October 18, 2017 – Perhaps many amateur golfers don’t pay much attention to the grips of their golf clubs. However, these rubber tubes fixed to the shaft are undoubtedly a fundamental piece of golf equipment. They establish the connection between the hands and the club, and their performance and feeling are decisive when transmitting the intention from the swing to the golf ball, and the feedback of the impact to the player.

Nothing to worry about! The player can feel at ease and carry on without concern if what his or her hands are holding clubs gripped with Golf Pride, the brand of grips by the multinational Eaton that guarantee the best performance endorsed by Tour professionals. They play them and trust them on a daily basis, without the need for any contracts. And the clubmakers know it.

For yet another year, this has been a successful season for Golf Pride. In the 2017 Open Championship held at Royal Birkdale, eight of the Top-10s competed with these grips and almost 83% of the players entrusted their play to Golf Pride, of which 43 did so with the MCC models, the highlight family of the brand. With them, Branden Grace scored an extraordinary 62, the lowest card ever achieved in the history of the Major.

“At the Open Championship, weather changes in an instant, so it’s very important that players have confidence that their grips will stand up in all weather conditions,” said Brandon Sowell, Global Sales and Marketing Director for Golf Pride.

Following these examples, the 2017 PGA Championship of Quail Hollow Club champion, Justin Thomas, played with the Velvet Cord Tour grip to conquer the title in hot and humid conditions. Here ten of the twelve who finished in the Top-10 were Golf Pride users, which accounted for 81% of the total players.

The brand was also used by 80% of the 2017 Masters players, and its new model MCC Plus4 Align won the US Senior Open handled by Kenny Perry. In the 2017 Solheim Cup that the US Team recently won against Europe by 16.5 to 11.5, Golf Pride also celebrated a great victory. At Des Moines Golf & Country Club, 88% of golfers expressed a passion for their teams on the course wielding the Golf Pride.

“For amateurs and Tour players alike, improving performance is at the top of everyone’s minds at Golf Pride. Seeing the best in the world choose our brand validates our conviction to continuously innovate with technology to improve the golfer’s performance,” continues Brandon Sowell.

“At Golf Pride our No1 goal is ensuring that a player’s only connection to their club, the grip, provides superior technology to ensure his confidence in every swing. We are extremely proud that the overwhelming majority of players choose Golf Pride.”

Each week, Golf Pride is the leading grip played from tee-to-green on the PGA Tour with an average of 80% of pros choosing Golf Pride swing grips in each event, without any paid endorsements.

Victory, Tour Velvet, MCC, CP2, Tour Wrap, Z-Grip… for swing clubs or SNSR for putters… Many grip families and models are manufactured by Golf Pride, and now they have come to Spain thanks to the distribution of Holiday Golf. The latest breakthrough has come with the MCC Align and MCC Plus 4 Align models, with technology that activates to raise a ridge allowing for consistent hand placement and an enhanced ability to square the clubface at impact each and every time.

It’s time to renew your grips!