January 18, 2017 – ‘Expedition Lofoten’… challeging the elements in Lofoten in a serious golf experience. With every new collection Galvin Green strive for perfection – by introducing new materials, launching pioneering technical features and challenging the concepts of comfort and design. To make sure the garments deliver what they promise, Galvin Green set out to test its latest technologies in the most extreme conditions you could think of.
Facing the shifting weather at one of the most remote and breathaking golf courses you can come across, where really put to the test. Confronting the damp cold, the heavy rain and the gusty winds from the ocean at Lofoten Links in Norway, the benefits of layering and functional materials was indisputable. Galvin Green expedition also had the joy to experience some of the most amazing and unexpected golfing moments, like playing golf under the beautiful midnight sun north of the Arctic Circle.
To test the 2017 Galvin Green Collection the company brought a team of skilled and motivated golfers who all have different qualities. They wanted to see how the clothes performed in various authentic conditions. The players took on the task to one hundred percent, often for long hours and in tough conditions. This is the way the Swedish company like to work. To head out there and gain proven experience that its high-performance golf wear deliver what they promise. It is part of their philosophy and ever-present product development at Galvin Green – by golfers for golfers.
In the Galvin Green test team, at the expedition of Summer 2016, protagonist: Oliver Whiteley (golf pro), Josephine Janson (LET Access), Lauri Ruuska (Challenge Tour Nordic League) and the Spanish player Mireia Prat (LET).
It’s all about improving the game and enabling serious golfers to achieve their maximum performance level. With the 2017 Galvin Green Collection it is launching a host of innovative and carefully crafted products, positioning Galvin Green as the Nº1 brand in high-performance golf wear.
LOFOTEN LINKS, a grand experience for golfers
Lofoten Links is a spectacular 18-hole links course which is beautifully situated on the island of Gimsøya in Lofoten, Norway. The course is located by the seaside with an unobstructed view to the North and the midnight sun. Playing and walking the course is a grand experience where the ocean is a water hazard on several holes and sandy beaches act as natural bunkers. From the end of May till the end of July, the sun never sets. More info at lofotenlinks.no.
More information at…
The Galvin Green collection is sold via golf stores and golf pro shops.
Visit the store locator to find your nearest retailer.
January 12, 2017 – Galvin Green, the world’s leading maker of functional golf clothing for serious players and the No.1 global golf partner of GORE-TEX, has announced the signing of PGA Tour Winner Troy Merritt, who will compete in the brand’s range of premium outerwear, tops, bottoms and accessories.
Currently positioned within the Top-60 in the FedEx Cup rankings, Merritt started his 2016-2017 season with two Top-15 finishes. Since turning professional in 2008, the 31-year-old has notched wins on both the PGA Tour and Web.com Tour, along with winning the Final Stage of PGA Tour Q-School and claiming the $1 million season-long Kodak Challenge prize on the PGA Tour.
“As a global leader in golf apparel, Galvin Green’s premium outerwear offers the technology and performance I need,” says Troy Merritt. “Whether it’s hot, cold, windy or raining, the brand’s proprietary layering system has me covered so I can focus on my game, not the weather.”
Based in Sweden, Galvin Green is a pure golf brand that developed the sport’s first apparel layering system – the Multi-Layer Concept – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.
“With Troy’s experience on Tour, we know he will be an excellent brand ambassador and we expect him to be in the winner’s circle again soon,” says Andrew Creed, President of Galvin Green USA. “He’s started off this season strong and is poised for a successful 2017.”
More information at…
The Galvin Green collection is sold via golf stores and golf pro shops.
Visit the store locator to find your nearest retailer.
March 16, 2015 – The Swedish company Galvin Green, leader in technical golf apparel, has just signed the Spanish professional Nacho Elvira to wear its garments in professional tournaments staged on the European Tour 2015.
The Madrid player has recently released the news on social networks: “I’m pleased and happy to announce #GalvinGreen as my new clothing for the #2015 season #impresionante @galvingreen”, said Nacho Elvira.
A professional since 2011, Elvira is a promising golfer who notes in his biography the victory at The Foshan Open 2013 on the Challenge Tour. He achieved six Top-10 in the Tour that same season, besides being 12th and 28th in the Spanish Open in 2013 and 2014 respectively.
In the 2015 season he has already played four tournaments, his best result being 33rd in the Alfred Dunhill Championship. His first tournament wearing Galvin Green garments will be at the Madeira Island Open in CG Santo da Serra, Portugal, next weekend, from 19th to 22nd of March.
“We are very pleased to have Nacho Elvira in the Galvin Green team” says Asa Maria Eklund, Commercial Director of Galvin Green in Spain and Portugal. “He is a talented golfer that fits perfectly with the philosophy of the brand, with a young spirit and committed to the sport, and we are happy to accompany him with our clothing to achieve their aspirations within the European Tour”.
So he joins the Galvin Green Team in Spain and Portugal, which is integrated by other Spanish players like Alvaro Velasco, Carlos Pigem, Mireia Prat, and the Portuguese player Tiago Cruz, winner of the Order of Merit 2014 PGA Portugal.
More information at…
The Galvin Green collection is sold via golf stores and golf pro shops.
March 2, 2015 – Galvin Green, the world’s leading maker of functional golf clothing for serious players and the No. 1 global golf partner of Gore-Tex, has launched ‘Dress for the Weather,’ a free App combining course-specific forecasts with advice on optimum attire for any playing condition.
Offered on the App Store or Google Play, ‘Dress for the Weather’ allows golfers to choose from thousands of courses in the U.S., Canada, the U.K. and Europe. It then provides detailed five-day forecasts and recommends the ideal layering solution for expected levels of precipitation, temperature and wind speed.
“We’re constantly exploring ways to add more value to the experience of our customers in connection with the Multi-Layer Concept we pioneered,” says Nicholai Stein, Brand Manager of Galvin Green. “Facing desert heat, howling Scottish winds or anything in between, golfers can stay ahead of the competition by choosing the proper outfit.”
Aligned with premiere of Galvin Green’s Spring/Summer 2015 collection, the App also lets player’s challenge their friends to a match, locate the nearest stockist and stay updated with the latest brand news.
Based in Sweden, Galvin Green developed the Multi-Layer Concept – golf’s first apparel layering system – more than a decade ago. This distinctive approach uses leading-edge fabric technologies to ensure the dry comfort, thermal regulation and outer protection that helps players optimize performance.
KEY FACTORS
Galvin Green // Gear Up makes use of interactive technology to display the latest high-performane golf wear collection in action. Get detailed golf weather forecasts and learn how to dress according to the Multi-Layer Concept. You can:
See the latest golf wear collection in action
Learn more about the Multi-Layer Concept
Get detailed golf weather forecasts
Learn how to dress for optimum performance - Challenge friends to a game of serious golf
Stay updated with the lates news
Find a store near you
More information at…
The Galvin Green collection is sold via golf stores and golf pro shops.
January 16, 2015 – These are days of intense activity at the headquarters of Galvin Green, on the outskirts of Växjö (Sweden). The company with the most highly valued technical and functional golf clothing in the market is debuting with its own booth at the PGA Merchandise Show in Orlando, after successfully introducing the brand in the U.S. during 2014. And despite all this, it had no qualms about making a space in its agenda to accommodate two of its best customers in Portugal, and MyGolfWay.com, to offer us a day of presentations and product training. Many thanks!
We went into the building of avant-garde Nordic architecture, modernized only eighteen months ago to accommodate its project of expansion. The extension of the offices and warehouse is allowing Galvin Green to follow its envisaged plan of growth, in which its U.S. debut is regarded as a major milestone and challenge for the company, although it still retains the slogan of “a small company with a big brand.”
The day began with a review of the showroom on the first floor. The new colours of the 2015 Collection caught our eye with garments in striking dark green, and others in attractive shades in purple and midnight and marine blue combined with blacks and whites. Then Daniel Ohlsson, European Export Manager, gave us a brief talk about the history of the company, which Tomas Nilsson started in the 70’s.
The commitment to making the best technical golf apparel for complete protection in all weather conditions was fully reflected in 1992 with the launch of the first garments made with Gore-Tex and Windstopper. The ISO 9001 Certification (1997) was followed by the introduction of Gore-Tex Paclite (2003), which made the garments lighter. Four years later came the design of the first Gore-Tex waterproof jacket and trousers in fully stretch material (2007). Comfort became even greater when, in 2011, garments were designed with four-way stretch fabrics, both in Gore-Tex and Windstopper material. The story culminates as one of the official brands of the 2014 Ryder Cup. Many thanks!
The Brand Manager of Galvin Green, Nicholai Stein, then told us about the continued and controlled growth of the Swedish brand’s business, registering its best year in 2014 with a 20% increase in sales, with the largest weight in value taken by Gore-Tex (23%) and Gore-Tex Paclite (23%) garments, trousers (12%), shirts (11%) and Windstopper (10%). Positioned as a high-priced and trendy brand, Galvin Green has achieved success in one of the most demanding golf markets, the United Kingdom, where it is the leading brand in high-performance golf outerwear, rated as favourite by 51% of British golfers, according to recent surveys.
Here the organization and strategy take precedence over everything else. Galvin Green’s philosophy focuses on healthy growth and careful account management, with a view to becoming the leading brand in “premium, functional, technical and high performance clothing for golfers”, and therefore the best in its category in… all areas! This is how this brand differentiates itself in the market, standing out for truly bettering the game of golf and becoming a sign of perfection.
Well, we are here from Portugal and Spain because one of the focuses of Galvin Green is the product training. The Galvin Green Collection 2015 is going to bring us big, attractive surprises from 9th of February onwards, with an exciting range of garments carrying a redesigned logo and the original marketing campaign ‘The Art of Performance’, which will show us a jacket disassembled in its 101 pieces, or a mobile app that will recommend which Galvin Green garments you should use according to the climate that day on your golf course, or how the collection will be presented in its own brand corner within the golf shops. Many thanks!
We then started the tour within the facilities in Växjö. We saw the team working to put the logos on the garments. The product test area has special machines for textile analysis, and there is a room with six washing machines to push the garments to the limit. We crossed the design department where a simulation of the disassembled jacket decorated the wall. And finally we went down to the warehouse to see the organization of the pallets and the packaging of the products in different colours. It is clearly a very close-knit family company with about 40 employees at the headquarters, and no more than 50 if you count the staff of the two current subsidiaries, Galvin Green UK and Galvin Green USA, distributing to a total of 25 countries worldwide.
In the afternoon we were received by Mats Lundqvist, Head of Product Development at Galvin Green, and one of the brains behind why Galvin Green is so highly positioned in the market, and one of the people responsible for the premium reputation the brand holds in the mind of most golfers, whether men or women, amateur or professional. In his master-class Mats explained the design, functionality and development of the products, with demos that allowed us to verify why Gore-Tex offers the best balance between waterproofing and breathability in golf jackets and trousers. The total waterproofing is also guaranteed by sealing the seams of the garments, and the breathability enables the body to breathe and to keep warm and dry.
Testing a garment with and without Windstopper highlights the difference, since this membrane prevents the wind passing through the garment, making it even more breathable and durable. Then Mats spoke about the fabrics developed by the company, such as Insula used in the warm tops which are light and sensitive, and the comfortable polo shirts made of Ventil8 – a special fibre with silver threads integrated into the filament, creating an anti-odour and anti-bacterial system that maintains its effectiveness after multiple washing, and given the quick dry properties with no need of ironing, makes our life much more comfortable.
But Galvin Green is much more than waterproof clothing and technological fabrics. As a pioneer brand in applying the Multilayer Concept in the sport of golf, the functionality of the garments allow us to combat any adverse weather conditions such as cold, cold and wind, cold and rain, or heat, changes that can often happen when you’re playing four hours on a golf course. Combining the different garments (Gore-Tex, Gore-Tex Paclite, Windstopper, Insula, Ventil8, Skintight Compression and Skintight Thermal) you won’t find yourself compromised on the course as you’ll be perfectly protected, dry and comfortable, and can enjoy your golf with the proper body temperature.
Would you like more functionality? Mats Lundqvist explained why the tops are short at the front and long at the back, why they have tight sleeves, velcro strips on the sides, rain channels in the cuffs, a pocket on the back, an inner mesh, half or full zippers… All those details, big and small, that a golfer can imagine, and those you’d never even thought of, have been devised, developed and tested by Galvin Green designers and golfers to make playing on the course with their garments, single or combined, an experience of comfort whatever the climate. Many thanks!
So this is Galvin Green, a brand that stands out for its solid commitment to specialized clothing for golf, which designs and produces with the best materials available on the market. Beyond the price of the garments, its mission is to offer the best technical and functional golf wear, teaching the players how to dress properly in order to play their best game in any weather condition. With this serious, rigorous commitment to golf, Galvin Green can now proudly declare that it is well received and sells in 50 of the Top 100 golf courses and resorts in the world.
In the picture Carla Bica and Paula Spinola, Merchandising Managers of Quinta do Lago (Algarve, Portugal) and Praia d’el Rey Golf & Beach Resort (Obidos, Portugal) respectively, between Daniel Ohlsson, Galvin Green European Export Manager, and Asa Eklund, Director of Farol Golf, distributor of Galvin Green for the Iberian Peninsula.
Thus ends this instructive, interesting and enjoyable visit to Sweden that has allowed us to appreciate how good it feels to play golf well equipped. We finished with a surprise – our certificate in Galvin Green Multilayer Concept and the technology of Gore-Tex and Windstopper. Again, Many thanks!
November 5, 2014 – After succeeding in the 2013 LET Access Series, this season has been the premiere of the Spanish golfer Mireia Prat on the Ladies European Tour (LET) with a full card, and she couldn’t be better equipped than with Galvin Green. The Swedish technical clothing golf brand has chosen her to show its image not only in Spain but also throughout the European tour, where very few players enjoy the privilege of being elegantly dressed and well protected at the same time, to give their best performance on the golf course.
About to finish the LET season, Mireia Prat feels she has done well. “Maybe I was expecting a little more, but for my first full year, I think it has been pretty good.” Despite being a much more demanding tour, with more competitive rivals, different courses that require you to travel much more, outside Europe, and being many weeks away from home, “the change is for the better, because it demands more from you as a player and makes you grow,” says the Spanish golfer.
MYGOLFWAY: Why do you think Galvin Green is so highly valued in the Tour?
MIREIA PRAT: More and more players are wearing it, especially for the rain, as it is one of the brands of technical clothing with which you just don’t get wet. It also has varied clothing for all weather conditions, and the quality is very good. A rain jacket can last you a lot without letting the water in. And it is also very light; you can easily take three or four garments in your golf bag because they take up no space.
MGW: Few Tour players are sponsored by Galvin Green, and less among the ladies. Do you feel privileged?
MP: The truth is I thank them for trusting me to be the image of the brand. Currently on the Tour there are few girls with Galvin Green, and when they see me they all ask how I managed. One of the most important things is to have apparel in good condition, because when you aren’t feeling good, good clothes help you better perform. So yes, I feel privileged.
MWG: After playing in the wind and rain, what competitive advantages have you discovered in the clothing and which ones do you like most?
MP: First, they are very comfortable and very good quality. The Paclite Gore-Tex Jacket is what I use most, and it folds up into very little space. I also use the Windstopper windproof, and for the winter I like the Insula, because only with one polo shirt below you feel very comfortable even if it is cold. You also have the Skintight base layer compression for different temperatures. And when it’s hot, I feel great with the short-sleeved Ventil8 shirts, because they breathe well and don’t build up odour.
MGW: How do you experience the Galvin Green’s Multilayer Concept on the course, playing in all weather conditions?
MP: For me, just wearing two Galvin Green layers I can tackle any weather. For example, if it rains and you’re wearing a Ventil8 short sleeve or long sleeve shirt, I put on a Paclite rain jacket and I’m comfortable. If it’s a little cold I wear the Skingtight below and I’m comfortable. With a short sleeved polo shirt, if the wind comes up I put on the Windstopper and I’m comfortable.
For example in the UK, which is where the weather changes most during a day, or the other day when it rained heavily in South Africa, you take a Galvin Green garment of each type in your bag and you know you’re fully protected.
MP: They make the polo shirts a little more tailored, and the colours … I like the violet, purple and pink. But I’ve already seen the catalogue for the Spring-Summer 2015 season and they’re bringing out very different garments, all much more feminine, with more attractive polo shirts for us, with much better skirt lengths… they’re clearly going to make a change for the better, introducing more clothing for girls.
MGW: And how does the 2015 season look for you? What expectations do you have?
MP: Right now I hope to finish the season well, and get the card for the coming year. And in 2015, well, improve the goals of this year, and continue to grow as a player, at the moment, on the Ladies European Tour.
More information at…
The Galvin Green collection is sold via golf stores and golf pro shops.
October 2, 2014 – Galvin Green, the brand that pioneered multi-layering in golf clothing more than a decade ago, has launched a stunning Autumn-Winter Collection that boasts almost 100 stylish high-performance garments and accessories in a range of exciting colour combinations and extensive size options.
Promoted under the tagline ‘Gear Up to push your limits’, the market-leading brand’s latest range – tested in the most extreme weather conditions – introduces new garments to each of its four distinct clothing layers. New designs are available across the latest Shell (Gore-Tex), Warm (Insula), Cool (Ventil8) and Base (SkinTight) layers that are designed to function together to cope with varying weather conditions.
New eye-catching Deep Ocean (men’s) and Raspberry (ladies’) colourways also feature throughout, adding more style for serious golfers looking to perform at their best and feel comfortable on the course all year round. Here you have several examples of the men’s collection:
Galvin Green Apex Jacket
The top-end Apex Gore–Tex jacket is rightly established as the headline act in the Galvin Green range, and it continues in 2014 to provide the ultimate in waterproofing and playability. With innovatie stretch fabric inserts, is a fully breathable and ergonomically fitted jacket to the movements in the golf swing, that makes the Apex remains at the top of the outerwear game. RRP: 419 € (sizes S-4XL).
Galvin Green Al Jacket
The Al jacket is a short-sleeved waterproof option that offers a lightweight solution to keep you protected from heavy downpours. Totally waterproof with full Gore-Tex technology, the Al is breathable and designed to maintain freedom of movement during the swing. RRP: 229 € (sizes S-4XL).
Galvin Green Banks Windstopper
The new Banks in the men’s line is a half-zip jacket with Windstopper technology, an ultra thin membrane totally windproof protective layer laminated onto a lightweight textile, for complete protection against wind chill. This style of garment is now seen as the most popular worn by serious golfers for year round use. Thin and lightweight, the microporous structure of the Banks maximises breathability and therefore comfort for the golfer during the game. RRP: 199 € (sizes 3-XL).
More information at…
The Galvin Green collection is sold via golf stores and golf pro shops.
