Tag Archives: IGTM 2017

Golf Shows, Golf Turism, Travel

IGTM – German golfers spend the most on their golf holidays, new research reveals

December 14, 2017 – German golfers spent more on their ‘non-domestic’ golf holidays in the last 12 months than their counterparts from the UK, France and Sweden, with an average spend of €2,041, a new survey has revealed.

The report produced by Sports Marketing Surveys Inc., the official research partner of International Golf Travel Market (IGTM), was revealed today at the event and highlighted the average spend by German golfers has increased by 25% when compared with survey results from 2012.

Based on responses from more than 9,500 core golfers (those playing at least 12 times per year) across Europe’s four largest golf markets, the report also shows that German golfers booked longer golf breaks, with an average stay of 6.9 days.

French golfers spent the second most on their golf holidays, with an average spend of €1,777, an increase of 13% from 2012, and stayed 5.7 days, while Swedish golfers spent €1,080 with a stay of 6.6 days. UK golfers spent the least with an average spend of €946 per golf holiday, down 12% from 2012, and a length of stay of 5.8 days.

Commenting on the research, Peter Grimster, Exhibition Manager at Reed Travel Exhibitions, said: “As with the survey we commissioned in 2012, this 2017 report sheds a light on the behaviours of golfers from Europe’s largest golf markets. 

“While golfers from the UK and Sweden have reduced their average spend slightly over the last five years, the results clearly demonstrate the ongoing opportunities for tour operators to sell to an audience of core golfers, particularly in Germany and France, who continue to spend a considerable amount of money when they book their golf holidays.”  

The research also indicated that Spain remains the first choice of golf destination, with at least 14% of all golfers from each market visiting the country for a golf break in the last 12 months. The second most popular golf destination for golfers from the UK, Sweden and France was Portugal, while for German golfers, the second most visited destination was Austria, with 13.4% of people taking a golf holiday to the country in 2017.

The survey also asked golfers from all four countries to select potential emerging popular golf destinations, with South Africa, Turkey and Thailand all identified as key growth markets. Of the UK golfers surveyed, 39.1% identified Turkey as a key emerging market, while more than 24% of Swedish and German golfers chose South Africa as a place they would like to visit for a golf holiday in the future.

Peter Grimster added: “Although it has been a regular feature on the European Tour schedule for many years, it is interesting to see South Africa continue its emergence as a key market for European golfers. With a growing number of South African destinations exhibiting at the 2018 edition of IGTM, it is pleasing to know that IGTM continues to accurately reflect the global golf tourism industry.”

More information at www.sportsmarketingsurveysinc.com.

Golf Shows, Golf Turism

Golf Shows – Cannes to showcase its golf attractions during 20th International Golf Travel Market

November 4, 2017 – Golf tourism suppliers, buyers and media attending the 20th edition of International Golf Travel Market (IGTM) will experience first-hand why Cannes and the wider Provence and Cote d’Azur regions in southern France are so appealing to visiting golfers.

The landmark edition of IGTM, which will take place at the Palais des Festivals et des Congrès from December 11-14, 2017, will also highlight the opportunities for substantial golf tourism in one of Europe’s most glamorous golf destinations.

Named IAGTO Golf Destination of the Year – Europe, in 2010, the Provence and Cote d’Azur region has continued to develop its stature on the global golfing map and now boasts 69 golf courses, including one of continental Europe’s leading layouts, The Chateau, at Terre Blanche Hotel Spa Golf Resort*****.

David Lisnard, Mayor of Cannes and President of the Regional Tourism Committee (CRT) Côte d’Azur France, said: “With the variety of courses within the region and the mix of classic and modern architecture from some of the world’s leading course designers, we are able to meet the needs of every visiting golfer.  

“However, despite the abundance of golfing opportunities, there remains a huge, untapped potential within the region, as it remains better known for its culture, fashion, food and wine – all of which are essential elements for any golf break. 

“Alongside its status as one of the world’s leading event venues with its range of services and infrastructure, Cannes has a burgeoning reputation as one of Europe’s capitals of outdoor sports. IGTM will enable us to shine a spotlight on everything golfers can enjoy within the Provence and Cote d’Azur region and help consolidate our position as a perfect place to enjoy a memorable golfing experience.”

The appointment-based event will further highlight the opportunities for golf tourism growth, not only within the region, but, with the third highest number of courses in Europe behind the UK and Germany – over 600 in total – throughout France as well.

Peter Grimster, IGTM Exhibition Manager, commented: “Our latest figures show that this year’s event is set to attract up to 420 buyers from across the globe, including a number of new buyers from the luxury and MICE sector, as well as more than 550 golf travel suppliers, highlighting Cannes’ broad appeal to everyone involved in the golf travel market.”

The 20th edition of IGTM will take place at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017.

More information at igtm.wtm.com.

Golf Shows, Golf Turism

Golf Shows – IGTM sees substantial year-on-year growth in number of pre-registered buyers

September 13, 2017 – Reed Travel Exhibitions, organisers of International Golf Travel Market (IGTM), have revealed a 6% year-on-year growth in buyer registrations for the 20th edition of the appointment-based event.

The latest figures show 396 buyers, the highest demand in the event’s 20-year history, have already registered to attend the exhibition, which will take place at the Palais des Festivals et des Congrès in Cannes, in the south of France, from December 11-14, 2017.

Peter Grimster, IGTM Exhibition Manager, said: “It is particularly pleasing to see that IGTM continues to go from strength to strength and with over three months until the exhibition, IGTM 2017 is set to be the biggest yet.  

“Aside from the traditional markets, 20% of the buyers already registered are from long haul markets, with China, USA, South Korea, India and Brazil all represented, further demonstrating the fact that the event has now become a true reflection of the global golf industry.”

Over the four days of the world’s premier global event for the golf tourism industry, it is expected that approximately 15,000 pre-scheduled meetings will take place between buyers and the 550 golf travel suppliers and 100 specialised international media.

The 20th edition of IGTM, which returns to France for the first time since 2002, will not only showcase one of Europe’s most glamorous and accessible destinations, it will also provide a prelude to golf’s most prestigious team event, The 2018 Ryder Cup, which will take place at Le Golf National, on the outskirts of Versailles near Paris, France.