TaylorMade Golf – The acquisition of Nassau Golf, continuing the vertical integration of its golf ball business
November 3, 2021 – TaylorMade Golf has completed the acquisition of Korean-based Nassau Golf Co. Ltd for an undisclosed amount. The deal represents TaylorMade’s third vertical integration in its golf ball business with the new entity called TM Golf Ball Korea, joining its other golf ball manufacturing facilities – TM Golf Ball South Carolina (US) and TM Golf Ball Taiwan (TaylorMade-Foremost Golf Co.).
With a growing golf ball global market share, including a 176% growth rate over the last 5 years (*), this strategic acquisition further strengthens TaylorMade’s expansion in the golf ball category. It also enables the company to better service its global businesses who are all experiencing strong demand for its cast urethane TP5/TP5X and Tour Response models, as well as its ionomer cover models like Distance+.
“This acquisition further supports TM’s strategic plan to create vertical integration in the company’s golf ball supply chain. TM Golf Ball Korea now joins TM Golf Ball Taiwan and TM Golf Ball South Carolina to service the global demand requirements for our rapidly growing golf ball business”, says David Abeles, CEO of TaylorMade Golf.
Nassau Golf Co. Ltd has been part of TaylorMade’s golf ball supply chain for over 15 years, making urethane and ionomer balls, as well as mantles for TaylorMade’s TP5/TP5X facility in Liberty, South Carolina. This is also TaylorMade’s second major investment in golf ball manufacturing in the last 3 years following its joint venture with Foremost Golf Co. Ltd in 2019 forming – TM Golf Ball Taiwan.
TaylorMade’s golf ball business has been growing at a rapid rate following innovations such as its 5-layer TP5, TP5X and TP5/TP5X pix models, played by some of the world’s best athletes – Rory McIlroy, Dustin Johnson, Collin Morikawa and Rickie Fowler. Recently, both Rory McIlroy and Charley Hull won on the professional tours using TaylorMade’s TP5X and three of the Top-3 and ties at the PGA Tour’s THE CJ CUP all played TP5/TP5X.
*Based on Golf Datatech (US & UK) and GfK (Japan) 2016-2021