Tag Archives: TaylorMade Golf

Ladies, Lady, TaylorMade Golf

TaylorMade Golf – New Kalea Gold premium Women’s line, designed by Women for Women

August 20, 2024 – TaylorMade Golf, an industry leader in technology and innovation, introduces the all-new Kalea Gold women’s line.

Building on the groundbreaking design of Kalea Premier, every piece of equipment in Kalea Gold was designed with premium components and proven TaylorMade technologies to help women of all abilities play better golf.

No matter if they’re learning the game or vying for their Club Championship, Kalea Gold elevates the experience for women golfers from tee to green.

“We decided to name this line Kalea Gold because we wanted to set the gold standard with our second premier women’s line. We’re building on the momentum of Kalea Premier to create a premium product line through design, technology, and performance.”  

“The most important part of the DNA of this product is that it’s designed by women, for women. Kalea Gold represents a new and fresh way of thinking about women’s golf club design,” says Michelle Penney, Principal Engineer, Product Development of the company.

Designed by Women for Women

In creating Kalea Gold, TaylorMade engineers and designers identified the critical role input from women would play in the design process. That’s why they enlisted four distinct cohorts of women golfers for their feedback.

The first was the TaylorMade Women’s Advisory Board. This group is comprised of female golf industry professionals located across Europe that represent specific niches like teaching, club fitting, and even women’s golf travel. Together, these women were able to give TaylorMade teams expert feedback on what both they and their female clients liked and didn’t like.

The second group was the TaylorMade Women’s Golf and Social Club. Consisting of TaylorMade employees, these women were able to provide real-time, organic feedback on everything from colours incorporated into the design to the grips on each club.

Women’s data-driven/perception test panels and online reviews from Kalea Premier were the final two cohorts that helped guide the vision of what Kalea Gold would ultimately become.

In analysing feedback from these groups of women, TaylorMade engineers and product creation teams found that two main priorities rose to the top: cosmetics and performance.  Cosmetically, women overwhelmingly advocated for a departure from the soft, pastel colours that are often found in women’s clubs. Instead, they preferred elegant colours like white, blue and gold that are found in Kalea Gold.

From a performance standpoint in testing, women found the Kalea Gold clubs to be lightweight, forgiving, and high-performing.

Through this process, TaylorMade teams gained a keen understanding of who the Kalea Gold consumer truly is. While some women were purchasing Kalea Gold as their first set of clubs, a significant portion were making the change to the Kalea Gold line for their second or even third set of new equipment. It became clear early on that Kalea Gold showed tangible benefits for women of all abilities.

Designed for More Speed and More Distance

 

The Kalea Gold driver utilises Carbonwood construction throughout the clubhead. This allows for mass to be strategically placed within the head to increase energy transfer, optimise launch, and maximise distance, all while providing the utmost forgiveness and stability.

Mass optimisation also allows for the addition of a 2° loft sleeve and a TSS weight for precision tuning.

Optimised Performance

Kalea Gold fairway woods feature a wrapped carbon crown with an elegant look that provides a confidence-inspiring contrast with the ball at address. Here again, the use of ultralightweight carbon enhances launch conditions, speed and forgiveness.

The Speed Pocket and Inverted Cone face minimise the downrange miss on off-centre strikes. The addition of a TSS weight allows for optimised tuning here as well.

Precision Performance

Both the Speed Pocket and Inverted Cone in the face of the Kalea Gold Rescue provide an extra layer of forgiveness. Additionally, the carbon crown lowers the CG for enhanced launch and spin.

Forgiveness and Control

Kalea Gold irons utilise Cap Back Design which works in tandem with the Speed Pocket to maximise launch and forgiveness. They also feature an ECHO Damper that promotes better sound and overall feel. The optimised face in each iron is engineered to increase COR for faster ball speeds.

Visually, the top lines of Kalea Gold irons are thinner than those of Kalea Premier providing a sleeker, cleaner look in the playing position.

Kalea Gold iron lofts are stronger than Kalea Premier to help improve gapping. The irons have a progressive upright lie angle that aids in draw bias.

Tour Proven Spider Technology

 

The Kalea Gold putter uses Spider S construction and multi-material design to increase MOI and stability while aiding in alignment.  Its blue body, grey TruePath Alignment, and gold trailing edge provide the perfect contrast against both the ball and green.

Style and Function

Premium construction and attention to detail don’t stop with Kalea Gold clubs. The headcovers are in line with the Kalea Gold theme with their white, gold, grey and blue designs.

Women can ride in style with the blue and white, or white and grey TaylorMade Cart Lite bag that features a 14-way top and weighs just five pounds. For walkers, the blue and white FlexTech bag offers a four-way top and weighs just five pounds as well.

The Importance of Custom Fit

The all-new Kalea Gold emphasises TaylorMade’s commitment to providing women golfers of all abilities and swing speeds with the best performing golf clubs for them. Alongside the Qi10 Women’s range, Kalea Gold will be available via custom allowing the golfer to choose the exact setup which suits them, including a variety of shaft and grip options available. Combined with the ability to tweak loft and lie, it allows the golfer to achieve their desired performance for every club in their bag.

Pricing and Specifications TaylorMade Kalea Gold

The Kalea Gold driver comes in lofts of 11.5° or 13.5° (RH & LH) with a 44” Kalea Gold Ultralight Graphite 40-L shaft and a SuperStroke Traxion Tour Navy/White 37g grip.

The Kalea Gold fairway woods are offered in: RH & LH 3-wood (16°), 5-wood (20°) and 7-wood (24°). All fairway woods come stock with the same shaft and grip as the driver.

Kalea Gold Rescue clubs are available in RH & LH lofts of 23°, 27°, 31° and 35°. Rescue clubs come with the stock Kalea Gold Ultralight 40-L shaft and SuperStroke Traxion Tour Undersize 37g grip.

Kalea Gold iron offerings are 6-PW, and SW with the same shaft and grip.

The RH & LH Kalea Gold Spider Tour S L-Neck putter is 33” long, has a loft of 3°, and head weight of 365g.  The stock shaft is the Kalea Gold Graphite Putter 70, and the stock grip is the Kalea Super Stroke Pistol GT 1.0.

Kalea Golf will be available for preorder at retail on August 20 and at retail on September 6.

Individual clubs have the following RRP: Driver, €599; Fairway, €329; Rescue €269; Irons, €165 per iron; Putter, €329.

TaylorMade Golf, Wedges

TaylorMade Golf – Introducing all-new Hi-Toe 4 wedges to suit all players and all conditions

August 14, 2024 – TaylorMade Golf unveils the latest iteration of short game performance and versatility with Hi-Toe 4 wedges. Built on the success of previous Hi-Toe wedge generations, Hi-Toe 4 embodies proven TaylorMade design and technologies with a number of added performance features to give golfers more confidence, control and versatility in their short game.

“Hi-Toe wedges are a great option for any player who gains confidence from a wedge with a larger face and full-face grooves to ensure maximum spin regardless of where you strike it on the face.”

“Now with Spin Tread RAW face technology and a new array of grinds, the Hi-Toe 4 has more performance and versatility than ever before,” said Matt Bovee, Global Category Director – Irons and Wedges.

All Golfers, All Conditions

The toe mass pad is more visually pronounced in Hi-Toe 4 wedges compared to Hi-Toe 3.  The larger profile gives golfers an added layer of confidence to execute a full suite of short game shots. Additionally, full-face grooves in the 54°, 56°, 58°, and 60° lofts enable the use of the entire face. As golfers use different parts of the face to hit different shots, can do so with maximum control.

Like Milled Grind 4, Hi-Toe 4 wedges have an elevated CG.  This promotes low launch conditions and maximum spin. With Hi-Toe 4, golfers can expect a penetrating, high-spin ball flight that’s predictable in all types of conditions.

Spin and Control

TaylorMade’s Spin Tread technology, originally seen on the face of Milled Grind 4 wedges, is featured in the Hi-Toe wedge line for the first time. The addition of this cutting-edge face finish not only promotes increased friction and spin, it also displaces moisture in wet conditions. Whether playing in a downpour or early in the morning with dew on the grass, golfers retain control with Hi-Toe 4 wedges.

Adding to the spin equation, Hi-Toe 4 wedges feature a raw face finish.  This is the finish preferred by the majority of Tour players. It also helps reduce glare that’s common on other plated finishes like chrome.

Full-Face Grooves and Copper Finish

Hi-Toe 4 wedges feature grooves that extend across the entire clubface from the heel to the toe in lofts of 54°, 56°, 58°, and 60°. This ensures golfers maximum spin, no matter where on the face a shot is struck. The result is added control, and a greater variety of shots golfers can play from different lies.

The bottom groove of every Hi-Toe wedge is gold. Aesthetically, the colour contrasts seamlessly with the copper finish. Increased offset and a more pronounced leading-edge radius make it easy for golfers to hit soft landing shots with an open face. The gold infill in the bottom groove aids in centring the ball at address, while also making it easier to aim square to the target. Coupled with less offset than previous Hi-Toe wedges, aiming square to the target becomes easy.

Cosmetically, Hi-Toe 4 wedges set themselves apart with their Copper finish. This finish aids in reducing glare and will develop a patina over time to create a unique look without sacrificing performance.

All Terrain Grinds

Hi-Toe 4 wedges come in multiple different All-Terrain grinds that are suitable for the entire spectrum of golfing abilities and the wide range of conditions golfers play in. Each grind is machine milled to ensure maximum sole consistency throughout the production process. 

“Hi-Toe 4 sole designs were born out of the need to create unique grinds that complemented a variety of playing conditions and swing styles for golfers that are looking for more versatility and forgiveness.”

“From low-bounce designs that offer more forgiveness out of the bunker, to wider sole designs that offer more versatility and forgiveness off a variety of lies, Hi-Toe 4 complements and widens our wedge choices more than ever before.” 

“The designs were created with the goal of perceived and noticeable differences between all grinds and wedge models,” said Greg Cesario, TaylorMade Wedge Design Team

All Terrain Standard Grind (ATS) 

The most versatile and all-encompassing of the Hi-Toe 4 grinds is the ATS. It’s suitable for players that prefer a neutral face angle at address, fits all swing types, and can be used in a wide variety of playing conditions. Its increased four-way camber allows for liberal face manipulation and gives golfers plenty of options to hit different shots with both an open and closed clubface. The ATS grind is available in the full menu of lofts ranging from 50° to 60°.

All Terrain Versatility Grind (ATV) 

Golfers with shallow angles of attack or that play off tight, firm turf are going to benefit from this asymmetric bounce and concave sole. This multifunctional design and increased effective bounce in the open face position allow for plenty of face manipulation and shot versatility. The ATV grind comes in lofts of 56°, 58° and 60°.

All Terrain C Grind (ATC)

The ATC grind offers our lowest bounce option with its unique, reverse C-sole design. Noticeable heel and toe relief make this grind a trusted choice for shallow players and firm conditions. The ATC grind is available in both 58° and 60° lofts.

TaylorMade Hi-Toe 4 wedges will be available for preorder in stores on August 14 at €199 per wedge.

The stock shaft is the True Temper Dynamic Golf Tour Issue 115g steel shaft, and the stock grip is the Lamkin Crossline 360 Black/Copper 52g grip.

Hi-Toe 4 wedges are available in a comprehensive package of lofts ranging from 50° to 60°. This gives players of all abilities plenty of options to customise their wedge gapping. 

For golfers that prefer a finish other than copper, the My Hi-Toe 4 feature allows them to choose from fully raw, chrome, and black finishes.

For more customisation information, visit www.taylormadegolf.eu.

Hybrids / Rescues, Irons, TaylorMade Golf

TaylorMade Golf – All-new Tour inspired P·UDI and P·DHY featuring piercing performance and maximum versatility

May 3, 2024 – TaylorMade Golf, an industry leader in performance and innovation, announces the latest additions to the P·Series family with the all-new P·UDI and P·DHY. From piercing performance to maximum versatility, the P·UDI and P·DHY offer golfers of all skill levels the ability to choose their flight and optimize the top end of their bag.

P·Series Has a New Level of Versatility

When researching TaylorMade’s next iteration of utility irons, the engineering and product creation teams wanted to understand what skill level golfer would play utility irons. Research showed that UDI usage skews towards the better player, but a lot of mid handicap players still play utility irons. The majority of DHY™ players ranged from six handicaps to 18 handicaps.

The next question they wanted to answer was, what irons are these players using at the top of their bags? The predominant answer was that the overwhelming majority of players played a current P·Series product.

“As we look to the future, beyond the tech and the design language, we are excited about repositioning our utility irons into the P·Series family. P·UDI is an easy pair for players that currently play P·Series product and P·DHY is an extremely forgiving option for players of all skill levels.”

“It is a natural fit to give these players the performance in this category that they are looking for,” said Matt Bovee, Director of Product Creation, Iron and Wedge.

Tour Inspired Shaping 

P·UDI and P·DHY feature a contemporary design with a pearl satin finish and mirror black ridge across the middle. Shaping for each iron has been designed to fit seamlessly with other P·Series irons and fit the eye of the more discerning player.  The P·UDI shaping takes direct inspiration from working with Tour players to create a traditional iron shape that inspires confidence and is easy to play.

The P·UDI has a moderate sole width, but narrower than the more forgiving P·DHY. P·UDI does, however, possess a more compact head size compared to P·790 serving as an alternative option for their long irons compared to other P·Series products.

From a face shaping perspective, P·UDI has a traditional iron shape with a raised face height, slimmer toplines and less offset than previous TaylorMade UDI products with a hint of the backbar from address to inspire confidence. The blade length of P·UDI is noticeably shorter than the P·DHY by roughly five millimetres. Despite P·UDI being more compact, it is still extremely forgiving.

P·DHY is a story of Centre of Gravity (CG) through shaping with a slightly taller toe height, with more backbar visible from address and a lower face profile that helps drive CG low in the clubhead for easier launch. The wider sole aids in additional forgiveness through the turf while providing versatility.

Key P·Series Technologies 

Designed to deliver easy launch, increased forgiveness and enhanced consistency, a

new internal weighting structure combines with proven technologies such as the forged hollow body construction with a high-speed 4140 face, SpeedFoam Air, Thru-Slot Speed Pocket and up to 26g of tungsten mass.

P·UDI and P·DHY feature advanced thick-thin back wall construction, sound stabilization bar, and deliberately distributed mass to maximize forgiveness. Each iron is individually optimised with every gram strategically placed to achieve specific performance goals with premium forged feel.

Performance Differences Between P·UDI and P·DHY

Identifying the difference between P·UDI and P·DHY starts with the CG position in each iron. P·UDI has mid CG right behind centre face to create a more penetrating mid-to-low ball flight, while P·DHY has a lower centre of gravity to produce an easier to launch mid-to-high ball flight. Compared to a hybrid or high lofted fairway, the trajectory of P·UDI and P·DHY are still on the lower end.

From extensive testing, TaylorMade engineers wanted to design utility irons that have a lower trajectory but can generate enough spin to still be able to shape the ball and hold greens when hitting into short par fives or long par threes.

Testing shows P·UDI is more forgiving than P·790 and P·DHY is the most forgiving iron in the entire TaylorMade iron family. This makes P·DHY a perfect option for a player looking for a long iron replacement or one that struggles hitting higher lofted fairway woods.

P·UDI and P·DHY are available at retail from May 3 for €289. Both irons come in RH and LH offerings and are equipped with UST Mamiya’s Recoil DART shaft in 105 X, 90 S and 75 R (only in P·DHY) with Golf Pride’s Z-Grip 52g 0.580 (Black/Grey). Additional shaft and grip options are available through custom ordering.

Loft offerings for P·UDI are 2-17°, 3-20°, 4-22° and P·DHY are 2-18°, 3-20° and 4-22°.

Drivers, Irons, TaylorMade Golf

TaylorMade Golf – New copper clubs, a modern take on vintage designs P·770 and P·790 irons and BRNR Mini Driver

April 19, 2024 – TaylorMade Golf has announced today The Copper Club featuring P·770 and P·790 irons with an aged copper finish and the all-new BRNR Mini Driver Copper.

P·770 & P·790 Copper

The modern classic design of P·770 and P·790 copper celebrates the 1980s TaylorMade logo with an aged copper finish designed to mature over time, creating a unique vintage feel. Its distinctive copper styling, retro logos, and meticulously crafted components blend heritage and modern innovation.

The irons feature the recognisable vintage Golf Pride TaylorMade Victory Copper grip with multiple shaft options available in both P·770 and P·790. P·770 and P·790 Copper are offered in 4-PW in RH only exclusively at www.taylormadegolf.eu for €1,599.

“As club designers, we wanted to have fun with the P·Series and harken back to TaylorMade’s heritage. We want to elevate the perception of our brand when it comes to craftsmanship and these irons have the feel of being both vintage and having that high-end craftsmanship. That is why we paid attention to all of the little details, even all the way down to the finish and the original recipe of the Golf Pride Victory Grip to make a unique throwback product,” says Matt Bovee, Director of Product Creation Iron & Wedge.

The P·770 irons feature a forged hollow body construction gives golfers the best of both worlds; beauty and performance. A soft 8620 carbon steel body is paired with an incredibly thin forged 4140 steel face and Thru-Slot Speed Pocket for a design that is fast, flexible and forgiving even in a compact head shape.

The P·790 irons are equipped with an advanced thick-thin back wall construction, strategically redistributing mass to enhance performance. Each iron is uniquely designed using proprietary AI mass optimisation, placing every gram strategically to achieve specific performance goals.

Combining the responsive face and new internal shaping yields a new P·790 designed to have a larger sweet spot, a remarkable advance from the early generations of P·790. This new sweet spot intelligently captures more shots while ensuring consistent ball speeds and accuracy.

Both irons have FLTD CG, which strategically positions the centre of gravity (CG) lowest in the long irons and progressively shifts higher throughout the set. FLTD CG is designed to provide players with improved launch and playability in long irons and increase spin in the scoring irons.

BRNR Mini Driver Copper

Drawing inspiration from the iconic late-90s Burner drivers, the all new BRNR Mini Copper offers a contemporary twist on a timeless design. Its distinctive copper styling, retro logos, and meticulously crafted components blends heritage and modern innovation.

A combination of carbon fibre, titanium and steel creates the foundation for BRNR Mini’s incredible sound, feel and performance. Split weights allow golfers to switch between the standard setting (13g in the back) for easy launch, and the low spin setting (13g in the front) for a piercing trajectory.

Twist Face, Thru-Slot Speed Pocket and the four-degree Loft Sleeve provide the ultimate suite of technologies. Twist Face helps golfers overcome inherent mis-hit tendencies for straighter shots, while the Speed Pocket is engineered to maximise ball speeds and add forgiveness on low-face strikes. The four-degree Loft Sleeve allows golfers to fine tune loft and face angle for optimum flight.

BRNR Mini Driver Copper is available for purchase now at retail and online for €479.

More information at www.taylormadegolf.eu.

DP World Tour, TaylorMade Golf

TaylorMade Golf – Frank Kennedy, 18 years old, becomes next future star to join Team TaylorMade

February 21, 2024 – TaylorMade Golf has announced today the signing of rising teenage star Frank Kennedy, at 18 years old. Frank will be gracing the fairways of both the DP World Tour, PGA Tour andChallenge Tour in 2024 playing 14 TaylorMade clubs and ball.

Supported by TaylorMade for a few seasons prior to turning professional, the tour team noticed a significant change in Frank’s game during the winter of 2021/2022, where due to his physical development and training regime he significantly increased both strength and speed meaning a complete equipment overhaul was needed.

Working closely with Frank on this through all areas of his bag, he came out the blocks fast in 2022, winning the Portuguese International Amateur Championships, at just 16 years old, and throughout the year proved himself to be England’s brightest young prospect.

He capped off his amateur career with wins at the prestigious Lytham Trophy and a Semi-Final appearance at the British Amateur Championships in 2023. Frank is also the youngest player in history from the United Kingdom to make a cut on the DP World Tour when he achieved the feat at the Hero Open at Fairmont St Andrews in 2021, aged 15.

“I am excited to become part of Team TaylorMade. With a proven track record of producing the most innovative equipment for the best players in the world. Paired with a passion for the game which equals my own, gives me the confidence that I will be in the best position to win everytime I am on the course. I am excited to become part of Team TaylorMade”, says Frank Kennedy.

“Our global sports marketing team are very proud to have put in the work needed to sign Frank Kennedy to TaylorMade Golf. When I think about the future of Golf and the future stars in our game, Frank has all the potential and desire to achieve all of his goals. We are delighted to be a part of this journey and to see a player like Frank choose 14 golf clubs and world-class golf ball proves not only the quality of TaylorMade equipment but also the quality of the expertise and people within our organization. I’m excited to see what the future holds for Frank Kennedy”, says Adrian Rietveld, Senior Manager of Global Sports Marketing of Taylor Made Golf.

Following in the footsteps of fellow Team TaylorMade member Rory McIlroy, Frank turned professional still a teenager and made an instant impact on the DP World Tour, making the cut comfortably in his Professional debut at the British Masters and already notching up his first top 10 at the Fortinet Australian PGA Championships. The sports marketing team have compared Frank’s power and ball striking to that of Rory, meaning high and long drives are a huge asset and strength of his game. Another attribute of Frank’s which has been highly praised by those close to him is his mental strength and self-belief, someone who thrives when faced with a challenge.

After playing in the opening three events of the DP World season Frank returns to action at this week’s Magical Kenya Open.

What’s in the bag of Frank Kennedy? 

  • Driver: TaylorMade Qi10 LS (9º)
  • Fairway woods: TaylorMade Qi10 Tour (16,5º and 18º)
  • Irons: TaylorMade P770 (4); TaylorMade P7MB (5-PW)
  • Wedges: TaylorMade MG4 (50º, 56º, 60º)
  • Golf Ball: TaylorMade TP5
Golf Balls, TaylorMade Golf

TaylorMade Golf – 2024 TP5 and TP5x Golf Balls Redefining Performance and Personality, Plus, a Reimagined TP5 and TP5x pix

February 15, 2024 – The TaylorMade Golf company, has introduced today the 2024 lineup of golf balls, featuring the highly anticipated TP5 and TP5x models.

Already renowned as the Most Complete Tour Ball the latest evolution of the TP5/TP5x family takes a giant leap forward with an all-new Speed Wrapped Core that impacts sound, feel and overall performance, creating TaylorMade’s fastest (TP5x) and softest feeling (TP5) tour balls to date.

Since debuting in 2017, the TP5/TP5x franchise has consistently delivered premium results at every level of the game. The proprietary 5-layer construction has continually evolved to enhance tee-to-green performance with breakthrough technologies that boost distance, wind stability and greenside control.

In 2019, TaylorMade introduced the Speed-Layer System, incorporating High-Flex Material (HFM) into the TP5/TP5x construction, unlocking new levels of speed for all golfers. In 2021, the brand built upon this legacy by introducing the Tour Flight Dimple Pattern, a design innovation that aimed to maximise aerodynamics, reduce wind resistance and add carry distance.

Continuing a trend of innovation and engineering, the 2024 TP5/TP5x relies on a combination of new technologies to provide the biggest jumps in performance to date. The most impactful change is the first-of-its-kind Speed Wrapped Core, which produces a softer sound with better feel while paving the way for a faster overall construction. In the 2024 TP5/TP5x, the use of core materials as the central element of decoupling feel and distance represents a game-breaking innovation in golf ball design.

“Our learnings from countless player and Tour tests show that golfers, unsurprisingly, favour a softer more muted sound with added distance. Historically, the challenge has been the inability to improve one without negatively impacting the other.”

“With this understanding, we’ve evolved our golf ball design process by uniquely decoupling feel and speed through material advancement, a complete departure from the conventional.”

“The material-level advancement positions our TP5/TP5x family as having the best feel in the industry with faster constructions,” says Michael Fox, Senior Director of Product Creation, Golf Balls of the company.

This year marks a critical evolution of the patented Speed Gradient construction that defines the TP5/TP5x franchise. In the 2024 TP5/TP5x, TaylorMade incorporated a new progressive 5-layer design fueled by the Speed Wrapped Core, which optimises variable stiffness between the core and mantle layers.

This results in reduced spin on drivers and long irons while enhancing spin control for wedges. It is this variability in driver and wedge spin that maximises the capabilities of five-layer technology and allows the new TP5/TP5x to maintain its leadership position as the most complete tour ball.

THE DIFFERENCE BETWEEN TP5 & TP5x

TP5 and TP5x represent two distinct choices that cater to different player preferences. The TP5, TaylorMade’s softest 5-layer Tour ball, offers a notably softer feel with enhanced spin around the green. This ball fits golfers who prioritise touch and feel in their short game, providing responsive and precise control.  The new TP5 provides lower driver spin than the prior generation but maintains its best-in-class greenside performance.

TP5x emerges as TaylorMade’s fastest 5-layer Tour ball. This design prioritises ball speed, making it the ideal choice for golfers seeking increased velocity off the clubface. The new TP5x also sees a reduction in driver and long iron spin, with a focus on distance while maintaining greenside control. It delivers unmatched performance for players seeking lower driver spin while also delivering faster ball speeds than the prior gen product.

While both 2024 models boast decreased spin on drivers and long irons with maintained wedge spin (compared to the previous generation), spin variance is still the greatest differentiator between TP5 and TP5x. TP5 generates more spin on wedge shots, with TP5x producing less spin on drives and long iron shots in addition to a flatter trajectory.

Ultimately, the choice between the TP5 and TP5x hinges on individual playing styles and preferences, as TaylorMade provides golfers the flexibility to select a ball that aligns with their specific needs. Whether one prioritises a softer feel and enhanced spin or seeks maximum ball speed, TaylorMade’s TP5 and TP5x provide solutions for a wide range of players without sacrificing any tee-to-green performance.

ALL-NEW TP5/TP5x pix WITH CLEARPATH ALIGNMENT

The 2024 TP5/TP5x pix golf balls build on the groundbreaking visual technology of ClearPath Alignment, which is the most played all-over print visual technology on Tour. Compared to previous generations, the new model features a longer centreline and additional colour contrast, offering golfers easier alignment and more precise feedback on the green.

In response to consumer and Tour feedback, the new pix graphic has shifted from a “motion” triangle to a diamond shape and has been rearranged with a more centralised orange colour palate. This adjustment adds more colour and strategically moves black elements away from the centreline, enhancing visibility and making alignment even more user-friendly.

This next-gen ClearPath Alignment represents a significant leap in visual innovation, providing improved visibility and delivering Tour-proven functionality to assist with alignment on the green and evaluate the quality of putting strokes.

Inspired by insights from some of the game’s most talented players, this technology is a testament to TaylorMade’s commitment to performance, precision and the non-traditional. The TP5/TP5x pix, with its multi-colour, high-contrast graphics, ensures exceptional visibility in all conditions, further enhancing the golfer’s experience on the course.

NEW STOCK OPTIONS AND MYSIMBOL PROGRAMME

TaylorMade is set to elevate its renowned TP5 pix limited edition programme, noted for such iconic designs like TP5 pix Pickle and TP5 pix Poker. This expansion brings select offerings to limited retail outlets and online. Moreover, the addition of the new MySymbol collection in Europe will take customisation and personalisation in golf ball to new levels. MySymbol will offer fresh logo options with an exciting array of designs.

In addition, Team TaylorMade athletes are actively crafting unique MySymbol designs to showcase their personalities and interests with these exclusive designs scheduled to make their debut on tours in 2024.

The 2024 TP5 and TP5x comes in both white and yellow and will be available at retail Feb. 15, 2024 at an RRP of €63 per dozen. The new TP5/TP5x pix will also be available at an RRP of €65 / per dozen.

Irons, TaylorMade Golf

TaylorMade Golf – New 2024 Qi Irons, Expanding the Facets of Precision and Distance in the Game Improvement Iron Category

January 9, 2024 – TaylorMade Golf introduces the all-new Qi Irons, a blend of minimalistic aesthetics and advanced multi-material technology. Qi irons aim to deliver the optimal combination of distance, accuracy and solid feel in an inviting game-improvement package.

At the heart of the Qi Iron is individual head optimisation, organic face designs and FLTD CG, all working in unison to help golfers minimise the right miss. It’s no secret that many golfers in the game improvement category have a propensity for the slice. So, why do the leading game improvement irons have a fade bias in the long irons? Don’t worry, it didn’t make sense to the engineers of the company either.

That’s why we designed the all-new Qi irons to have significantly less right bias, for straighter and more accurate shots.

“Qi Irons represent a fusion of performance and design, delivering a combination of distance and accuracy with a solid feel unexpected of game improvement irons. We rely on a team of technologies to make this possible, with the ultimate goal of giving golfers straight distance that outperforms the competition”, said Matt Bovee, Director of Product Creation, Irons, of the company.

Comprehensive Technologies | Integrated System Design

With Qi Irons, TaylorMade debuts its new Integrated System Design – a suite of technologies aimed at optimising each individual iron head. The advantage of the system lies in the ability to facilitate communication among key technologies throughout the engineering process.

This is crucial because the face design, Speed Pocket functionality and mass distribution are intricately interconnected, collectively influencing ball speeds, launch angles and spin rates.

Driven by organic face geometries, Cap Back Design and Speed Pocket technology, this comprehensive approach tunes the performance of each head to ensure ideal gapping, exemplary ball speeds and consistent launch angles throughout the entire set.

The 4- and 5-irons feature a lower profile backbar design for a low centre of gravity that encourages easy launch and towering ball flights. On the other end, shorter irons showcase a backbar design with exaggerated heel-toe weighting for higher inertia, delivering enhanced forgiveness with the ability to control ball flight with scoring clubs. FLTD CG also plays a critical role in optimising performance throughout the set.

In the simplest terms, the advantage of FLTD CG is easier launch with long irons and better control with short irons. Considering that long irons are generally more challenging to get airborne, we strategically position CG lower to invite easy launch conditions. The CG progressively rises into the short irons, which aids in control, launch, spin, trajectory and accuracy. This intuitive design approach is new to the game improvement offerings of the company.

Now in its second generation, Cap Back Design with Toe Wrap Construction blends the advantages of a hollow-body iron with those of a traditional cavity back, replacing the steel back with a more efficient composite badge. The result is a synergistic construction with optimal mass properties, clean lines and a satisfying sound and feel, akin to a player’s distance iron such as P·770 or P·790.

Superior Sound & Feel

To enhance sound and feel, the 2024 Qi Irons feature re-engineered HYBRAR Echo Dampers in the 4- through 9-irons. Individually designed for each iron, these dampers incorporate strategically placed ribbed structures that sit behind the face. Each iron face aligns with the damper, effectively reducing unwanted vibrations. Furthermore, the Echo Damper collaborates with Cap Back Design and a 360 undercut with thick-thin topline geometry to maximise COR and forgiveness while maintaining a desirable sound and feel.

“These irons epitomise TaylorMade’s continual evolution in game improvement designs. We maintain the elevated forgiveness and ease-of-use, but package it with a clean look that any golfer would proudly display in their bag. In essence, we are delivering both distance and forgiveness within a more consistent and accurate package. All while achieving a larger sweet spot and a feel akin to forged irons,” said Matt Bovee.

Qi HL Irons | High & Light

Qi HL irons are crafted for players seeking higher launch and faster clubhead speeds. Loft configurations are approximately 2° higher compared to the standard Qi model, contributing to Qi HL’s ability to achieve increased launch angles.

Another defining feature is the weight reduction, with like-to-like builds of Qi HL measuring up to 26g lighter than a standard Qi iron, a design element intended to enhance clubhead speed and overall performance for a specific audience. Stock shaft options include the KBS Max LITE (steel) and Fujikura Speeder NX 50g (graphite), available in flex options S, R and A.

Available for preorder on January 9, 2024, and at retail beginning February 2, 2024, the Qi irons have an RRP per iron of €183 for steel and €200 for graphite, will be offered in 4-PW, AW, SW, LW.

They come equipped with KBS Max MT 85 steel shafts (S, R) or Fujikura’s Ventus Blue graphite shafts (7S, 6R & 5A). Qi HL will be offered in 5-PW, AW, SW and come equipped with KBS Max Lite (S, R) shafts. For women, the Qi and Qi HL irons will come equipped with the Fujikura Speeder NX TCS shafts.

Fairway Woods, Hybrids / Rescues, TaylorMade Golf

TaylorMade Golf – Forgiveness Runs in the Family, with the All-New Qi10 Fairway and Qi10 Rescue Family

January 9, 2024 – TaylorMade Golf continues its technological innovation in fairway woods and hybrids with the introduction of the all-new Qi10 Family. Breakthrough technologies are in abundance with an Infinity Carbon Crown in fairways and precision weighting and shaping in hybrids.

Both fairways and hybrids come in three different models: Qi10, Qi10 Max and Qi10 Tour. They are available for preorder starting the 9th of January 2024.

Each member of the Qi10 fairway wood and hybrid family has a uniquely optimised face design focused around maximising ball speed across the face for each individual loft. TaylorMade engineers used iterative computer simulations to determine the shape and thickness of each area to properly maximise the COR area around where golfers are most likely to impact the ball with each fairway model.

The Qi10, Qi10 Max and Qi10 Tour fairways boast the all-new Infinity Crown that provides a clean, uninterrupted view at address while simultaneously optimising performance. Engineers relied on this new design to reshape the club, shifting more weight lower in the clubhead to maintain high inertia with a slightly enlarged face profile to inspire confidence and generate ball speed.

Qi10 FAIRWAY: Perfect Blend of Distance and Forgiveness

The most widely used version on Tour and among amateurs, the Qi10 fairway is the perfect blend of distance and forgiveness, while the precision CG location delivers a combo of high launch and low spin.

“One thing that golfers may not know is that the steel model of TaylorMade fairway woods is among the most played on Tour year after year. With the added performance of Qi10 delivered by the Infinity Carbon Crown and repositioned internal mass pads, we are confident that trend will continue. This is a very clean overall design that delivers the vibrant sound and powerful distance that TaylorMade fairway woods are accustomed to achieving”, said Tomo Bystedt, Senior Director Product Creation of the company.

The Qi10 Fairway incorporates proven TaylorMade technologies such as the Thru-Slot Speed Pocket and laser etched topline. Respectively, these features boost speed on low face shots and promote consistently accurate alignment. Continuing the legacy of V Steel technology, the Qi10 Fairway’s sole design improves turf interaction and versatility.

Internal mass pads have been designed for balanced performance, weight has been split between low-forward and low-back to produce a hot trajectory with ample forgiveness.

Qi10 MAX FAIRWAY: Extreme Forgiveness & Playability

The Qi10 Max fairway takes TaylorMade’s proven formula for this target golfer and enhances it for extreme forgiveness and playability. Its larger front-to-back shape allows for increased inertia that’s designed to deliver more stability at impact. A shallower profile and extreme MOI allows for higher launch and forgiveness across the face making this the most forgiving fairway TaylorMade has ever made.

Departing from the traditional, the Qi10 Max Fairway boasts an ultra-high MOI construction, combining low CG projection with a confidence inspiring 200cc head volume. Internal mass pads have been designed for maximum forgiveness with the weight moved to the extreme low back, making this fairway TaylorMade’s easiest to hit in the line.

Qi10 TOUR FAIRWAY: Three Fairways in One

The Qi10 Tour fairway features a titanium head that frees up additional mass for precise CG placement in a compact, Tour-proven shape. It boasts a lower profile moveable weight system with a 50g sliding weight and a 2° loft sleeve to offer versatile flight options. Golfers can shift the weight back for higher launch and stability, centre it for all-around performance or move it forward for a low-spin ball flight with maximum distance.

New to the Qi10 Tour Fairway is the integration of a TSS weight and the innovative Infinity Carbon Crown. The TSS weight enables precise customisation for pinpoint swing weighting, while the infinity crown provides a sleek, clean look at address that makes alignment easy.

Qi10 Tour fairway combines proven TaylorMade innovations like multi-material titanium carbon construction, laser topline alignment and Twist Face. These features blend seamlessly to enhance overall performance across a variety of on-course scenarios.

The Qi10 family of fairways are available for preorder starting the 9th of January 2024. Qi10 Max and Qi10 will be available at retail starting Feb. 2, 2024 and Qi10 Tour will be available at retail starting Feb. 16, 2024.

Qi10 fairways have an RRP of €379 and available in 3-wood (15°, RH/LH), 3-wood HL (16.5°, RH), 5-wood (18°, RH/LH), 7-wood (21°, RH/LH) and 9-wood (24°, RH) with Fujikura Ventus TR Blue FW 6 (R, S, X).

Qi10 Max fairways also have an RRP of €379 and available in both RH and LH 3-Wood (16°), 5-Wood (19°), and 7-Wood (22°) with Fujikura Speeder NX TCS 50 (S, R, A) shafts. There is also a women’s Qi10 Max offering in the same lofts with Fujikura Speeder NX TCS 40 shaft at the same price.

Qi10 Tour fairways have an RRP of €479 and available in both RH and LH 3-wood (15°) and 5-wood (18°).

Qi10, Qi10 Max and Qi10 Tour fairways come with Golf Pride’s Z-Grip Plus2 0.600 52g. QI10 Max women’s fairways have Lamkin’s ST Soft Grey/White 0.580 40g grip.

Qi10 RESCUE FAMILY

The Qi10 family of Rescue clubs is headlined by the all-new Carbon Crown in the Qi10 and Qi10 Max models, which frees up mass for optimal weight distribution and forgiveness. Each Rescue features a different shape with the oversized Qi10 Max, classic Qi10 and compact Qi10 Tour.

The Qi10 Rescue has internal split weighting and low CG to create a versatile Rescue with extremely long distance and easy, high launch. The mid face height allows for easy launch from tight lies and confidence off the tee. Both Qi10 and Qi10 Max hybrids have the proven V Steel sole to improve turn interaction and versatility.

Featuring rear-leaning perimeter weighting and ultra-low CG, the Qi10 Max Rescue is a versatile Rescue engineered for high launch and max forgiveness. A shallow face height allows golfers to hit it high from anywhere.

Qi10 Tour Rescue has a deeper forged C300 face with a higher toe that provides a look and performance for players seeking the ultimate combination of distance, workability, control and iron-like turf interaction with excellent versatility. Internal heel-toe weighting promotes added forgiveness with a more compact look.

The entire Qi10 Rescue family features Thru-Slot Speed Pocket to optimise speed on low face hits and Twist Face corrective face angles designed to overcome inherent golfer tendencies on mis-hits to produce straighter shots.

Qi10, Qi10 Max and Qi10 Tour hybrids are available for preorder starting Jan. 9th, 2024 and in stores Feb. 2, 2024.

The Qi10 Rescue has an RRP of €329 and available in lofts of 3-19° (RH/LH), 4-22° (RH/LH), 5-25° (RH/LH), 6-29° (RH only) and 7-33° (RH only) with Fujikura Ventus TR Blue HB (7S, 6R, 5A).

The Qi10 Max Rescue also has an RRP of €329 and available in lofts of 3-20° (RH/LH), 4-23° (RH/LH), 5-27°, 6-31° (RH only) and 7-35° (RH only). They are equipped with Fujikura Speeder NX TCS 50 (R, A) and 60 (S). A women’s offering is also available with Fujikura Speeder NX TCS 40 shaft and the Lamkin ST Soft Grey/White grip.

Both the Qi10 Max and Qi10 Rescue have Lamkin’s Crossline 360 Black/Blue 47g grip. Qi10 Max women’s comes with Lamkin’s ST Soft Grey/White 0.580 40g grip.

Featuring Golf Pride’s Z-Grip Plus2 0.6000 52g grip, the Qi10 Tour Rescue has an RRP of €349 and is offered in lofts of 2-17° (RH only), 3-19.5° (RH/LH) and 4-22° (RH/LH).

DP World Tour, PGA Tour, TaylorMade Golf, What's in the bag…

TaylorMade Golf – Six-time DP World Tour winner Tommy Fleetwood announce multi-year contract extension

January 6, 2024 – TaylorMade Golf has long boasted an unmatched roster of global athletes, and the company continues to invest in players that uphold the highest performance standards on the course and display some of the most relatable personalities in the game. The company has announced the re-signing of World No. 14, Tommy Fleetwood.

The six-time DP World Tour winner and European Ryder Cup hero has signed a multi-year extension. Renowned as one of the game’s dominant ball strikers, Fleetwood will continue to play P·7TW ironswhich he wielded to a result of 5th in Strokes Gained on the PGA Tour 2023. In addition to the BRNR Mini Driver, a club that’s delivered many memorable shots over the last season, Fleetwood’s bag for 2024 will include TaylorMade’s new Qi10 LS driver, Qi10 5-wood, Hi-Toe 3 wedge and TP5x pix golf ball.

“Deciding on your commercial partners plays a huge role in your career. Being a member of Team TaylorMade is something I am proud of, so renewing my contract is a natural progression for my continued improvement. Working with such a great team had a huge impact on the decision. Adrian (Rietveld) has become so important in my life, and along with Keith (Sbarbaro) and the rest of the team I know they do everything to support us on Tour. I appreciate the faith that David (Abeles) has in me, and I look forward to working together far into the future,” said Tommy Fleetwood.

Since joining Team TaylorMade in 2021, Fleetwood has 15 top 10 finishes including top 5s at the 2022 PGA Championship, 2022 Open Championship and 2023 U.S. Open. In his six seasons on the PGA TOUR, Fleetwood has five runner-up finishes, four 3rd place finishes, 22 top 5s and 33 top 10 finishes.

“Tommy is one of the classiest golfers in the game. From how he carries himself on the course to how he interacts with people off it, he truly epitomises the TaylorMade values of high-level performance and relatability to golfers from all walks of life. We couldn’t be prouder to continue our relationship with Tommy, he’s an elite athlete and one of golf’s foremost ambassadors. We’re thrilled to have him on Team TaylorMade,” said David Abeles.

In the golf bag of Tommy: 

  • Driver: TaylorMade Qi10 LS (9º)
  • Fairway woods: TaylorMade BRNR Mini Driver (13,5º); TaylorMade Qi10 5 (18º)
  • Irons: TaylorMade Golf P7TW (3-PW)
  • Wedges: TaylorMade Hi-Toe 3 (52º)
  • Golf Ball: TaylorMade TP5x pix

TOP-8 HIGHLIGTHS OF TOMMY FLEETWOOD

  • 6-Time DP World Tour Winner
  • Re-Signed to Multi-Year Contract with TaylorMade
  • First Signed with TaylorMade in 2021
  • Finished 5th on the PGA TOUR in Strokes Gained in 2022-23
  • Finished 6th in the FedEx Cup in 2022-23
  • Three Ryder Cup Appearances with an Overall Record of 7-3-2
  • 2017 Race to Dubai Champion
  • Marquee Victories: Nedbank Golf Challenge (2022 & ’19), Abu Dhabi HSBC Championship (2018 & ’17), 2017 French Open
Golf Companies, PGA Tour, TaylorMade Golf

TaylorMade Golf – Contract extension announced with Scottie Scheffler, the No. 1 player in the world

January 4, 2024 – As Scottie Scheffler begins his 2024 campaign this week at The Sentry, TaylorMade Golfhas announced with proud the continuation of this relationship with a multi-year contract extension.

In two full seasons with Team TaylorMade, Scheffler has produced seven worldwide wins including victories at The Masters and THE PLAYERS, all with TaylorMade Golf equipment. In that time Scheffler vaulted himself to the No.1 ranking in the OWGR, six PGA Tour wins in a historic 392-day span and back-to-back PGA Tour Player of the Year Honors.

“My relationship with TaylorMade goes well beyond just the equipment. I’ve been able to build trustworthy connections with their team knowing that they are always doing what is best for me to accomplish my goals of winning on the PGA TOUR. TaylorMade equipment has always been the industry standard in my eyes and I couldn’t be happier to continue this great partnership,” said Scottie Scheffler.

Scheffler began playing TaylorMade irons in 2020, before joining Team TaylorMade in the beginning of 2022 where he reeled off four wins in less than three months with TaylorMade driver, fairway wood and irons in the bag.

In 2023, Scheffler successfully defended his title at the Waste Management Open, won THE PLAYERS and the Hero World Challenge en route to defending his Player of the Year honors.

“Scottie has ascended to the top of golf’s world rankings with an uncompromising commitment to hard work, continuous improvement in every facet of his game, a champion’s mindset, and an expectation to meet the highest standard for his golf equipment. Combined with Scottie’s humility and grace, these attributes are consistent with the core values of TaylorMade and we couldn’t be more excited about his decision remain part of our team for the long term,” said David Abeles, TaylorMade CEO and President.

Scheffler is currently going through the testing process for his 2024 equipment set up. His expected 2024 WITB includes the Qi10 (8.0º) driver, the Qi10 (15.0º) 3-wood, and the P7TW (5-PW) irons.

SCOTTIE SCHEFFLER IN 10 HIGHLIGHTS

  • All seven worldwide wins have come with TaylorMade equipment in the bag in the last two seasons including wins at The Masters in 2022 and THE PLAYERS in 2023
  • Scheffler also has 27 Top 10s and 23 Top 5s since joining Team TaylorMade – including seven Top 5s in a row and 17 Top-10s (most since 2005) in 2022-23
  • The World No. 1 finished his 2022-23 season ranked first in the following categories: Scoring Average, Top 10 Finishes, SG: Total, SG: Off-The-Tee, SG: Approach, SG: Tee-to-Green, Greens in Regulation, Bogey Avoidance and Proximity from 175-200 yards
  • Scheffler’s 2022-23 Greens in Regulation (74.43%), Strokes Gained Tee-to-Green (2.62), adjusted scoring average (68.63) and bogey or worse percentage (10.73%) numbers are the best in PGA TOUR history by a player not named Tiger Woods
  • He is the only player in the Strokes Gained era to finish a season leading the TOUR in SG: Off-the-Tee and SG: Approach
  • Scheffler was the first player since 2009 to lead the PGA Tour in Greens in Regulation in back-to-back seasons
  • At THE PLAYERS in 2023, Scheffler became the first PLAYERS Champion to lead the field in both Driving Distance and Greens in Regulation
  • Scheffler’s victory at THE PLAYERS marked his sixth on the PGA Tour, just 392 days after he picked up his first TOUR title at the 2022 WM Phoenix Open
  • The gap of 392 days between wins one and six is the fourth shortest of the last 60 years on the PGA Tour
  • He is the only player to win the PGA TOUR Player of the Year (2022 & 2023), PGA TOUR Rookie of the Year (2020) and Korn Ferry Tour Player of the Year (2019). Won his last start at the Hero World Challenge