Tag Archives: Srixon Sports Europe

Golf Companies, Srixon

Srixon Sports Europe – Lionel Caron Named Golf Equipment CEO of the Year 2025 by EU Business News

October 13, 2025 – Lionel Caron, CEO of Srixon Sports Europe, has been named Golf Equipment CEO of the Year at the 2025 European CEO of the Year Awards, recognising his strategic leadership, commercial innovation and commitment to long-term growth across the company’s three major brands.

The award, presented by EU Business News, celebrates Caron’s transformational impact since his promotion to chief executive in April 2024, following 25 years with the company. His deep understanding of the business, from product innovation to player partnerships, has shaped a dynamic new chapter for the Srixon, Cleveland Golf and XXIO brands across Europe.

Under Caron’s leadership, the company has achieved significant milestones in digital transformation, including the launch of a new B2B platform in partnership with BigCommerce, delivering enhanced buying experiences for trade customers across the continent. Srixon has developed unified data architecture integrating all software tools through a customer data platform, streamlining operations and improving customer journey management.

“This award is a proud moment for the entire Srixon Europe team,” said Lionel Caron. “More than an individual prize, this award celebrates a collective effort by our British and European teams who work every day to improve the service we provide to our customers”.

Caron has also spearheaded the launch of Srixon’s first Elite Amateur Support Programme in 2024, backing emerging players across the UK and Continental Europe with equipment support and national federation partnerships. Managed by the Srixon Tour Team, the initiative helps bridge the gap between elite amateur golf and the professional game whilst strengthening grassroots development and brand loyalty across key markets.

The company’s commitment to responsible business practices has also advanced under Caron’s leadership, with sustainability initiatives including the recent installation of over 300 square metres of solar panels at the Surrey headquarters, generating more than 95,000 kWh of renewable electricity annually as part of Srixon’s journey toward net zero by 2050.

“This recognition validates our strategic approach to innovation and growth,” added Lionel Caron. “We’re building lasting partnerships with retailers, supporting the next generation of talent and taking measured steps toward environmental responsibility.”

The recognition comes as Srixon Sports Europe continues expanding its market presence across key European territories, building on partnerships with professional players and amateur development programmes.

Golf Companies, Golf Shops, Srixon

Srixon – Srixon Sports Europe donates £42,999 to Prostate Cancer UK

November 16, 2017 – Srixon Sports Europe has announced that it has raised over £40,000 for its 2017 charitable partners, Prostate Cancer UK. The sizeable donation comes on the back of another successful year in the UK, as demand for the 5th generation Z-STAR / Z-STAR XV golf ball continues to grow.

During a recent European Tour event brand ambassador, Graeme McDowell joined Srixon Europe’s Tour Manager, Iain Steele to pose for the cameras with a cheque showcasing the impressive final donation. The Ryder Cup star and former U.S. Open champion, himself, played a key part in the multi-platform promotional campaign that spiked media exposure and drove sales.

The ground-breaking partnership saw Srixon donate £1.50 for every dozen Z-STAR and Z-STAR XV golf balls sold at trade to Prostate Cancer UK, helping to raise funds and awareness of the life-threatening male-specific disease.

To enhance awareness for the campaign and give its loyal customers more value, Srixon introduced a limited edition 15 ball ‘Z-STAR/ Z-STAR XV Bonus Pack’ which included an additional free sleeve of the new Z-STAR / Z-STAR XV, decorated with the iconic Prostate Cancer UK logo.

Commenting on behalf of Srixon Sports Europe, the company’s UK & Ireland President, Leslie Hepsworth said, “2017 has been a fantastic year for the Srixon brand in the UK market and we are really proud that we have been able to raise such a significant amount of money, that we know will be put to great use in fighting such a devastating disease.”

“The partnership delivered on all levels and provided the perfect complement to the launch of the latest iteration of Srixon’s performance-packed Z-STAR / Z-STAR XV golf ball”, he added.

One man dies every hour from prostate cancer, a stark statistic given that the average length of a round of golf is five hours. The charity’s aim is simple: to stop men dying from prostate cancer. This will be done through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support.

Golf Companies, Srixon

Srixon – A significant donation to Prostate Cancer UK presented with Shane Lowry

June 1, 2017 – Srixon Sports Europe last week presented a cheque for £23,173.50 to its charitable partners, Prostate Cancer UK. This follows a successful first three months of sales in UK following the February launch of the new 5th generation Z-STAR / Z-STAR XV.

As part of the agreement, Srixon have generously donated £1.50 for every dozen Z-STAR and Z-STAR XV golf balls sold at trade, since the February launch, to Prostate Cancer UK, helping to raise funds and awareness of the life-threatening male-specific disease.

The game-changing partnership also saw Srixon unveil a limited edition 15 ball ‘Z-STAR/ Z-STAR XV Bonus Pack’. This included an additional free sleeve of the new Z-STAR / Z-STAR XV, decorated with the iconic Prostate Cancer UK logo, giving golfers even more value.

During a recent media event at Camberley Heath Srixon staff player, Shane Lowry joined the company’s UK & Ireland President, Leslie Hepsworth to reveal the total donation to the cameras. The popular Irishman, himself, played a lead role in the promotional campaign that has helped drive sales and enhance multi-platform media exposure. Also involved in the campaign is the Spanish champion Miguel Angel Jimenez.

“Everyone at Srixon has been fully behind this partnership from the very beginning, so naturally we are extremely proud to present this sizeable cheque to Prostate Cancer UK after an encouraging start to the year,” commented Leslie Hepsworth.

The unveiling of this partnership fell in line with the release of Srixon’s best-ever golf ball. Being able, therefore, to offer everyone who purchases the bonus pack the opportunity to raise money for such an important cause, as well trial one of the best balls available in the golf market, couldn’t have worked better.”

One man dies every hour from prostate cancer, a stark statistic given that the average length of a round of golf is five hours. The charity’s aim is simple: to stop men dying from prostate cancer. This will be done through shifting the science over the next 10 years to focus on radical improvements in diagnosis, treatment, prevention and support.

James Beeby, Director of Fundraising at Prostate Cancer UK added: “This is a tremendous start to our innovative relationship with Srixon, and we thank them and all the golfers for raising a brilliant amount of money by purchasing this life-changing ball.

“This exciting venture offers golfers a chance to not only change their game, but also change the lives of other men affected by prostate cancer thanks to the health information on the sleeve and the money raised.

“We continue to make strides in the great game of golf, but sadly this disease is not out of bounds. One in eight men will be affected by prostate cancer in their lifetime so we need to drive home this serious message.

“Srixon’s continued support will be invaluable in raising awareness and funding ground-breaking research to help fight the disease. This will help us provide dedicated support and information to men and their loved ones. On behalf of us and them, we say thanks.”

Drivers, Srixon

Srixon – The Z 545 Driver, a sleek bomber designed to be as forgiving as fast

Srixon-Z545-Driver-Portada

October 6, 2014 – Srixon opens an exciting new door in Europe with the launch of the Z Series golf clubs, which debuts with a sleek bomber, the Z 545 Driver, designed to be as forgiving as it is fast.

This is a mid-high launch fully adjustable Titanium driver with low spin suitable for all abilities. With a sleek, aggressive design, the Srixon Z 545 is for players who demand maximum distance. The 460cc profile inspires confidence over the ball and aids forgiveness.

Driver-Srixon-Z545-02

Ball speeds have been maximized through the advanced face construction of the Z 545, which features a 6-4 Ti Booster cup-face construction and variable face thickness technology to enlarge the sweet spot by 35%, increasing forgiveness and distance. Distance is increased further through new Srixon’s Dual Speed Technology (DST). This technology maximizes a player’s rotation efficiency while also delivering more kinetic energy at impact, resulting in more head speed, more ball speed, and more distance.

Adjusting the Z 545 Driver is easy thanks to Srixon’s Quick Tune System (QTS), which allows anyone to easily adjust the loft, lie, face angle and centre of gravity settings. A 12-way hosel design tunes face angle and lie along with loft, while the adjustable weight port comes standard with a 7 and 3-gram weight. 11-gram weights are also available to precisely tune the centre of gravity to give you optimal launch and spin.

Srixon-Z545-Driver-03KEY FACTORS
Launch: Mid-high. Spin: Low. Players type: All abilities.

SPECIFICATIONS
Head: Ti Body, 6-4 Ti Booster Cup Face. Head size: 460cc. Head weight: 205g. Lofts: 9.5º, 10.5º. Lie: 57.5º. Length: 45”. Swingweight: D5. Shaft: Mitsubishi Rayon Kuro Kage Black HBP 60. Flex: X, S, R. Grip: Golf Pride Tour Velvet Black. Right hand only.

RRP: €399.99.

More information at www.srixoneurope.com.

Equipment, Srixon

Srixon – Jump into hardware with the launch of Z Series golf clubs

Portada-Srixon-Z-Series

September 19, 2014 – Srixon Sports Europe, famous for the success of its golf balls, has announced its jump to the golf hardware market with the launch of the Z Series range of golf clubs. An entire family including metal woods, utility clubs and irons to be launched in Europe from October 2014.

The new Z Series offers golfers tour-influenced performance, real innovation and stunning design, in the shape of Z 545 Driver, Z 45 Fairway Wood, Z 45 Hybrid and the Z Series Irons.

The Z Series has been developed with an innovative spirit that has been at the core of the Srixon brand for more than 80 years. Utilising advanced simulation tools at the Srixon Golf Science Center in Ichijima-cho, Japan, every Z Series club is designed with proprietary Digital Impact Technology to ensure precise performance for target player, and built with the highest quality manufacturing processes and unsurpassed attention to detail.

Srixon-Z-Sries-Irons-Utility

The Z Series has been validated by Srixon’s elite global staff of Tour professionals, that includes Graeme McDowell, Keegan Gradley and Hideki Matsuyama, as well as many others competing on the various professional Tours across the globe, offering everything you need to get better.

Following this post we will introduce you each club of the new Srixon Z Series. Meanwhile, here you have some pictures to whet your appetite.

Equipment, Golf Balls, Srixon

Srixon – Launch of improved Soft Feel and Soft Feel Lady golf ball for 2014

New-Srixon-Soft-Feel-golf-ball

September 3, 2014 – Srixon Sports Europe has announced the launch of the new Soft Feel and Soft Feel Lady golf ball, the original soft feeling, low compression distance golf ball.

Srixon has designed the new Soft Feel and Soft Feel Lady to launch high with low spin to optimize launch conditions and control, making it Srixon’s longest Soft Feel ball to date.

Srixon achieves this by combining a low compression Energetic Gradient Growth core with a Rabalon HR+ and Pana-Tetra dual blended soft ionomer cover, enhancing feel and increasing ball speed that is unmatched by any other ball in the game improvement category.

To aid performance in the wind, Srixon has also added its new 344 speed dimple pattern to the Soft Feel range, as first seen on the Srixon Z-STAR range in 2013 and lauded by Srixon players such as Graeme McDowell, Keegan Bradley and Hideki Matsuyama.

Golfers will also benefit around the greens and on the tee thanks to a precision alignment aid that has been added to the new Soft Feel, ensuring a square set up and optimal target focus.

News-Srixon-Soft-Feel-golf-balls

The Srixon Soft Feel and Soft Feel Lady will be available for RRP €24.99 per dozen. The Soft Feel will be available in both Pure White and Tour Yellow for improved visibility, with the Soft Feel Lady available in Pure White and Passion Pink.

More information at Srixon website from October 1st at www.srixoneurope.com.

SPECIFICATIONS: SOFT FEEL

  • Construction 2 piece
  • New improved 344 speed dimple pattern
  • Compression 72
  • Cover thickness 1.8mm
  • Core diameter 39.1 mm

SPECIFICATIONS: SOFT FEEL LADY

  • Construction 2 piece
  • New improved 344 speed dimple pattern
  • Compression 59
  • Cover thickness 1.8mm
  • Core diameter 39.1 mm

Portada-New-Srixon-Golf-Balls