FootJoy – Introducing the Premiere Series: Inspired by then, supercharged for now
March 10, 2021 – FootJoy shoes have been trusted by more professional golfers than any other brand through an uncompromising commitment to quality, unrivalled design, and a single-minded focus on golf performance. In fact, FootJoy has been the #1 shoe on the PGA Tour for 75 consecutive years, an impressive streak in any sport.
That same pioneering spirit of innovation continues today, driving FootJoy to elevate the standard of performance and style in golf footwear. As part of FootJoy’s continued brand innovation, FJ is excited to introduce the Premiere Series, a modern representation of the classic golf shoe for men and women.
“We saw a terrific opportunity to completely reinvent the classically inspired golf shoe from the ground up and to accomplish that we leveraged every ounce of innovation, as well as direct input from the world’s best players, to deliver next-level performance with a distinctly modern take on classic design,” says Chris Tobias, Vice Presidente of FootJoy footwear.
INSPIRED BY THEN
Designed in collaboration with several PGA Tour players, the Premiere Series will feature three new upper designs, inspired by the past but made relevant for today. Influenced by the discerning taste of the modern golfer, each collection uses soft, supple premium leather uppers and ultra-lightweight materials, as well as exquisite detailing that deliver distinctly modern classic styling.
THE TARLOW: The Tarlow collection is inspired by Bill and Dick Tarlow, who bought the FootJoy business in 1957 and focused the brand primarily on golf. The Tarlow collection, a modern interpretation of the timeless cap toe design, uses a natural grain leather in the vamp and the quarter, complemented by a coordinated croc print in the heel, cap toe and eyestay. The midsole is complemented by a natural leather welt and contrast stitch.
THE PACKARD: The Packard collection is inspired by Frederick Packard, FootJoy’s founder and a shoe pioneer who drove the adoption of many modern manufacturing and design innovations still employed today. The Packard collection features exquisite detailing and a pebble grain leather in both the vamp and the quarter. The collection uses a calfskin croc print accent in the saddle area, complemented by a natural leather welt and contrast stitching.
THE FLINT: Inspired by Perley Flint, a young Harvard graduate and avid golfer who designed FootJoy’s first golf shoe in the 1920’s, this spikeless only collection is clean and refined. A smooth ChromoSkin leather is used in the upper, highlighted by embossed detailing on the saddle area, a refined FJ ornament as well as piping on the side. Inside the shoe, you will find premium lambskin linings and a new fitbed for exceptional comfort.
SUPERCHARGED FOR NOW
While timeless in design, the Premiere Series is infused with performance innovation, led by the all-new VersaTrax+ outsole. This revolutionary anti-channelling tread pattern is engineered to provide grip for any lie or angle, providing total traction coverage, reducing any slippage. VersaTrax+ utilises multiple TPU compounds to grip any surface – a harder TPU for on-course grip and a softer TPU for traction on harder surfaces.
The Premiere Series also delivers on comfort, featuring a Ortholite EcoPlush FitBed that delivers perimeter stability in the heel as well as super-soft and comfortable custom underfoot cushioning.
CHOICE OF CHAMPIONS
Tour proven, the Premiere Series will be worn by more Tour players in 2021 than any other golf shoe, including Justin Thomas, Adam Scott, Ian Poulter, Webb Simpson and many, many more. Even during testing the Premiere Series was the shoe chosen by more players at the 2020 Masters Tournament than any other.
“I was lucky enough to work with the team over the last several years to talk about what’s needed for the best golf shoe out there,” said Adam Scott. “My big belief is that FootJoy should have the best golf shoe out there and I believe they’ve achieved that with the Premiere Series.”
“I love ‘em,” said Webb Simpson. “They are a bit classic, which remind me of what I wore growing up, but definitely have a super modern twist while keeping that FootJoy look.”
“They feel super comfortable the moment you put them on,” said Ian Poulter. “They don’t need breaking in which is a massive plus, and I also obviously love the fact I can customise them!”
MAKE THEM YOURS
For those looking to design their own golf shoes, the Premiere Series Packard, Tarlow and Women’s ranges are available on MyJoys from March 15th, 2021.
Create custom MyJoys with millions of possible combinations of colours, print, laces and more in spiked, spikeless, Laced or BOA options across the Premiere Series range.