Tag Archives: Performance54

Golf Companies, Golf Courses and resorts

Finca Cortesin – Focused on Solheim Cup legacy with extended Performance54 partnership

October 18, 2023 – Finca Cortesín, which provided an outstanding stage for one of 2023’s most prestigious events in women’s sport, the Solheim Cup, has confirmed a new three-year partnership with leading sports marketing, events, and strategic consultancy firm, Performance54.

The partnership will build on the existing relationship formed in February 2022, which saw Performance54 support Finca Cortesín’s activation of the famous match between Team Europe and Team USA and promote its membership and real estate offerings.

Through the renewed agreement and long-term marketing programme, Performance54 will help Finca Cortesín deliver legacy benefit as a Solheim Cup host venue and further enhance its position as one of Europe’s premier golf resorts.

Nestled amid 532 acres, where the Mediterranean meets the Casares Mountains, Finca Cortesín’s 18-hole championship golf course, a breath-taking design by Cabell Robinson, received widespread acclaim during the 18th edition of the Solheim Cup, with over 80,000 spectators in attendance.

Featuring standout performances from both sides, the event will go down as one of the most memorable in the history of the competition, with Team Europe retaining the title after both teams finished on 14 points apiece; the first ever tie in the Solheim Cup. The trophy has remained in European hands for the last three consecutive events.

This was another significant step in the shared journey of Finca Cortesín and Performance54, with the latter helping to increase visibility and awareness for the resort during the most important week in its history through a comprehensive content and earned media strategy.

Renowned for its work with some of the leading brands, rights holders, governing bodies, and major investors in sport, Performance54 will continue to provide a full suite of services including business strategy, operations, brand strategy and cross-platform marketing strategy to further elevate the luxurious Spanish destination’s global reputation.

As one of Europe’s most sustainable golf venues, the resort proudly boasts the GEO Certified label having implemented several environmentally friendly initiatives, including the use of 100% recycled water for irrigation, throughout the property.

Vicente Rubio, Managing Director of Finca Cortesín, said: “Having worked with Performance54 for the past year and a half, it was a natural progression to extend this partnership for another three years. The team’s expertise has been instrumental in showcasing Finca Cortesín as a recognised premier golf destination and sustainability champion. Together, we are committed to achieving our goals and crafting great experiences for our guests.”

Ed Edwards, Chief Executive Officer at Performance54, added: “Performance54 are humbled to work with global leaders in sport, such as Finca Cortesin. Their commitment to staging the most sensational Solheim Cup has been nothing short of inspiring, and we have enjoyed every minute of our journey together so far. Our work will ensure Finca Cortesin continues to earn the plaudits it deserves, not only from Europe’s major markets but also from around the world, as one of golf’s most unique experiences.”

Golf & Technology, Golf Companies

FlightScope – Performance54, chosen to promote industry-leading product range in UK and Europe

October 25, 2021 – FlightScope, the global leader and pioneer in tracking and analysing sports performance data, has partnered with Performance54 to drive increased brand awareness and product sales with golfers across the United Kingdom and Europe.

With a product range that represents the pinnacle of golf tracking technology, FlightScope enables players and coaches to measure and analyse every aspect of performance with unmatched accuracy. The company’s renowned launch monitors and golf radars are trusted by many of the world’s best players, including 2020 U.S. Open winner Bryson DeChambeau, two-time Masters champion Bubba Watson and a host of other PGA, LPGA, European and Ladies European Tour players.

Performance54, the world’s leading specialist golf marketing consultancy, has been appointed to increase awareness of the FlightScope brand across the UK and Europe, in addition to showcasing its award winning Mevo and Mevo+ products – ultimately driving product sales.

The FlightScope Mevo+ is a one-of-a-kind launch monitor and simulator that can be used both outdoors and indoors, providing 3D tracking radar technology that gives golfers accurate data and insights on every shot they hit. Capable of measuring 16 data parameters and allowing every golfer to set customised data margins that fit their game, the Mevo+ earned a Golf Digest Editors’ Choice Award in the ‘Best Launch Monitor’ category earlier this year.

In the case of the FlightScope Mevo, this equally portable and personal unit offers eight data parameters and is ideal for dialling in a player’s distances both indoors and outdoors.

The X3 is FlightScope’s top of the line tracking radar that is used by Tour Professionals such as Bryson DeChambeau, Bubba Watson, Hideki Matsuyama, Bernhard Langer, and Davis Love III. The X3 uses FlightScope’s patented Fusion Tracking technology that combines 3D tracking radar and synchronised image processing for unmatched data accuracy and analytics, allowing users to maximise practice sessions, lessons, and club fittings.

Madelein Nel, VP of Sales and Marketing, FlightScope, said: “As a global leader in tracking radar technology, we are thrilled to be working with Performance54, who will help increase our profile with consumers across Europe. FlightScope is committed to delivering world-class products that offer great value for the money and provide golfers with performance data they can trust. Given its experience working with some of the world’s most renowned golf brands, we believe Performance54 is the ideal partner to help us tell this story.”

FlightScope is the latest addition to Performance54’s roster of leading golf industry clients, representing some of the biggest brands and destinations in the sport.

Matt Brookbanks, Executive Director, Performance54, said: “Golf is an aspirational sport and in FlightScope there is no greater example of that. By helping golfers to make incremental gains that enhance their performance, with accurate and actionable data they can trust, both the Mevo and Mevo+ are products worthy of consideration for any player interested in becoming better. We are therefore thrilled to be working together and look forward to showcasing FlightScope’s exceptional range to golfers across the UK and Europe.”