January 23, 2018 – Flagbearers of golf hybrid footwear, ECCO Golf, unveil their latest innovation, ECCO BIOM Hybrid 3 featuring the groundbreaking new TRI-FI-GRIP outsole.

The model is the latest evolution of the brand’s multi-award-winning and best-selling ECCO BIOM Hybrid franchise.

TRI-FI-GRIP ensures multi-purpose zonal performance through three segments; one for stability, another for durability and a third for rotational support.

The zonal structure is a product of intensive research and data analysis in the ECCO Golf Lab. Each is formed from ultra-durable TPU, meaning the shoes can be worn on and off course without affecting performance.

TRI-FI-GRIP Zonal Performance:

• Zone 1 centers on delivering outstanding lateral stability throughout the swing.
• Zone 2 forms the middle of the outsole and is designed to guarantee walking comfort through the round and beyond. It also features a durability region in the heel where shoes can be prone to wearing.
• Zone 3 is a specially engineered rotational section designed to optimize the movement in the forefoot through slim, rounded lugs which promote fast and easy rotation through the swing.

Throughout the design process, Lead Designer Andrzej Bikowski’s focus was to ride the wave of success created by ECCO BIOM Hybrid since its launch in 2011.

“We approached this project with the question; how can we make the best, better? By combining our new TRI-FI-GRIP innovation with the same technological features created by the BIOM last, I believe we have achieved our goal.”

“The fact that all ECCO BIOM Hybrid 3 models offer complete waterproof GORE-TEX construction further exemplifies our commitment to progress and excellence.”

Additional features of ECCO BIOM Hybrid 3 include:

• An ECCO Racer Yak leather upper with supreme breathability and durability
• 100% GORE-TEX waterproof protection, guaranteed for three years
• The option of a BOA closure system for optimum fit
• ECCO Freedom Fit mixing a snug heel setting with a roomier forefoot area that allows toes to move naturally
• BIOM NATURAL MOTION technology brings the player closer to the ground while offering an anatomical last shape with superb cushioning and advanced support
• Removable Ortholite inlay soles, offering long-term cushioning, enhanced breathability, moisture management and the option of extra width

As is the case with all of the golf shoes in ECCO GOLF’s Spring/Summer 2018 Collection, ECCO BIOM Hybrid 3 is crafted at company-owned factories that utilize FLUIDFORM technology to bond the upper and outsole unit, creating a one-piece shoe without the use of glue or stitching. Benefits include flexibility, durability and a lightweight construction.

RRP: ECCO BIOM Hybrid 3, 209€; ECCO BIOM Hybrid 3 BOA, 229€.

More information at golf.ecco.com and www.holgolf.com.