March 28, 2017 – The World Long Drive Association (WLDA) announced that it has expanded its partnership with Volvik, which will become the official title sponsor of the World Long Drive Championship (Aug. 31-Sept. 6).

In an additional display of brands aligning themselves with the increasingly popular segment of golf, Avis was named the official rental car of the Volvik World Long Drive Championship. And, in continuing its efforts to globalize, the World Long Drive Association has expanded its international presence through new sanctioned event partnerships in multiple countries.

“We had a huge reaction to being the official ball of the WLDA last year from those tuning in watching pink, green, yellow and orange Volvik golf balls going 430-plus yards in the Finals,” said Volvik USA President Don Shin. “With everything Golf Channel is doing to advance Long Drive and its exciting atmosphere, we wanted to get involved even more by becoming the title sponsor of the Volvik World Long Drive Championship, in addition to being the official ball of all sanctioned WLDA events.”

In addition to becoming the title sponsor of the Championship through a new multi-year agreement, Volvik will:

• Continue as the official ball for all qualifying and sanctioned WLDA events, utilizing the new four-piece Volvik VIVID XT (Extreme) matte finish ball, specifically designed for players with faster swing speeds and available in five bright colours.
• Receive signage at qualifying and sanctioned events, and be featured within Golf Channel’s WLDA telecasts.
• Maintain its presence as the exclusive ball on Golf Channel’s Morning Drive program.