FootJoy

FootJoy – Modern classic story extends with the new Premiere Series Field and additions to the FJ Traditions range

February 4, 2022FootJoy, the #1 Shoe in Golf, continues to honour its heritage while championing contemporary performance with an all-new spikeless offering named after one of the brand’s founders – Fred Field.

This modern classic design which complements the three Premiere Series models launched last yearPackard, Tarlow and Flint, features an all-new blucher construction upper pattern from which the iconic, traditional styling is derived.

Following a hugely successful launch, Premiere Series went on to become the #1 Shoe at each of the four major championships last year.

While timeless in design, the Premiere Series Field is infused with performance innovation, led by the all-new VersaTrax+ spikeless outsole. This revolutionary anti-channeling tread pattern is engineered to provide grip for any lie or angle, providing total traction coverage, reducing any slippage. VersaTrax+ utilises multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.

The Premiere Series Field also delivers on comfort, as the blucher construction provides an enhanced fit with more volume within the in-step whilst an Ortholite EcoPlush FitBed delivers super-soft and comfortable underfoot cushioning.

  • SRP FJ Premiere Series Field: 229€.

NEW ADDITIONS TO THE FJ TRADITIONS RANGE

Supporting the Premiere Series in FootJoy’s modern classic category, FJ Traditions welcomes new additions to its men’s and women’s ranges to continue momentum after its introduction in 2021.

New to the men’s range is an all-new upper with distinct long-wing detailing, whilst FJ extends the widely popular women’s range with an elegant, toe-capped design, to offer a lightweight ride with traditional flair.

The new FJ Traditions models, across both ranges, will complement the saddle pattern of the 2021 models and will continue to deliver all-day comfort and spiked traction.

  • SRP FJ Traditions: 139€.

“The Premiere Series launch truly resonated with golfers looking for a classic design with modern performance benefits. The addition of the Field, a clean, classic spikeless offering, will only benefit the range with greater choice.”

“Undoubtedly the excitement around Premiere Series has supported the modern classic story and FJ Traditions’ own popularity affirms the category’s revival. The new designs provide unique, authentic, traditional flair at a competitive price. It’s an exciting shoe and one we hope will once again be a popular choice for golfers this year,” says Guy Smith, Product Manager of FootJoy Footwear.

Por REDACCIÓN