Tag Archives: TaylorMade Golf

TaylorMade Golf

TaylorMade Golf – Launch of a Limited Edition for the first PGA Tour event of 2024 in Hawaii

January 3, 2024 – This first week of the year the golf vibrations reach us with an Aloha! The first event on the 2014 PGA Tour calendar takes us to the paradise of Hawaii, where the Sentry Tournament of Champions takes place from January 4 to 7.

More specifically, the Kapalua Plantation Course, which was closed for a few months as a result of the fire that devastated the island of Maui last August. Now recovered and reopened for golf tourists, it is the moment for the professionals in the classic tournament of champions, marked by the absence of the last winner, Jon Rahm, now in the lines of LIV Golf.

And to get in the mood, TaylorMade Golf has created the original SHAKA Collection, with a series of attractive golf products that golfers will love.

The SHAKA collection is an expression of the Aloha! state of mind, infusing the game with the laid-back Shaka spirit, the famous chill signal, that typical hand gesture associated with Hawaii and the surf culture.

The bag’s lush floral print adds an extra touch of island vibes, making every round of golf, wherever you are, feel like an escape to paradise.

The SHAKA TP5 and TP5x Pix balls, the SHAKA Flextech carry bag and the SHAKA mallet cover, in Limited Edition, can now be purchased online, to add a Hawaiian touch to your golf bag.

TaylorMade Golf

TaylorMade Golf – Announced the Limited Edition collection in partnership with Oracle Red Bull Racing

October 10, 2023 – Oracle Red Bull Racing and TaylorMade Golf Company, a renowned producer of high-performance golf equipment, today announced the launch of an exciting new collaboration. The collection will release exclusively on TaylorMadeGolf.com and its international sites on October 17, coinciding with the week of the 2023 United States Grand Prix.

Titled the “Speed Craft Collection,” the collaboration includes a full range of TaylorMade products inspired by Oracle Red Bull Racing’s season-dominating 2023 RB19 car, as well as the Team’s race suits. The collection embodies driver excellence and brings fans to the intersection of sport and lifestyle, showcasing the biggest products from TaylorMade with the iconic stamp of current World Champions, Oracle Red Bull Racing.

Featured in the collection is a special edition version of the Stealth 2 Plus driver, the Carbonwood played on Tour by TaylorMade athletes Scottie Scheffler and Rory McIlroy, incorporating the race car’s iconic dark navy and red livery as seen on track.

THE CARBON CONNECTION 

Both Oracle Red Bull Racing and Stealth 2 drivers thrive on the speed, power and lightweight strength of carbon construction. The advanced material allows the RB19 car to achieve the balance of precision weighting and aerodynamics that leads to the podium, while also serving as the basis for 60X Carbon Twist Face in Stealth 2. The engineering feat delivers better energy transfer at impact (compared to titanium) and helps maintain ball speed on off-centre strikes for increased forgiveness.

The Stealth 2 Plus features more carbon fibre that any driver in TaylorMade history, utilising nearly twice as much carbon compared to the original Stealth. It also features a sliding weight track with a 15g weight that can be positioned for your preferred shot shape – making it a fitting nod to the RB19, known for its on-track speed and adjustability.

Like the unmistakable acoustics of a perfectly tuned engine, our team obsessed over creating the ideal sound with Stealth 2 Plus, even factoring carbon sole thickness into the equation. In addition, we used a combination of curvature, shape, and internal stiffening ribs to deliver a sound profile that is both bright and powerful.

A FULL COLLECTION

Stability is critical whether taking curves at full speed or generating the perfect pace on a 10-footer. The Oracle Red Bull Racing Spider GTX putter boasts a sleek, modern design that pays homage to the classic high-MOI shape of Spider. Fluid lines and sharp angles come together to create a visually striking frame that perfectly cradles the golf ball at address.

Additional on-course items include a towel, tees, gloves, headcovers and TP5x golf balls, TaylorMade’s fastest and longest TOUR ball that’s preferred by Rory McIlroy and Tommy Fleetwood. It features a new Flight Dimple Pattern unlocks the next level of aerodynamics while promoting maximum carry distances.

For golfers on the course or fans at the track, the line also features co-branded lifestyle apparel and headwear to be worn anywhere at any time, keeping sport and fashion at the front and centre of the collection. The apparel includes a unique range of t-shirts, hoodies, caps and bucket hats, with designs that can be dressed up or down to celebrate the individual’s own style interpretation. The collaboration injects a unique lifestyle focus and players and fans alike can now elevate fashion and self-expression both on and off the course.

David Abeles, TaylorMade President and CEO said: “As two leading forces in our respective arenas, TaylorMade and Oracle Red Bull Racing share a common passion for pushing boundaries and pursuing excellence. Just as Oracle Red Bull Racing develops the ultimate vehicle for their drivers Max Verstappen and Sergio Perez, TaylorMade builds technology-driven golf equipment for our tour players and amateurs alike. We are thrilled to unveil the Speed Craft Collection, a testament to our collective commitment to innovation and performance.”

Oracle Red Bull Racing Team Principal and CEO Christian Horner said: “We are excited to announce our partnership with TaylorMade and kick things off with the new collaboration: we have put our own unique stamp on the collection and merged elite sport performance and lifestyle. We share our core principles with our new partner, by both prioritising high performing athletes at the top of their game and innovation in design. We are excited to bring this collaboration to fans worldwide”.

Putters, TaylorMade Golf

TaylorMade Golf – New Spider Tour Series with five unique models including the iconic Spider Tour and Spider Tour X putters

September 19, 2023 – With unmatched stability and an unmistakable shape, for nearly two decades Spider putters have been claiming major championships and stacking victories across professional tours globally.

Today, TaylorMade Golf revitalises the essence of this iconic franchise with the release of the Spider Tour Series – a family of high MOI putters with five unique models featuring renowned technologies such as True Path Alignment, Pure Roll and TSS weighting.

Within a design that will always be synonymous with stability, each Spider Tour Series putter is crafted using multi-material construction to push weight low and back in the head for high levels of inertia. Engineers created superstructures that maintain the shape of a classic Spider Tour, then utilised thin wall undercuts to remove excess weight.

A steel wireframe construction allows engineers to better control weight distribution and CG location. The suite of putters includes various CG positions to fit a wide variety of putting styles, while also arming custom fitters with an array of options.

Underneath the hood is a new HYBRAR Echo Damper that is also seen in TaylorMade distance irons such as Stealth and Stealth HD. It is placed directly behind the face to dampen unwanted vibrations, delivering premium sound and feel on every putt.

With the Spider Tour Series, TaylorMade is utilising the same Pure Roll insert that rose to prominence with the original Spider X putter. Moulded from a Surlyn material, it delivers a soft yet responsive feel with grooves that are angled 45° downward to help impart better topspin and an end-over-end roll.

The Gunmetal PVD (Physical Vapor Deposition) finish not only enhances the aesthetics of the putters but also provides enhanced durability and a sense of luxury that elevates the overall quality of the family. The PVD coating creates a robust barrier that helps protect the surface from the rigors of regular use and exposure to various environmental elements.

“Spider putters have long been synonymous with stability, which directly translates to high-MOI performance. The unconventional shape creates a more stable platform that protects ball speed on mishits and delivers a more consistent roll across the face. Our new Spider Tour Series maintains our iconic technological features, including True Path and Pure Roll, while also delivering a range of shapes and CG locations to match a variety of putting styles,” says Brian Bazzel, VP of Product Creation of the company.

In this new series there are different weight options with different centre of gravity placements to help different golfers’ putt better.

SPIDER TOUR

Spider Tour is one of the most recognisable shapes in the putting world, accounting for dozens of victories on professional tours across the globe. TaylorMade is breathing new life into the company’s most popular creations with enhanced materials, a new colour and refined weight distribution.

The Spider Tour model has a CG location of 35mm from the face, 5,700 MOI and 29° of toe hang on a small slant hosel. Spider Tour has over 700 MOI more than the previous model.

SPIDER TOUR X

Made popular as the putter of choice for Rory McIlroy, the Spider X shape has been one of the most sought-after in the franchise. It was originally designed to convert players who loved blade putters into mallets, using a compact shape and modern look to deliver a more blade-like feel with the added benefits of alignment and forgiveness that are incumbent to Spider putters.

TSS weights in Spider Tour X are placed farther forward, generating more face rotation and a CG placement that is 33mm from the face compared to 35mm of Spider Tour. This model has MOI of 5,000 and 30° of toe hang on the small slant hosel.

SPIDER TOUR Z

Spider Tour Z is one of two new shapes in this line-up, paying homage to the Spider Tour with a wing shaped back. The perimeter of this putter sits low in the ground to provide a comfortable feeling at address and help frame the golf ball for easy alignment. TSS weights on this model are placed very far forward to encourage more face rotation and a blade-like feel.

It has a CG location of 29mm from the face, 5,050 MOI and 29° of toe hang with a small slant hosel.

SPIDER TOUR V

Spider Tour V eliminates the wing structure and creates a more modern streamlined look. It is the smallest putter in shape and size in the line-up, providing the most rotation of the bunch.

Spider Tour V has a CG location of 27mm from the face, MOI of 4,900 and 32° of toe hang with a small slant hosel.

SPIDER TOUR S

The Spider Tour S is a larger version of the original Spider. The putter head is 3mm longer and 8mm wider in comparison. Spider Tour S is constructed at a heavier head weight and only offered at 35” and 38” lengths, with both featuring counterbalance grips for maximum stability.

Spider Tour S has a CG location of 38mm from the face, 6,063 MOI and is face balanced. It will be available in Spring of 2024.

Spider Tour series putters are available at retail on 27th of October with an RRP of €399. All models come equipped with a white/yellow SuperStroke GT 1.0 Pistol grip and gloss black PVD KBS shaft.

TaylorMade Golf, Wedges

TaylorMade Golf – New Milled Grind 4 wedges, with all-new Spin Treat technology, enhanced in wet conditions

August 15, 2023 – TaylorMade Golf, an industry leader in golf equipment innovation, unveils its latest breakthrough in wedge design – the Milled Grind 4 (MG4) with the all-new Spin Tread technology. Built upon the success of its predecessors, MG4 represents a significant advancement in the Milled Grind family, offering golfers a combination of spin control, versatility and premium feel.

“This is a major step forward in the progression of the Milled Grind family. With MG4 we have evolved our approach to wet spin and developed an all-new Spin Tread technology. We use a laser etching treatment to create face roughness, which translates to better friction and moisture channeling for optimal ball control, especially on partial shots,” says Bill Price, Senior Director of Product Creation, Putter & Wedge of the company.

This innovation proves crucial, particularly in wet conditions, where players experience higher launches and reduced spin. By combining the laser treatment with strategically designed grooves and a raw face, TaylorMade has achieved notable improvements in wet spin rates compared to prior models while also increasing face durability.

The technology works in a similar fashion to the tread on a tire, which creates space for water to exit so the tire can have direct contact with the pavement and better grip the road. In the case of MG4, the treads channel away moisture and allow the golf ball to stay on the face longer while imparting more spin.

With MG4, TaylorMade has not only focused on performance and technology, but also prioritised aesthetics and player feedback. MG4 features a refined finish with a slightly darker tint, minimising glare and providing a more unified appearance that blends seamlessly with the raw face as it oxidises over time. Furthermore, the redesigned back geometry enhances the wedge with a more solid and softer feel – all complimenting its refined Tour-inspired shaping and address versatility.

“The feel component is a significant factor. By replacing the chrome-plated face with raw finishes early in the Milled Grind evolution, we were able to influence spin and also enhance the overall feel of the wedge. Adding our reconstructed backbar, with more weight positioned directly behind the strike zone, allows us to help players achieve their desired shot trajectories and spin rates with premium feel and confidence,” says Greg Cesario, TaylorMade Wedge Design Team of the company.

TaylorMade has introduced a comprehensive range of sole grinds in the MG4 lineup, offering golfers more versatility while also simplifying the selection process. The grinds are categorised into three main options: low bounce (LB), standard bounce (SB) and high bounce (HB). However, to cater to different swing dynamics, the company added alternative options in each category, providing a total of six bounces to meet the player’s unique requirements.

The new MG4 wedge range features the following sole grinds:

  • Low Bounce (LB): Low leading edge for added versatility and shot making in firm conditions.
  • Low Bounce V (LBV): Designed for skilled players with a shallow attack angle, offering exceptional spin and the ability to manipulate face angles effectively.
  • Standard Bounce (SB): All-around performance that prevents excessive digging and allows the clubhead to glide through the turf smoothly.
  • Standard Bounce C (SBC): Provides increased versatility for players who prefer to manipulate face angles, without compromising bounce performance.
  • High Bounce (HB): TaylorMade’s standard high bounce design is playable for skilled golfers and defies the convention that high bounce wedges are only for high handicappers. In fact, Rory McIlroy uses a HB 60º Milled Grind 4 depending on course conditions.
  • High Bounce Wide (HBW): With an increased sole width, this high bounce option offers improved playability and excels in sand play.

  • Tiger Woods Grind (TW): Offered in 56° and 60° lofts, each sole on the MG4 TW was inspired by Tiger’s grind. The 56° wedge is a dual sole with heavy heel relief, while the 60° has an extremely high bounce on the leading edge with a shaved heel. Designed to be supremely versatile, these unique grinds allow Tiger to take on any shot, on any course, anywhere in the world.

The TaylorMade Milled Grind 4 wedges are available in two premium finishes, Tour Satin Chrome and Tour Matte Black (SB only). Milled Grind 4 will be available at retail on September 8, 2023 with an RRP of 199€, with the TW Grind at an RRP of 249€.

Standard available lofts include 46º, 48º, 50º, 52º, 54º, 56º, 58º and 60º. The 46º and 48º lofts are only available in Standard Bounce options. The wedges come equipped with True Temper Dynamic Gold Tour Issue 115g Wedge shaft and Lamkin Crossline 360 Black/Silver/Green Round grip.

Irons, TaylorMade Golf

TaylorMade Golf – Launch of the latest iteration of the acclaimed P·790 Irons Featuring FLTD CG & SpeedFoam Air

August 8, 2023 – TaylorMade Golf’s P·Series irons each have their own unique artistry that positions them among the highest-performing irons in the marketplace. Today, TaylorMade announces the all-new P·790, with each iron individually designed to perform exactly how golfers need it.

With precision mass optimisation in each iron, tungsten weighting and SpeedFoam Air, every individual iron has a unique internal structure. This AI-optimised construction is engineered to create an unrivaled blend of distance, forgiveness and accuracy.

True Beauty Lies Within: The 2023 P·790 irons are all about what’s inside.

“P·790 is a collision of art and engineering. The allure lies not only in the clean design and visual appeal, but also in the high-performance machine that lives within. It’s the total package, an ideal blend of external elegance and internal power,” says Matt Bovee, Director, Product Creation Irons of the company.

FLTD CG FOR CONSISTENT PERFORMANCE

For the first time, P·790 features FLTD CG, a strategic design that positions the centre of gravity (CG) lowest in long irons and progressively shifts it higher throughout the set. This intuitive design concept allows for easier launch and more forgiveness in the long irons, while the shorter, weaker lofted irons are designed to control ball flight and optimise spin.

In the long irons (3-4), CG has been shifted almost a millimeter lower compared to previous generations, while CG starts to creep up as you go through the set. Overall, there is a linear trend from low-to-high giving the golfer spin exactly where they need it to promote accuracy, control and consistency from top to bottom.

IT’S WHAT’S INSIDE THAT COUNTS

The internal structure of every P·790 iron was uniquely designed with AI-driven mass optimisation, ensuring every gram of weight was strategically placed to deliver the best possible result with that specific iron.

The most notable visual difference from one iron to the next is the sound stabilisation bar, which sits above the tungsten weight framework. Located in the three through seven irons, each bar is uniquely shaped and positioned to individually optimise feel and performance by controlling the amount of unsupported space between the internal structure and the topline of the club. The design minimises unwanted vibrations at impact and ensures that every iron creates a premium forged feel with optimal CG placement.

In the long irons, the sound stabilisation bar moves more toward the centre of the club while the tungsten weight frame is positioned nearer to the sole. Mass distribution is specifically arranged to lower the centre of gravity, making it easier to launch the golf ball high with low- lofted irons.

Compared to prior generations of P·790 irons, a larger face opening gave engineers more space to push tungsten weights farther towards the toe. In conjunction with a thick-thin back wall that creates additional mass savings, this new construction allows for a shift in mass that’s designed to produce more consistency throughout the set.

Moving weight lower and towards the perimeter of the club further allowed engineers to design for improved forgiveness and control CG positioning. Within the scoring clubs (8-PW), CG progressively shifts higher for more control, better spin properties and enhanced accuracy.

REFINED AESTHETICS

P·790 irons have always been revered for their clean and minimalistic appearance, and the latest model upholds that history. A band of tour satin scratch bisects the pearl satin chrome finish to create premium appeal. With refined aesthetics, P·790 irons seamlessly blend with P·770 irons in a combo set to create a unified look throughout the bag.

PROVEN P·790 TECHNOLOGIES

The 2023 P·790 irons still feature SpeedFoam Air, which is 69 percent less dense than the original SpeedFoam. A forged 4140 high speed face creates a hollow body construction that houses the internal technology and sustains a premium feel.

A staple of TaylorMade designs, the Thru-Slot Speed Pocket works in unison with unique internals constructions to expand the sweet spot while also protecting ball speeds on low face strikes. P·790 irons include machined grooves for precision craftsmanship, a characteristic that is paramount throughout the P·Series lineup. P·790 features a pearl satin scratch finish and tour satin stripe that runs down the middle of the club, with a sharp tonality on the polishing.

The all-new P·790 irons are available for pre-order on August 8, 2023, with sets hitting the shelves on September 1, 2023. P·790 irons have an RRP per iron of 220€ for steel and 257€ for graphite.

P·790 irons are offered in 3-PW, AW (RH/LH) with True Temper Dynamic Gold 105 (S) and Dynamic Gold 95 (R) steel shafts and Mitsubishi MMT 75S, 65R and 55A graphite shafts. P·790 irons come equipped with Golf Pride’s Z Grip +2.

Putters, TaylorMade Golf

TaylorMade Golf – Launch of the new TP Reserve family of premium milled putters

June 23, 20232 – With a history of innovation in putter technology, TaylorMade Golf expands its reach across the ecosystem of putter design and plants its flag in the world of premium milled putters with the launch of TP Reserve.

The TP Reserve family of premium milled putters features three classic blade shapes and three refined mallets. Each TP Reserve model is a blend of detailed precision, crafted with classic styling and awe-inspiring aesthetics.

Designed and machined with soft 303 stainless steel, machined-in grooves on the face reduce surface area, impacting the ball for a softer feel and crisp sound.

TP Reserve has fine linear mill marks across the face with a set of grooves machined in at a specific depth to achieve optimal sound. The grooves are machined in the same linear fashion with strike location from top-to-bottom and heel-to-toe, maintaining the same sound regardless of impact location.

TaylorMade engineers created four different fitting options via a combination of shaft and hosel designs for selective toe hangs. The hosel in each model is represented by the second number in the model name. Hosels included are: L-Neck No. 1, Small Slant No. 3, Single Bend No. 7 and Flow Neck No. 9.

“There is a large bucket of golfers that love the look of a classic putter shape, and we took the time to carefully craft performance in a way that is a brand-new opportunity for us. The story of TP Reserve is about style, craftsmanship and character which can be seen in every aspect of the putter”.

“We sweated the details, received TOUR feedback and went with refined edges, thinner toplines, new flange thickness and blade length to create putters built off exactness instead of sameness”, says Bill Price, Senior Director Product Creation, Putter & Wedge.

B11 & B13: Shaping to Fit the Calculated Putting Mind

Clean geometric shaping with precise edges and sharp lines help frame the ball while inspiring confidence. A thin machined topline creates an exact 8mm topline compared to the 9mm topline of the TP Juno cast putter it took inspiration from. With feedback from TaylorMade Tour Professionals, the B1 models also have a longer blade length.

B11 features a reinvented L-neck hosel where machining allowed for a shorter hosel bucket and increased radii on the edges. B13 has a small slant hosel with 57° of toe hang, the most of any putter in the TP Reserve line.

B29: Shaped for the Purpose of Putting

With smooth, flowing lines the B29 model produces exceptional feel and consistent roll time after time. B29 draws inspiration from the TP Soto and features the flow neck hosel, with machined bumpers to achieve softer edges.

B31: Reinventing a TaylorMade Classic

Engineers reinvented this classic TaylorMade shape by shaving away material behind centre face to create perfectly balanced wings on the heel and toe – dispersing weight to the perimeter for enhanced MOI.

Compared to the TP Del Monte, which was 104mm from heel to toe, the B31 is 110m to create a distinctive look with more stability. The B31 model is the only blade to feature a sole plate to dial in sound on this larger blade. It comes with the same L-neck hosel as B11.

M21 & M27: Tour-Proven Wing Design

Inspired by the TP Bandon, M21 and M27 mallets deliver high MOI performance and elegant aesthetics. The models feature a combination of soft edges and a blend of machine marks with sharp geometric lines that reflect the technical precision of this classic mallet.

M27 has a new mid-length single bend that is shorter, making the point where the shaft bends closer to the putter head. This reduces offset and produces minimal toe hang promoting easier set up and repetitive alignment.

Every TP Reserve mallet has a premium sole plate offering artisanship and function to help optimise sound and feel.

M33 & M37: Appealing to the Golfer’s Inner Creativity

This round shape is new to the TaylorMade family with outside edges that are machined and have radii to control the dimensions for advanced exactness. This model is the only TP Reserve mallet with a sightline on top, in addition to two in the back cavity. Both models have a 1mm thicker topline than the M21 & M27 models.

M33, with the small slant hosel, has the most toe hang of the TP Reserve mallets at 33°.

M47: Inspiring the Putting Purist

M47 is a blend of a blade and mallet crafted into a flawless piece of performance steel. It has the widest topline of the three TP Reserve mallets and gradient thickness in the cavity and a perfected radius along the bumpers.

The TaylorMade TP Reserve putters will be available for preorder from June 23 and at retail beginning August 18 with an RRP of 499 euros. All models come in right-handed and left-handed options with lengths of 33”, 34” and 35”. The putters come equipped with KBS 120 Chrome stepless shaft and Black Lamkin Deep Etched Pistol grip to optimise feel.

TP Reserve putters come with a premium leather headcover with its minimalist design and soft-to-the-touch feel.

Drivers, TaylorMade Golf

TaylorMade Golf – The All-New BRNR Mini Driver, a modern take on a TaylorMade classic

April 17, 2023 – TaylorMade Golf, a leading performance golf brand, has announced the launch of the BRNR Mini Driver, paying homage to the iconic Ti Bubble 2 Driver that dominated professional tours in the mid-1990s.

This model combines retro aesthetics with modern technology and performance, continuing TaylorMade’s throwback theme among the Mini Driver franchise.

The 304cc BRNR Mini features a modern twist with a reimagined K-sole resembling the Ti Bubble 2. The K-sole helps the club glide smoothly through the turf while reducing resistance and promoting a consistent strike. This enables golfers to have “driver off the deck” distance with the consistency of higher lofted fairway woods.

Two movable weights on the sole – a 13g weight in the back and a 1.5g weight in the front – can be modified to create dynamically different results and ball flights. In the standard setting with the 13g weight in the back, it provides the optimal blend of long distance, forgiveness and versatility. Moving the 13g weight to the front produces a low spin setting for longer distance with a piercing trajectory and increased roll out. This setting reduces spin by approximately 200 rpms.

The BRNR Mini Driver, who it’s for?

While the BRNR Mini Driver can benefit a wide range of golfers, it best fits two use cases. First, better players seeking a club they can play off the tee with enhanced accuracy while still maximising distance. Select Tour professionals opt for Mini Driver for this reason – because it tightens dispersion for powerful players with ultra-fast ball speeds without sacrificing too much distance. Players in this category also like hitting it off the deck, making it a valuable weapon on second shots into long par 5s.

The second common use case is for golfers who struggle with the driver – making it an ideal option for players who find 460cc drivers challenging to hit, especially those who hit down on the ball and fail to optimise launch with larger heads. For these players, the BRNR Mini Driver provides an advantage over 3-wood because of its larger face, which adds forgiveness and more face area for contact.

Overall, it is a versatile club that can be used by a wide range of golfers, from fast swing-speed players looking for accuracy off the tee to average golfers looking for a more forgiving and easier-to-launch alternative to fairway woods.

“BRNR has been very popular in testing with tour players, especially at the first major of the year as a potential fairway finder on demanding tee shots and on approach shots on par fives. Players are always looking for a club that can be versatile and reliable off the tee and BRNR checks both of those boxes. Being able to adjust the weights to match the ball flight the player is looking for allows this club to be something that provides distance and shot shaping ability that can be crucial at narrower courses,” says Keith Sbarbaro, Vice President, Tour Operations of the company.

A NOD TO THE PAST

Revitalising the Mini Driver franchise as a homage to the past began in 2019 with the reinvention of the Original One, celebrating the club’s 40th anniversary and the launch of the first metalwood driver. The 300 Mini Driver further elevated the franchise in 2021. Following that success, BRNR continues the legacy of bringing back iconic 300cc-sized drivers that have defined the brand over the years.

Drawing inspiration from the Ti Bubble 2 Driver, which was in the winners’ bag at the 1998 Masters, the BRNR Mini features the original design’s unmistakable copper and black hues. It maintains critical stylistic elements such as the mid-’90s TaylorMade logo while possessing advanced technology and material usage.

Every component was designed to create a nostalgic experience. The popular UST ProForce 65 shaft is revitalised and dressed in black and copper to resemble the original Burner Bubble. A SuperStroke S-Tech grip (50g) adds to the aesthetic, while a retro-inspired barrel headcover completes the package.

“The BRNR Mini Driver is a modern interpretation of a classic driver, showcasing our long- standing heritage in the sport. While it has retro aesthetics, it’s no showpiece to hang in your office. It has the horsepower to attack golf courses and can be a major asset in the hands of the right golfer. We aimed to balance throwback elements with modern looks, technology and performance,” says Tomo Bystedt, Senior Director of Product Creation, Metalwoods & Carbonwood of the company.

BRNR Mini Driver is launched today 17th of April and on sale at retail on 21st of April, with an RRP of 479 Euros, and will be offered in lofts of 11.5° and 13.5°. The UST Mamiya ProForce 65 – Retro Burner Edition 65 (S, R) is the stock shaft offering. BRNR comes stock with SuperStroke S-Tech 50g Grip (Black/Copper).

Golf Balls, Rules, TaylorMade Golf

TaylorMade Golf – Nearly 45,000 golfers offer opinion and feedback on proposed golf ball ruling

March 31, 2023 – In response to the USGA and R&A’s proposed golf ball Model Local Rule (MLR), TaylorMade invited everyday golfers to voice their opinion by completing a survey regarding the topic of golf ball bifurcation.

Nearly 45,000 golfers across more than 100 countries spanning a variety of ages, abilities and participation levels took the time to complete the survey and have their voice heard.

Notable results are: 

Are you familiar with the Model Local Rule (MLR) for golf balls used in Elite Competitions that was recently proposed by The United States Golf Association (USGA) and The Royal and Ancient Golf Club (R&A)?

  • 93% Yes
  • 7% No

Is the proposed golf ball rule clear to you?

  • 83% Yes
  • 17% No 

To the best of your knowledge, do you agree with the proposed golf ball rule?

  • 81% No
  • 19% Yes

Are you for or against bifurcation in the game of golf (i.e., different rule(s) for professionals versus amateurs)?

  • 81% Against
  • 19% For

To the best of your knowledge, do you think the proposed golf ball rule is good for the game of golf?

  • 81% No
  • 19% Yes

Do you think average hitting distances in professional golf need to be reduced?

  • 77% No
  • 23% Yes

How important is it for you to play with the same equipment professional golfers use?

  • 48% Extremely important
  • 35% Moderately important
  • 17% Not at all important

How interested are you in professional golf?

  • 81% Extremely interested
  • 18% Moderately interested
  • 1% Not interested at all

The next generation of golfers said they would be less interested in professional golf if the proposed MLR were to go into effect, with 57 percent of golfers aged 18-34 years old stating they would be less interested, while five percent said they would be more interested.

If the proposed golf ball rule were to go into effect, would it have an impact on your interest in professional golf?

  • 45% Yes, I would be less interested
  • 49% No, I would be just as interested
  • 6% Yes, I would be more interested

If the proposed golf ball rule were to go into effect, would it have an impact on how much golf you play?

  • 85% No, it wouldn’t have an impact
  • 14% Yes, I would play less golf
  • 1% Yes, I would play more golf

Please use up to three words to describe the proposed golf ball rule.

Is the majority of the golf you play recreational or competitive (i.e., tournaments)?

  • 79% Recreational
  • 21% Competitive

Which captures your handicap index?

  • 0.5 or better 6%
  • 0.6-4.9 13%
  • 5.0 to 9.9 24%
  • 10.0 to 14.9 27%
  • 15.0 to 19.9 17%
  • 20.0 to 24.9 7%
  • 25.0 to 29.9 2%
  • 30.0 or higher 1%
  • I don’t have a handicap index 3%

How many years have you played golf?

  • Less than a year 1%
  • 1-2 years 4%
  • 3-5 years 10%
  • 6-10 years 12%
  • 11-15 years 11%
  • 16-20 years 11%
  • More than 20 years 51%

“The goal of our survey was to give golfers the opportunity to voice their opinion on this proposed ruling as we absorb the MLR and its potential effects on the everyday golfer. We are grateful that nearly 45,000 golfers across the world felt the need for their voice to be heard. The overwhelming amount of responses show the passion, knowledge and care for the game our audience possesses. Each response and data point is being reviewed as we will utilize this feedback in our preparation to provide a response to the USGA and R&A”, says David Abeles, TaylorMade Golf President & CEO.

A summary of the notable data from a survey of nearly 45,000 golfers.

Golfers from more than 100 countries voiced their opinion on the proposed rule change.

Rules, TaylorMade Golf

TaylorMade Golf – Responding to the USGA and R&A’s proposed golf ball Model Local Rule

March 21, 2023 – TaylorMade Golf has issued the following statement to all golfers regarding the recent USGA/R&A proposed golf ball rollback:

“The USGA and R&A recently announced a proposal to create a Model Local Rule where highly skilled golfers must use a different golf ball from 2026 onwards. This will introduce bifurcation into our sport, meaning that you – the golfer – will play with different equipment than the professionals. 

We believe a large part of golf’s appeal is this underlying sense of: ‘I can do that, too.’ And using the same equipment as the pros gives us a more accurate feel for how talented these players are. Most of us will never know what it’s like to play in Madison Square Garden, throw a touchdown in the Super Bowl, or score the game-winning goal in a World Cup final, but we can go to St. Andrews, walk across the Swilcan Bridge and for a moment feel what it’s like to be a professional. Walk in their shoes, play the same courses, and use the same equipment. It’s all part of why we love this sport.

The USGA and R&A have provided a window in which all manufacturers can provide feedback on this proposal and its potential impact.

As we absorbed this announcement and tried to understand the why, as well as the impact, all of our conversations came back to one place – you, the golfer. We want your voice to be heard, so please, let us know what you think.

TaylorMade Golf invite you to be part of the conversation and to be part of our feedback to the USGA and R&A:

TAKE THE SURVEY HERE

PGA Tour, TaylorMade Golf, What's in the bag…

TaylorMade Golf – Scottie Scheffler wins the WM Phoenix Open with Stealth 2 Plus driver and gets de Nº1

February 13, 2023 – Scottie Scheffler reclaimed the World No. 1 ranking after securing back-to-back victories at the Waste Management Phoenix Open 2023 going 6-under par on Sunday (68-64-68-65) with Stealth 2 Plus Driver, Stealth 2 3-fairway wood and P·7TW irons in the bag.

Scheffler made four birdies and an eagle in the final round with his driving average on those holes being 316-yards. His drive on the Par 5 13th hole was 366-yards, setting up a birdie that started to separate Scheffler from the chasers behind him.

All five of Scheffler’s career wins have come in the last year, all with TaylorMade drivers. Scheffler’s win with Stealth 2 Plus comes off the heels of detailed work between Scheffler and TaylorMade tour representatives during practice rounds at the WM Phoenix Open.

Scheffler’s win marks his fifth in the last 365 days, the most of any player on the PGA Tour.

What’s in Scottie Scheffler golf bag?

  • Driver: TaylorMade Stealth 2 Plus (8º, Fujikura Ventus Black 7 X)

  • Fairway wood: TaylorMade Stealth 2 3 (15º, Fujikura Ventus Black 8 X)

  • Irons: Srixon ZU85 (3-4, 3 Nippon N.S. Pro Modus 3 Hybrid Prototype 10 X); TaylorMade P7TW (5-PW, True Temper Dynamic Gold Tour Issue X100)
  • Wedges: Titleist Vokey Design SM8 (50º/12ºF, 56º/14ºF, True Temper Dynamic Gold Tour Issue S400); Titleist Vokey Design WedgeWorks Proto (60º/06ºK, True Temper Dynamic Gold Tour Issue S400)
  • Grips: Golf Pride Tour Velvet
  • Putter: Scotty Cameron Special Select Timelss Tourtype GSS
  • Ball: Titleist Pro V1