Golf & Technology
FlightScope – Performance54, chosen to promote industry-leading product range in UK and Europe
October 25, 2021 – FlightScope, the global leader and pioneer in tracking and analysing sports performance data, has partnered with Performance54 to drive increased brand awareness and product sales with golfers across the United Kingdom and Europe.
With a product range that represents the pinnacle of golf tracking technology, FlightScope enables players and coaches to measure and analyse every aspect of performance with unmatched accuracy. The company’s renowned launch monitors and golf radars are trusted by many of the world’s best players, including 2020 U.S. Open winner Bryson DeChambeau, two-time Masters champion Bubba Watson and a host of other PGA, LPGA, European and Ladies European Tour players.
Performance54, the world’s leading specialist golf marketing consultancy, has been appointed to increase awareness of the FlightScope brand across the UK and Europe, in addition to showcasing its award winning Mevo and Mevo+ products – ultimately driving product sales.
The FlightScope Mevo+ is a one-of-a-kind launch monitor and simulator that can be used both outdoors and indoors, providing 3D tracking radar technology that gives golfers accurate data and insights on every shot they hit. Capable of measuring 16 data parameters and allowing every golfer to set customised data margins that fit their game, the Mevo+ earned a Golf Digest Editors’ Choice Award in the ‘Best Launch Monitor’ category earlier this year.
In the case of the FlightScope Mevo, this equally portable and personal unit offers eight data parameters and is ideal for dialling in a player’s distances both indoors and outdoors.
The X3 is FlightScope’s top of the line tracking radar that is used by Tour Professionals such as Bryson DeChambeau, Bubba Watson, Hideki Matsuyama, Bernhard Langer, and Davis Love III. The X3 uses FlightScope’s patented Fusion Tracking technology that combines 3D tracking radar and synchronised image processing for unmatched data accuracy and analytics, allowing users to maximise practice sessions, lessons, and club fittings.
Madelein Nel, VP of Sales and Marketing, FlightScope, said: “As a global leader in tracking radar technology, we are thrilled to be working with Performance54, who will help increase our profile with consumers across Europe. FlightScope is committed to delivering world-class products that offer great value for the money and provide golfers with performance data they can trust. Given its experience working with some of the world’s most renowned golf brands, we believe Performance54 is the ideal partner to help us tell this story.”
FlightScope is the latest addition to Performance54’s roster of leading golf industry clients, representing some of the biggest brands and destinations in the sport.
Matt Brookbanks, Executive Director, Performance54, said: “Golf is an aspirational sport and in FlightScope there is no greater example of that. By helping golfers to make incremental gains that enhance their performance, with accurate and actionable data they can trust, both the Mevo and Mevo+ are products worthy of consideration for any player interested in becoming better. We are therefore thrilled to be working together and look forward to showcasing FlightScope’s exceptional range to golfers across the UK and Europe.”