Tag Archives: Golf GameBook

Golf & Apps, Golf Shops

Golfriends – Partnership with Golf GameBook to drive the digital experience of golfer customers

16 April 2026 – Golfriends continues to take steps in its growth and expansion strategy in the digital environment after reaching an agreement with Golf GameBook, one of the most widely used golf applications worldwide and with a growing presence in Europe.

The Golf GameBook platform has established itself as a tool that connects thousands of golfers, allowing them to share their rounds in real time, compete with friends and enjoy golf from a more social and interactive perspective. This digital dimension fits with Golfriends’ philosophy, focused on building community and enriching the player experience beyond the course.

The agreement not only strengthens the positioning of both brands within the golf digital ecosystem, but also incorporates direct benefits for users. From now on, players who use the app will be able to access exclusive advantages at Golfriends, including special discounts on a selection of products.

With this initiative, Golfriends expands its value proposition by combining content, community and commerce, in line with a growing trend in the sector: integrating sports practice with connected digital experiences.

This move underlines how golf continues to evolve towards a more interactive model, in which the activity is not limited to playing on the course, but also extends into the online environment, where technology and community are playing an increasingly relevant role.

Digitization, Golf & Apps

Digitization – Collaboration between Golfmanager and Golf GameBook to revolutionize the golfer experience

May 27, 2025 – Golfmanager, the all-in-one software designed to fully digitalize golf club operations, and Golf GameBook, the leading digital scorecard and social app for golfers, have announced a new collaboration kicking off in the Spanish market.

Rooted in a shared mission to transform the way golf is managed and experienced, this collaboration seeks to integrate club operations with the digital journey of the player, creating a seamless, connected ecosystem for the sport.

This initiative is part of Golf GameBook’s and Golfmanager’s ongoing commitment to deliver added value to its clients. By teaming up, Golf Clubs can now offer players a richer, more interactive and fun experience on and off the golf course.

In turn, clubs that will start using Golfmanager in Spain will benefit from advantageous conditions to Golf GameBook’s ecosystem, increasing their visibility within a growing community of engaged digital golfers seeking new courses and experiences.

Fueling Golf GameBook’s Expansion in the Spanish Market

The timing of this partnership aligns with a major growth phase for Golf GameBook in the Spanish Market. In September 2024, the company secured a €2.5 million funding round led by Spanish and Nordic investors, including football star Álvaro Morata.

In Spain, Golf GameBook is led by Country Manager Ignacio Bernaldo de Quirós, and the company has also established strategic partnerships with both the PGA of Spain and the Royal Spanish Golf Federation (RFEG) to modernise the golf experience for the players.

Golfmanager: Trusted by More Than 350 Golf Clubs Worldwide

Golfmanager continues to strengthen its global presence, with over 350 golf clubs around the world relying on its all-in-one management software. In Spain alone, more than 125 clubs have chosen Golfmanager over more traditional solutions.

Its continued growth firmly establishes it as the software of choice for clubs committed to innovation and operational excellence.

“We’re exploring ways to merge the best of both worlds to bring greater value to our community,” says Daniel Sillari, Co-founder and Co-CEO of Golfmanager. “Our shared vision with Golf GameBook allows us to imagine a future where management and player experience are perfectly in sync.”

Mikko Manerus, Founder and CEO of Golf GameBook, adds: “Our mission is to deliver the ultimate golf experience – both on and off the golf course – for every one of our users. We´re excited about our partnership with Golfmanager, as it brings powerful new synergies.”

Finally, Ignacio Bernaldo de Quirós, Golf GameBook’s Country Manager in Spain, concludes: “Spain is a key market for us, and this strategic alliance reinforces our commitment to the growth of golf in the country, helping clubs better connect with an increasingly active and demanding digital community.”

Digitization, Golf & Apps

Golf GameBook – €2.5 million from Spanish and Nordic investors to accelerate its dominance across Europe

September 25, 2024 – Golf GameBook (GGB), leading golf app, has successfully closed a €2.5 million funding round led by Spanish and Nordic investors, consolidating its position in the European market as the top golf app on the continent.

With a user base of more than 1.5 million users in over 100 countries, the company continues its global expansion with the aim of becoming an essential tool for golfers and golf clubs. The capital raise was completed in a record-setting one month, driven by demand that exceeded all expectations.

Among the most prominent investors in this round of financing is the footballer and businessman Álvaro Morata, who shared his enthusiasm: “I have been a golf fan for years, and when I was presented with this great project and opportunity to invest in one of my favorite hobbies, I didn’t hesitate for a second”. 

The round also includes several representatives from the All In Sports Management agency, known for representing top golfers like Ángel Ayora, Ángel Hidalgo and Santi Tarrio. Javier Ballesteros, who leads the agency’s golf division, expressed his support: “I think Golf GameBook is an application that can help a lot to the world of golf, not only at amateur level, but also at the level of clubs and federations.”

In addition, entrepreneur Álvaro Taracena, known for his involvement in the sports world through Hyrox, one of the biggest fitness trends in Spain, is also part of this group of investors. Several relevant private investors from the Spanish and Nordic financial sectors also participated in this round.

Mikko Manerus, founder and CEO of Golf GameBook, highlights the company’s momentum: “We’ve built a robust user base in both the B2C and B2B segments in the Nordic market, solidifying our position as the leading golf app. Securing a strong group of investors from Spain, with global sports and business networks, further strengthens our growth trajectory. This partnership, combined with deep golf expertise, positions us to seize the opportunities presented by the digital transformation of the golf industry.”

In Spain, the Golf GameBook team is led by Ignacio Bernaldo de Quiros and also includes professional golfers Pedro Oriol and Juan Salama. The team brings their experience and knowledge of the industry and golf, positioning Golf GameBook as a benchmark not only in technological innovation, but also in its ability to connect with the golfing community.

Golf & Apps, Golf & Social Media

Golf GameBook – Fans take on European Tour stars in new ‘Your Race to Dubai’ game

GameBook-Your-Race-to-Dubai-1

March 20, 2015 – Golf fans around the globe will soon be able to take on stars of The European Tour in a new match play challenge powered by live-scoring app Golf GameBook.

The groundbreaking ‘Your Race to Dubai’ game enables amateur golfers to use scores recorded on the free Golf GameBook iPhone app to challenge top tournament professionals competing in European Tour events in the same week.

RTX 2.0 300x250 black satin ESThe exciting new concept, which will be launched in time for the BMW PGA Championship at Wentworth, May 21-24, puts fans in the unique position of going head-to-head with their favourite players, including Rory McIlroy, Justin Rose and Henrik Stenson, during live tournament play.

From the comfort of their own home, fans watching the tournament on TV or online, and simultaneously using the Golf GameBook app, can see their match play round unfold hole by hole, sharing comments and score updates on social media.

Each result counts towards a global ‘Your Race to Dubai’ ranking, ending at the DP World Tour Championship at Jumeirah Golf Estates, November 19-22.

Tim Hunt, Marketing Communications Director of The European Tour, said:  “Many of our European Tour professionals are already familiar with Golf GameBook and have used the app for live scoring, sharing pictures and comments during tournament Pro-Ams. It has proved popular and so developing this concept into a global ‘Your Race to Dubai’ weekly game, available in 26 countries, is a great way for fans to engage with the Race to Dubai and inspire them to play their best golf.”

The scores of professionals will be updated automatically and instantly on the Golf GameBook app, so fans watching tournament rounds in real time will know whether they are up or down in their match play. The app has been specially configured to automatically adjust for amateur handicaps as well as the different courses being played by fans and professionals.

Kalle Vainola, co-Founder of GameBook, said: “Your Race to Dubai offers golfers a unique experience and brings a whole new meaning to their rounds. For most golfers, the thought of playing with the likes of Rory, Justin or Henrik is a dream; but with our match play all golfers, whether they are in Europe, Asia or the Middle East, can enjoy a European Tour experience and the opportunity to go head-to-head with some of the best professional golfers in the world.”

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HOW ‘YOUR RACE TO DUBAI’ WORKS

  • Using the Golf GameBook app, fans challenge a nominated European Tour professional to a match play round at a European Tour event, selecting a specific tournament day.
  • Fans play an 18-hole round at least one day before the nominated tournament round, keeping score with the Golf GameBook live-scoring app.
  • Using the app on iPhone or iPad, the fan can then watch the match play round unfold live during the European Tour event, hole by hole, sharing comments, score updates and results on social media.

Developed by PGA professionals who themselves have previously played on The European Tour and Challenge Tour, Golf GameBook is now the fastest growing golf community in the world with more than 850,000 downloads. It was also recently shortlisted for both ‘Best Use of Technology by a Sponsor’ and ‘Best Sports App’ at the Sports Technology Awards 2015.

With nearly 2.5 million rounds of golf recorded so far, Golf GameBook is a free live scoring app that offers social interaction between players and friends on the course.

More information at www.yourracetodubai.com.