FootJoy – The new HyperFlex and HyperFlex Carbon golf footwear, finely tuned to power your game
March 6, 2023 – FootJoy is the undisputed #1 Shoe in Golf, a brand that has been trusted by players at all levels of the game for 100 years because of a singular dedication to the game of golf and a relentless commitment to performance innovation, style, comfort and quality.
As part of this unwavering commitment, FootJoy is introducing the new HyperFlex and HyperFlex Carbon golf shoes. Finely tuned to empower the golfer athlete, HyperFlex delivers hyper power, hyper control and hyper fit for men and women.
HYPER POWER : The OptiFlex outsole design promotes stability where you need it for the golf swing and flexibility for walking comfort. For those looking for even more stability and comfort, the all-new HyperFlex Carbon shoe features a molded carbon fiber power plate that delivers Tour-level stability and performance. HyperFlex Carbon offers additional underfoot cushioning with an OrthoLite Impressions FitBed.
HYPER CONTROL : The Power Stabilizer outsole harnesses lateral movement through the swing and ensures a secure foundation. The ThermoPlastic saddle strap wraps the foot to provide additional lateral and medial support and control throughout the golf swing.
HYPER FIT : FJ’s popular StratoFoam cushioning delivers comfort and support tuned specifically for golf. The midsole design provides the perfect blend of cushioning which helps absorb shock while maximizing energy return to reduce foot fatigue.
“The new HyperFlex and HyperFlex Carbon offer Tour-proven enhancements within the athletic silo, delivering unquestioned innovation, comfort, stability and a visual design aesthetic that celebrates performance technology for the golfer athlete,” said Patrick Trubiano, Director of Product Managememtn of FJ footwear. “This product will excite current HyperFlex wearers and those looking to add more power to their game.”
Several Tour players have already made the switch to incorporate HyperFlex golf shoes in practice and in play at tournaments around the world. When it comes to developing performance golf products, FootJoy does not compromise.
They believe in achieving a unique sense of balance between craftsmanship and technology, style and comfort, fit and function. It’s a commitment that is reflected in every product that FJ makes and is appreciated by passionate golfers all over the world.
- Launch retail: March 1st, 2023.
- RRP: FJ HyperFlex Carbon Men’s, 259€; FJ HyperFlex BOA Men’s, 249€; FJ HyperFlex Men’s, 219€; HyperFlex Women’s, 209€.