March 4, 2015 – Like every year, we’ve waited for the ‘Hot List’ issue of the Golf Digest Spain magazine (the last to be published by Unidad Editorial), not only to find out about how the expert panel of Golf Digest U.S. evaluates the novelties of the golf club market, but above all to work out, on paper, how the medals fall by brand. Its a reference, for MyGolfWay.com, which serves to contextualize the ‘arms race’ of the golf industry, and doesn’t pass by unnoticed in the executive headquarters of the different multinationals. And the truth is that there are major changes in the ranking compared with previous seasons.
On the front cover, a driver adorned by brilliants, is suggestive of the glistening jewels which today’s golf clubs have become in the golf bag. Although inside the magazine this year, in terms of design and image, it doesn’t look as if they’ve made quite as much effort as before.
In the Golf Digest 2015 #HotList the number of products has continued rising. 307 models have been revised and up to 111 clubs have been reflected in its pages, including Drivers (14), Fairway Woods (11), Hybrids (13), Irons (35), Wedges (11) and Putters (25), considered in their view to be worthwhile for the consumer. And if the golf equipment consumption seems to have passed its worst stagnation, it must be said that innovation and technology applied by the manufacturer have not ceased. This is the real engine of the golf equipment industry, so there’s no doubt that golfers will be seduced by highly attractive articles in this year’s large market to renew their material and play with the most advanced clubs of the moment.
This is the fourth revision of MyGolfWay.com with our own annual report with the medal table by brands, which reveals differences between rankings. In 2014 there were few changes compared to 2013, but this 2015 brings big surprises with regard to 2014. Callaway has jumped from 3rd to 1st place with 12 golds, although it doesn’t beat the total of 15 golds won by Ping in 2014. Ping, with10 golds, now takes 2nd place. Titleist, with 9 golds, climbs one place to 3rd, while Mizuno, with 8 golds, rises two places to 4th. The latter is to the detriment of TaylorMade, also with 8 golds, but a silver less than Mizuno, which makes it slide from 2nd to 5th place. And still in the 6th position is the brand of the No.1 World Ranking player, Nike Golf.
Bearing in mind the computation of medals by multinationals, the combined Callaway/Odyssey is further highlighted with 18, surpassing its 16 golds achieved in the previous edition, and bettering last year’s total medals with 20 golds and silvers together.
MEDAL TABLE OF THE GOLF DIGEST ‘HOT LIST’ 2015
RANK BRAND GOLD SILVER TOTAL 1º CALLAWAY
12 2 14 2º PING
10 0 10 3º TITLEIST
9 1 10 4º MIZUNO
8 2 10 5º TAYLORMADE
8 1 9 6º NIKE GOLF
7 4 11 7º COBRA GOLF 6 2 8 8º ODYSSEY
6 0 6 9º ADAMS GOLF 4 0 4 10º WILSON GOLF 3 2 5 10º CLEVELAND
3 2 5 12º BETTINARDI
1 1 2 13º EDEL
1 0 1 13º SEEMORE
1 0 1 15º SRIXON
0 3 3 15º TOUR EDGE
0 3 3 17º BRIDGESTONE
0 2 2 18º YONEX
0 1 1 18º FOURTEEN
0 1 1 18º SCRATCH
0 1 1 18º RIFE
0 1 1 18º BRAINSTORM
0 1 1
Related content:
The Medal Table of Golf Digest ‘Hot List’ 2012
The Medal Table of Golf Digest ‘Hot List’ 2013
The Medal Table of Golf Digest ‘Hot List’ 2014
