November 8, 2014 – Nike, Inc. has announced that Daric Ashford will become new president of Nike Golf.

Daric Ashford is currently vice president, general manager of Jordan Brand for North America and is a 21-year Nike veteran. Daric has held senior management positions across retail and sales within the Nike brand. Jordan Brand is a subsidiary of Nike dealing primarily in basketball shoes and athletic apparel.

The American PGA Tour player Keegan Bradley has famously been testing and helping design a Jordan Brand golf shoe, in consultation with the company’s namesake and founder, one-time basketball player and full-time current golfer Michael Jordan.

While working in Jordan Brand, Daric Ashford has elevated the marketplace and brand through innovative merchandising, sales and marketplace strategies that deeply connect with consumers.

“Daric’s leadership has helped to deliver strong revenue growth and expand the Jordan Brand. His proven track record, along with his experience in global categories, makes him ideally suited to leading the Golf business,” said Jayme Martin, Nike’s vice president and general manager of Global Categories.

Effective immediately, Daric will report to Jayme Martin. Ashford replaces Cindy Davis, 52, who announced her retirement in October. Davis had led Nike Golf since 2008.