March 8, 2024 – Callaway Apparel showcases its new Spring-Summer 2024 Collection for women offering modern, authentic-to-golf styling with off-the-course crossover fashion appeal.

The SS24 print and design direction has been influenced by combining natural and artificial motifs to create beautiful eye-catching statements. Butterflies, flowers, birds and textures have been used as inspiration, and converted to bold and striking visual patterns on each garment.

Helen Willsmer, Brand Director of Callaway Apparel, said: “Our women’s collections continue to go from strength-to-strength at retail and SS24, with its carefully-considered accents and fine detailing, is no exception. It’s a product line rich with bold patterns and strong colour palettes and features a host of leading fabric technologies and innovations within its DNA.”

Geometrics are updated with playful, overlapping shape-effects, while florals have a refreshing appeal of abstract form or the use of Callaway ‘Chev’ logo detailing.

For SS24, Callaway Apparel continues to expand its popular dress offering by updating classic styles with the addition of Chev trademark seams and details, as well as new print options.

A new fabric update also debuts in the Sun Protection category with the introduction of an all-new nylon/elastane texture with cooling properties, which is ultrasoft to the touch. Updated bottoms have also been added to the SS24 range, including a new perforated Chev Logo Skort and a new asymmetrical Colour Block Skort. A new, super-lightweight, four-way stretch pull-on trouser has also been introduced.

Delivered to retail in three drops, the first delivery has a calming effect, thanks to the inclusion of soft pastels colours like Party Pink and Pale Iris. The addition of Papaya creates a serene yet upbeat mood within this assortment.

The palette in the second delivery features playful hues like Firelight and Pink Peacock, evoking a sense of joy. The third delivery is confident and impactful and stimulates the senses with use of Vivid Blue, Pink Lemonade, and Yellow Plum, all grounded in Caviar Black and Bright White for a bold contrast.

March 8, 2024 – Callaway Apparel has unveiled its comprehensive new Spring-Summer 2024 Collection for Men, led by a line of fresh and modern conversational print Polo Shirts influenced by some of the game’s great golf destinations.

While staying true to the brand’s authentic, performance-driven golf heritage and focus on innovation, these standout prints are inspired by iconic venues like Pebble Beach Golf Links and Seminole Golf Club in the USA.

Helen Willsmer, Brand Director of Callaway Apparel, said: “We’re always focused on creating collections that bring together fashion and performance in versatile garments of superior quality, and that are brought to the fore in Men’s SS24 range. We take a modernist approach to the clothing we create and are proud to excel in products specific for golf.”

Prints use the terrain, as well as native flora and fauna, to capture a truly unique look within each print design. Calmer statement prints in unique shapes, textures and patterns also keep the collection sophisticated and elevated.

Performance fabrics with natural fibres are a crucial ingredient across the SS24 range, as well as Callaway Apparel’s Eco Cooling Technology, which comprises gel-like fibres interwoven into garments offering an immediate cooling effect.

The brand’s ‘ECO’ focus continues. Recycled poly yarns made from used plastic bottles and environmentally-friendly fabric ‘treatments’ also underline the brand’s commitment to sustainability, the environment and a low-carbon footprint.

In addition, and feeding into consumer demand for easily wearable prints that stand the test of time, Men’s SS24 showcases a new assortment of trademark Callaway ‘Chev’ logo prints, including an update to the best-selling Gingham Print, with a twist.

Underpinning this new bright seasonal collection, rich in standout patterns and statement prints, are all-day trans-seasonal and classic pieces, the essentials for any golfer, that will quickly become go-to staples thanks to their timeless aesthetic and longevity throughout every golf season.

The collection will be supplied to retail in three deliveries. Delivery one is underpinned by calming colours, thanks to the inclusion of colours like Ash Green and Chambray Blue, along with the addition of Warm Hue Peach, which creates a more adventurous side to this soothing delivery.

The second delivery features luminous pastel shades like Limpet Shell Turquoise and Candy Pink, evoking positivity, and Navy and White offering reassuring familiarity. The final delivery is grounded in Asphalt Grey and White, juxtaposed with uplifting colours like River Blue and Purple Orchid. This palette is confident and impactful and stimulates the senses.