January 14, 2024 – Tommy Fleetwood produced a birdie-birdie finish to capture his seventh DP World Tourtitle armed with TaylorMade’s brand new Qi10 LS driver, the first professional win for the Qi10 series of drivers. Tommy started the day with a one-shot lead and held off the challenge of fellow Team TaylorMade athlete Rory McIlroy to shoot a final round 67 and win by one. Fleetwood shot all four rounds in the 60s with rounds of 66, 69, 63 and 67.

Fleetwood averaged 308.25 yards off the tee this week with his new Qi10 LS driver, which is part of the most forgiving family of drivers the company has produced with the groundbreaking lineup of Qi10 Max, Qi10 LS and Qi10. This cutting-edge series unlocks a new frontier of forgiveness, with the Qi10 Max hitting the elusive total MOI (Moment of Inertia) of 10,000 g-cm².

The Qi10 LS driver delivers a lower spin and lower launch that is engineered to optimise performance for players with faster swing speeds and higher spin rates. With a deep face and a more compact overall head shape.

Tommy found that he had tighter spin rates with Qi10 LS, especially on mis-hits, seeing about 400 RPM less spin difference on mis-hits compared to his previous gamer. He found that it launches a touch higher, with lower spin, and combined with the added forgiveness, he is able to hit the different type of shots he wants to without any sacrifice.

In addition to the Qi10 LS driver Tommy also gamed the brand new Qi10 fairway wood which boasts the all-new Infinity Crown that provides a clean, uninterrupted view at address. The most widely used version on Tour and among amateurs, the Qi10 Fairway is the perfect blend of distance and forgiveness, while the precision CG location delivers a combo of high launch and low spin.

“I feel like I’ve been saying for a long time that I’ve been doing a lot of really great things. I have amazing people that I’m working with, win, lose or draw today. Next week will be the same. We just crack on and we keep pushing forward and hopefully keep moving in the right direction,” said Tommy Fleetwood.

What is in Tommy Fleetwood golf bag?

• Driver: TaylorMade Qi10 LS (9º)
• Fairway Woods: TaylorMade BRNR Mini (13,5º); TaylorMade Qi10 5 (18º)
• Irons: TaylorMade P7TW (3-PW)
• Wedges: TaylorMade Hi-Toe 3 (52º/09º); Titleist Vokey SM9 (60º/08ºM)
• Putter: Odyssey White Hot Pro 3 TF
• Golf Ball: TaylorMade TP5x pix

Pictures: Getty Images