March 21, 2017 – TaylorMade Golf has launched its Custom Fit Guarantee 2017 Program, improving and extending its service to authorized dealers in Europe, and therefore to its customers. For the golfer, today’s custom-fitting is one of the basic ways to buy custom-fit clubs and, aware of this, TaylorMade Golf is back on track to support the custom retailers and raise the level of confidence of the player.

Essential!

A new demonstration of their commitment to quality, reliability and compliance on delivery dates ensures players have new custom clubs on the agreed day, and just in time for their next match.

“Here at TaylorMade we have a relentless pursuit of custom excellence,” says Sean Brady, Director of Custom & Brand Experience EMEA at the company’s European headquarters in Basingstoke, England.

“We are developing a three-year vision to become the #1 brand in custom clubs. For this we‘ve invested heavily in people, in machinery and in the quality processes of the assembly line, helping retailers to offer the best club fitting and delivery in the minimum time to their players”.

The orders throughout Europe are centralized in Basingstoke, with four modern assembly chains with improved logistics and distribution, which have enabled them to increase their productive capacity without neglecting the quality control, since they carry out double verification of the specifications of each order (loft, lie, shafts, grips, etc.).

Perfect!

In 2016 TaylorMade Golf already offered the service of fitting irons through its authorized custom retailers, with a guaranteed label. “‘Guaranteed’ means that the technical team of the company agrees to deliver the fitted irons in the minimum time, within the agreed time frame,” adds Sean Brady.

“We are delighted that last year this programme was a complete success, since we full fill the delivery of orders in 99.7% of the irons served on time, with a margin as tight as 4.7 days on average to Europe, and 3.7 days to the UK.”

Spectacular!

The new Custom Fit Guarantee 2017 Program was launched last February 14th and will offer this guarantee until June 30th, 2017. A commitment that was limited to irons in 2016, and this year has been extended to the new drivers and the rest of the metalwoods.

In other words, now you go to the store or to one of the brand’s Demo Days, test the clubs, do the fitting, they take your specs and in 5 to 10 working days, you have them at home ready to go and play. This is an opportunity that players should not miss if they plan to renew their golf bag, taking into account the great news that the TaylorMade Golf offer includes both the M1 and M2 2017 families.

Convenient!

“That’s right, the great news is that in 2017 we are continue to offer our custom guaranty, and that custom retailers can commit to their customers that they will not have to wait more than they should to dispose of their new clubs. And not only for the irons, because in 2017 we include all the new metalwoods in the program”, he continues.

The commitment of TaylorMade irons and metalwoods orders delivery program in Spain (Peninsula) is in a maximum of 10 working days (only 6 or 7 days normally). In addition, if the clubs arrive incorrectly assembled, the company assume the responsibility for the equipment.

Rigorous!

“We are going to work really hard on our stock provision, and we extend the guaranty length of time that we run the guaranty with our best custom partners, with which we want to work intensely in 2017,” concludes Sean Brady.

So do not delay any more and go to your golf store, identified as a TaylorMade Golf dealer, and keep calm. Your custom clubs will be ready, because with this accurate and committed program it is clear that… you won’t miss… nor will they.

Great!