
  • Thursday, July 20th: First day of competition.
  • Friday, July 21st: Second day of competition and cut.
  • Saturday, July 22nd: Third day of competition.
  • Sunday, July 23rd: Last day of competition and awards ceremony.

This event is open to the public.


LET – La Sella Golf, an exceptional setting for “a tournament for the ladies”

July 10, 2023 – La Sella Golf course will be hosting the next stop on the Ladies European Tour (LET) in Spain from 20-23 July. La Sella Open not only promises to attract the highest-ranking professional players onto Spanish soil, but it also has the draw of being the women’s golf tournament with the biggest prize money on offer in the history of Spain.

The LET was keen to select the right course for such an important event. As director of the women’s European tour circuit Joao Paulo Pinto says, “La Sella Golf will be an exceptional setting for an event of such high calibre on the Ladies European Tour as is La Sella Open, given the superior technical quality of the course, its beautiful landscape and excellent track-record in hosting international golf tournaments.”

A challenging, sustainable and exceptionally-beautiful course

Designed by José María Olazábal, at 27 holes La Sella is the largest golf course on the Costa Blanca and renowned throughout the Valencian region and Spain. It has three spectacularly-beautiful nine-hole courses woven around pines, flat land with water hazards and demanding finishing holes, as well as hilly areas with stunning views over the sea, the Segaria mountains and Montgó National Park.

“Not only is it impressive but it also poses an interesting challenge for the best players on the circuit. We know that it will be an exacting course, which will put the best golfers in the world to the test,” warns Joao Pinto.

Every last detail of the course has been considered for hosting this high-level professional tournament. As La Sella Golf’s head greenkeeper, Jimena Blanco explains “the most important thing is a clear course with fast and playable greens. My greatest concern for the summer dates when the tournament is on is getting a dense and healthy green carpet which is vital for the game.”

La Sella Golf has recently completely overhauled its course, providing it with more technological, sustainable and competitive facilities. These changes have further cemented La Sella’s well-established reputation in Spanish and European golf as a leader in technical and sustainable aspects.

“We strive on a daily basis to manage and improve the environmental features that we can, it is the future of golf and any business in the 21st century,” says Jimena Blanco, detailing that “at La Sella we have over 2,000 species and varieties of native trees that capture CO₂ and return O₂ to the atmosphere. We have planted sustainable species of grass that need very little water and hardly any fertilisers or phytosanitary products. We also irrigate it with water from Dénia’s wastewater treatment plant, which, were it not used by us first and filtered through the root system of our lawn, is water that would go straight into the sea.”

All of these efforts are directed towards maintaining and respecting La Sella’s incredible surroundings, in its privileged position nestled within the Montgó National Park by the idyllic coastal town of Dénia, in Alicante. As Alexandra Armas, CEO of the Ladies European Tour, points out “it is one of the most prestigious courses on the Mediterranean, in Montgó National Park, a spectacular natural setting.”

“As well as the course, La Sella’s driving range, approaches, putting greens and advanced golf training centre are among the best practice facilities on the tour,” adds LET tournament director Joao Paulo Pinto.

Venue for top international competitions

For many years now, La Sella Golf has contributed to the growth of golf in Spain, hosting top-level tournaments such as the Women’s European Nations Cup, the LET Rookie Orientation Week, the Peugeot Tour, the national finals of Lacoste Promesas and the Faldo series, as well as various Spanish championships.

Now, at the start of a new era, “LET’s highly competitive players will be truly impressed by the first-rate facilities of La Sella Resort and looking for the next opportunity to play at this prestigious course,” comments Alexandra Armas, also adding that “La Sella Open is going to come at a decisive moment in the LET in 2023, just when the European team is classifying for the Solheim Cup and in the middle of the Race to Costa del Sol.”

A historic tournament for the ladies

The ethos of La Sella Open is to provide female golf players with a major tournament and significant prizes to allow them to compete and help to bridge the divide between the social and financial recognition they receive compared to their male counterparts. Financial constraints and difficulties in combining sporting practice with family and social roles are the most oft-cited reasons that can prevent women from competing. La Sella Open wants to reward the efforts of professional golfers and make this their tournament.

The €1,000,000 prize is a strong show of commitment by La Sella Golf, the Spanish Golf Federation and the Valencian Golf Federation to promoting women’s golf and opportunities for the golfers in a tournament that has been already named as “a tournament for the ladies”. As points out the CEO of the Ladies European Tour Alexandra Armas, “With one million euros in prize money, La Sella Open will be the women’s golf tournament awarding the highest prize money in Spain and one of the biggest on the LET, outside of the majors.”

 

This tournament has been made by and for the ladies. La Sella also shows its support for women in golfing with the fact that it is one of the few grounds with a female greenkeeper. As La Sella Golf’s greenkeeper Jimena Blanco explains, “the world of sports turf maintenance is largely dominated by men. There are very few of us women in the field, although luckily, this is changing and more and more women are deciding to dedicate themselves to this profession and more and more men are giving us the first opportunities.”

 In this regard, the manager of course maintenance at La Sella makes herself clear, “the institutions themselves, such as the Federation, the Greenkeepers’ Association, and the golf courses must promote and showcase the presence of women.” According to Jimena Blanco, “we women have a lot to say and contribute. We manage courses at the highest level, such as the Marco Simone (Italy), where the next Ryder Cup will be held; the Atlético de Madrid stadium and the Real Madrid turf have also been worked on by women.”

First-rate tourism destination

La Sella Golf is located in one of the best tourism and golfing destinations in Europe. The community of La Marina Alta and its capital, Dénia, offer an idyllic setting for enjoying this thrilling sport, with an extensive selection of world-famous, superior-quality courses that offer exciting challenges and impressive panoramic views. The tourism infrastructure in Dénia is also first-rate, with exclusive hotels, resorts and residential options. Its excellent climate throughout the year, natural Mediterranean beauty and huge range of leisure, culture, culinary and sporting activities make this region a privileged destination. 

This idea is backed up by LET tournament director Joao Pinto, who says that “there is no question that its incredible course, five-star hotel with a spa, gym, pool and various restaurants make La Sella Golf one of Europe’s best tourism and golfing destinations.”

La Sella Golf – La Sella Open 2023, the most important test of the Ladies European Tour 2023 in Spain

January 5, 2023 – The Ladies European Tour will make one of its stops in our country next July, at La Sella Golf (Dénia, Alicante). The best players in the professional ranking are set to take part in La Sella Open 2023 and they will have the great incentive of playing in the women’s golf tournament with the highest prizes in Spain, with a pool amounting to €1,000,000.

La Sella will become the focus of professional golf news from July 20 to 23, 2023, with the celebration of La Sella Open. It is setting up to be a trial by fire for the best LET players, with a view to defining the European team that will play in the Solheim Cup this year, and it will be one more opportunity for the best golfers on the circuit to shine on one of the Mediterranean’s most prestigious courses.

The program will begin on July 18 with the celebration of the tournament’s official opening dinner and will continue on July 19 with Pro-Am, where three amateur players and one professional will participate. This will be the preamble to four days of official competition where more than a hundred of the best golf players in the world are scheduled to take part.

The event will be broadcast internationally by the world’s main television networks.

Holding this tournament reaffirms the importance of La Sella Golf in Spain’s golf scene, as well as its unconditional support for women’s sports, presenting itself as the venue for some of the most important events on the international women’s golf calendar.

A demanding and sustainable field

La Sella Golf has been chosen by the Ladies European Tour given the suitability of its facilities and its exceptional record for technical quality and incomparable scenic beauty.

Designed by José María Olazábal, the course is located in an exceptional natural environment, the Montgó Natural Park, and has 27 holes, which distinguishes it as the largest course on the Costa Blanca and one of the benchmark courses in the Valencian Community and Spain. Recently, La Sella Golf has undertaken an ambitious renovation of the course, providing it with new, more technological, sustainable and competitive facilities, which have managed to enhance La Sella’s already excellent reputation within Spanish and European golf.

The course has three 9-hole courses of unquestionable scenic beauty, where golf can be practiced all year round. The routes run through dense pine trees, flat terrain with water as part of the course and demanding final stretches designed to decide the rounds, as well as holes in elevated areas that offer spectacular views over the sea, the Segaria mountain and the Montgó Natural Park.

The facilities are rounded off with a large practice range, two Approach Greens, two Putting Greens, the most advanced golf instruction center on the Costa Blanca and a renowned Golf School; in addition to the idyllic Hoyo 19 Restaurant, with its sunny terrace overlooking the Green of Hoyo 9 and the Tee of Hoyo 1.

A top-level tourist and golf destination

Beyond a golf course, La Sella is synonymous with exclusivity and enjoyment. The course is located within the magnificent facilities of the Hotel Denia Marriott La Sella Golf Resort & Spa, which include a 5-star hotel, a complete spa and gym, several restaurants and more than 1,500 m² of space for events, as well as a high-level residential complex located next to the hotel facilities

Undoubtedly, a distinctive refuge in one of the best tourist and golf destinations in Europe, La Marina Alta, where it is possible to enjoy its excellent climate, natural Mediterranean beauty and wide range of leisure, culture and gastronomy and sport throughout the year.

LET – Success of the inaugural Rookie Orientation Days at La Sella Golf

Jornadas-Rookie-LET-2

February 4, 2015 – The Ladies European Tour Rookie Class of 2015 gathered together at Denia Marriott La Sella Golf Resort and Spa for the inaugural Rookie Orientation Days on January 29-31.  Players from across the globe travelled to Spain to hear about the organisation’s ‘More than a Tour’ vision, life as a touring professional and the inner workings of the LET.

Mike Round, Director of Development and Membership, commented: “We believe that it’s really important to give Rookies the right information and support at the start of the year so that their introduction to Tour life is as trouble-free as possible.” 

“A key element of our development strategy is ‘LET’s Get Ready,’ which is designed to offer help to the Rookies in their first season on Tour.  We put together an all-you-need-to-know programme that covered a range of essential administrative issues, but also made them aware of our vision for the future of the organisation and the role they can play to help to turn that vision into reality.  The feedback we’ve had from the Rookies has been extremely positive we hope that this will become an annual event.”

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Speaking at the end of the training sessions, LET Rookie Anne van Dam from Holland said: “The Rookie Orientation gave me a lot of information that will be useful for me as I head into the first few events and will help to get my season off to a good start.  It was good to hear the Members’ Regulations presentation so I now know what to do and what not to do.”

Fellow LET Rookie Emma Westin from Sweden echoed Anne’s view and added:  “Everything we have learned about Member’s Regulations, communications, member’s education and sponsor and promoter activities has been very useful and it is good to understand the big picture before coming into the 2015 season. We could see from the presentations the importance of the LET’s new vision and values and it is motivating to be part of the LET’s team that’s working together to reach out to the fans.”

Jornadas-Rookie-LET-3-Figueras-DottiOne of the highlights of the event was a motivational speech given by former LET Professional and highly respected coach, Marta Figueras-Dotti.  Marta offered words of wisdom based on her knowledge and experiences which captivated the Rookies.  She certainly had an effect on Anne, who said: “Marta’s speech was an inspiration and it was good to hear her personal stories and learn from such an experienced individual. She emphasised the importance of the love of the game, the passion for golf and staying focused.”

The 2015 LET season launches with the RACV Ladies Masters in Queensland, Australia, on February 12-15.

LET – Spanish venue for the Rookie Orientation Days of Ladies European Tour

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January 15, 2015 – The Ladies European Tour (LET) has announced a partnership with the Denia Marriott La Sella Golf Resort and Spa which will see the inaugural Rookie Orientation Days taking place at the impressive five-star venue just outside Alicante, Spain from Thursday 29th to Saturday 31st January.

The Orientation Days will bring together the stars of the future who qualified to play on the Ladies European Tour through the Lalla Aicha Tour School and the LET’s official development tour, the LET Access Series.

According to Mike Round, Director of Development and Membership: “This is a new venture organised by our recently established Development Department. The aim is to provide those who are new to the Tour with information and guidance so that their introduction to Tour life is as smooth as possible. As well as educating them about the LET’s vison and values, they’ll also be given practical information about playing in professional events.”

“We’re very fortunate to be able to stage our inaugural Rookie Orientation Days at such a wonderful facility.  The LET is extremely grateful to the staff at the venue who have helped us to put the event together.  We’re all looking forward to our visit.”

Playesr throw their caps into the air in celelbration of gaining their Ladies European Tour cards for the 2015 season

In addition to the packed programme of training sessions, there will be a welcome dinner at which former LET professional and British Women’s Open Champion, Marta Figueras-Dotti, will speak to the rookies. Also incorporated into the Orientation Days is a Pro-Am that will not only be an inspiring educational experience, but will also be a fantastic opportunity for some talented local girls to connect with the new professionals.

The fresh partnership with the Dénia Marriott La Sella Golf Resort and Spa means that all attending will enjoy accommodation, food, access to all golf facilities and the gym and the opportunity to make new friendships.

“We are very proud to welcome the best players in the world to La Sella,” said Mara Bañó, responsible for the event at La Sella Golf. “I hope they understand its beauty. It is a technical course: the par threes are solid and par fours are tough, but there are holes where you can recover. The Olazábal signature course is certainly the most challenging in the area and will meet the challenges required by any golfer.”