Tag Archives: Hans-Christian Meyer

J.LINDEBERG – Christopher Hill Møller, appointed as Chief Merchandising Officer of the company

21 April 2026 – J.LINDEBERG, a Scandinavian apparel brand that bridges high-performance golf wear with premium fashion, has appointed Christopher Hill Møller as Chief Merchandising Officer, effective 13 April 2026.

Christopher joins from Ralph Lauren, where he most recently served as Senior Director for Merchandising & DTC Buying across EMEA and APAC. Currently based in London, he will relocate to Stockholm to lead J.Lindeberg’s global merchandising function.

In this role, Christopher will oversee the brand’s global merchandising strategy, with a focus on aligning product, planning and performance across markets. His remit spans product planning, inventory and lifecycle management, pricing and margin strategy, as well as optimising performance across channels. He will also play a key role in leveraging customer insight and trend analysis to further strengthen J.Lindeberg’s global offering.

Of the appointment, Hans-Christian Meyer, CEO of J.Lindeberg, said: “We’re very pleased to welcome Christopher to J.Lindeberg at such an important moment for the brand. His international experience, along with his strong commercial and brand mindset, will be key as we continue to strengthen our global product, offering and ensure greater consistency across markets and channels.”

His appointment comes at a time of continued momentum for J.Lindeberg, as the brand celebrates its 30th Anniversary and further sharpens its position at the intersection of sport and fashion. As the business continues to scale internationally, Christopher’s experience across both established and growth markets is expected to support this next phase, ensuring a consistent and commercially strong product offer across all channels.

Christopher Hill Møller said: “I am incredibly excited to join J.Lindeberg at such a pivotal time. The brand’s commitment to bridging sport and fashion, combined with its progressive Scandinavian heritage, deeply resonates with me. I look forward to contributing to its continued evolution, pushing boundaries, and delivering innovative collections that captivate our global audience.”

DP World Tour – Multi-year partnership with J.Lindeberg, becoming Official Clothing Supplier

July 2, 2024 – The DP World Tour and J.Lindeberg have announced an exclusive, multi-year partnership which sees the global fashion and lifestyle brand become the Official Clothing Supplier of the DP World Tour.

The announcement heralds a significant expansion of J.Lindeberg’s influence in the world of golf, deepening its commitment to the sport. Founded in 1996, the renowned Swedish clothing brand bridges the worlds of sport and fashion, combining sophistication and contemporary fashion, with high performance and comfort to suit the modern active lifestyle.

The DP World Tour – golf’s global Tour with 44 tournaments in 24 countries – attracts top-tier talent from across the globe and this partnership is set to significantly elevate both the on- and off-course experience for staff, fans, and J.Lindeberg ambassadors such as DP World Tour players Viktor Hovland and Matt Wallace.

Today’s announcement also sees J.Lindeberg become the Official Clothing Supplier of two of the Tour’s most iconic Rolex Series events in 2024 – the Genesis Scottish Open, taking place at The Renaissance Club, North Berwick (10-14 July); and the BMW PGA Championship, at Wentworth Club, Virginia Water (17-22 September).

As part of this exclusive partnership, not only will J.Lindeberg be outfitting DP World Tour personnel with a range of bespoke products, specifically designed to suit their active and travel-intensive lifestyles, but it will also extend its distinctive signature styles and innovative sports apparel to the golfing community who can purchase tournament branded J.Lindeberg ranges at these select events.

Commenting on the partnership, Hans-Christian Meyer, CEO of J.Lindeberg, said: “We are incredibly proud to partner with the DP World Tour, a prestigious organisation that exemplifies excellence and innovation in golf – qualities that J.Lindeberg stands for and always wants to champion.

“We are especially excited to outfit the Tour’s dedicated staff, ensuring they look great while showcasing the professionalism of the Tour. The Genesis Scottish Open and the BMW PGA Championship offer great touchpoints throughout the 2024 season for us to showcase our latest collections and designs, centred around unique functionality and forward-thinking style.”

Guy Kinnings, Chief Executive Officer of the DP World Tour, added: “Golf has never been more fashionable and this extends to the premium lifestyle brands that are flocking to the sport. J.Lindeberg has been leading this trend for decades, with ranges that perfectly bridge sport and fashion. We’re excited to have a brand of their calibre come on board as our Official Clothing Supplier. Not only will our personnel be wearing J.Lindeberg apparel as they travel the world, but we will be providing opportunities for fans to purchase their ranges online and at select events each season.”

Pictures: J.Lindeberg

More information at www.holidaygolf.com.

J.Lindeberg – Extended deal with Camilo Villegas as brand ambassador

March 28, 2024 – Twenty years after it first linked up with him, Swedish fashion brand J.Lindeberg has announced the continuation of its longstanding partnership with PGA Tour champion Camilo Villegas.

Known for his strong sense of style, the 42-year-old Columbian, who is a five-time winner on the PGA Tour, will once again bring his flair and expertise to the J.Lindeberg golf collection.

Villegas, affectionately dubbed ‘Spider-Man’ because of his unique horizontal and angular approach to reading putts, has been a popular figure on the global tours, and especially in his native Columbia, since turning professional in 2004 following a successful college career at the University of Florida.

Villegas’ latest PGA Tour victory came at last November’s 2023 Butterfield Bermuda Championship, where he clinched his fifth PGA Tour title more than 15 years after he won his first at the 2008 BMW Championship.

Speaking about renewing his partnership with J.Lindeberg, which will see him working with the company’s product development and design team on future golf apparel collections, Camilo Villegas said: “Continuing my journey with J.Lindeberg feels like coming full circle, reflecting on all the fun we’ve had evolving together – from the days of big buckles and colourful attire to a more refined style. 

“Our partnership has been a constant through the many changes in my career, and I’m so excited to see how we’ll continue to innovate and push the boundaries of golf fashion together.”

Hans-Christian Meyer, CEO at J.Lindeberg said: “Camilo is everything J.Lindeberg stands for – pure dedication, inimitable style, and the tireless pursuit of excellence. His impact on the sport and his influence in golf fashion align perfectly with our brand’s vision, and we feel very proud to have him continue as a key ambassador for J.Lindeberg.”

More information at www.holidaygolf.com.