Tag Archives: TaylorMade Golf

TaylorMade Golf – Launch of Spider Limited putters, inspired by the Nº1 Jason Day

Spider-Limited-putter-Day-1

May 18, 2016 – On the back of Jason Day‘s emphatic win at THE PLAYERS Championship, TaylorMade Golf has formally announced the release of the new Spider Limited and Spider Limited Red putters, both inspired by the Nº1 player in the Official World Golf Ranking and one of the PGA TOUR’s best statistical putters, Jason Day.

During his storybook rise to Nº1 late last fall, Day came to the TaylorMade team with a request for a putter similar in style to his trusted Itsy Bitsy prototype, the putter he’s used for multiple wins on the PGA TOUR which included his first major victory at the 2015 PGA Championship. His ask was for a putter that incorporated red, one of his favourite and most sentimental colours. Using the Redback Spider, a venomous spider indigenous to Day’s native Australia as inspiration, the TaylorMade team embarked on a mission to create a palate of colour options, working intimately with Jason throughout the process to create a colour Jason would prefer.

When the final colour was selected, Jason proposed the team build him two different models, each showcasing the colour in a different way that would allow him to test & select which suited his eye before determining which would be put into play.

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  • The Spider Limited putter features a black frame with Tour Red bumpers.

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  • The Spider Limited Red incorporates Tour Red throughout the frame and bumpers.

Day was first introduced to the putters in February, and after testing both models, the Spider Limited Red made its PGA TOUR debut at the RBC Heritage in mid-April and was used to win THE PLAYERS Championship on Sunday.

Both models feature subtleties recognisable by the best players in the world, including Day, who prefers a seamless top crown and sans alignment aid. The two models available at retail will differ slightly from Day’s personal putter, which will include the alignment aid on the crown.

Spider-Limited-Red-Day-4

Made of a 304 stainless steel frame combined with a lightweight 6061 aluminum body enables weight to be positioned at the extremities, the Spider Limited putters provide improved stability and high MOI. Similar to the original Itsy Bitsy, both new models incorporate a milled Aluminum Pure Roll insert with a gunmetal finish to promote better forward roll, increased directional accuracy and improved distance control.

  • Availability: Both starting at 29th of June.
  • RRP: Spider Limited, 279€; Spider Limited Red, 329€.
  • Lengths: Spider Limited in 33”, 34” & 35”; Spider Limited Red in 35” only.

Review: TaylorMade Golf M1 Driver

TEST-M1-01

November 30, 2015 – TaylorMade Golf has got us into the “bad” habit of pushing beyond our limit every time it launches a new driver. And there’s no question that with the new M1… it’s done it again. The buzz created by the spectacular global launch in early September has been reflected throughout the professional tours, and for MyGolfWay.com the time has come to take that enthusiasm onto the course. So we’ve gone out to CG Sant Cugat (Barcelona, Spain).

The M1 driver is different and innovative, but not absolutely new, as the construction materials have previously been used and proven by the golf industry. However, the combination and proportion of these materials, together with the technology of TaylorMade Golf, is what makes it unique and makes this driver stand out.

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For example, how the crown is made, lighter with carbon composite, which helps shift the weight and therefore the centre of gravity (CG) lower in the sole, in order to improve launch conditions. The criss-cross carbon composite is now produced in a more refined way than the drivers of half a decade ago, which also gives it a great racing look right up to the end of the club head.

TEST-M1-04TaylorMade Golf decided not to apply the carbon composite that other brands had used earlier on, until it could get a performance which could beat that of a head made only of titanium – hence the slogan M1 THE UNMETALWOOD.

The technology and the cost of production push up its final price, but now it’s here, you’ll have seen it in golf shops and you’ve got the chance to try it out.

Given its guaranteed high performance, it is clear to us that it’ll be around for some time. And it’ll certainly brighten the life of anyone who puts it in their golf bag, like Jason Day, Dustin Johnson, Justin Rose or Sergio Garcia.

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The front section of the crown is white and made of titanium, so the M1 breaks away from the white / black controversy, with a mixed option that can seduce fans of either. We can clearly see that the contrast of the white between the dark face and the black carbon crown helps you in the alignment and in squaring the head with the golf ball at impact.

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The weight saved in the crown is shifted to the T-Track System of the sole, which now has a mobile black weigh of 15g on the front track, sliding from right to left, while another red weight of 10g slides along a back track. The front weight lets you create a Draw, Fade or Neutral shot, and the second affects the launch angle, with a higher launch the further back the weight is. With the two separate tracks you can also move the CG a little to the right or to the left.

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In the front track you have up to 18 positions to set the weight, while the back track has 15, offering you a total of 270 possible combinations. If you then add the 12 hosel configurations, and four lofts of 8.5º to 12º, you end up with 12,960 options. It seems a lot, but the personalization system lets you adjust the club with extreme accuracy, based on your characteristics and preferences, and in a much easier and faster way than with previous adjustable drivers.

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We put our demo M1 driver – 10.5º and Fujikura Pro 60 flex Regular shaft, starting with Neutral configuration and Medium trajectory – in the hands of Enricco Rissi, a promising young player of CG Sant Cugat, who hit a series of golf balls in front of the FlightScope. “I find the head fairly light and workable, compared to my current AeroBurner. The face gives you very good contact, the sound and feel are excellent, and the ball comes out very long,” are his first impressions. “Although for me it’d be better with an X shaft, I really like this club.”

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You choose the right loft of the head by turning the hosel and then to move the weights of the sole. These are the first steps to finding the best launch angle according to your swing speed and spin rate.

TEST-M1-09We tested the feel of the M1 by changing first the loft and then moving the weights of the club head: “You have many options for changing the trajectory, and you really notice the difference of hitting when you change the loft or the weights. I felt most comfortable and hit better with the Neutral ball flight configuration and the Medium trajectory,” says Enrico Rissi. Changing settings sometimes produces worse performance and other times similar but not feeling as good, until you find the best performance according to the feelings of the player, and this is confirmed by the launch monitor data.

His trainer Carlos Vivas, golf coach of the Junior Golf Academy reads the FlightScope data and comments: “The most significant thing is that just with the standard configuration he has already produced a better Smash Factor. He’s gone from 1.45 with the AeroBurner to 1.49 with the M1. The golf ball comes out faster and reaches more distance with less launch spin. Spin has reduced from 3000 to 2500 rpm, and flight distance has reached an average of 250m, 5m more of carry and with a shaft that isn’t his… If you count the bounce and roll of the golf ball, he could easily make 15m more. This is a very good driver, and the best thing is that you can make multiple combinations to find what works best for you.”

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“Looking at the driver optimizing section of the FlightScope, taking Enrico’s best numbers, he’d get a carry of 290m.”

To give it the final touch, you can choose the M1 from three stock shaft options: Fujikura Pro 60 gives you a high launch, the Mitsubishi KuroKage TiNi Silver 60 is mid, and the Aldila Rogue Black 70 is low. TaylorMade also offers 19 additional shafts without charge, with different models of Fujikura (Fuji Pro, Pro 70, Speeder), Matrix Ozik (White, Red and Black Tie), Aldila (Rogue and Tour) and Mitsubishi; and another 9 with charge, UST (Elements CHROME), Mitsubishi (Diamana and Fubuki), Project X Graphite Design 65 (Tour AD). So you can choose from 22 high quality shafts at the same price.  And if you prefer a more pro head, you can choose the M1 430 cc driver.

As a result of the multiple options we can say that the M1 is a driver for everyone who is looking to maximize their performance off the tee, and wants or can afford to invest in improving the performance of their golf bag.

TAYLORMADE M1 DRIVER

  • Reviewed club: M1 Driver (10.5º, Fujikura Pro 60 shaft, flex Regular).
  • Tester: Enrico Rissi (+0.3 hcp), CG Sant Cugat promising young golfer.
DESIGN
DISTANCE
ACCURACY
FORGIVENESS
FEELING
OPTIONS
VALUE
FOR… Mid Handicaps and professionals
AVERAGE

 Due to its premium production, technological reliability and capacity for personalization, the M1 TaylorMade driver raises the threshold of performance in the category of drivers. Choosing the ball flight effect, and especially the spin, as we have experienced, guarantees the excitement of going further, under greater control.

 Given its high level of technology and performance, little can detract from the M1. Its high price means it won’t be affordable for everyone. And to buy it directly off the shelf is not the best option. It is recommendable to go through a fitting with a launch monitor to find the configuration and spin that will get you the most distance.

M1 DRIVER TECHNICAL FEATURES

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  • TaylorMade Longest: Built with extremely low CG that allows for an efficient power transfer for more ball speed.
  • Personal Fit System: A Tour-Level fitting without the truck.
  • Loft Sleeve: A 4º (+/-2º), 12-position, sleeve for the golfers preference of face angle, loft and lie.
  • T-Track System: Front Track, one 15-gram weight to provide multiple draw, neutral and fade settings; Back Track, one 10-gram weight adjusts for multiple high, medium and low launch and spin settings.
  • Head: Multi-material, 460cc or 430cc. Lofts: 460cc (8.5º, 9.5º, 10.5º, 12º); 430cc (8.5º, 9.5º, 10.5º). Lie: 58º-62º. Lenght: 45,5”. Swingweight: D4. Stock shaft options (flex): Fujikura Pro 60 (X, S, R, M); Mitsubushi KuroKage TiNi Silver 60 (X, S, R); Aldila Rogue Silver 70 (X, S). Grip: TaylorMade Lamkin Performance 360 (52g). Left handed: 460cc (9.5º, 10.5º); 430cc (9.5º, 10.5º).
  • RPP: 599 €.

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Review: MiniDriver TaylorMade Golf AeroBurner

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August 14, 2015 – Innovating to fill gaps within the woods category, last year TaylorMade Golf launched the Mini Driver SLDR. Well, this year it’s taken the club to the next level with the launch of the Mini Driver AeroBurner, #MadeofSpeed. This club was originally designed for those who usually get off the tee with a 3-wood, but it’s shown that it is helpful in more areas for golfers of all levels!

The Mini Driver SLDR was very well received as an alternative for anyone who doesn’t feel comfortable with the driver. Now, taking advantage of the knowledge applied in the development of that club, and integrating it into the AeroBurner family, you can interpret the club as the reduced version of the AeroBurner driver or as an enlarged AeroBurner fairway wood, depending on how you look at it, embodied in the Mini Driver AeroBurner.

TaylorMade-MiniDriver-02

At first glance it features the same design and technologies as the other AeroBurner metal woods, in terms of the Speed ​​Pocket and aerodynamics, but then we looked at the 253cc head (the Mini Driver SLDR has 260cc). This means that in terms of volume, it doesn’t have an intermediate size, being much smaller than the AeroBurner driver (with 207cc less), and bigger than the 3 AeroBurner 3-wood (just 88cc more).

TaylorMade-Maderas-AeroBurner

Looking at the most similar lofts, you have the driver in 12º and HL (High Launch) and the fairway wood in 15º (3) and 16.5º (3HL), while the Mini Driver is in 12º, 14º and 16º. It’s also important to compare the shaft length of the driver (45.75″), the mini driver (43.5″) and the fairway wood (43.25″). So, with this feature it is also closer to the fairway than to the driver.

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The titanium head has a spectacular white crown with a subtly placed logo as alignment aid, and a contrasting black PVC face, all superbly proportioned. The centre of the crown is raised, and the lateral flanks are roughened to reduce air drag. And the other aerodynamic factor is the new fin on the hosel, which is barely visible but helps to increase the speed of the head during the downswing.

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Looking the sole, there’s a Speed ​​Pocket, painted in red, which has been elongated as much as possible. This increases the sweet spot and keeps up the ball speed while reducing the spin, which is one of the factors of this club’s high performance.

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From the tee, I find both the sound and the feel are fabulous. You hit effortlessly with a powerful flight, high enough, and penetrating, and it seems more sensitive than the driver given its smaller size. I would say that hitting the ball from the fairway with this 12º club is a bit more difficult, with a slightly lower trajectory in its flight, but it’s the Speed ​​Pocket that makes it easier for you.

Where the Mini Driver AeroBurner gains accuracy is with the Matrix Speed RUL-Z 60 shaft of 43.5”, 2.25” shorter than the driver, and more or less the same length as the drivers year ago, when their heads were less pronounced. It may seem harder to hit the ball with the mini than with the driver, but there is no doubt that it’s more manageable to swing, and the player who tends to miss-hit with the driver can gain more distance with a shorter shaft, hitting with more confidence and with less dispersion. On the other hand, better players can enjoy greater control of shots and keep the ball flight low from the fairway in a links or in windy conditions.

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Well, the idea of the Mini Driver AeroBurner seduces, although you’ll have to see if you’ve got room for it in your golf bag. You can replace the driver or the 3-wood with it, and reconfigure your bag with, for example, three AeroBurners: the driver (10.5°), the mini driver (14º) and a 5-wood (18°) to keep the distances between the clubs rather than going for hybrids.

In any case, as the TaylorMade Golf AeroBurner family offers a full range of possibilities aimed at a wide range of golfers, it’s best to try it out for yourself before taking any decision.

We went to El Golf Vallés (Barcelona, Spain) to gather the opinions of the professional golfer Daniel Sanchez and two amateur players, with low and middle handicaps, after trying it out. Here are their impressions:

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Daniel Sanchez: Professional. Age: 40. Years playing: 30. Course: RCG El Prat and El Vallés Golf.

“The MiniDriver is very good, but I like drivers more. I think it is right for the player who has a lot of dispersion with the driver. This gives an alternative off the tee with a penetrating trajectory. In my opinion, it is more like a 3-wood than the driver itself, and to get the best performance from it you need to play at a high level.”

Xavier Serra: Handicap 5. Age: 19. Years playing: 3. Course: El Valles Golf.

“I’ve never tried a Mini Driver before. The impact is very easy, but personally I wouldn’t put it in the bag, because it doesn’t give me as much distance as the driver, or as much accuracy as I get with my 3-wood.”

Joan Martinez: Handicap 20.4. Age: 37. Years playing: 4. Course: El Valles Golf.

“It handles well, very comfortable. I like the design because it’s different, but also the address takes a little getting used to at first. I would use it for example in a narrow fairway, when you need more precision.”

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TAYLORMADE MINI DRIVER AEROBURNER

  • Club reviewed: Mini Driver, 14º loft, Matrix Speed RUL-Z 60 graphite shaft, flex R.
  • Testers: Daniel Sánchez, Xavier Serra, Joan Martínez.
DESIGN
[rating: level=”4.5″]
DISTANCE [rating: level=”4″]
ACCURACY [rating: level=”3.5″]
FORGIVENESS [rating: level=”4″]
FEELING [rating: level=”4.5″]
OPTIONS [rating: level=”4″]
VALUE [rating: level=”3.5″]
FOR… Low and Mid Handicaps
AVERAGE
[rating: level=”4″]

 The Mini Driver AeroBurner may seem a small driver or an enlarged fairway, but it works very well, and is a attractive incentive for the game. It’s useful from the tee, but also from the fairway, and doesn’t require extra effort or swing change to launch the ball well, just like a fairway wood.

 The idea of the ​​Mini Driver is not for everyone. It can take some getting used to. Space needs to be found in the golf bag or choice has to be made about which club to replace. Its role might be as a drive or a 3-wood, or indeed both!

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TECHNICAL FEATURES

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  • Available in two models: Standard and TP.
  • Lofts AeroBurner Mini-Driver Standard: 12º, 14º, 16º
  • Lofts AreoBurner Mini-Driver TP: 12º, 14º
  • New aerodynamic shape with a shallow face, raised centre crown and new hosel fin
  • New Speed Pocket increases the size of the sweet spot and reduces spin
  • Improved playability due to its larger hittable face area and decreased overall size (volume of 253cc)
  • New matte White finish, black PVD face, and linear AeroBurner Crown graphic make alignment easy
  • Built with the new lightweight Matrix Speed RUL-Z 60 shaft (X, S, R, M flex) and TaylorMade Speed grip
  • TP model designed with a longer hosel, flatter lie, and more open face angle
  • TP model built with new Matrix Ozik White Tie 70X4 shaft (flex X, S, M) and new Lamkin UTx grip
  • Several aftermarket shafts and grips available to customize the AeroBurner
  • RRP: Standard, 279 €; TP, 349 €.

TaylorMade Golf – Richie Ramsay wins Trophee Hassan II with RSi irons

Richie-Hassan-II

March 30, 2015 – TaylorMadeadidas Golf staff professional Richie Ramsay has claimed his third European Tour title with a one shot victory at the Trophee Hassan II in Morocco.

ADV_150309 MyGolfWay Web Banners - Leaderboard Boost [ 300x250px ]Ramsay’s win is the first worldwide for TaylorMade’s of the new RSi irons in 2015, featuring Face Slot Technology for increased distance control by protecting ball speed on off-centre hits toward the heel and toe.

Richie Ramsay has in his golf bag a half set of RSi TP irons (6-PW) with Dynamic Gold S400 shafts. This is the first week he’s played the new irons, having praised them as soon as he hit them.

AlsoRamsay’s win is another for adidas Golf’s new adipower Boost footwear, having also been worn by Jason Day, Brandt Snedeker and Dustin Johnson in their victories on the PGA Tour earlier this season.

adidas-Golf-boost-shoes

With the win, Richie Ramsay achieved his third European Tour victory and his fifth worldwide, earning him exemption on the European Tour through 2017.

What’s in Ramsay’s golf bag?

  • Driver: TaylorMade JetSpeed (9.5º, Mitsubishi Rayon Diamana S)
  • Fairway wood: TaylorMade JetSpeed (15º, aldila RIP 65 X)
  • Hybrid: Adams Pro Mini (20º, Aldila NV 85 S)
  • Irons: TaylorMade Rocketbladez Tour (3-5); TaylorMade RSi TP (6-PW)
  • Wedges: Cleveland Golf 588 RTX (52º, 56º, 60º)
  • Putter: Odyssey W/H XG #7
  • Golf ball: TaylorMade Tour Preferred X
  • Footwear: adidas Golf adipower Boost
  • Glove: TaylorMade Tour Preferred

TaylorMade Golf – David Abeles, named CEO and President of the Company

TMaG-Fachada

March 27, 2015 – The adidas Group has appointed David Abeles as CEO of TaylorMade Golf Company with immediate effect.  Abeles succeeds Ben Sharpe, who has decided to leave the company for personal reasons. Abeles will report directly into adidas Group CEO Herbert Hainer.

David-AbelesDavid Abeles rejoined the company as President of TaylorMade and Adams Golf last month. A 12-year veteran of TaylorMade Golf, Abeles brings a deep executive skill set, leadership competence and business acumen built both within the golf industry as well as in the world of sports.

Most recently the CEO of the Competitor Group Inc., Abeles is widely respected within the golf community for his relationships and energetic connection with both the retailer and consumer.

Herbert Hainer, CEO of the adidas Group, said: “David has a proven track record of success and leadership excellence. I am convinced that David will lead our golf business into the next era of growth. At the same time, I would like to thank Ben for his passion and many contributions to our company over the last nine years and I wish him all the best for his professional and private future.”

TaylorMade Golf – AeroBurner irons, unsurpassed stability and explosive distance

AeroBurner-Irons-2015

March 23, 2015 – An all-new product from TaylorMade Golf are the AeroBurner irons, following in the footsteps of the AeroBurner metalwoods. Built for distance through speed, AeroBurner irons are designed with a new performance package to deliver unsurpassed stability and explosive distance.

ADV_150309 MyGolfWay Web Banners - Leaderboard RSi [ 300x250px ]Stretching the limits of innovation, the AeroBurner iron features an up-to-the-limit COR face design engineered to maximise ball speed off the clubface.

A low centre of gravity (CG) generates high launch and great feel throughout the set.

Additionally, the high-MOI head design provides enhanced forgiveness and stability on balls hit across the clubface.

AeroBurner-Irons-3

To create the ultimate distance iron, engineers have optimised loft and CG placement for consistent, powerful shot-making from any lie. Incorporating TaylorMade’s revolutionary Speed Pocket Technology to promote higher launch angles and more ball speed, AeroBurner irons protect ball speed on shots hit low on the face for a more consistent shot on mis-hits.

Aesthetically, the AeroBurner irons feature a dark, matte head finish found most recently in the SpeedBlade irons. The darker finish reduces glare off the clubface while delivering a sleek look. A longer blade length, more offset and thicker topline give golfers an inspiring, confidence-boosting appearance at address.

AeroBurner-Irons-2

“The AeroBurner iron breaks the mould of the typical distance iron and brings distance to all golfers,” said Tomo Bystedt, TaylorMade’s Director of Product Creation. “Never before has up-to-the-limit COR speed and distance been delivered in such an easy-to-play and confidence-inspiring package. Distance has now come to all golfers.”

AEROBURNER IRONS SPECIFICATIONS

AeroBurner-Iron-4

Performance: New package, unsurpassed playability meets explosive distance:

    • Up-to-the-limit COR face design maximizes ball speed.
    • Low CG generates high launch and great feel.
    • High-MOI head design provides forgiveness and stability.
    • Optimized loft and CG placement for consistent, powerful shot-making.

Speed Pocket: Configured for higher launch and more ball speed on low-face miss-hits

Shape: Longer blade length, more offset and thicker top line gives the golfer maximum confidence at address

Finish: Dark, matte head finish for reduced glare and sleek look

Stock shafts: REAX 88 High Launch Steel shafts and AeroBurner REAX 60 graphite shafts engineered with low kick point for higher ball flight and more distance (flex Stiff, Regular, Senior and Ladies).

Availability: 27th of March.

RRP: 749 €, Steel shaft; 869 €, Graphite.

TaylorMade Golf – Introduction of new Ghost Tour Black series of putters

TaylorMade-Ghost-Tour-Black-putter-1

March 20, 2015 – TaylorMade Golf today announced the release of the new Ghost Tour Black Series putters, inspired by the company’s four most classic shapes and updated with a new deep-milled aluminium insert to deliver an aesthetically pleasing, tour-validated line up – offering the perfect blend of performance and craftsmanship in each piece.

TAY_12506-R15-Web-Banner-(300px-x-250px)-ENGLISH_v2The Ghost Tour Black series, already in play on various Tours worldwide, is comprised of two blade styles: Daytona and Indy, as well as two mallet styles: Maranello and Monte Carlo, each seductively designed to deliver the sound and feel demanded by the game’s best players in traditional putter shapes.

Ghost Tour Black putters feature a rich, dark glare-resistant PVD coating, designed to deflect the sun’s rays and deliver a visually attractive design to complement the line’s performance features. The contrasting white line on the trailing edge forms a confidence-inspiring alignment aid and race-inspired paint schematics add a sleek, fast appearance.

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In addition to the new matte black finish, highlighting the Ghost Tour Black series is the introduction of a deep-milled 6061 aluminium insert, inspired by Tour player feedback and engineered to deliver a crisp, clean feel off the putter face and a smooth, accurate roll.

The rough surface of the Ghost Tour Black’s deep-milled insert softens the sound at impact, delivering more auditory feedback preferred by better players. The aluminium insert differs from the polymer found in the original Ghost Tour line in that it provides a wider variance in sound off the clubface, allowing players to more accurately determine how well they’ve struck a putt. 

“With Ghost Tour Black, we’ve taken tour-proven, classic designs and updated them with an all-new milled aluminium insert to give golfers precise auditory feedback,” said Clay Long, TaylorMade’s Director of Putter Product Creation. “These putters have been meticulously engineered to deliver golfers the sound, feel and performance sought by the best players in the world.”

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SPECIFICATIONS

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  • Finish: Matte black, for reduced glare.
  • Insert: Milled 6061 aluminium, for tour inspired feel and sound.
  • Shapes: Tour validated, provide confidence at address.
  • Models: Daytona, Indy, Maranello, Monte Carlo.
  • Length: 33”, 34” and 35” each model.
  • Grip: Golf Pride rubber red cap,for enhanced feel.
  • Availability: 20th March.
  • RRP: 179 €.

TaylorMade Golf – New AeroBurner Pro Ball, fast and long with Tour stopping power

AeroBurner-Pro-Ball

ADV_150309 MyGolfWay Web Banners - Leaderboard Boost [ 300x250px ]March 18, 2015 – Following the launch of the AeroBurner Driver, AeroBurner Mini Driver and AeroBurner Irons this year, TaylorMade Golf also introduce the AeroBurner Pro Golf Ball that complete the AeroBurner franchise in 2015 and deliver golfers speed, distance and power from tee to green.

The AeroBurner Pro golf ball is a three-piece ball engineered for high ball speeds off the clubface, designed to deliver speed and distance with tour-level stopping power.The spin control and soft feel come from the interface of TaylorMade’s Spin Mantle and proprietary Iothane cover.

TAYLORMADE AEROBURNER PRO GOLF BALL

KEY FACTORS

Being a bomber, you want a ball that enhances your bomber-ness. That’s why TaylorMade has engineered the 3-piece Ionomer to explode off the face faster, stay in the air longer and go flat-out far, withpout skimping on feel or control.

TECHNOLOGY

  • The speed comes from TaylorMade high-energy REACT core that stores and releases energy with incredible efficiency.
  • The hang-time comes from TaylorMade gravity-defying, computer-modeled 342 High-lift. Low-Drag dimple pattern.
  • The spin-control and soft feel come from the interface pf TaylorMade Spin Mantle and proprietary Iothane cover.

RRP: Dozen box, €30.00.

TaylorMade Golf – AeroBurner Mini Driver: driver alternative or 3-wood replacement

TM-AeroBurner-Mini-Driver-Portada

March 13, 2015 – Completing the new AeroBurner metalwood franchise of TaylorMade Golf for 2015, the AeroBurner Mini Driver is a golf club engineered for players who commonly drive with their 3-wood. It has a 253cc clubhead equipped with a 43.5” shaft, designed to deliver even more speed and forgiveness than the SLDR Mini Driver.

TAY_12506-R15-Web-Banner-(300px-x-250px)-ENGLISH_v2The Mini Driver is a new category from TaylorMade, delivering golfers 2 club options in 1; a driver alternative or a 3-wood replacement.

Many of the same features engineered into the other AeroBurner metalwoods are now part of this new category. Like all of the AeroBurner metalwoods, the AeroBurner Mini Driver is “Made of Speed”.

Check out Hank Haney’s explanation of how the AeroBurner Mini Driver can help golfers of all abilities!

Taking everything they’ve learned from the development of SLDR Mini Driver, engineers have taken AeroBurner Mini Driver to the next level, designing a product with a new aerodynamic shape, shallow face, raised centre crown and incorporated a new hosel fin, created to maximise clubhead speed during the downswing. With emphasis placed on low-forward CG, Mini Driver delivers driver-like launch conditions off the tee with remarkable accuracy.

TM-AeroBurner-Mini-Driver

Additionally, similar to the entire AeroBurner metalwood family, Mini Driver features the biggest open channel Speed Pocket of any TaylorMade metalwood in company history, increasing the size of the sweet spot while reducing spin. A larger hittable face area and decreased overall size promote improved playability in a confidence-inspiring shape.

“The SLDR Mini Driver captivated golfers on all skill levels by delivering better 3-wood performance from the tee,” said Brian Bazzel, TaylorMade’s Senior Director of Metalwood Creation. “With AeroBurner, we’ve now designed a metalwood that delivers even more speed and forgiveness to this new, popular club type.”

Aesthetically, engineers developed the crown of AeroBurner Mini Driver with a new matte white finish, a black PVD face and linear crown graphic, features implemented to facilitate easy, accurate face alignment. The TP model is designed with a longer hosel, flatter lie angle and more open face angle.

TECHNICAL FEATURES

TM-AeroBurner-Mini-Driver-2

  • Available in two models: Standard and TP.
  • Lofts AeroBurner Mini-Driver Standard: 12º, 14º, 16º
  • Lofts AreoBurner Mini-Driver TP: 12º, 14º
  • New aerodynamic shape with a shallow face, raised centre crown and new hosel fin
  • New Speed Pocket increases the size of the sweet spot and reduces spin
  • Improved playability due to its larger hittable face area and decreased overall size (volume of 253cc)
  • New matte White finish, black PVD face, and linear AeroBurner Crown graphic make alignment easy
  • Built with the new lightweight Matrix Speed RUL-Z 60 shaft (X, S, R, M flex) and TaylorMade Speed grip
  • TP model designed with a longer hosel, flatter lie, and more open face angle
  • TP model built with new Matrix Ozik White Tie 70X4 shaft (flex X, S, M) and new Lamkin UTx grip
  • Several aftermarket shafts and grips available to customize the AeroBurner
  • RRP: Standard, 279 €; TP, 349 €.
  • Availability: At retail on March 27th.

TaylorMade Golf – Completion of the restructure of the executive team

TMaG-Fachada

February 15, 2015 – TaylorMade Golf has announced the completion of the restructure of its executive team by adding three new team members. Ben Sharpe, TaylorMade’s CEO since June 2014, has been making significant strides in restructuring the internal organisation. The three new appointments are all former TaylorMade executives: David Abeles, President of TaylorMade and Adams Golf, Bob Maggiore, Chief Marketing Officer, and Jeff Barker, Chief Financial Officer.

“We have three great executives, each with proven success in the industry and with our brands, rejoining the team,” said Ben Sharpe. “We now have the executive talent to execute the game plan we have established for long-term success.”

David Abeles rejoins the company as President of TaylorMade and Adams Golf. A 12-year veteran of the company, Abeles brings a deep executive skill set, leadership competence and business acumen built both within the golf industry as well as in world of sports. Most recently the CEO of the Competitor Group Inc., Abeles returns to oversee the global business operations for the TaylorMade and Adams Golf brands. Within the golf community, Abeles is widely respected for his relationships and energetic connection with both the retailer and consumer.

Bob Maggiore is widely recognised for leading the TaylorMade brand to unprecedented heights. Maggiore’s understanding and passion for the industry, along with his strategic vision produced award-winning campaigns that led to runaway product success stories.  With a previous 16-years logged with the company, he returns with a renewed focus on creating an emotional connection with the golfer and igniting an energy in the marketplace through meaningful brand storytelling. Marketing and digital teams will report into Maggiore.

And Jeff Barker will rejoin the team in early March. He began his career in 2000 as an accountant and has taken growth assignments within TaylorMade and the adidas Group over his 15-year tenure with the company. In 2010, Barker took the role of Director, Finance and Operations for EMEA & Pacific at TaylorMade’s UK office. In his most recent role, Barker was the Finance Director for the adidas Group in Sao Paulo, Brazil, where he ensured profitable growth in a complex and legislative heavy market. He was also key in the successful sponsorship of the 2014 FIFA World Cup Brazil for adidas. Barker’s exceptional international business and financial background, along with his strong leadership and team building skills will bring valued long-term strategic thinking to the team.