Tag Archives: Calle Carlsson

Golf Companies

Caddies Europe AB – Calle Carlsson Appointed Chief Operating Officer of the Swedish company

July 24, 2025 – Calle Carlsson has been appointed Chief Operating Officer (COO) and Deputy CEO of Caddies Europe AB. Calle brings with him an extensive and accomplished international career in the golf industry and will play a key role in the continued growth of both Caddies and its subsidiary, GolfStar, across Europe.

“The golf industry is undergoing major transformation, and I look forward to helping lead that change,” says Calle Carlsson.

For the past two decades, Calle has held executive positions in golf management. Most recently, he served as Director of Business Development for the European sports agency 54, headquartered in London and active in nine countries. The founders of 54 are widely recognized as the architects behind the LIV Golf tour.

Prior to his tenure at 54, Calle was the CEO of the renowned Spanish golf resort Infinitum (formerly Lumine), operated by Troon. Calle also served on Troon’s international advisory board, among other key roles.

“I’ve followed GolfStar since 2018 when we began our collaboration at Infinitum. In the past, there haven’t been many attractive golf industry roles connected to Sweden. But now, with the Swedish company Caddies Europe – which owns and operates GolfStar – I have the opportunity to help shape the future of golf for both players and course owners. It’s not just interesting, it’s exciting and meaningful to be part of leading that change,” says Calle Carlsson.

Tony Trigell, Group CEO and Founder of Caddies Europe and GolfStar, adds:

“Calle is one of the most experienced professionals in golf operations worldwide. His international perspective, extensive network, and strategic mindset – combined with a practical understanding of golfers’ needs and commercial course management – will help elevate the entire Caddies Group to a new level.”

“I’m fully confident that Calle will be a strategic asset in successfully establishing Caddies, GolfStar, and our other subsidiaries in the European golf market,” Tony concludes.

Calle will assume his new role on 1st of September 2025 and will be based in both Spain and Sweden.

Golf Companies

The Bucket Pros – Geertje Miedema, appointed as Business Coordinator, as the expansion into Europe continues

November 12, 2021 – Following the appointment of Andy Gordon, Business Developer, and the success that has resulted in Spain, the appointment of Geertje Miedema as Business Coordinator for Europe marks the next phase of development for The Bucket Pros as they expand their driving range boosting solution throughout Europe.

Dutch born Miedema, a leading golf industry professional, boasts a wealth of experience in golf, sales, coordination and golf club management, having previously led the team at Lumine Travel, an inhouse DMC, at Infinitum (previously known as Lumine Mediterranea Beach & Golf Community).

Prior to joining The Bucket Pros, Miedema has enjoyed a successful career within leisure, hospitality and golf. Beginning her employment in reservations, she has progressed quickly owing to her foresight, effectiveness and success. Not only this, Miedema has also travelled extensively and provides an enviable linguistics skill set being able to speak six languages.

“I am excited to start this new chapter with The Bucket Pros and be part of the expansion into my home country, the Netherlands” said Geertje Miedema.

“Having worked within a developing resort over the last 10 years I have valuable insight in how facilities are utilised and how integrating new methods can produce beneficial results. My ambition for the coming months is to enhance the profile of The Bucket Pros and bring their expertise to practice facilities and range owners in the Netherlands”.

Commenting on the appointment, European Sales Director Calle Carlsson said: “We are delighted to be welcoming Geertje to The Bucket Pros team. Having worked with Geertje previously, I know that she will be a great asset to us and be a driving force for our expansion”.  

“Following our success in Spain our European development plan will now look to showcase our expertise to facilities in the Netherlands and help them maximise revenues and realise potential. With Geertje bringing her knowledge, efficiency, and passion I know that we will be successful”.

Determined to change the concept of the driving range among golfers through a strong focus on new technology, digitalisation and modern design, The Bucket Pros strive to become a one-stop-shop for golf courses and range operators in Europe.

Golf Companies

The Bucket Pros – Appointment of Andy Gordon as Business Developer to lead their expansion into Spain

March 30, 2021 – The Bucket Pros, a new driving range boosting solution, has appointed Andy Gordon as Business Developer to lead their expansion into Spain.

Andy Gordon, a British PGA Professional boats a wealth of experience in golf club management, coaching and operations, having previously worked at Lumine Mediterranea Beach & Golf Community where he held the positions of Director of Instruction and Head Golf Professional over the last 8 years.

Prior to joining The Bucket Pros, Gordon has enjoyed a successful career as a playing and teaching PGA professional. After qualifying in 1997, his main focus throughout his 25 plus years in industry, has been developing the effectiveness of coaching within a club setting. He has travelled to many parts of the world to gain a greater understanding of what technology can provide to not only improve the golfer, but also in maximising revenue and profitability of the club.

“Having travelled extensively and lived abroad for a number of years, I have experienced a huge range of golf courses and practise facilities”, said Andy Gordon. “Being involved in and understanding how these facilities operate has given me invaluable insight into how and where The Bucket Pros methods will be of benefit”.

Gordon added: “I am delighted to be working with such innovative and beneficial techniques. My ambition for the coming months is to enhance the profile of The Bucket Pros and bring their concepts to driving ranges and range operators in Spain”.

Commenting on the appointment, European Sales Director Calle Carlsson said: “I am incredibly excited by Andy’s appointment to The Bucket Pros and his addition to the team. Having worked with Andy previously I know that he will be a great asset to us, bringing with him professionalism, energy, and dexterity”.

“Our proposed European development plan will look to showcase our offering and assist owners in realising their opportunity, maximising revenues, and building a profitable range. Andy’s talents, industry knowledge and understanding of the golf market will be critical throughout this process as we look to expand our portfolio into Spain and beyond”.

Determined to change the concept of the driving range among golfers through a strong focus on new technology, digitalisation and modern design, The Bucket Pros strive to become a one-stop-shop for golf courses and range operators in Europe.

The Bucket Pros, contacto:

Golf Companies, Golf Courses and resorts

The Bucket Pros – Calle Carlsson, appointed new European Sales Director


February 4, 2021 – The Bucket Pros, a new driving range boosting solution, is now ready to take on the European market. Following the success of The Bucket Pros unique method of increasing driving range revenue in Sweden, the company is now ready to bring their exciting new offering to the European market.

“To lead our expansion across Europe required a dream candidate and we are delighted and extremely proud to announce that Calle Carlsson has been appointed as the new European Sales Director”, says Andreaz Lindberg, CEO, The Bucket Pros.

Calle Carlsson was previously the CEO of the award winning Lumine Mediterrànea Beach & Golf Community, a 45-hole resort with two clubhouses and driving ranges alongside a Beach Club. Having successfully managed the resort over the last 9-years, Carlsson brings an enviable career history alongside a breadth of knowledge of the golf industry.

“This is an incredibly exciting opportunity, and I am delighted to be part of the team”, says Calle Carlsson. “I am looking forward to being involved in the launch and assisting in making The Buckets Pros a leader in the driving range sector. Having tested and worked with several of The Bucket Pros products during my time at Lumine, and seen beneficial results, I am convinced that their technology and solutions will help any golf club and range operator develop their offering and become more profitable.”

Andreaz Lindberg continues, “Calle’s vast experience and knowledge will be invaluable not only for our clients, but for the rest of our company, too. He has a great reputation and a large network of colleagues that we hope to support in helping develop and reach their potentials. Not least, we see Calle as a sharp leader who knows what it takes to build a great team”.

This European expansion follows years of great success for The Bucket Pros in the Swedish market, where they have partnered up with many golf clubs from all over the nation.

“Since the autumn of 2019, over 40 Swedish golf clubs have chosen to start our ‘Boost Method’”, says Andreaz Lindberg. “This 12-to-18-month business development strategy focuses on the profit centres in and around driving range. The purpose is to identify our clients’ current situation and offer a solution to reach the true potential of their driving range. We provide them with all the tools and support needed for them to realize their opportunity, maximise revenues, and build a profitable range. Throughout their journey we are here to support them along the way, and we pride ourselves with a team that you can reply on”.

Determined to change the concept of the driving range among golfers through a strong focus on new technology, digitalisation and modern design, The Bucket Pros strive to become a one-stop-shop for golf courses and range operators in Europe.

“This is a pivotal time for golf, and we envisage a new emerging market of golfers that alongside our clients, we want to take full advantage of”, concludes Andreaz Lindberg.

DP World Tour, Golf Courses and resorts

European Tour – Lumine Golf to host European Tour Qualifying School Final Stage until 2022

Calle Carlsson and Mike Stewart.

February 13, 2020 – Lumine Golf Club, at Costa Daurada of Tarragona (Spain), has been confirmed as the host venue of the European Tour Qualifying School Final Stage for the next three years, until 2022.

The Spanish venue first began its association with the European Tour Qualifying School in 2012 when it became a Second Stage Qualifying venue, before becoming the location for the six-round Final Stage, described as one of the toughest events in golf, in 2017.

Lumine’s two courses – The Hills and The Lakes – have so far seen 468 players tee it up at three pressure-packed Final Stage events, all hoping to seal one of 25 European Tour cards for the following season, and will continue to welcome European Tour hopefuls from 2020-2022.

In 2019, Denmark’s Benjamin Poke carded six sub-70 rounds at Lumine to win by six shots, while his compatriot Rasmus Højgaard became the first player born in the 21st century to secure his playing privileges at Qualifying School. The 18-year-old immediately reaped the benefits, triumphing at the AfrAsia Bank Mauritius Open two weeks later to become the third youngest winner on the European Tour.

Mike Stewart, European Tour Qualifying School Director, said: “Lumine Golf Club has provided a terrific test for players since 2012, even more so since it became a Final Stage venue, pushing players all the way as they go in search of a European Tour card in one of golf’s most dramatic events.

“The quality of both courses, plus Lumine’s fantastic practice facilities and hospitality, have drawn praise from competitors and we look forward to working with Calle Carlsson and his team on delivering more successful editions of the event in the coming years.”

Calle Carlsson, General Manager at Lumine Golf Club, said: “Welcoming back the European Tour Qualifying School Final Stage for 2020 is an honour. We are delighted to yet again be hosting this prestigious event as it will be the fourth consecutive year that golfing hopefuls will battle it out on the Lumine golf courses.

“We have worked hard on the quality and test of golf we have here and I am immensely proud of my team as it is testament to their hard work and commitment that the European Tour have chosen to return to Lumine. We look forward to welcoming this year’s hopefuls to Lumine in November.”

Golf Courses and resorts, Golf Turism, Travel

Lumine Golf – New packages for sublime late Summer golf experience throughout September

June 14, 2018 – Lumine Beach & Golf Community, one of Europe’s most popular destinations and the home of European Tour Qualifying School Final Stage, is welcoming golfers looking for an unforgettable trip this summer with a number of new package options.

The resort offers an unrivalled golfing experience in the Costa Daurada for all levels of golfers; the perfect blend of challenge and reward across 45 exceptional holes. Golfers can tackle two courses designed by World Golf Hall of Famer Greg Norman: Lumine Lakes, a 6,300-metre, par-71 golf course which is the most technically difficult of the resort; and the Ruins course, a nine-hole layout located upon Roman archaeological remains dating from the second century BC. Lumine Hills completes the line-up; a 6,334-metre par-72 course in sharp contrast to the Lakes with its incredible coastline views, set amongst leafy woods and olive plantations.

Inviting golfers to experience the Costa Daurada gem and soak up the last of the summer sun, Lumine’s packages – in collaboration with local partner hotels – are based on three, four, five and seven-night stays with golf. From 369€ per person, including practice balls and breakfast, they provide exceptional value for money.

The quality and condition of each of the courses are among the property’s key features, alongside unrivalled practice facilities worthy of hosting European Tour Qualifying School hopefuls, making for one of the most complete golf destinations in Europe.

“Costa Daurada in the summer months is a beauty to behold,” said General Manager, Calle Carlsson. “Drenched in the summer sun, Lumine’s conditions are exquisite, and paired with state-of-the-art practice facilities, offer a remarkable golfing trip.

“We’re thrilled to partner with a host of local hotels to welcome golfers to the Costa Daurada this summer. Offering superb value for money, I can’t recommend highly enough that golfers take advantage of these deals to experience not just Lumine, but the surrounding beauty of the Costa Daurada.”

As well as golf at Lumine, an invite to its luxury onsite Beach Club awaits with each package offering. An opportunity to unwind away from the course, the Lumine Beach Club offers an authentic Mediterranean experience. The oceanfront setting is complete with a series of tiered freshwater pools that overlook the stunning private beach and Mediterranean Sea. For a memorable dining occasion, Lumine Restaurant’s creative take on traditional local cuisine, paired with dramatic views of the surrounding area, make for an unforgettable dining experience.

In addition to Lumine’s phenomenal facilities, the packages also offer golfers the opportunity to explore the wealth of history, culture and entertainment in the surrounding area. Explore World Heritage sites in the history-steeped Tarragona, once famed for its status as the second home of the Roman Empire; PortAventura World, the most popular theme park in Europe; a host of local wineries and vineyards; and, of course, the scenic Mediterranean coastline.

SEPTEMBER OFFERS:

Offer valid staying between 01–30/09/2018

7 nights sharing a double room at a 4* hotel

  • Bed & Breakfast
  • 5 daily unlimited Greenfees
  • Unlimited balls at practice facilities
  • Beach club included
  • Price per person: 749€

4 nights sharing a double room at a 4* hotel

  • Bed & Breakfast
  • 3 daily unlimited Greenfees
  • Unlimited balls at practice facilities
  • Beach club included
  • Price per person: 439€

Offer valid staying between 01 – 15/09/2018

5 nights sharing a double room at a 4* hotel

  • Bed & Breakfast
  • 4 daily unlimited Greenfees at Lumine
  • Unlimited balls at practice facilities
  • 4 days Beer & Soft drinks included at the Lumine Lakes Clubhouse
  • Beach club included
  • Price per person: 685€

3 nights sharing a double room at a 4* hotel

  • Bed & Breakfast
  • 2 daily unlimited Greenfees at Lumine
  • Unlimited balls at practice facilities
  • 2 days Beer & Soft drinks included at the Lumine Lakes clubhouse
  • Beach club included
  • Price per person: 369€

More information at www.luminegolf.com.

DP World Tour, Golf Courses and resorts

European Tour – Lumine Golf Club to host the Qualifying School Final Stage until 2019

January 19, 2018 – Lumine Mediterranea Beach & Golf Community will continue as host of the European Tour Qualifying School Final Stage for the next two years.

Following a successful first staging of Final Stage last season, a deal has been struck which guarantees the Spanish venue will host the climax of Q-School until the end of 2019.

Among the most unique and high stakes events in golf, Q-School has helped unearth some of golf’s greatest players, while also attracting the attention of a worldwide audience.

A popular venue among players and fans alike, Lumine Mediterránea Beach & Golf Community’s stunning Hills and Lakes Courses will once again pose a tough test for the European Tour hopefuls over six dramatic days in Tarragona.

“We are thrilled to be chosen by the European Tour as host venue for the Final Stage of Qualifying School in 2018 and 2019,” said Calle Carlsson, General Manager of Lumine Mediterránea Beach & Golf Community.

“The selection of Lumine for these prestigious events is another great milestone for everyone at the club and we are thoroughly looking forward to showcasing once again why Lumine has become one of Europe’s most popular destinations.”

Lumine Golf Club has been an integral part of Q-School since 2012, previously hosting the Second Stage of the three-stage competition on five occasions.

Led by José Tomas Agulló, the maintenance team are well-versed in tournament preparations, with the responsibility of hosting Final Stage for the first time in 2017 affording the team the opportunity to showcase the venue.

Mike Stewart, Qualifying School Director, said: “Lumine provided a terrific setting for Qualifying School Final Stage in 2017 and we are delighted to be able to confirm it will once again host what is one of the world’s most dramatic sporting events.

“The quality of both golf courses, coupled with Lumine’s outstanding practice facilities and service, resulted in wide praise from all competitors and we look forward to working with Calle and his team on delivering more highly successful events over the coming years.”

Like last year’s Final Stage, the Greg Norman-designed Lakes Course, and Lumine’s other 18-hole layout, the Hills Course, will set the stage for proceedings, offering a varied test across both challenging championship courses.

Long Drive

Long Drive – Lumine Golf will host The Masters LDET Cup 14th and 15th November

Joe-Miller-LDET

September 25, 2014 – Lumine Golf has been confirmed as the venue for the final event of the 2014 Long Drivers European Tour season, The Masters LDET Cup, on the 14th and 15th November 2014.

In what is set to be a thrilling climax to the second season of the Long Drivers European Tour, the Masters LDET Cup event will have players like the English golfer Joe Miller, 2010 World and 2013 European Champion, the Scottish player John McSloy, the English Scott Beaven and the South African Dewald Lubbe, among others competing for one of the most coveted titles in the world of long driving.

This will be the first time that Lumine Golf hosts a long drive competition.

“We are certainly looking forward to working alongside the LDET tour to make this a truly memorable event for all involved”, commented Calle Carlsson, General Manager of the Troon managed resort. “We pride ourselves on hosting innovative golf events that bring new people into the game and I certainly believe the lure of watching some of the biggest hitters in the game will achieve that”.

Xavier Eusebio, LDET CEO and Founder commented: “We are very proud with this announcement as it’s an honour for us to stage the Masters LDET Cup at such a spectacular golf resort as Lumine Golf. I have no doubt it will be an amazing championship as we have some of the best European long drivers competing for the season ending title, that undoubtedly means so much to them all.”