Tag Archives: FootJoy

FootJoy – All-new FJ Fuel golf shoe offers improved comfort, traction and stability

January 22, 2025 – FootJoy, the #1 Shoe in Golf, is teeing up the new year with the launch of the all-new FJ Fuel, redesigned from the ground up to offer golfers a model packed full of comfort in an incredibly lightweight platform.

FJ Fuel continues to be the shoe of choice for some of the top male and female golfers on the global professional tours, with many preferring the athletically styled, spikeless option that offers year- round traction and stability.

During the 2023/24 season, the model secured six victories across the DP World and Ladies European Tours, making it FootJoy’s second most successful shoe franchise, behind Premiere Series.

One of these wins came from David Ravetto at the Czech Masters. The Frenchman converted into the FJ Fuel franchise two years ago after suffering a knee injury, meaning he needed to wear a performance shoe that offered extra lightweight comfort without sacrificing Tour- proven traction.

“I really like FJ Fuel because of its lightweight attributes,” said David Ravetto.

“After my knee injury, I needed a shoe that would help me conserve energy while walking around the golf course and have found that Fuel offers me just that, along with excellent traction and great comfort.”

The all-new FJ Fuel takes lightweight performance to the next level, weighing 10% less than its predecessor.

This is achieved through a geometrically optimised EVA cushioning system, which delivers an incredibly light platform with responsive energy return to keep you moving effortlessly.

For superb grip, the shoe features a Pro/SLX inspired racetrack outsole design, with strategically placed perimeter traction elements. A new full-width PowerClip harness lateral movement to the ground, giving golfers the confidence to go full-throttle on any lie.

Golf-specific performance is paired with a modern design featuring a new stylish upper and an athletic comfort tongue, allowing golfers to walk the course with both style and comfort.

“As we continue to listen to the needs of discerning golfers, we are thrilled to introduce a completely reimagined shoe that takes athletic shoe performance to new heights,” says Richard Spink, Footwear Product Manager, FootJoy EMEA.

“The new FJ Fuel incorporates the latest footwear technologies, designed to excite current Fuel wearers and also attract other golfers who are looking for a super lightweight footwear option that allows for effortless walking on the course, while delivering the performance qualities you expect from a FootJoy shoe.”

Features and Benefits:

  • Premium synthetic leather upper with breathable meshlinings.
  • Geometrically optimised EVA Cushioning system minimises weight and maximises energy return.
  • TPU PowerClip harnesses lateral movement for increased stability.
  • Underfoot cushioning from a high density molded EVA FitBed.
  • Multi-dimensional traction lugs conquer any lie.
  • A Flex Last offers a full rounded toe character with a full fit across theforefoot and instep. A toe spring and a slightly narrow heelcompletes the athletic profile.

Available styles and pricing:

Men’s FJ Fuel:

  • White/Black/Coral
  • White/White/Grey
  • Navy/White/Blue
  • Black/Black/White BOA
  • White/White/Grey BOA
  • SRP: 180,00€; 210,00€ (BOA)

Women’s FJ Fuel:

  • Navy/White/Pink
    • White/Black/Grey
    • White/Black/Grey BOA
  • SRP: 170,00€; 200,00€ (BOA)

Junior’s FJ Fuel:

  • White/Black/Blue
  • SRP: 100,00€

Alongside the launch of the new FJ Fuel model, FootJoy will also be introducing seasonal colour updates to some of its most popular shoe franchises, including Premiere Series, Contour Casual and Pro/SLX to name a few. To view the entire FootJoy collection in full, please visit footjoy.eu.

FootJoy – The popular HydroSeries and ThermoSeries Collections, updated for Autum-Winter 2024 season

October 14, 2024 – FootJoy, the #1 shoe and glove brand in golf, continues to make huge strides in performance golf apparel by equipping dedicated golfers to keep playing in all conditions.

Building on the huge success of the HydroSeries and ThermoSeries collections, FJ has added even more performance technology for Autumn-Winter 2024 to create their best rainwear and thermal collections to date.

New technologies, colours and styling create a fresh look for golfers with the updated HydroTour & HydrKnit Jackets and all-new HydroLite X Jacket and hoodie taking centre stage.

The ThermoSeries range has also been extended to give both male and female golfers more choice than ever before.

“We’re extremely excited to offer an Autumn/Winter apparel collection which builds on the success of our HydroSeries and ThermoSeries franchises – adding all-new styles and technologies to take the range to the next level.”

“With a real focus on golf-specific performance we feel this range will excite golfers during the cooler, wetter months of the year, making every day playable,” says Colin Munott, Product Manager for Apparel, Accessories and Socks EMEA.

HYDROSERIES

HYDROTOUR JACKET

In rainwear, there are updates to the HydroSeries collection which protects golfers no matter the conditions.

With an updated design and new performance technologies, HydroTour remains the go-to storm-proven, waterproof jacket in golf.

Three-layer, four-way stretch waterproof fabric offers the ultimate in waterproofing and playability.

Under-arm zip venting adds increased breathability and the DrySeal Collar helps prevent water running down your neck.

FootJoy has also implemented a PFC free C0 DWR finish on the Autumn-Winter 2024 range as part of the brand’s ongoing sustainability efforts.

HYDROKNIT

Designed for optimal performance in challenging weather, the HydroKnit Rain Jacket combines the waterproof protection of a traditional rain jacket with the comfort and stretch of a midlayer. Crafted from lightweight 2.5-layer, four-way stretch fabric, it offers complete protection against the elements without compromising on freedom of movement, making it ideal for golfing in any conditions.

With a water resistance rating of 15,000 mm, the HydroKnit Rain Jacket provides reliable defense against heavy rain. The fabric efficiently repels water, while fully sealed seams enhance its weatherproof capabilities. Reflective detailing on both the front and back adds visibility, ensuring the jacket is suitable for use on and off the course, especially during the darker autumn and winter months.

Paired with the HydroKnit Trousers, which feature the same stretch waterproof fabric, this set offers a comprehensive solution for staying dry and comfortable. Both the jacket and trousers come with a three-year waterproof warranty, offering a modern approach to outerwear for golfers who prioritize both functionality and style.

HYDROLITE X

Designed for warmer playing conditions, the all-new HydroLite X Jacket features lightweight and breathable 2.5 layer, four-way stretch waterproof fabric resulting in complete all-year-round versatility.

Engineered knit panelling provides maximum freedom of movement and an overlapping hem construction reduces bulk when addressing the ball.

With a three-year waterproof warranty, the HydroLite X Jacket is available in five colour options.

Also new for Autumn-Winter 2024 is the HydroLite X Trousers and Hoodie for a modern look with added protection from the elements. Brand new HydroSeries bucket hats and waterproof caps are also available.

For women, momentum is set to continue in the outerwear space with a new Heather Grey colour option in the HydroLite Jacket, giving female golfers more choice than ever to tackle the elements in style.

THERMOSERIES

The ThermoSeries collection is a range of garments designed to be worn in conjunction with each other to provide thermal protection on the course.

Fresh for Autumn-Winter 2024 is the all-new Hybrid Jacket which offers exceptional warmth and heat retention thanks to the stretch thermo fleece fabric and quilted woven panelling.

The new ThermoSeries Pullover Hoodie features waffle fleece lining and a raglan sleeve construction to allow golfers to play with freedom even in the coldest of conditions.

There are also new vests, jackets and midlayers in the men’s ThermoSeries collection, all featuring a water- resistant PFC free C0 DWR finish for added protection.

Elsewhere in the range, a stylish Jacquard Thermal Chill-Out and Space Dye Thermal Chill-Out give male golfers more choice than ever before to adapt to the changing weather conditions.

The women’s ThermoSeries range includes the new Insulated Jacket and Vest which offer maximum comfort and warmth with curved hemlines for a modern, fashionable fit.

The women’s ThermoSeries Hybrid Hoodie features brushed back knit fabric and insulated diamond quilting for added warmth and heat retention.

And there’s also a brand new ThermoSeries Trousers for women with four-way stretch for complete range of motion.

These are complimented by an updated Essentials collection with additional thermal midlayers, bottoms and accessories rounding out the women’s Autumn-Winter 2024 lineup.

FootJoy’s Autumn-Winter 2024 apparel collection is now available through FJ stockists and at FootJoy.eu.


The PGA – Acushnet extends Principal Partner relationship with The Professional Golfers’ Association

October 7, 2024 – The PGA, The Professional Golfers’ Association, has announced a long-term extension of its partnership with Acushnet, parent company of Titleist and FootJoy. Now, with over 8,000 Members in 80 countries across the globe, we are the world’s oldest PGA and partners of the renowned Ryder Cup. Based in UK, now with over 8,000 Members in 80 countries across the globe, it is the world’s oldest PGA and partners of the renowned Ryder Cup.

The extensive renewal of Acushnet as a PGA Principal Partner for the next four years will see the continuation of support for The PGA’s key initiatives, working closely with the Association to supply PGA Members with CPD and high-performance products to further their knowledge, training and businesses.

Together, The PGA and Acushnet will provide these opportunities to both the current and the next generation of PGA Professionals through the sponsorship of The PGA’s annual ‘Assistant of the Year’ award.

Michael Creighton, Titleist Brand Director UK Region, said: “As a Titleist brand, our connection with The PGA and its Members is part of our DNA. We are excited to continue our support by being a Principal Partner for an additional four years.

“With the constantly evolving golfing landscape, it is more vital than ever that we have strong lines of communication with our PGA partners, with our aim to continue the support through great service, strong education and best in class products, allowing PGA Professionals to give the best possible recommendations to their customers.

“We urge our large network of PGA Members to further their knowledge and training by engaging with the resources we have to offer through our Golf Ball Product Specialist and Club Fitting Education team as well as the vast resources we have on our Titleist University site.”

The new agreement will also see Acushnet as official suppliers of equipment for The PGA’s key events, including the PGA Cup – effectively the Ryder Cup for PGA Professionals – which will see the provision of bags, balls, shoes and apparel for both the men’s and women’s GB&I teams.

Russell Lawes, FootJoy Brand Director – UK Region, added: “The partnership renewal affirms FootJoy’s commitment to support PGA Members for the years to come, recognising that PGA Professionals are an extremely important part of the FJ business. Our focus will always be on unlocking and enhancing a golfer’s performance and we hope the PGA Pro will continue to help us communicate this message and teach golfers about the importance of performance-based golf products.”

And Richard Barker PGA, Executive Director – Business Development at The PGA commented: “We are delighted to continue our long-standing partnership with Titleist and FootJoy, two of the most trusted brands in golf. This collaboration underscores the synergy between our organisations, rooted in shared values and a mutual dedication to supporting PGA Members. We look forward to working together in the years to come, providing our Members with the best resources, tools, and opportunities to thrive both on and off the course.”

FootJoy – Experience cloud like comfort with the all-new FJ Quantum

May 6, 2024 – FootJoy, the #1 Shoe in Golf, is launching its most comfortable shoe ever with the introduction of FJ Quantum.

Featuring all-new golf specific technology, premium materials and an athletically- inspired design, FJ Quantum provides golfers incredible comfort both on and around the golf course.

Taking inspiration from traction technologies featured in Pro/SLX and HyperFlex, FJ Quantum provides exceptional performance through the golf swing while reducing walking fatigue.

Unrivalled comfort comes from a new SofFOAM midsole – the softest foam ever used in a FootJoy shoe – which delivers an incredibly cushioned ride for all-day walking and playing comfort.

The soft, plush, premium platform is complemented with a modern design featuring considered details inspired by active wear trends.

A tonal upper, colourful accents, padded mesh collar and dual density outsole add to the striking design.

Golf-specific performance is aided by the serpentine outsole design with firmer directional traction fins to manage lateral and medial forces through the golf swing. Softer rubber traction cones help improve grip when walking on or around the course.

“As we continue to listen to the needs of discerning golfers, it’s incredibly exciting to launch a shoe which takes comfort to a whole new level coupled with a fresh, athletic aesthetic.”

“The combination of an all-new SofFOAM midsole plus proven traction technologies inspired by Pro/SLX and HyperFlex delivers supreme performance both on and around the golf course,” said Guy Smith, Senior Product manager, FootJoy EMEA.

FEATURES AND BENEFITS:

Ultimate Comfort

  • SofFOAM delivers an incredibly cushioned and plush ride for all-day walking and playing comfort.
  • OrthoLite Impressions FitBed provides immediate step-in comfort and moulds for a truly custom fit over time.

Wrap Around Comfort and Support

  • Incredibly lightweight and breathable engineered mesh hugs your foot, padded mesh collar provides a no-slip fit.

Multi-Dimensional Traction

  • Traction pattern engineered to optimise performance against rotational and lateral swing forces with flex grooves to aid grip and reduce walking fatigue.

Flex Last

  • Full rounded toe character, standard fit across forefoot and instep, with a slightly narrow heel. Added toe spring for an athletic profile.

One-year waterproof warranty

AVAILABLE STYLES:

FJ Quantum Men’s:

  • White/Blue/Pink
  • Grey/White/Blue
  • Navy/White/Lime
  • White/Grey
  • SRP: 199.00€

FJ Quantum Women’s:

  • Navy/White/Pink
  • White/Grey/Pink
  • White/Blue/Pink
  • SRP: 189.00€

FJ Quantum is now available via FJ select retailers and at FootJoy.eu.

FootJoy – FJ ProLite, elevating your game with style, comfort, and lightweight performance

May 2, 2024 – FootJoy, the global leader in golf footwear, unveils its latest innovation – the FJ ProLite. This cutting-edge golf shoe combines style, comfort, and performance to provide golfers with an unparalleled on-course experience.

FJ ProLite, a groundbreaking fusion of innovation and performance that redefines the standards of modern golf footwear. The ProLite stands out as a success of comfort and functionality. Designed with a spikeless sole, this shoe offers superb traction without sacrificing versatility, allowing golfers to seamlessly transition from the course to other settings.

Boasting a waterproof construction, the ProLite ensures that golf enthusiasts can confidently face varying weather conditions without compromising style or performance.

Remarkably lightweight, yet undeniably durable, the FJ ProLite strikes the perfect balance, offering golfers an exceptional combination of comfort, style, and functionality for an enhanced playing experience.

The FJ ProLite boasts a low-maintenance, synthetic, and lightweight upper, guaranteeing durability and ease of care. Golfers can now focus on their game without the hassle of constant shoe upkeep.

“We are thrilled to introduce the FJ ProLite, a product that embodies our commitment to providing golfers with top-tier footwear for an unparalleled on-course experience.”

“With its innovative features, including a lightweight design, waterproof membrane, and advanced traction technology, the FJ ProLite is set to redefine comfort and performance on the golf course,” said Edouard Desrousseaux, FJ Brand Manager.

The FJ ProLite is designed for both men and women, catering to golfers of all skill levels. Further elevate your convenience with the BOA variant. The BOA closure system provides a customized, secure fit with easy, on-the-fly adjustments for optimal performance.

The FJ ProLite for Men and Women is now available for purchase at select golf retailers and online at footjoy.eu.

FootJoy – Introduced the new TempoSeries range, innovative and functional for Spring-Summer 2024

March 22, 2024 – FootJoy’s Spring-Summer 2024 apparel range continues to inspire golfers of all ages with a modern fit, considered details and integrated performance.

New for 2024 is the introduction of TempoSeries – a collection of technical outerwear for men and women designed for all-year-round wear with innovative, functional pieces. The lightweight, highly technical fabrics have temperature regulating characteristics to keep you either warm or cool depending on the conditions.

Breathable, moisture wicking, water resistant, stretch fabrics allow golfers to play with freedom and confidence. Pieces include the Sun Hoodie, Tech Midlayer and Softshell Vest. The women’s range includes an all-new Pullover Hoodie Sun Protection Shirt and full-zip TempoSeries jacket offering lightweight comfort and protection from the elements.

“We are really excited at FootJoy to offer a new apparel range that stands out within the current golfing landscape. TempoSeries contains materials that are both versatile and comfortable providing golfers all-day protection from changing temperatures and natural elements.”

“With our new colour and technical stories in both our men’s and women’s SS’24 collections, we are providing golfers innovative, fashionable and practical garments that make every day playable,” says Colin Mynott, product manager for apparel, socks and accesories of FootJoy EMEA.

MEN’S FJ TEMPOSERIES

Alongside TempoSeries, there are four new colour stories in the men’s SS’24 collection with design inspiration taken from seaside golf – Ocean Park, Huntington, Dunes and Arcadia with a range of exciting new prints and patterns.

Ocean Park mixes Blue Sky, Ocean and Deep Blue with White and Berry; Huntington features Coral Red, Sea Glass, Navy and White; Dunes consists of the purple and lilac tones of Mist, Storm, Thistle and Moss while the Arcadia Collection combines Light Pink, Grey Cliff, Gravel and White.

New highlight prints include Scallop Shell, Flag Banner, Primrose and Thistle along with the hand-sketched 19th Hole and Golf Course Doodle prints.

There are also new colourways added to the men’s Essentials Collection with Riviera Blue and Hot Pink among the additions to some of the most popular shirt and midlayer styles.

Tech Midlayer

  • Woven/Knit/Mesh Fabric Mix
  • Stretch Woven on Shoulders for Durability
  • Mesh Back Panel for Breathability
  • DWR Finish
  • SRP 159,00€

Sun Hoodie

  • 50+ UPF Fabric
  • Crossover Hood
  • Moisture Wicking & Antimicrobial Fabric
  • Zippered Mesh Chest Pocket
  • SRP 139,00€

Lightweight Softshell Vest

  • Hand/Chest Zipper Pockets
  • Full Zip Construction
  • DWR Finish
  • Windproof
  • SRP 149,00€

WOMEN’S FJ TEMPOSERIES

The two women’s Spring-Summer’24 collections offer a range of striking floral prints and patterns with complementing headwear and belts.

The Tuscan Poppy Collection combines Pink, Red, Black and White whlist The Lavender Fields Collection comprises Navy, Mint, Lavender and White.

These are complimented by an extensive essentials range with a selection of shirts, pullovers, jackets, trousers and shorts.

Highlight pieces include an all-new sleeveless romper, patterned cropped pants and reversible bucket hat.

Pullover Hoodie Sun Protection Shirt

  • Micro Poly Jacquard
  • UPF 50
  • Moisture Wicking
  • Zippered Mesh Back Pocket
  • SRP 125,00€

Full Zip Colour Block Jacket

  • Bi-stretch Woven body for Superior Performance and Mobility
  • DWR Finish throughout
  • Open Hand Pockets
  • SRP 149,00€

FootJoy – Advance your game with the next evolution of FJ Pro|SL, the new FJ Pro/SLX and FJ Pro/SLX Carbon

February 14, 2024 – Regarded as one of the most successful product franchises in golf, FootJoy Pro|SL has set a high standard for performance golf shoes by delivering comfort, traction and performance for men, women and juniors at all levels of the game.

The next evolution of Pro|SL, Pro/SLX and Pro/SLX Carbon, incorporates the most advanced materials, performance technologies and construction processes to provide golfers with revolutionary traction, comfort and control.

ADVANCED TRACTION

Pro/SLX will introduce a game-changing new traction design called the PWR TRAX System. It features a molded 3D X-Wing that is engaged by swing forces to redistribute energy to the perimeter of the golf shoe, inspired by the wide base found in race cars to maximise perimeter stability and traction. The Race Trak Outsole with radial disc traction harnesses and extends into the ground to increase the overall traction footprint. Multiple traction elements target specific on-course conditions and around-the-course walking needs.

ADVANCED COMFORT

FJ’s StratoFoam midsole offers exceptional comfort and is specifically tuned to absorb and return energy with every step. Around the ankle is a 3D Molded Collar that locks the foot in place for supreme comfort and a reliable, consistent fit.

ADVANCED CONTROL

The 3D X-Wing provides increased stability as you swing and engage with the ground. An FTF+ foam surrounds the StratoFoam midsole for a stable platform when swinging. An exposed heel stabiliser and side wall TPU wrap help to control lateral and upper movement.

Like its predecessors, Pro/SLX golf shoes are sure to be popular at every level of the game, including on the professional Tours. They have already been worn in practice and in play by the likes of Sungjae Im, Corey Connors, Daniel Hillier and many more.

“What FootJoy have done with that extra support around the ankle has definitely made the shoe feel very stable. The comfort levels of the Pro/SLX are amazing – better than the previous iteration which is great as it combines comfort with durability and stability providing everything you want from a golf shoe.”

“I really like the style also, it has a slightly wider base which is going to help with the traction element. I am very reluctant to ever go back to my previous shoe model now as these are so good,” says Daniel Hillier, 2023 British Master champion.

FEATURES AND BENEFITS

  • Premium ChromoSkin
  • Engineered cushioning and support thanks to an FTF+ midsole with Stratofoam top layer.
  • Advanced traction and stability from the PWR TRAX System.
  • Comfort from the Molded X25 Ortholite Lightweight PU FitBed (Pro/SLX).
  • Molded X25 with Ortholite Impressions FitBed in the Carbon model.
  • Laser Plus Last: Full rounded toe characteristics, standard fit across forefoot and instep with a slightly narrow heel.
  • Extra depth last to accommodate thicker FitBed for enhanced cushioning.

AVAILABILITY, STYLES and RRP

  • PRO/SLX is available for both men and women from Thursday, February 15th.
  • PRO/SLX – Laced Men’s: White/White, Black/White, White/Navy/Blue, Navy/White, 209€.
  • PRO/SLX – Laced Women’s: White/Silver/Multi, Black/White, 189€.
  • PRO/SLX – BOA Men’s: White/White, 239€.
  • PRO/SLX Carbon – Laced Men’s: Black/Black, White/Black/Multi, 249€.

FootJoy – The popular ThermoSeries and HydroSeries ranges, expanded for Autumn-Winter 2023

September 25, 2023 – FootJoy, the #1 shoe and glove brand in golf, continues to make huge strides in performance golf apparel by equipping dedicated golfers to keep playing in all conditions.

Building on the huge success of the ThermoSeries and HydroSeries collections, yet more colour, style and layering options have been added for Autumn-Winter 2023 for both male and female golfers.

FOOTJOY THERMOSERIES

The ThermoSeries collection is a range of garments designed to be worn in conjunction with each other to provide thermal protection with the ability to adapt to changing conditions on the course.

Adding a fresh injection of colour for Autumn-Winter 2023 is an all-new Seaglass option which is available in the men’s ThermoSeries Jacket, Vest and Mid-layer.

This complements the Navy and Charcoal Jacket, Vest, Mid-layer and Trousers which will continue to be available.

In addition, an all-new ThermoSeries FullZip Hoodie has been added featuring Jersey Fleece Stretch Fabric for warmth, heat retention and a super-soft feel. Fleece-lined, open hand pockets are perfect for those chilly rounds while an elastic hem and cuff binding provide a secure comfortable fit.

Brand new for Autumn-Winter 2023 is the introduction of the women’s ThermoSeries collection with two jackets in Navy and Canal Blue. Waffle Fleece Back Fabric provides warmth and thermal retention while a water resistant DWR finish protects against light drizzle.

These are complimented by two ThermoSeries Full-Zip Hoodies which match the jackets and offer an incredibly soft feel thanks to the Brushed Jersey Knit Fabric construction.

FOOTJOY HYDROSERIES

Play in all conditions with FootJoy’s range of high-performance rainwear, designed exclusively for golf.

When it comes to rainwear, FJ has a long-standing reputation. New additions to the HydroSeries, which protects golfers in all conditions, anytime, anywhere elevate the category even further.

The new FJ HydroLite X rain jacket sets new standards for golfers who don’t want to give up playing in rainy conditions. Designed for warmer playing conditions, this innovative rain jacket features strategically placed knit inserts in the arms and back, giving the golfer freedom of movement and unrivalled flexibility during the swing.

This new model is available now from FJ partners and on footjoy.eu.

The HydroTour model guarantees complete protection against the most extreme elements, while the HydroKnit model offers golfers lightweight, versatile options for year-round play. The men’s HydroTour jacket is now available in a new colorway – black and silver-gray, while the HydroKnit offers a new all-black version and a navy one featuring a red zipper.

For women, complete HydroLite rain gear is already available in black and navy, in a slim fit cut and side zipped pockets. Two new colors have been added for this winter: red and peach. The HydroKnit women’s rain jacket offers pullover-like comfort, with the protection of a rain jacket. Now also available in sage green.

HYDROLITE X

  • 20,000 mm waterproofing index guarantees protection in the event of rain
  • Light & flexible 2.5-panel construction – softer and softer and lighter than HydroLite
  • Ultra-flexible HydroKnit inserts, strategically positioned, maximize flexibility
  • Water-repellent DWR finish, PFC C0-free, eco-friendly environmentally friendly
  • Layered hem for greater freedom of movement of movement
  • Lightweight, breathable and totally waterproof
  • 3-year waterproof guarantee

“Every golfer deserves a rain jacket that will perform at its best in the elements, and we obsess over every detail to make everyday playable,” said Chad Crocker, Director of Product Management, FJ Apparel. “HydroSeries will allow you to play more golf, and better golf, in any rain condition.”

“Since the introduction of the HydroSeries outerwear collection we’ve had hugely positive feedback from golfers who are able to easily identify the key product stories within the range. It has been fantastic to see the success of ThermoSeries, with golfers clearly understanding how the range can cope with our often unpredictable temperatures. As well as new men’s garments and colour options, we’re particularly excited to introduce ThermoSeries to the women’s market for the first time – offering innovative, stylish and practical garments to enhance their enjoyment of the game during the colder months,” said Colin Mynott, FJ EMEA Product Manager for Clothing, Socks & Accessories.

FootJoy – New men’s 2023 midsummer golf collections: Bluffton and Palms Springs

July 21, 2023 – FootJoy has announced the launch of its newest golf collections: Bluffton and Palm Springs.

These intriguing collections combine elegance, functionality and stylish design to offer golfers an unparalleled playing experience.

The Bluffton collection embodies the essence of the charming golfing paradise of Bluffton, South Carolina. Inspired by the natural beauty of the region, the colors sapphire, white, mist and rose were chosen to reflect the timeless elegance of golf that prevails in this region.

The polos and Chill-Outs feature high-quality breathable materials that provide comfort and freedom of movement. Each garment has been carefully designed to combine style and functionality, giving players the confident appearance they seek on the golf course.

The Palm Springs collection is a tribute to the fascinating oasis of Palm Springs in California, one of the most renowned golf destinations in the world. Palm Springs is known for its spectacular golf courses and the perfect golf weather that prevails all year round.

The colors of black, pool and palm green were chosen to reflect the vibrant atmosphere of the region and give players a sense of energy and passion. The polos and sweaters in this collection offer a modern yet timeless look that reflects the discerning taste of golfers. With high- quality fabrics and precise details, the garments in the Palm Springs collection offer optimal performance and comfort.

More information at www.footjoy.eu.

FootJoy – Celebrating 100 Years of history as the leading golf footwear brand

June 7, 2023 – FootJoy, the #1Shoe and Glove in golf, is celebrating 100 years of performance and design innovation – a proud history and heritage that is unmatched within the golf industry.

While extremely proud of its history, the brand continues to set the standard for golf-specific performance technology with a style and energy that appeals to golfers of all ages.

Although the brand’s early origins can be traced back to 1857 when Frederick Packard broke away from his father’s boot workshop to start making shoes of his own, it was 1923 when Packard and Harvard graduate Perley Flint set the Foot-Joy brand on its way.

Flint had a passion for golf and had been tinkering with golf shoe designs for many years, tweaking the construction and styling while fine-tuning fit and comfort.

A major breakthrough came in 1927 when a sales rep convinced Walter Hagen to kit out the US Ryder Cup team in FJ shoes. After the successful matches against GB&I in Worcester, Massachusetts one player – Johnny Farrell liked the shoes so much he went on to wear them at the 1928 US Open where he defeated Bobby Jones in a 36-hole play-off.

The reputation for FJ’s superior performance continued to grow and it became the #1 Shoe on the PGA Tour in 1945 – a position it has held every year until this day.

The business was eventually bought by Bill and Dick Tarlow who, in 1957, decided to focus solely on making golf shoes.

Gloves were introduced in 1979 and FootJoy apparel entered the market in 2012. StaSof has been the #1 Glove on Tour since 1983 while FootJoy outerwear is the choice of more PGA Tour players than any other brand.

Footwear franchises such as Classics, DryJoys, DNA, Pro|SL and Premiere Series have continued to dominate the worldwide professional tours while being the overwhelming shoes of choice for club golfers.

FootJoy’s focus has remained on golf- specific technology to help maximise traction, stability and comfort while offering styles for all tastes.

The introduction of Premiere Series and FJ Traditions was a huge hit for golfers looking for a classic style with modern performance benefits. Those in favour of an athletic look were treated to models such as FJ Fuel, Flex and HyperFlex.

With millions of new golfers taking up the sport, FootJoy has widened its appeal through collaborations with fashion icons such as Jon Buscemi, Todd Snyder and Garrett Leight.

Staying true to the roots of the game the brand has also worked with Harris Tweed Hebrides ahead of the last two Open Championships to create limited edition shoes worn by the likes of Cameron Smith, Will Zalatoris, Max Homa and Cameron Young.

Engaging with dedicated golfers remains pivotal to the brand’s strategy with investments in shoe-fitting technology forming part of activations at The Open Camping village at the 151st Open in St Andrews and also Royal Liverpool in 2023.

“Our rich history and heritage is something that really sets us apart and is something we are all extremely proud of. But we are always looking forwards to see how we can better meet the needs of dedicated golfers and our retail partners,” says Russell Lawes, FJ Brand Director.

We will continue to make the best golf shoes, gloves and apparel to help all golfers play and look their best while supporting our partners to help them bring these products to life with next-level marketing assets and support. We’re humbled by our past but incredibly excited about our, and golf’s, future.

To mark the 100-year anniversary FootJoy will be launching a limited edition red, white and blue Premiere Series Wilcox shoe which will be worn by FJ ambassadors at the US Open at Los Angeles Country Club. The shoe will be available online and through selected retailers from June 15th.