March 3, 2013 – The 10th edition of the Golf Digest ‘Hot List’, with the March issue of Golf Digest Spain just out, brings together the latest in golf equipment and, under the criteria of its team of judges, determines what deserves the gold medal in each category of clubs in the golf bag.

The cover of this year’s issue is a field sown not with wheat but with ‘irons’, surrounding a player who stands with his back to us, as though he was in a sea of ​​doubt when choosing his new equipment.

Just over a hundred clubs, including drivers, fairway woods, hybrids, irons, wedges and putters, have been selected and awarded with medals, representing less than the half of the clubs sent to Golf Digest by the manufacturers.

At MyGolfWay.com we have taken advantage of the hard work done by Golf Digest, and we’ve produced a medal table (as if it were a ranking of countries in the Olympic Games), in which we establish the Brand Ranking by value (gold and silver) and number of medals, to discover who the champions are. Ping repeats the first place of 2012 by number of clubs with a gold medal (11), followed by Callaway (9), TaylorMade and Titleist (both 8). Meanwhile, the first place by total podium of medals is again taken by Ping (13), followed by Callaway (10) and TaylorMade (9).

If we consider the sumary by companies, Callaway Golf achieves the first place adding together the 16 golds of Callaway and Odyssey, followed by the combination of TaylorMade/Adams/Yes! with 14 golds, and third is Ping with 11 golds. For total number of medals, TaylorMade/Adams/Yes! would come first with 19 awards, followed by Callaway/Odyssey with 17, and Ping with 13.

2013 GOLF DIGEST ‘HOT LIST’

RANK	BRAND	GOLD	SILVER	TOTAL
1º	PING	11	2	13
2º	CALLAWAY	9	1	10
3º	TAYLORMADE	8	1	9
4º	TITLEIST	8	0	8
5º	ODYSSEY	7	0	7
6º	ADAMS	5	3	8
6º	MIZUNO	5	3	8
8º	NIKE GOLF	4	3	7
9º	COBRA GOLF	3	4	7
10º	CLEVELAND	2	6	8
11º	YES!	1	1	2
11º	TOUR EDGE	1	1	2
13º	WILSON	0	4	4
14º	WISHON	0	1	1
14º	KZG	0	1	1
14º	POWERBILT	0	1	1
14º	YONEX	0	1	1
14º	FOURTEEN	0	1	1
14º	SCOR	0	1	1
14º	RIFE	0	1	1
14º	SEEMORE	0	1	1
14º	BYRON MORGAN	0	1	1
14º	FLANIGAN BILT	0	1	1

LEADERS BY CATEGORY

DRIVERS

• Performance: Titleist 913 D2/D3
• Innovation: TaylorMade R1
• Look/Feel/Sound: Titleist 913 D2/D3
• Demand: TayorMade R1

FAIRWAY WOODS

• Performance: TaylorMade RocketBallz Stage 2/ RBZ Stage 2 Tour
• Innovation: TaylorMade RocketBallz Stage 2/ RBZ Stage 2 Tour
• Look/Feel/Sound:  Titleist 913 F/913 F.d
• Demand: TaylorMade RocketBallz Stage 2/ RBZ Stage 2 Tour

HYBRIDS

• Performance: Callaway X Hot/X Hot Pro
• Innovation: Adams Idea Tech V4
• Look/Feel/Sound: Ping G25
• Demand: TaylorMade RocketBallz Stage 2/ RBZ Stage 2 Tour

GAME IMPROVEMENT IRONS

• Performance: Ping G25
• Innovation: TaylorMade RocketBladez
• Look/Feel/Sound: Mizuno MP-H4
• Demand: TaylorMade RocketBladez

SUPER GAME IMPROVEMENT IRONS

• Performance: TaylorMade RocketBladez Max
• Innovation: Adams Idea Tech V4
• Look/Feel/Sound: TaylorMade RocketBladez Max
• Demand: Callaway RAZR HL Hybrid

PLAYER’S IRONS

• Performance: Mizuno MP-59
• Innovation: TaylorMade RocketBladez Tour
• Look/Feel/Sound: Mizuno MP-64
• Demand: TaylorMade RocketBladez Tour

WEDGES

• Performance: Titleist Vokey Design SM4
• Innovation: Cleveland 588 RTX
• Look/Feel/Sound: Titleist Vokey Design SM4
• Demand: Titleist Vokey Design SM4

MALLET PUTTERS

• Performance: Odyssey White Hot Pro
• Innovation: Ping Scottsdale TR
• Look/Feel/Sound: Titleist Scotty Cameron Select GoLo/GoLo S
• Demand: Odyssey White Hot Pro

BLADE PUTTERS

• Performance: Odyssey White Hot Pro Series
• Innovation: Ping Scottsdale TR
• Look/Feel/Sound: Titleist Scotty Cameron Select Newport
• Demand: Titleist Scotty Cameron Select Newport

Key Factors:

1. Performance: What happens to the ball when it is hit by the club (45%).
2. Innovation: How the club’s technology advances the category (30%).
3. Look/Feel/Sound: What the golfer experiences before, during and after impact (20%).
4. Demand: The relative interest in a product and its reputation (5%).

Por REDACCIÓN