Tag Archives: Peter Millar

Golf Companies, Golf Shops, Holiday Golf

Peter Millar – Voted Apparel Supplier of the Year title at annual TGI Golf Awards

February 12, 2019 – Luxury golf lifestyle brand, Peter Millar enjoyed a stellar evening at the recent TGI Golf annual awards dinner, capturing the 2018 ‘Apparel Supplier of the Year’ award in recognition of its outstanding apparel range and impeccable customer service.

Held at the prestigious Trump Turnberry Resort, TGI Golf’s supplier awards are voted for by the group’s 500 plus partners across the UK & Ireland through its supplier survey, where brands are rated in a number of different categories.

Peter Millar was also nominated in the coveted ‘Supplier of the Year’ category. This is, in itself, an impressive achievement when considering the brand’s selective distribution within the group, compared to the leading hardware brands.

Mark Hilton, Peter Millar’s International Managing Director commented, “We are incredibly proud to have won this award as it recognises what was a very prosperous year for the brand, as well as the hard work and passion that resonates through our entire team.”

“This is the second time we have claimed this award and we’d like to thank all of the TGI Golf partners who voted for us. We are committed to enhancing our product range and renowned customer service in the years to come and, of course, retaining our title in 2019.”

Founded in 2001, the Peter Millar line of golf lifestyle clothing and accessories has become, in just a few years, the standard bearer for discerning and demanding individuals on the golf course, in the office and on the town. The Peter Millar product line embraces timeless style with a modern flair and a keen attention to detail, emphasising bright colours, bold interpretations of classic patterns and luxury fabrications from some of the finest mills in the world.

Eddie Reid, TGI Golf Managing Director, said: “Every one of TGI Golf’s Supplier Awards is voted for by the Partners via our annual Supplier Survey, which gives added gravitas to the winners. Each supplier is scored by its stockists on a number of categories ranging from product quality and customer service to delivery times and returns policy.

“Peter Millar once again scored tremendously well across the board with its long-standing commitment to product quality and customer service giving the retailer real confidence in the brand and this was reflected by Peter Millar being crowned Apparel Supplier of the Year.”

At the picture, Peter Millar International Managing Director Mark Hilton (left) receiving the award from TGI Golf Partner and 2019 PGA Captain Peter Hanna from Lurgan Golf Club (right).

More information at petermillar.com and www.holidaygolf.com.

Golf Companies

Peter Millar – Acquisition of Mossimo Gianulli’s G/FORE Brand

January 19, 2018 – Luxury apparel brand Peter Millar announced today that the company has acquired Los Angeles-based G/FORE, the golf-inspired sportswear and accessories brand created and designed by veteran fashion innovator Mossimo Giannulli.

Giannulli launched G/FORE in 2011 with the vision of developing a global lifestyle brand deriving its DNA from the sport of golf and the stylishly rebellious spirit that has earned the designer international recognition. Beginning with a collection of premium golf gloves in vibrant colours, G/FORE has expanded to include golf shoes, accessories and apparel for men and women.

“I love the game of golf, and as a designer it was obvious that the timing was perfect for a lifestyle brand that was hipper, younger and more outspoken than anything on the market,” Mossimo Giannulli said. “By starting with gloves, we were able to establish credibility as a golf brand first, then add shoes, apparel and other accessories for a complete collection.”

Giannulli describes G/FORE as luxury sportswear inspired by and designed for the sport of golf, emphasizing the “playability” of the product line. “We’re not a technical or athletic brand, but we’ve learned how to put technical performance into our products,” he said. “Everything is 100 percent suited for playing golf – athletic on the inside, fashion on the outside.”

The partnership with Raleigh, N.C.-based Peter Millar began with a collaboration on a co-branded golf shoe, an idea hatched by Giannulli and Peter Millar CEO Scott Mahoney. The shoe was an immediate hit at the 2017 PGA Show, introducing the unlikely but intriguing pairing of two distinctively different brands. The decision for Peter Millar to acquire G/FORE was the organic result of ongoing interactions between the two companies.

“Our intent is to let Moss express his creative genius for design, branding and marketing while we build a solid foundation for the business with our back-end expertise,” said Scott Mahoney. “Moss has the rare combination of experience, design vision and name recognition that will enable us to take this brand worldwide.”

Scott Mahoney added that the process of transitioning business components including sourcing, inventory, financing, forecasting and e-commerce to Peter Millar is underway and will be completed in the coming year. G/FORE will also have the distinction of being associated with Peter Millar parent company Richemont, the Swiss luxury goods group whose portfolio of leading international “Maisons” includes Chloé, Alfred Dunhill, Piaget, Van Cleef & Arpels, Baume & Mercier, Cartier and Montblanc, among others.

Peter Millar was launched in 2001 as a high-end, sophisticated luxury sportswear collection designed with a classical American and European influences. The company continues to experience impressive growth in the U.S. and internationally with products sold in a wide range of retail channels, from Neiman Marcus and Nordstrom to specialty merchants, golf clubs and resorts worldwide.

DP World Tour, Golf & Fashion, Golf Apparel, Golf Companies, Golfstyle, Holiday Golf, PGA Tour

Peter Millar – The premium lifestyle sportswear brand grows presence on PGA Tour and European Tour

January 8, 2018 – Peter Millar has announced new additions to their team of brand ambassadors in 2018: Branden Grace, Si Woo Kim, Chesson Hadley, Hudson Swafford, Chez Reavie, Scott Brown, Sam Saunders, Johnson Wagner, Shawn Stefani, Matteo Manassero, Davis (Dru) Love IV, Chris Wilson and Brett Quigley. These professional golfers will represent Peter Millar’s lifestyle brand in new campaigns and will wear the product both on the golf course during competition and off-course. These new brand ambassadors join PGA Tour and Fedex Cup Champions Brandt Snedeker and Bill Haas as well as Bobby Wyatt, as representatives of Peter Millar.

The addition of new professional golfers to the brand’s roster and their expansion of presence on tour reflects the continuing evolution of the brand’s diversity, design and quality that the company makes every effort to improve. The players are from across the globe including Hudson Swafford, from Sea Island, Georgia which boasts a rich golf tradition and a long standing history with Peter Millar; to Chez Reavie from the southwest United States; Si Woo Kim from South Korea and Matteo Manassero from Italy. Each of the new ambassadors share the company’s values of character and integrity as well as the same desire to become the best they can be in their skill.

“The game of golf has been a foundation for Peter Millar and these tour players will showcase the lifestyle and continued evolution of our products,” said Scott Mahoney, Chairman & CEO. “We are fortunate to have an incredibly talented group of professionals eager to wear our clothing, and we look forward to growing our presence with an impactful year on tour.”

“Peter Millar has been a brand I have admired for a long time. They’ve conquered function and fashion, with first class service. I could not be more proud to be a brand ambassador for them on the PGA Tour,” said Hudson Swafford.

“Growing up in Raleigh, I have seen the brand grow first-hand and always wanted to wear Peter Millar on the course. I could not be more excited to represent a local business with international reputability on the PGA Tour,” said Chesson Hadley.

“I am honored to be a part of the Peter Millar family. Peter Millar exemplifies the finest in men’s apparel for on and off the golf course. I look forward to teeing it up with Peter Millar,” stated Scott Brown.

“I am thrilled to have the opportunity to wear Peter Millar on the course starting in 2018. From their crown sport performance line to their collegiate product (go Hokies), I love the look and feel of the product and the ability to wear what I feel comfortable in both on the course and off,” said Johnson Wagner.

More information at www.petermillar.com and www.holgolf.com.

Golf & Fashion, Golfstyle, Holiday Golf, Majors

Peter Millar – The look of the brand’s ambassadors, ready for The Masters 2017

March 30, 2017 – With the first major of the year quickly approaching, the scripted looks for Brandt Snedeker and Bill Haas are ready. Peter Millar has released the original sketches of its ambassador’ looks for each day of competition at The Masters, April 6-9.

The brand is excited about the second layer performance pieces that Brandt Snedeker (first sketch) will be wearing in Augusta. On Thursday, Snedeker will wear the Weaverville Stripe Quarter Zip consisting of different shades of blue with grey engineered stripes. On Sunday he will sport the Marion Stripe Quarter Zip, a multi stripe-pattern of spring colours.

Both of these performance sweaters feature a soft, smooth cotton exterior with a smooth polyester inner surface that allows for easy layering during the cool spring mornings of Augusta. He will zip into the Patterson Full Zip Hybrid sweater in Midnight on Friday, paired with lightweight performance pants in Moroccan Pink and Midnight.

The Patterson Hybrid sweater provides a windproof and water resistant microfiber panel on the front giving additional protection without additional weight. The most popular Peter Millar lightweight layer piece will be worn by Brandt on Saturday. The Perth Stretch Quarter Zip in Midnight gingham will be worn with canary yellow pants, not only one of Brandt’s favourite colours but also a tribute to his alma mater, Vanderbilt.

The new spring 2017 colours are highlighted in the looks for Bill Haas. With green being the primary colour at Augusta National, Bill will showcase two of the new shades. On Friday, he will wear the Salisbury Quarter Zip in Mojito and on Saturday, the Perth Quarter Zip in Snow Pea. Bill will also sport the favourite performance pants, the eb66 six-pocket in Ink and the Durham flat front pants in Cottage Blue. These bottoms will complement the colourful knits and sweaters while promoting fresh style in our favourite performance pants.

More information at www.petermillar.com and www.holgolf.com.

Golf Apparel, Holiday Golf, Professionals, Ryder Cup

Peter Millar – Joining forces with The PGAs of Europe

Peter-Millar-Ryder-Cup-PGAs-Europe-portada

October 29, 2014 – The PGAs of Europe have signed a new three-year Corporate Partnership with fine clothing and accessory brand, Peter Millar, sealing the deal at the 2014 Ryder Cup matches at Gleneagles Hotel, Scotland, where the brand were an Official Clothing Licensee.

Founded in 2001, the Peter Millar line of fine clothing and accessories has become the standard bearer for discerning and demanding individuals on and off the golf course. As the brand continues its global growth, the partnership with the PGAs of Europe will allow them to further progress onto the continent:

“It’s a really important relationship for us because of this expansion into Europe,” explained Peter Millar’s Managing Director, International, Brian Dillman. “We’ve always been a grass roots-based company as well so working with the PGAs of Europe and the local golf pros is really going to help us expand.”

“The challenge is brand awareness and very simply the business was developed in the US and UK & Ireland through great product, great people, great delivery and great relationships with PGA golf professionals. We’re going to follow the same model in continental Europe… so the PGAs of Europe is a great place to start.”

For the PGAs of Europe, the partnership with Peter Millar is just one of the new additions to the Association’s Corporate Partner roster that reflect the renewed strategy moving forward and the brand’s positioning:

“The timing could not be better to be joining forces with Peter Millar as they continue their success story into continental Europe,” said PGAs of Europe Chief Executive, Ian Randell.

“Peter Millar is one of the fastest growing lifestyle brands worldwide producing classic on- and off-course clothing with a modern approach.  This very much mirrors our philosophy of promoting the traditions and etiquette of golf whilst ensuring that we are modern, forward-thinking and engaging to today’s society.  I am sure that our Member PGAs and their PGA Professionals will enjoy the benefits of this exciting new partnership.”

The partnership not only coincides with refreshed strategic elements from the PGAs of Europe but also with Peter Millar’s strategic movement into Europe, introducing a new European fit – the Contemporary Fit –  for what is a different market to their norm.

“We’re really quite excited about it, with the new Contemporary Fit we feel it fits into the European mould on sizing,” said Bob Smith, Peter Millar’s Senior Managing Director. “The partnership with the PGAs of Europe will be very important for the Contemporary Fit as we respect their organisation and members enormously.”

Peter Millar were also on site at the 2014 Ryder Cup Matches as an Official Clothing Licensee, having provided clothing for match officials and staff members, whilst also being present in the Spectator’s Village Merchandise Tent:

“Being at the Ryder Cup has been just phenomenal,” said Brian Dillman. “People can touch and see our product, feel the quality, and see why there’s a difference…which is why we’ve supplied some officials’ and some of the Board members’ clothing to make sure people can try our products to really get a feel for who we are and what we are all about.”

In the picture above PGAs of Europe Chief Executive, Ian Randell (second right), alongside Peter Millar officials, Brian Dillman (Managing Director, International; left), Bob Smith (Senior Managing Director; second left), and Mark Hilton (Sales Director Europe; right).

The company Holiday Golf is the distributor for Peter Millar in Spain and Portugal.

Golf Apparel, Golf Shops, Holiday Golf, Ryder Cup

Peter Millar – The golf and lifestyle brand shows its credentials at 2014 Ryder Cup

Peter-Millar-Ryder-Portada

September 25, 2014 – Peter Millar became an exclusive licensee of Ryder Cup Europe in 2012. That’s why the Ryder Cup crested range of this luxurious golf apparel has a large presence at the merchandise pavilion of Gleneagles during the week of the event.

In fact, garments like this Polka Dot shirt (picture) are already selling very fast, after only the first few days, when the competition still hasn’t hit the course. The involvement of Peter Millar has been a little different from most other licensees, as the brand, which recently opened the first golf store outside of the United States, in the Old Course Hotel of St Andrews, has worked with other specialist licensees to produce the first ever range of tartan Ryder Cup products, for men and ladies, using the official Ryder Cup tartan.

Peter-Millar-Ryder-Cup-2014-2

Here, the Peter Millar team at the merchandise pavilion of the Ryder Cup at Gleneagles with the Scottish look, and the stand of the brand.

The much sought-after golf clothing brand, known and respected for using best in classic design and highest quality fabrics, is growing gradually throughout Europe at leading golf venues. The company Holiday Golf is the distributor for Peter Millar in Spain and Portugal.